Sun Cabo

What Sun Cabo does

Sun Cabo (Sun Cabo Vacations) is a privately held luxury villa rental and concierge company headquartered in San José del Cabo, Baja California Sur, Mexico, operating for nearly 25 years (founded circa 2000). The company curates a portfolio of more than 150 hand-picked luxury villas and condos across Los Cabos sub-markets — Cabo San Lucas, Pedregal, Palmilla, Puerto Los Cabos, the Corridor, East Cape, and San José del Cabo — with a recent extension into Punta Mita, Nayarit. Nightly rates span from under $1,500 to $4,000+, covering properties from 3-bedroom condos to 10-bedroom beachfront estates.

The business model layers a high-touch concierge service on top of the villa rental marketplace. Core offerings include private chef and Mexican cook services, butler staffing, in-villa spa and wellness, yacht charters, fishing excursions, in-villa tastings (tequila, mezcal, wine), and event/party planning. Beyond rentals, the company operates a property management division (established 2001), an MLS real estate search for home purchases, all-inclusive villa packages with bundled services, and a loyalty rewards program. Revenue is generated through villa booking commissions/fees, markup on concierge and add-on services, and recurring property management contracts.

The go-to-market is entirely direct-to-consumer via suncabo.com, a toll-free phone line (800-710-2226), and email ([email protected]), supplemented by content marketing across Facebook, Instagram, YouTube, Pinterest, LinkedIn, Twitter, and an annual digital magazine. The target customer is affluent, spanning families, multi-generational groups, couples, golf enthusiasts, pet owners, extended-stay travelers, and celebration/event groups. Sun Cabo has no disclosed funding, no app, no AI/ML capabilities, and remains independently owned.

Name

Sun Cabo

Legal name

Sun Cabo

Website

https://suncabo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Cabo is a privately held luxury villa rental and concierge company in Los Cabos, Mexico, curating 150+ premium properties and serving affluent travelers with private chefs, yacht charters, and event planning.

Ownership category

akta.pro rank

Product category

Luxury Vacation Rentals

NAICS

All Other Traveler Accommodation (721199), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villa Property Management & Concierge Services (THAMAEAJ)

akta.pro secondary industries

Ultra-Luxury Villas & Estates (THAMAEAA), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury vacation rentals
• Villa rental services
• Private chef services
• Vacation concierge
• Luxury hospitality services

Headquarters

HQ city

San José Del Cabo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Villa Rental Bookings: Nightly villa rental revenue from over 150 luxury properties in Los Cabos and Punta Mita. Properties range from 3-bedroom condos to 10-bedroom estates, with nightly rates from $1,500 to $4,000+. Revenue is transactional per stay, with peak season commanding premium pricing.
2. All-Inclusive Packages: All-inclusive villa packages combining accommodation with chef-prepared meals, butler service, and other premium amenities offered as bundled pricing options.
3. Concierge and Add-on Services: Ancillary revenue from chef services (elite chefs, Mexican cooks), butler services, spa treatments, wellness classes, private transportation, yacht rentals, fishing charters, yacht rentals, welcome packages, tastings (tequila, mezcal, wine), and event planning services including party decorations, mariachi, photographers, and flowers.
4. Property Management Services: Services for property owners including property management, guest coordination, and maintenance support for homeowners in their portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Sun Cabo Vacations is a luxury villa rental company operating in Los Cabos and Punta Mita, Mexico, offering a curated portfolio of more than 150 hand-picked luxury villas and condos ranging from 3-bedroom condos to 10-bedroom estates at nightly rates of $1,500 to over $4,000. The core villa rental offering is bundled with comprehensive concierge services including elite private chefs, butler service, spa treatments, yacht and fishing charters, in-villa tastings, and event planning, all coordinated through a dedicated concierge team.

Product overview

Sun Cabo Vacations is a luxury villa rental and concierge platform operating primarily in Los Cabos, Mexico. The company offers a portfolio of over 150 hand-picked luxury villas and condos across communities including Cabo San Lucas, Pedregal, Palmilla, Puerto Los Cabos, Corridor, East Cape, and Punta Mita. The core product is the villa rental marketplace, supplemented by comprehensive concierge services including private chef and Mexican cook offerings, butler services, spa treatments, yacht and fishing charters, in-villa tastings (tequila, mezcal, wine), party planning, and real estate services. The platform operates as a marketplace connecting luxury travelers with villa owners, supported by dedicated concierge and local expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Villa Rentals Portfolio Curated collection of more than 150 luxury vacation villas and condos across Los Cabos (Cabo San Lucas, Pedregal, Palmilla, Puerto Los Cabos, Corridor, East Cape) and Punta Mita, including beachfront estates, hillside retreats, and golf course properties for affluent leisure travelers and groups.
• Preferred Villas Curated selection of 38 premium villa properties featuring exceptional amenities, prime locations, and luxury appointments, offered as a sub-collection within the Sun Cabo portfolio for travelers seeking the highest-end accommodations.
• All-Inclusive Villa Packages Luxury villa rentals packaged with all-inclusive amenities including chef-prepared meals, butler service, and five-star resort-style experiences in private villa settings, offered on bundled pricing.
• Concierge Services Comprehensive concierge offering including elite chef services, butler service, welcome packages, villa pre-stocking, in-villa tastings, private transportation, spa treatments, wellness classes, activity bookings, and party planning coordinated by a dedicated concierge team.
• Private Chef Services In-villa dining service with elite chefs offering fixed-price and open-service options, featuring gourmet cuisines including Argentine, Mexican, Mediterranean, and sushi specialties for villa guests.
• Mexican Cooks Authentic Baja cuisine prepared in-villa by skilled Mexican cooks specializing in traditional meals and local delicacies using fresh, daily-sourced ingredients.
• Yacht Rentals Private yacht charters and boat excursions for coastal exploration, fishing, and sunset cruises, bookable as an add-on experience for villa guests.
• Fishing Charters Deep-sea fishing excursions and sportfishing experiences in the Sea of Cortez, bookable as an add-on experience for villa guests.
• Spa and Wellness Services In-villa spa treatments, wellness classes, and Hive Fragrance Studio personalized scent experiences coordinated through the concierge team.
• Party Planning Services Event planning and decor services for villa guests including cakes, mariachi performances, balloon decorations, table settings, florals, photography, bachelor/bachelorette party decor, permanent jewelry, and customized hats.
• In-Villa Tastings Private tasting experiences featuring tequila journey, mezcal experience, Mexican wine tasting, premium wine tasting, spirits adventure, and mixologist experiences delivered in-villa.
• Property Management Services Property management services for villa owners in Los Cabos including property management, guest coordination, maintenance support, and connections to specialist services.
• MLS Real Estate Search Real estate listing search for homes and condos for sale in Cabo San Lucas, San Jose del Cabo, Palmilla, Pedregal, Puerto Los Cabos, Querencia, Diamante, Cabo del Sol, El Encanto, and Villas Del Mar communities.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• One Fine Stay: Curated luxury villa and home rental brand with dedicated concierge service. Comparable curated-inventory + concierge positioning serving high-end travelers in resort destinations.
• LaCure: Luxury villa rental and bespoke concierge service focused on international villa destinations. Directly comparable to Sun Cabo on curated villa portfolio, concierge-led model, and affluent target customer.
• Airbnb Luxe: Airbnb's luxury tier offering vetted luxury villa rentals with dedicated trip designers globally. Competes directly with Sun Cabo for affluent travelers seeking premium private accommodations with concierge services.
• Plum Guide: London-based luxury vacation rental platform using rigorous home vetting (home critics) and curated inventory. Directly comparable to Sun Cabo on the curated-luxury differentiation axis, with stronger technology-led trust signals.
• Inspirato: Members-only luxury vacation club offering curated villa and hotel stays, including in Los Cabos. Comparable business model pairing high-end accommodations with concierge-style services and recurring guest relationships.
• Villas of Distinction: Luxury villa rental specialist with concierge services, featuring properties in Mexico including Los Cabos. Closely matched to Sun Cabo in target customer, product tier, and full-service concierge model.
• Wimco Villas: Luxury villa rental agency with Caribbean and Mexico inventory and dedicated concierge services. Comparable curated-luxury villa offering with destination expertise closely analogous to Sun Cabo's Los Cabos focus.
• Elite Destination Homes: Luxury villa rental agency offering high-end homes in Mexico (Los Cabos, Punta Mita) with concierge services. Closest direct competitor in the same geographies with the same curated-luxury positioning as Sun Cabo.

Broad incumbents

• Vrbo (Expedia): Largest vacation rental marketplace in North America with growing luxury inventory. A broad incumbent with scale and SEO advantages that overlaps with Sun Cabo's villa rental offering, especially for Los Cabos.
• Esperanza Resort (Auberge Resorts): Luxury full-service resort in Cabo San Lucas offering villa residences with hotel-grade amenities and concierge. Competes for the same affluent Cabo traveler with bundled service offering rather than independent villa rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xx.com/suncabo
• YouTubeyoutube.com/@suncabovacations649
• Facebookfacebook.com/suncabo
• LinkedInlinkedin.com/company/sun-cabo-vacations/?originalSubdomain=ca
• Instagraminstagram.com/suncabovacations
• Pinterestpinterest.ca/suncabovacations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Cabo