What North & Warren does

North & Warren is a New York-based full-service luxury marketing agency founded in 2016 that operates at the intersection of Media, Experiential, Communications, and Performance. The firm serves iconic luxury and lifestyle brands — including Cartier, Rolls-Royce, Gucci, Hermès, Rolex, Patek Philippe, Four Seasons, St. Regis, and Aston Martin — providing integrated marketing solutions such as experiential activations, strategic communications, digital media, and performance marketing targeted at high-net-worth audiences. Following a roll-up strategy funded by Denver-based private equity firm Mountaingate Capital, North & Warren acquired Remodelista and Gardenista (digital lifestyle media, August 2024), Interluxe Group (experiential, February 2025), and Quinn (strategic communications, September 2025), unifying all three agencies under the single Interluxe Group brand in March 2026.

The company's service portfolio spans five pillars: Experiential (in-person activations), Lifestyle Media (Remodelista and Gardenista with 2.5 million combined monthly visitors and 2.25 million social followers), Strategic Communications (via Quinn), Performance (digital marketing), and Optima (data-driven optimization). Revenue is generated through professional services engagements priced on a quote-based, project-by-project basis typical of B2B luxury marketing agencies; pricing is not publicly disclosed. The firm employs 130+ team members across North America and Europe and reaches design-conscious and affluent audiences through owned media channels as well as direct enterprise sales relationships with brand leadership and marketing teams.

Underlying technology is not publicly disclosed; the company has no API, SDK, or AI/ML products or patents documented in available materials. The business relies on a services-led model combining human creative and experiential expertise with owned lifestyle media properties and an enterprise client base concentrated in luxury fashion, watches, automotive, hospitality, aviation, yachts, and spirits. North & Warren now operates as a wholly-owned platform under Mountaingate Capital and trades commercially under the Interluxe Group brand.

Name

North & Warren

Website

https://northandwarren.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

North & Warren is a New York-based full-service luxury marketing agency serving iconic brands (Cartier, Gucci, Hermès, Rolls-Royce) with integrated experiential, media, communications, and performance solutions, now unified under the Interluxe Group brand and backed by Mountaingate Capital.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Luxury Marketing Services: North & Warren generates revenue through providing integrated luxury marketing services including experiential marketing, strategic communications, media, and digital marketing to luxury brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

North & Warren is a full-service luxury marketing agency that delivers integrated marketing solutions for top-tier luxury and lifestyle brands. Its core offerings span Experiential marketing (in-person activations and events), Lifestyle Media (owned digital properties Remodelista and Gardenista), Strategic Communications, Performance/digital marketing, and Optima data-driven optimization. The agency serves enterprise luxury clients seeking to connect with high-net-worth audiences through meaningful brand experiences across North America and Europe.

Product overview

North & Warren operates as a unified luxury marketing agency (now rebranded as Interluxe Group) that combines multiple service offerings and acquired brands. The portfolio includes Experiential marketing services, Lifestyle Media brands (Remodelista and Gardenista), Strategic Communications (including the acquired Quinn agency), Performance marketing, and Optima optimization services. The company serves luxury and lifestyle brands through the intersection of Media, Experiential, Communications, and Performance, providing end-to-end marketing solutions to high-net-worth audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing In-person activation and experiential marketing services for luxury brands, creating meaningful consumer connections through events and experiences. Targeted at enterprise luxury and lifestyle brand clients seeking high-touch brand moments.
• Lifestyle Media Digital media properties and content services focused on design-driven living and outdoor spaces, including the owned Remodelista and Gardenista brands reaching design-conscious audiences. Targeted at luxury brands seeking editorial-style audience engagement.
• Strategic Communications Communications strategy services for luxury brands, including capabilities from the acquired Quinn strategic communications agency. Targeted at enterprise luxury clients requiring premium communications counsel.
• Performance Marketing Performance marketing and digital marketing solutions designed to drive measurable results for luxury brands. Targeted at enterprise luxury clients seeking accountable, data-driven campaign outcomes.
• Optima A specialized offering within the Interluxe Group portfolio focused on optimization and data-driven marketing solutions for luxury brand clients.

Named customers27 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• QuinncoreStrategic or Co-development Partner · 16 September 2025North & Warren (along with Interluxe Group) acquired Quinn, a strategic communications agency headquartered in New York. This acquisition created a combined luxury-focused marketing platform with over 150 team members, expanding capabilities in strategic communications as part of the unified Interluxe Group brand.
• Interluxe GroupcoreStrategic or Co-development Partner · 13 February 2025North & Warren acquired Interluxe Group, a luxury-focused experiential agency, to form a combined luxury marketing platform. The merger integrates digital marketing, content, and in-person activation capabilities to provide targeted marketing solutions for high-net-worth audiences.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• King & Partners: Boutique creative agency serving premium and luxury lifestyle brands with integrated brand strategy, content, and digital. Closely comparable to North & Warren's integrated offering for a similar client profile.
• Hudson Rouge: Publicis Groupe's dedicated luxury and lifestyle marketing network. Direct competitor to North & Warren for tier-one luxury and automotive brand mandates (Rolls-Royce, Lincoln, etc.) with similarly integrated experiential, communications, and digital capabilities.
• Spring Studios: Luxury-focused creative, content, and experiential studio serving fashion, beauty, and luxury brands. Highly comparable to North & Warren's experiential and lifestyle media pillars, with similar marquee-client positioning.
• Bureau Betak: Premier luxury event production agency famous for fashion week set design and brand activations for Dior, Chanel, and other maisons. Overlaps with North & Warren's Experiential offering for luxury brand activations.
• Laird + Partners (Dentsu Creative): Luxury branding and creative agency now part of Dentsu Creative, serving fashion, beauty, and luxury clients. Directly comparable to North & Warren's strategic communications and creative offering.
• Atelier Industry: Luxury brand strategy and design consultancy serving fashion, jewelry, hospitality, and beauty clients. Comparable positioning to North & Warren's strategic communications and brand storytelling work.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency (IPG subsidiary) with significant luxury and experiential work. Competes with North & Warren on Experiential but at greater scale and with broader vertical reach.
• George P. Johnson Experience Marketing: Large-scale experiential marketing agency (Project Worldwide) with luxury and automotive experience. Competes with North & Warren's Experiential pillar but at much greater scale and geographic breadth.
• Sparks: Publicis-owned experiential and brand engagement agency with significant luxury and high-end automotive work. Direct overlap with North & Warren's experiential activations for luxury brands.

Emerging players

• Motivate Design: Experience design agency serving luxury retail, hospitality, and cultural brands with brand environments and activations. Smaller-scale overlap with North & Warren's experiential and lifestyle media capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North & Warren