GranData
Grandata is a San Mateo, California-based data intelligence company that operates the Social Universe platform, integrating first-party customer data with anonymized signals from major telecommunications partners to deliver consumer behavior prediction, competitor analysis, and market intelligence to enterprise and financial services customers.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GranData does
Grandata is a San Mateo, California-headquartered data intelligence company that operates the Social Universe platform, an enterprise B2B solution that integrates first-party customer data with anonymized signals from strategic telecommunications partnerships and applies proprietary AI algorithms to produce market intelligence, competitor landscape analysis, customer behavior prediction, and precise segmentation. The platform is designed around privacy preservation, with individual identities hashed and anonymized at all times and insights delivered in aggregated form, enabling compliance with evolving data protection regimes while still exploiting trillions of observed digital and physical signals. Grandata also operates Grandata Lab, an in-house research arm that has produced 55+ scientific papers, including 14 in top-tier journals such as Nature, holds 4 patents, and maintains 9 academic collaborations with institutions including INRIA Paris, UC Berkeley/Lawrence Berkeley National Laboratory, Ecole Normale Supérieure de Lyon, and Southampton Business School, covering credit scoring, mobility analytics, computational social science, and disease spread modeling.
The company generates revenue through B2B enterprise licensing of the Social Universe platform on a subscription/recurring basis, with pricing handled via quote-based enterprise sales rather than publicly disclosed rates. Its primary customer segment is large enterprises seeking market intelligence and competitive analysis capabilities, with a secondary segment in financial services where alternative telco-derived data is applied to credit scoring, financial inclusion, and fraud detection. The go-to-market motion is enterprise field sales, supported by thought-leadership content, research publications, case studies, and a newsletter funnel. The company operates across offices in San Mateo (USA), Buenos Aires (Argentina), and Mexico City (Mexico), with team members distributed across Canada, Peru, Argentina, and Uruguay. Grandata USA Inc. is a privately held corporation founded in 2011 (with operational entities in Latin America reflecting a multi-year regional buildout), and the management team is led by co-founder and CEO Nicolás Goulu and founder/Chairman Mat Travizano.
GranData firmographics
Firmographics- Name
- GranData
- Legal name
- Grandata USA Inc.
- Website
- https://grandata.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grandata is a San Mateo, California-based data intelligence company that operates the Social Universe platform, integrating first-party customer data with anonymized signals from major telecommunications partners to deliver consumer behavior prediction, competitor analysis, and market intelligence to enterprise and financial services customers.
- Ownership category
- akta.pro rank
GranData industry classification
Industry- Product category
- Market Intelligence & Predictive Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
- akta.pro secondary industry
- Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)
Keywords
Where GranData is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GranData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Social Universe Intelligence Platform: B2B enterprise licensing of the Social Universe platform for market intelligence, customer insights, competitor analysis, and consumer behavior prediction. Revenue appears to be subscription-based enterprise licensing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
GranData product offering
Product offeringCore offering
Grandata sells the "Social Universe" intelligence platform, which integrates customer first-party data with trillions of observed, anonymous digital and physical signals sourced from strategic telecommunications partners, then applies proprietary AI algorithms to deliver market intelligence, competitor landscape visibility, customer behavior prediction, and precise behavioral segmentation. The platform is sold to enterprise customers on a subscription basis, supported by the Grandata Lab research arm that advances AI, machine learning, and data privacy.
Product overview
Grandata offers a single unified product platform called Social Universe, complemented by its research initiative Grandata Lab. Social Universe is an intelligence platform that integrates and analyzes trillions of heterogeneous data signals from strategic telecommunications partnerships to reveal market and consumer insights. The platform works in three stages: combining anonymized first-party data with observed data signals from data partners, applying proprietary AI algorithms to derive market and consumer insights, and delivering actionable business intelligence. Grandata Lab serves as the research arm, advancing AI, ML, and data privacy research to support the commercial platform.
Differentiator
Problem solved
Functional benefit
Brands
- Social Universe: An intelligence platform that integrates and analyzes trillions of heterogeneous data signals to reveal market and consumer insights.
- Grandata Lab
Products and services
- Social Universe An intelligence platform for enterprise customers that integrates customer first-party data with trillions of observed, anonymous digital and physical data signals from telecommunications partners and applies proprietary AI algorithms to reveal market and consumer insights, enabling competitor landscape analysis, customer behavior prediction, and precise behavioral segmentation.
Quantifiable outcome
- Research demonstrates enhanced credit scoring model performance when combining call-detail records with traditional data
Companies that use GranData
Customer profileSegments2 records
Ideal customer profiles2 records
GranData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
GranData partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- INRIA PariscoreResearch partnership with INRIA Paris for advancing AI and Machine Learning research. Grandata Lab collaborates with leading academic institutions worldwide to progress research in Artificial Intelligence, Machine Learning, and Data Privacy.
- Southampton Business School at University of SouthamptoncoreAcademic collaboration with Dr. Cristián Bravo, Associate Professor of Business Analytics, on research in credit scoring and financial analytics using alternative data sources.
- UC Berkeley, Lawrence Berkeley National LaboratorycoreResearch partnership with Marta Gonzalez, PhD, Associate Professor of City & Regional Planning, focusing on mobility analytics and urban planning applications of mobile data.
- Ecole Normale Supérieure de LyoncoreAcademic collaboration with Márton Karsai, PhD, Assistant Professor of Computer Science, on computational social science and network analysis research.
- Laboratoire de l'Informatique du ParallélismecoreResearch collaboration with French computer science laboratory on parallel computing and data processing methodologies.
- World's Largest Telecommunications Service ProviderscoreStrategic data partnerships providing Grandata with unique access to trillions of observed and anonymous digital and physical data signals. These partnerships form the foundation of the company's data intelligence capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
GranData competitors and assessment
Company assessmentBroad incumbents
- Experian: Major credit data and consumer analytics provider with established financial services and enterprise relationships — relevant peer for Grandata's alternative-data credit scoring use case.
- Acxiom: Customer data platform and marketing services provider with deep enterprise relationships and large-scale consumer data assets — overlapping customer base and use cases.
- LiveRamp: Enterprise data collaboration platform with extensive partner data ecosystem and identity resolution capabilities. Operates at broader scale across marketing and customer intelligence use cases.
- Palantir Technologies: Enterprise data integration and analytics platform serving regulated industries with privacy-aware architectures. Comparable in serving data-sensitive enterprises with AI-driven insight products.
- Epsilon (Publicis): Data-driven marketing and consumer intelligence business within Publicis, with proprietary data assets and enterprise marketing clients — broad incumbent in the customer intelligence category.
- Nielsen: Global consumer intelligence incumbent offering market research, audience measurement, and competitive analysis to enterprises — overlapping buyer needs, scaled sales force, and broader data assets.
Direct peers
- Mobilewalla: Mobile data intelligence platform leveraging telecom and app signal data for audience profiling and consumer insights — a direct alternative-data peer with similar B2B enterprise model.
- Placer.ai: Provides foot-traffic and consumer behavior analytics using anonymized location data. Directly comparable to Grandata's mobility-and-behavior-based market intelligence offering for enterprise customers.
- Spatial.ai: Segments consumers using alternative data signals including social and mobility data, delivering behavior-based audience insights to enterprise marketers — closely aligned use case and methodology.
Others
- Databricks: Data and AI platform for enterprises enabling large-scale data integration and ML workloads — adjacent enabling technology provider for similar buyer personas.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
GranData social profiles
Digital presenceGranData financial estimates
Financial estimateRevenue estimate
Valuation estimate
GranData leadership team
Management profileNumber of profiles
Profiles6 records
GranData funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GranData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GranData
What does GranData do?
Grandata sells the "Social Universe" intelligence platform, which integrates customer first-party data with trillions of observed, anonymous digital and physical signals sourced from strategic telecommunications partners, then applies proprietary AI algorithms to deliver market intelligence, competitor landscape visibility, customer behavior prediction, and precise behavioral segmentation. The platform is sold to enterprise customers on a subscription basis, supported by the Grandata Lab research arm that advances AI, machine learning, and data privacy.
Is GranData a public or private company?
GranData is a private company. It is classified as venture growth investor backed and is currently operating.
When was GranData founded?
GranData was founded in 2011. It employs 51 to 100 people.
Where is GranData based?
GranData is headquartered in San Francisco, United States, in the North America region.
How does GranData make money?
One revenue line is on record: social Universe Intelligence Platform.
Who are GranData's main competitors?
Broad incumbents on record are Experian, Acxiom, LiveRamp, Palantir Technologies, Epsilon (Publicis) and Nielsen. Direct peers are Mobilewalla, Placer.ai and Spatial.ai. Databricks is listed as an others.
Does GranData have an API?
No public API is recorded for GranData.
What industry is GranData in?
GranData's product category is Market Intelligence & Predictive Analytics Software. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of HDAAAGAH, Financial Services Personalization (Banking, Investing, Insurance). Its NAICS code is 5132 and its SIC code is 7372.