Cameron Ashley Building Products

What Cameron Ashley Building Products does

Cameron Ashley Building Products Inc. is a privately held US-based wholesale distributor of building materials serving professional contractors and builders. The company organizes its offering into six major categories, Roofing, Insulation, Siding, Gypsum, Building Materials, and Forest Products, with thousands of SKUs spanning shingles, underlayment, ventilation, multiple insulation types, siding, wallboard, cement, metals, millwork, decking, dimensional lumber, plywood, engineered wood, and treated lumber. It distributes products from an extensive network of major manufacturer brand partners including GAF, Owens Corning, CertainTeed, Johns Manville, TAMKO, IKO, Louisiana-Pacific, Ply Gem, Royal Building Products, DuPont, and Knauf.

The company's underlying technology is a B2B e-commerce platform branded as Canopy, paired with a customer-facing CONNECT Home Page for account management, order history, and promotions, and a separate Vendor Portal that enables suppliers to manage listings and orders. Supporting customer programs include PLUS Points, a points-based loyalty/rewards program. Pricing and product availability are gated behind customer login, indicating an account-based, quote-driven pricing model typical of B2B distribution rather than public list pricing.

Cameron Ashley makes money primarily through one-time product resale (building materials distribution) at account-negotiated margins, complemented by its loyalty program to encourage repeat ordering. The go-to-market is hybrid: digital ordering through the Canopy platform combined with physical branch locations across the United States for pickup, local service, and last-mile delivery. Customer support includes a general helpline (1-800-CAMERON), a dedicated Spanish-language line, and a credit department, with the company actively recruiting including university and campus hiring to scale its workforce.

Name

Cameron Ashley Building Products

Legal name

Cameron Ashley Building Products Inc.

Website

https://cameronashleybp.com

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cameron Ashley Building Products is a privately held US wholesale distributor of roofing, insulation, siding, gypsum, building materials, and forest products, serving professional contractors and builders through an account-based e-commerce platform (Canopy) and multi-branch distribution network.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333), Building Material and Supplies Dealers (4441), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

Keywords

• Building materials distribution
• Roofing products wholesale
• Insulation materials supply
• Siding products distribution
• Construction supplies wholesale

Headquarters

HQ city

Greer

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Distribution: Distribution of building materials including roofing, insulation, siding, gypsum, building materials, and forest products to contractors and builders. Revenue is generated through product sales with account-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cameron Ashley Building Products is a wholesale distributor of building materials serving contractors and builders across the United States. The company offers six major product categories — Roofing, Insulation, Siding, Gypsum, Building Materials, and Forest Products — sourced from hundreds of manufacturer brand partners. Customers procure through an account-based e-commerce platform (Canopy) with login-gated pricing, supplemented by a network of branch locations for pickup and delivery.

Product overview

Cameron Ashley Building Products is a wholesale building products distributor offering a comprehensive e-commerce platform for construction materials. The company provides six main product categories: Roofing (including shingles, underlayment, ventilation, flashings, fasteners, roll roofing, coatings, and roof panels), Insulation (fiberglass, blown-in, spray foam, mineral wool, wood fiber, insulation boards, and radiant barriers), Siding (siding materials, soffit, mounting blocks, housewrap, stone veneer, gutters, and accessories), Gypsum (wallboard, joint compound, backer board, wall panels, corner beads, finishing tools, and ceiling products), Building Materials (cement, metals, millwork, tools, deck products), and Forest Products (dimensional lumber, plywood, studs, boards, OSB, engineered wood, shakes, and treated lumber). The company operates an e-commerce platform called Canopy alongside a PLUS Points loyalty program and Vendor Portal for supplier management.

Differentiator

Problem solved

Functional benefit

Brands

• Canopy: Loyalty rewards program mentioned on homepage and navigation

Products and services

• Roofing Roofing product category including asphalt shingles, underlayment, ventilation products, flashings, roof fasteners, roll roofing, coatings and sealants, and roof panels for residential and commercial roofing applications.
• Insulation Insulation product category including fiberglass batts and rolls, blown-in insulation, spray foam, mineral wool, wood fiber, rigid foam insulation boards, radiant barriers, and installation tools and accessories.
• Siding Siding product category including vinyl, fiber cement, engineered wood, steel, and aluminum siding, plus soffit, mounting blocks, exterior accessories, housewrap, stone veneer, gutters, and gutter parts and accessories.
• Gypsum Gypsum product category including wallboard (drywall), joint compound, backer board, wall panels, corner beads and caps, finishing tools and accessories, and ceiling tile and grid systems.
• Building Materials Building materials category including cement and masonry, metals (steel studs, track, metal framing), millwork (doors, windows), tools and accessories, and deck boards, railings, posts, and accessories.
• Forest Products Forest products category including dimensional lumber, plywood, studs, boards, OSB, engineered wood (I-joists, LVL, glulam), shakes, specialty wood, and pressure-treated lumber.
• Canopy E-commerce Platform E-commerce platform enabling online ordering of building products with account-based pricing, quick order functionality, order history, and account management for B2B customers.
• PLUS Points Loyalty Program Customer loyalty and rewards program awarding points to B2B customers for purchases, redeemable for benefits on future orders.
• Vendor Portal Self-service portal enabling suppliers and manufacturers to manage product listings, inventory, and order processing with Cameron Ashley.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered major and minor.

• GAFmajorOthersLeading roofing shingle manufacturer whose products are distributed through Cameron Ashley. Major brand presence in the roofing category with extensive shingle offerings including Timberline HDZ series.
• Owens CorningmajorOthersMajor manufacturer of roofing shingles and insulation products. Products include Duration shingles, Supreme shingles, and various insulation materials.
• CertainTeedmajorOthersBuilding materials manufacturer providing gypsum, roofing, and siding products. Major supplier of shingles, wallboard, and related building materials.
• Johns ManvillemajorOthersInsulation and building materials manufacturer providing fiberglass insulation, foam board, and related products.
• TAMKOmajorOthersRoofing manufacturer providing shingles, underlayment, and ventilation products including Heritage and Titan XT series.
• IKOmajorOthersRoofing products manufacturer providing architectural and 3-tab shingles, hip and ridge products, and storm-resistant options.
• LP (Louisiana-Pacific)majorOthersSiding and engineered wood products manufacturer providing SmartSide siding, trim, and related exterior building materials.
• Ply GemmajorOthersExterior building products manufacturer providing vinyl siding, windows, and related accessories.
• Royal Building ProductsmajorOthersBuilding products manufacturer providing siding, trim, and exterior finishing materials.
• DuPontmajorOthersProvides Tyvek housewrap, Styrofoam insulation board, and other building envelope products.
• Knauf InsulationmajorOthersFiberglass insulation manufacturer providing batt, roll, and loose-fill insulation products.
• Graco IncminorOthersEquipment manufacturer providing spray foam insulation equipment and accessories.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ABC Supply Co. The largest US wholesale distributor of roofing, siding, windows, and other exterior building products, serving contractors through a national branch network. Directly comparable to Cameron Ashley in target customer and core categories, particularly roofing and siding.
• SRS Distribution: National building products distributor focused on roofing, siding, insulation, and related exterior categories, serving professional contractors. Highly comparable business model, customer base, and product mix to Cameron Ashley.
• Beacon Roofing Supply: Major US distributor of roofing and complementary building products serving contractors and builders. Directly comparable on customer persona, product scope, and distribution model.
• Allied Building Products: National distributor of roofing, siding, windows, and interior building products serving contractors. Comparable product breadth and contractor focus, now operating under ABC Supply.
• Lansing Building Products: Specialty exterior building products distributor focused on siding, windows, and related categories serving contractors. Comparable in target customer and category mix, particularly the siding segment.
• Foundation Building Materials (FBM): US distributor of building products including gypsum, metals, insulation, ceilings, and complementary categories. Closely comparable in product mix and contractor customer base, especially the gypsum and insulation categories.
• US LBM: National lumber and building materials distributor serving builders, remodelers, and contractors. Comparable in forest products, gypsum, and building materials distribution, with a similar multi-category approach.
• White Cap (formerly HD Supply Construction Solutions): Distributor of specialty construction materials, tools, and supplies serving professional contractors in the US. Comparable in serving the same contractor persona with a broad product assortment, including concrete, fasteners, and exterior building products.

Broad incumbents

• Home Depot Pro: Pro-oriented business inside The Home Depot serving contractors and building professionals across all major building product categories. Overlaps with Cameron Ashley's roofing, insulation, siding, and lumber offerings, but as part of a much broader retail and Pro portfolio.
• Lowe's Pro: Pro-focused offering from Lowe's serving contractors across multiple building product categories. Competes with Cameron Ashley for contractor spend but within a much broader home improvement retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cameron Ashley Building Products