MagicStripes
MagicStripes is a Hamburg-based DTC beauty brand founded in 2013 by celebrity makeup artist Natalie Franz, selling non-surgical silicone eyelid lifting strips and at-home facial masks globally through its own Shopify storefront and subscription program.
- Company typePrivate
- Founded2013
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What MagicStripes does
MagicStripes is a Hamburg-based direct-to-consumer beauty brand that sells non-surgical eyelid lifting silicone strips and a portfolio of at-home facial masks, eye patches, hand gloves, and skincare accessories to global consumers. Founded in 2013 by celebrity makeup artist Natalie Franz after she discovered eyelid lifting tapes during travel in Japan, the company markets a transparent, skin-friendly silicone strip system (available in Small, Medium, and Large, plus a trial pack and 3-month packs) that produces an immediate cosmetic lift without blepharoplasty. The product range was extended into the Magicstripes Masks sub-brand, which includes magnetic, hydrogel, collagen, hyaluronic, detox, and chin/cheek lifting masks, plus eye patches, hand gloves, and a Swedish-handcrafted dry brush.
The company operates exclusively through its own Shopify e-commerce storefront at magicstripes.com, supporting multi-currency checkout (EUR, USD, GBP, CAD, AUD, JPY, INR) and shipping to 12+ countries across Europe, North America, South America, Oceania, and Russia. Its go-to-market is product-led, relying on influencer and celebrity endorsements (founder Franz's network includes Lady Gaga, Taylor Swift, and Alessandra Ambrosio), press features in Vogue, Harper's Bazaar, ELLE, and InStyle, and social-media-driven user-generated content on Instagram. Revenue is generated through one-time purchases and a Subscribe & Save subscription with a 30% recurring-purchase discount, with unit prices ranging from $10 (eye patches) to $65 (3-month stripe packs) and bundled gift sets up to $338.
MagicStripes is incorporated as MAGICSTRIPES GmbH (HRB 131733, Hamburg) and remains privately held and founder-controlled, with Natalie Franz as the sole CEO. The company is bootstrapped with no disclosed external funding rounds and operates with a 1-10 employee headcount. All products are positioned as cruelty-free (PETA certified), paraben-free, and dermatologically tested 'Excellent.'
MagicStripes firmographics
Firmographics- Name
- MagicStripes
- Legal name
- MAGICSTRIPES GmbH
- Website
- https://magicstripes.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MagicStripes is a Hamburg-based DTC beauty brand founded in 2013 by celebrity makeup artist Natalie Franz, selling non-surgical silicone eyelid lifting strips and at-home facial masks globally through its own Shopify storefront and subscription program.
- Ownership category
- akta.pro rank
MagicStripes industry classification
Industry- Product category
- Non-surgical Beauty & Skincare Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)
- akta.pro secondary industry
- Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners) (CRABAKAL)
Keywords
Where MagicStripes is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MagicStripes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales through Shopify store. One-time purchases and subscription options for eyelid lifting stripes, facial masks, and skincare products.
- Subscription/Recurring Sales: Subscribe & Save option offering 30% savings with delivery every 1-3 months. Customers can edit, skip, reschedule and cancel subscription anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eyelid Lifting Stripes - One-time purchase |
| Subscription | Monthly | Eyelid Lifting Stripes - Subscription |
| Unit Pricing | Pay-as-you-go | Magnetic Youth Mask |
| Unit Pricing | Pay-as-you-go | Lifting Collagen Mask |
| Unit Pricing | Pay-as-you-go | Hyaluronic Intensive Treatment Mask |
| Unit Pricing | Pay-as-you-go | Deep Detox Tightening Mask |
| Unit Pricing | Pay-as-you-go | Chin & Cheek Lifting Mask |
| Unit Pricing | Pay-as-you-go | Wake Me Up Collagen Eye Patches |
| Unit Pricing | Pay-as-you-go | Hand Repairing Gloves |
| Unit Pricing | Pay-as-you-go | Bundles and Accessories |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
MagicStripes product offering
Product offeringCore offering
MagicStripes designs, produces and sells transparent silicone eyelid lifting strips that provide an immediate, non-surgical alternative to blepharoplasty, along with a complementary line of hydrogel, magnetic and clay facial masks, eye patches and hand care products. The company sells these beauty products direct-to-consumer through its Shopify-powered online store, with a Subscribe & Save option offering 30% savings.
Product overview
MagicStripes is a beauty and skincare company founded in 2013 by celebrity makeup artist Natalie Franz, offering a portfolio of eyelid lifting and facial care products. The core product line consists of transparent eyelid lifting stripes made from skin-friendly silicone, available in Small, Medium, and Large sizes (64 stripes per pack, USD 23; 3-month packs with 192 stripes at USD 65), plus a Trial Pack with all three sizes (96 stripes, USD 29). The complementary Magicstripes Masks sub-brand includes hydrogel and sheet masks for various skincare needs: Magnetic Youth Mask with integrated magnets (USD 22-58), Lifting Collagen Mask with ear-loop design (USD 12-58), Hyaluronic Intensive Treatment Mask (USD 17-46), Deep Detox Tightening Mask (USD 17-46), Chin & Cheek Lifting Mask (USD 16-69), Wake Me Up Collagen Eye Patches (USD 10-41), and Hand Repairing Gloves (USD 15-41). Bundled offerings include the Magic Box Large gift set (USD 338) and Travel Bag (USD 104). Accessories include the Facial Dry Brush (USD 34). All products are cruelty-free and dermatologically tested as 'Excellent.'
Differentiator
Problem solved
Functional benefit
Products and services
- MagicStripes Eyelid Lifting Stripes Transparent, hypoallergenic silicone eyelid lifting strips available in Small, Medium and Large sizes (64 strips per pack at USD 23; 3-month packs of 192 strips at USD 65). Trial Pack includes all three sizes (96 stripes, USD 29). Provides an immediate, non-surgical eyelid lift for droopy eyelids and is compatible with makeup.
- Magnetic Youth Mask Sheet mask with integrated magnets designed to accelerate blood and fluid circulation, improve toxin elimination and increase red blood cell production. Contains glycerin, betaine, trehalose, aloe vera and bisabolol. Available in 1-mask (USD 22) and 3-mask (USD 58) packs.
- Lifting Collagen Mask Hydrogel mask soaked in collagen, caffeine, vitamin C, vitamin E and macadamia nut oil that lifts, tightens and defines the lower half of the face. Worn for 40-60 minutes with ear-loop design for enhanced lifting. Available in 1-mask (USD 12) and 5-mask (USD 58) packs.
- Hyaluronic Intensive Treatment Mask Organic hydrogel mask with hyaluronic acid, kassou ekisu (brown algae extract), glycerol and aloe vera. Deeply moisturizes, reduces fine lines and improves elasticity. Made from biodegradable non-woven 100% natural cotton. Available in 1-mask (USD 17) and 3-mask (USD 46) packs.
- Hand Repairing Gloves Moisturizing hand masks enriched with shea butter, vitamin E, hydrolyzed collagen, rosa rugosa leaf extract and olive oil. Repair damaged skin, reduce wrinkles and protect against sun damage. Available in 1-pair (USD 15) and 3-pair (USD 41) packs.
- Deep Detox Tightening Mask Clay mask with ultra-fine micro-fiber sheet containing amazonian white clay, kaolin, bentonite, macadamia nut oil, hyaluronic acid and apricot kernel oil. Deeply cleanses, firms skin, minimizes pores and removes blackheads. Available in 1-mask (USD 17) and 3-mask (USD 46) packs.
- Chin & Cheek Lifting Mask Elastic hydrogel mask that reduces fine lines on chin and cheek area and lifts sagging skin on the lower face. Contains collagen, caffeine, vitamin C, vitamin E and avena sativa extract. Worn for 40-60 minutes with ear-loop design. Available in 1-mask (USD 16) and 5-mask (USD 69) packs.
- Wake Me Up Collagen Eye Patches Cooling eye patches with hyaluronic acid and collagen that reduce the appearance of wrinkles, dark circles and eye bags. Applied for 20-30 minutes. Available in 1-pair (USD 10) and 5-pair (USD 41) packs.
- Magic Box Large Complete gift set containing the entire MagicStripes product range including hyaluronic, collagen, magnetic, deep detox and chin/cheek masks, hand repairing gloves, eye patches and a Trial Pack of 96 eyelid lifting stripes. Priced at USD 338.
- Travel Bag Travel bag made of high-quality turquoise vegan leather, hand-luggage approved, containing one of each mask product including Magnetic Youth Mask, Hyaluronic Intensive Treatment Mask, Lifting Collagen Mask, Hand Repairing Gloves, Deep Detox Tightening Mask, Chin & Cheek Lifting Mask and Wake Me Up Collagen Eye Patches. Priced at USD 104.
- Facial Dry Brush Energizing skin detox brush with goat-hair bristles and oil-treated solid oak handle that stimulates the lymphatic system, activates blood circulation, reduces dark circles and puffiness and provides a natural facelift effect. Handcrafted in Sweden. Priced at USD 34.
Quantifiable outcome
- Instant eyelid lift within seconds without surgery
- +3 more outcomes
Companies that use MagicStripes
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
MagicStripes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MagicStripes partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
MagicStripes competitors and assessment
Company assessmentDirect peers
- Lashify: Lashify is a DTC lash tools and applicator brand selling at-home eyelash extension systems. It overlaps MagicStripes in eye-area beauty tools sold direct via Shopify with celebrity-style branding and influencer-led acquisition.
- D-UP (Dispo): D-UP is a Japanese beauty brand best known for its eyelid lifting tapes and double-eyelid stickers — essentially the same Japanese beauty tradition that MagicStripes adapted for European markets. It is the most directly comparable competitor on category, product mechanic, and consumer use case.
- Velour Lashes: Velour Lashes is a Canadian DTC false eyelash and applicator brand with multi-country shipping. It overlaps MagicStripes on the eye-area beauty tool category and the DTC-led influencer-marketing motion.
- Grande Cosmetics: Grande Cosmetics sells lash and brow serums plus eye-area beauty tools through DTC and retail. It targets the same non-invasive eye-area beauty use case that MagicStripes pursues, including celebrity-driven marketing.
- AB Eyelid Strips (formerly Eye Magic): AB (originally Eye Magic) markets invisible eyelid lifting strips across European drugstores and beauty retailers. Like MagicStripes, it sells non-surgical eyelid tape as a way to address droopy eyelids without cosmetics procedures, and competes head-to-head on the same core SKU.
- 111SKIN: 111SKIN is a luxury face-mask and skincare brand founded by a Harley Street aesthetician, distributed DTC and through premium retailers. It overlaps MagicStripes on hero facial mask SKUs (hydrogel, collagen, lifting) and on the celebrity/aesthetician-founder positioning.
- MZ Skin: MZ Skin is a UK-based luxury skincare and mask brand founded by aesthetician Dr. Maryam Zamani. It targets the same at-home facial rejuvenation use case as MagicStripes Masks with a higher price ceiling and celebrity/press distribution.
Broad incumbents
- Drunk Elephant: Drunk Elephant is a clean-beauty skincare brand sold DTC and through Sephora. Comparable to MagicStripes on the clean, active-ingredient, DTC-driven positioning that has scaled a small founder brand into a category leader, though at far larger scale.
- NuFACE: NuFACE sells FDA-cleared microcurrent facial toning devices for non-invasive at-home 'facelift' effects. It competes for the same consumer wallet on non-surgical face lifting, though through a hardware device rather than a consumable strip product.
- Honest Beauty: Honest Beauty is a clean-beauty DTC brand co-founded by a high-profile celebrity, selling skincare and cosmetics via its own site and major retailers. It is comparable on the celebrity-founder-driven DTC clean-beauty motion, though it operates at much larger scale and broader category scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MagicStripes social profiles
Digital presenceMagicStripes compliance and trust
Trust signalCompliance3 records
MagicStripes financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagicStripes leadership team
Management profileNumber of profiles
Profiles1 record
MagicStripes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagicStripes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagicStripes
What does MagicStripes do?
MagicStripes designs, produces and sells transparent silicone eyelid lifting strips that provide an immediate, non-surgical alternative to blepharoplasty, along with a complementary line of hydrogel, magnetic and clay facial masks, eye patches and hand care products. The company sells these beauty products direct-to-consumer through its Shopify-powered online store, with a Subscribe & Save option offering 30% savings.
Is MagicStripes a public or private company?
MagicStripes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MagicStripes founded?
MagicStripes was founded in 2013. It employs 1 to 10 people.
Where is MagicStripes based?
MagicStripes is headquartered in Hamburg, Germany, in the Europe region.
How does MagicStripes make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are subscription/Recurring Sales.
Who are MagicStripes's main competitors?
Direct peers on record are Lashify, D-UP (Dispo), Velour Lashes, Grande Cosmetics, AB Eyelid Strips (formerly Eye Magic), 111SKIN and MZ Skin. Broad incumbents are Drunk Elephant, NuFACE and Honest Beauty.
Does MagicStripes have an API?
No public API is recorded for MagicStripes.
What industry is MagicStripes in?
MagicStripes's product category is Non-surgical Beauty & Skincare Products. Its primary akta.pro industry code is CRABAKAC, Eyelash Tools (Curlers, Applicators) & False Lashes, with a secondary code of CRABAKAL, Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners). Its NAICS code is 456120 and its SIC code is 2844.