Crockd

What Crockd does

Crockd Studios is an Australian multi-location pottery studio operator headquartered in Burleigh Heads, with five physical studios across Sydney (Bondi, Neutral Bay, Manly Fairlight) and the Gold Coast (Currumbin Waters, Kingscliff). The company offers beginner-friendly pottery experiences, including single-session social classes (Clay & Sip, Wheel & Wine, Wheel Throwing Taster, Make a Mug) priced at AUD $95–$115, multi-week courses (5-week Wheel Throwing and Hand Building at AUD $400), 1-day intensive workshops (AUD $250), kids' classes, paint-a-pot/glaze sessions, and seasonal specialty offerings such as Glow-in-the-Dark Wheel Throwing. Supporting revenue streams include E-Gift Cards, class-specific gift cards, a Shop Kits & Supplies retail line, Public Kiln Firing services, Memberships for recurring studio access, and Private Events covering corporate team building, EOFY functions, and group parties. The business began in 2020 as a direct-to-consumer clay kit shipped across Australia, pivoted into physical studios, and expanded organically to its current five-location footprint. Crockd is co-founded by Rosa and Andrew and remains founder-operated with no disclosed institutional investment beyond a $20,000 Amazon Launchpad grant in September 2020. Headcount is reported at 1–10, and the company is privately held and actively operating.

The business operates on a community-led, social-media-driven go-to-market model, with active presence on Facebook, Instagram, TikTok, and YouTube, and uses its Shopify-hosted studios.crockd.com site as a self-serve e-commerce booking and retail platform. Payments are processed via standard Shopify integrations (American Express, Apple Pay, Google Pay, Mastercard, PayPal, Shop Pay, Visa). Customer segments are diversified: the primary segment is individual adults seeking social creative experiences (date nights, mate nights, solo creative exploration), with secondary segments in corporate/group event bookers and families/children. The value proposition emphasizes a fun, un-serious, beginner-friendly atmosphere with free cancellation, step-by-step guidance, and a progression pathway from casual classes to structured courses.

Name

Crockd

Legal name

Crockd Studios

Website

https://crockd.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Crockd Studios is an Australian multi-location pottery studio operator running five studios across Sydney and the Gold Coast, offering beginner-friendly classes, multi-week courses, memberships, and corporate events to individual consumers, families, and groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Burleigh Heads

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Class and Course Fees: Single-session pottery classes and multi-week courses offered at various price points. Single classes range from $95-$115, while 5-week courses are priced at $400 and 1-day intensive courses at $250.
2. Product Sales: Sale of pottery kits, supplies, and related products through their online shop.
3. Gift Cards: Sale of e-gift cards and class-specific gift cards for gifting pottery experiences.
4. Private Events: Corporate team building events, private parties, and group bookings at studio locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Crockd Studios operates a network of five physical pottery studios across Sydney and Gold Coast, offering drop-in social classes (Clay & Sip, Wheel & Wine, beginner taster sessions), structured multi-week courses (5-week wheel throwing and hand building programs) and 1-day intensives, plus kids classes, glaze sessions, and private corporate event hosting. Revenue is supplemented by an online shop selling pottery kits and supplies, e-gift cards, and a membership program for recurring studio access.

Product overview

Crockd Studios operates as a multi-location pottery studio network offering a unified class booking platform with integrated retail and gift card products. The core offering consists of drop-in pottery classes (Clay & Sip, Wheel & Wine, Beginner Classes) and structured multi-week courses (5-Week Wheel Throwing, 5-Week Hand Building, 1-Day Intensives), supplemented by Kids Classes, Paint-a-Pot glaze sessions, and seasonal specialty offerings like Glow-in-the-Dark Pottery. Supporting products include E-Gift Cards, Class-Specific Gift Cards, and Memberships for recurring studio access. The company also offers Private Events/Party Hosting for corporate team building and celebrations, as well as a Shop for Kits & Supplies. Locations span Sydney (Bondi, Neutral Bay, Manly Fairlight) and Gold Coast (Currumbin Waters, Kingscliff). The platform is built on Shopify with payment processing via American Express, Apple Pay, Google Pay, Mastercard, PayPal, Shop Pay, and Visa.

Differentiator

Problem solved

Functional benefit

Products and services

• Clay & Sip Classes Social pottery classes combining clay work with BYO drinks, designed for date nights, friend gatherings, and group activities. Beginner-friendly with no prior experience required.
• Beginner Pottery Classes Single-session wheel throwing classes for first-timers and curious beginners, offering step-by-step guidance with zero pressure to be artistic.
• Pottery Courses (Multi-Week and 1-Day Intensives) Structured skill-building programs including 5-week wheel throwing and 5-week hand building courses, plus 1-day intensive courses for deeper skill development.
• Paint a Pot / Glaze Sessions Glaze finishing sessions allowing participants to paint and finish their completed pottery pieces.
• Kids Classes Pottery classes designed specifically for children, including school holiday programs.
• Glow-in-the-Dark Wheel Throwing Wheel throwing in the dark with neon lights and glowing clay, BYO drinks, beginner-friendly. Seasonal winter-only offering.
• Crockd E-Gift Card Digital gift cards in flexible amounts that can be redeemed for any pottery class or experience at Crockd Studios.
• Class-Specific Gift Card Gift cards redeemable for specific pottery class experiences.
• Memberships Subscription-based access to pottery studio facilities and classes, available in Gold Coast and with a waitlist for Sydney.
• Shop Kits & Supplies Pottery kits, clay, and related supplies available for purchase online.
• Private Events / Party Hosting Corporate team events, end-of-financial-year team building, and private party hosting at pottery studios with customizable experiences.
• Public Kiln Firing Public access to kiln firing services for completed pottery pieces.
• Wheel & Wine Adult-focused wheel throwing pottery class with BYO wine, priced at $115.00 AUD.
• Wheel Throwing Taster Introductory single-session wheel throwing experience for beginners.
• Make a Mug Hands-on pottery class focused on creating a handmade mug.
• Beginner Wheel Throwing (5-Week Course) Five-week progressive course teaching wheel throwing techniques, priced at $400.00 AUD.
• Beginner Hand Building (5-Week Course) Five-week course teaching hand building pottery techniques without the wheel.
• Beginner Wheel Throwing: 1-Day Intensive Course Full-day intensive workshop teaching wheel throwing basics, priced at $250.00 AUD.
• Beginner Hand Building: 1-Day Intensive Course Full-day intensive workshop covering hand building pottery fundamentals.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• The Clay Studio: Australian pottery studio offering wheel throwing and hand building classes, courses and memberships. Directly comparable core product (pottery classes and multi-week courses) though typically more craft/learning focused and less social/BYO event-driven than Crockd.
• Twist'd Studios: Pottery and craft workshop studio offering beginner-friendly wheel and hand-building classes. Comparable on core offering (pottery classes for first-timers) and target customer (social adult learners, group occasions).

Broad incumbents

• Color Me Mine: Established international pottery-painting studio franchise offering paint-your-own-pottery sessions, glazing and firing services. Comparable to Crockd's Paint a Pot / Glaze Sessions line and overall beginner-friendly ceramic experience model, though more retail-anchored and franchise-structured.

Direct peers

• Sip and Paint Australia: Australian paint-and-sip and craft workshop operator targeting adults, groups and corporate events with beginner-friendly sessions. Same demand driver as Crockd (offline social creative experiences) with overlapping BYO/social/date-night customer base.
• Pinot & Picasso: Australia-wide paint-and-sip studio chain offering BYO drinks, beginner-friendly art sessions, group events and gift cards. Highly comparable business model to Crockd: physical studios, social/experiential positioning, similar price points, gift cards and corporate events.
• Cork & Canvas Studios: Australian art and craft experience studio offering beginner-friendly workshops, BYO sessions and group bookings. Closely mirrors Crockd's value proposition of fun, low-pressure creative social experiences with no prior experience required.

Others

• Eventbrite (Experiences category): Not a direct competitor but the dominant marketplace where local pottery and craft classes compete for discovery and bookings. Relevant to Crockd's GTM because it both substitutes for and complements Crockd's owned e-commerce booking funnel.
• ClassBento: Australian marketplace for workshops, classes and experience gifts — directly competes with Crockd's gift cards and class discovery. Comparable as a channel/marketplace peer where Crockd listings may sit alongside independent pottery studios.

Emerging players

• Glow Wild Paint & Sip: Australian neon/blacklight paint-and-sip studio offering immersive, themed creative sessions. Concept-adjacent to Crockd's Glow-in-the-Dark Wheel Throwing seasonal offering, targeting the same experiential/millennial occasion-driven demand.
• Pottery for the Planet: Australian ceramics brand with retail and workshop offerings. Comparable through its combination of pottery product retail and educational/workshop experiences targeting beginner and lifestyle audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Crockd
• Facebookfacebook.com/getcrockd
• Instagraminstagram.com/getcrockd
• TikToktiktok.com/@getcrockd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crockd