What Quick N Brite does

Quick 'n Brite is a Seattle-based, family-owned manufacturer of plant-based, biodegradable cleaning products founded in 1952 and operating from its manufacturing facility in the historic Georgetown district. Its core technology is a proprietary, secret family formula built around coconut-derived surfactants (sodium cocoate) combined with sodium carbonate as a water softener, sodium sesquicarbonate as a pH regulator, sodium metasilicate as a protection and dirt-suspension agent, and FD&C Red #40 for the brand's signature pink color. The portfolio centers on a concentrated all-purpose cleaning paste and a multi-surface liquid concentrate (Super Shot), supported by specialized SKUs including Scum Off! bathroom cleaner, Hardwater Stain Kit, Fireplace Cleaning Kit, Fireplace Glass Cleaner, and Screen Cleaner Kit, plus accessories such as microfiber towels, scrubber sponges, and refillable spray bottles.

The company monetizes primarily through direct-to-consumer e-commerce on quicknbrite.com, supplemented by an Amazon Brand Store, Walmart marketplace listings, and a dedicated quicknbrite.eu site for European customers. Pricing spans roughly $13.99 for a 12oz paste to $49.99 for the Ultimate Cleaning Starter Kit, with a 20%-off subscription/auto-delivery program across 1-, 3-, 4-, 6-, and 12-month cadences, a 180-day money-back guarantee, and free shipping over $49. Marketing is content-led via a cleaning tips blog, organic social (Facebook, Instagram, Pinterest, YouTube, TikTok), email, and an affiliate/influencer program.

The end customer is predominantly the eco-conscious U.S. household with children or pets, with named but likely testimonial enterprise accounts spanning hospitality (Ritz Carlton, Holiday Inn, Days Inn), healthcare (Seattle Children's Hospital), aviation (Alaska Airlines), and government (Naval Base Kitsap). The company is privately held with 11-50 employees, no disclosed institutional capital, and no public financial disclosure beyond a single $200,000 funding round dated March 11, 2025.

Name

Quick N Brite

Legal name

Quick 'n Brite

Website

https://quicknbrite.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Quick 'n Brite is a family-owned, Seattle-based manufacturer founded in 1952 that produces a proprietary plant-based, biodegradable concentrated cleaning paste and liquid line, sold direct-to-consumer online and via Amazon, Walmart, and a dedicated EU storefront.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

General All-Purpose Cleaners (CRAJAMAA)

akta.pro secondary industries

Natural/Eco All-Purpose Cleaners (CRAJAMAM), Bathroom Surface Cleaners (Sinks, Tubs, Tiles, Grout) (CRAJADAE), Appliance & Specialty Hard Surface Cleaners (Oven/BBQ/Cooktop) (CRAJACAH)

Keywords

• All-purpose cleaner
• Non-toxic cleaning products
• Plant-based cleaning concentrate
• Biodegradable household cleaners
• Eco-friendly cleaning supplies

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales through quicknbrite.com website. Products include cleaning kits, pastes, liquid concentrates, and accessory items. One-time purchase and subscription options available.
2. Marketplace Sales: Sales through third-party online marketplaces including Amazon Brand Store and Walmart. These channels provide additional revenue without requiring separate customer acquisition.
3. Subscription/Refill Program: Auto-delivery subscription model offering 20% savings for recurring customers. Subscribers can choose delivery frequency (1, 3, 4, 6 months, or annual) and can skip, reschedule, or cancel anytime.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Quick 'n Brite manufactures and sells concentrated, plant-based, non-toxic household cleaning products — primarily an all-purpose cleaning paste and a multi-surface liquid concentrate — under its own brand via direct e-commerce, Amazon, Walmart, and an EU site. The portfolio extends to specialized cleaners (bathroom, hard-water, fireplace, screen) plus accessories and refill packs, with a subscription/auto-delivery option.

Product overview

Quick 'n Brite is a family-owned cleaning products company offering a comprehensive portfolio of plant-based, non-toxic cleaning solutions. The core offering centers on the Ultimate Cleaning Starter Kit, which bundles the All Purpose Cleaning Paste with the Super Shot Liquid Concentrate, along with refillable accessories. The product line includes concentrated paste and liquid cleaners in multiple sizes for heavy-duty and everyday cleaning, specialized formulations for fireplace maintenance, bathroom soap scum removal (Scum Off!), hardwater stain removal, screen cleaning, and various accessories including microfiber towels, scrubber sponges, and spray bottles. Refill packs provide economical replenishment options. All products feature plant-based, biodegradable formulas that are safe for use around family, children, and pets.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate Cleaning Starter Kit Bundle combining 16oz Super Shot Concentrated Multi-Surface Liquid Cleaner, 32oz All Purpose Cleaning Paste, two refillable trigger spray bottles, microfiber towel, scrubber sponge, and quick-start guide; for households seeking a one-kit all-purpose cleaning solution.
• All Purpose Cleaning Paste, Concentrated The original concentrated pink cleaning paste for tough stains, grease, and grime; usable full-strength or diluted, on water-safe surfaces including windows, glass, countertops, upholstery, oven doors, tile, fiberglass, and granite. Available in 12oz ($13.99), 32oz ($19.99, regular $24.99), and 80oz sizes.
• Super Shot Liquid Cleaner Concentrate Concentrated multi-surface liquid cleaner sold in 32oz (with spray bottle, $29.99, regular $35.99) and 64oz refill ($26.99, regular $29.99) sizes; intended to replace multiple specialty household cleaners through dilution.
• Scum Off! Bathroom Cleaner No-scrub bathroom cleaner specifically formulated to remove hard-water deposits and soap scum from bathroom surfaces.
• Hardwater Stain Kit Kit targeting mineral deposits and staining in bathrooms and kitchens, designed for powerful hardwater removal.
• Fireplace Cleaning Kit Kit that removes soot, smoke, creosote, and ash from fireplace glass and brick/stone/tile/rock surfaces.
• Fireplace Brick & Stone Cleaner Gel 64oz gel hearth cleaner (with cleaning brush) formulated to remove baked-on soot and creosote from brick and stone fireplace surfaces; priced at $25.99 (regular $34.99).
• Fireplace Glass Cleaner Spray cleaner formulated for fireplace glass, removing soot, smoke, and creosote buildup.
• Screen Cleaner Kit Eco-friendly screen cleaner with microfiber cloth, for LED/LCD TVs, computer monitors, laptops, tablets, and similar displays.
• Pro Multi-Surface Microfiber Towel and Scrubber Sponge Set, 3-pack Premium microfiber cloths (33%+ more fibers per square inch) bundled with non-scratch scrubber sponges, sold as a 3-pack for use with Quick 'n Brite cleaning pastes and solutions.
• Pro Multi-Surface Microfiber Towel Premium microfiber towel with 33%+ more fibers per square inch, for streak-free cleaning and polishing.
• Pro Scrubber Sponge Non-scratch scrubber sponge for use with Quick 'n Brite cleaning pastes and solutions on various surfaces.
• Refillable Spray Bottle, 16oz Reusable 16oz spray bottle for diluting and applying Quick 'n Brite liquid cleaning concentrate.
• Multi-Surface Scraper Tool Scraping tool for removing stuck-on debris and buildup from various surfaces.
• Liquid Cleaner Refill Pack Refill-size concentrated liquid cleaner for economical replenishment of the Super Shot line.
• All Purpose Paste Refill Pack Refill-size cleaning paste SKU sold via a Buy 2 Get 1 FREE promotion (regular price $53.87) including 3x 12oz pastes, a cleaning sponge, and a microfiber cloth.
• I Love QnB Total Cleaning System Total home cleaning system centered on the 32oz Super Shot Liquid Concentrated Cleaner plus supporting components.

Quantifiable outcome

• 180-day money-back guarantee ensures customer satisfaction
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorQuick 'n Brite maintains an official Brand Store on Amazon.com, expanding their distribution reach to Amazon's massive customer base and leveraging Prime shipping capabilities.
• WalmartcoreChannel Partner/ Reseller/ DistributorProducts available through Walmart.com, providing additional online distribution channel for the brand alongside their direct e-commerce platform.
• Seattle Children's HospitalminorOthersHealthcare facility that uses Quick 'n Brite cleaning products for their facility cleaning needs, demonstrating product safety and effectiveness in healthcare settings.
• The Ritz CarltonminorOthersLuxury hotel chain that uses Quick 'n Brite products, showcasing the brand's ability to meet high hospitality cleaning standards.
• Holiday InnminorOthersMajor hotel chain using Quick 'n Brite for standard hotel cleaning operations across their properties.
• Days InnminorOthersHotel brand using Quick 'n Brite products for guest room and common area cleaning.
• Alaska AirlinesminorOthersAirline company using Quick 'n Brite for aircraft cleaning and cabin maintenance.
• Naval Base KitsapminorOthersU.S. Navy military installation using Quick 'n Brite for facility cleaning, demonstrating government trust in the product.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@quicknbriteofficial
• Facebookfacebook.com/QuicknBriteCleaner
• Instagraminstagram.com/quicknbritecleaner
• Pinterestpinterest.com/quicknbriteUSA
• TikToktiktok.com/@quicknbrite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quick N Brite