What Westfield Public Schools does

Westfield Public Schools is a New Jersey public K-12 school district headquartered at 302 Elm Street, Westfield, NJ 07090, operating ten schools that serve approximately the full Pre-K through Grade 12 pipeline for residents of the Town of Westfield in Union County: the Lincoln Early Childhood Center for Pre-K, seven elementary schools (Franklin, Jefferson, McKinley, Tamaques, Washington, Wilson, and one additional), two intermediate schools (Edison and Roosevelt) for grades 6-8, and Westfield High School for grades 9-12. The district is governed by an elected Board of Education and led by Superintendent Dr. Raymond González, with a cabinet that includes Deputy Superintendent Dr. Matthew Bolton (Curriculum, Instruction and Assessment), Assistant Superintendent Dr. Michael Weissman (Pupil Services), CTO Brian Auker, and Athletic Director James DeSarno.

The district's core offering is free, comprehensive public K-12 education supported by an academic portfolio spanning English Language Arts, Mathematics and Computer Science, Science and Technology, Social Studies and Business, Health, Physical Education, Visual and Performing Arts, and World Languages, alongside special education, multilingual learner programs, gifted and talented services, and extensive interscholastic athletics. The technology stack is built on Apptegy's Thrillshare CMS powering the district website, dedicated school subdomains, native iOS/Android apps, and event calendars; Genesis powers the Parent Portal (student information system); EduPlanet 21 hosts the published Curriculum Blueprint; ArbiterSports handles athletic registration; HIBster supports HIB incident reporting; Applitrack handles job applications; and the AlwaysOn multilingual AI chatbot (supporting 25+ languages) handles front-line community inquiries. The district has also published a formal AI Plan and operates under a 2023-2028 Strategic Plan with five goals: Learning, Inclusivity, Community, Finance, and Wellness.

Westfield Public Schools is not a commercial entity. As a government/state entity, it has no commercial pricing model and operates as a tax-funded district. Funding derives from voter-approved operating budgets (the 2025-2026 additional spending proposal passed April 15, 2025 by 3,604 to 1,571), state aid, two voter-approved bond referendums in April 2025 (School Building Improvements passed 3,322-1,847 and Full-Day Kindergarten Expansion passed 3,195-1,981), and philanthropic grants (e.g., $25,000 from The Westfield Foundation to Tamaques Elementary's Project Playground). The district serves four primary stakeholder segments: enrolled students, their families, Westfield senior residents (65+) via the Golden Pass program, and Westfield taxpayers who fund the district through property taxes and approve budgets via referendum.

Name

Westfield Public Schools

Legal name

Westfield Public Schools

Website

https://westfieldnjk12.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Westfield Public Schools is a New Jersey public K-12 school district headquartered in Westfield, NJ, operating ten schools (Pre-K through Grade 12) to serve the school-age residents of the Town of Westfield, Union County, funded through voter-approved property taxes, state aid, and bond referendums.

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

Keywords

• Public K-12 education
• Primary secondary schooling
• Special education services
• Interscholastic athletics
• Curriculum instruction

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public Tax-Funded Operating Budget: Funded primarily through local property taxes and state aid. Voters approved the 2025–2026 additional spending proposal (3,604 YES / 1,571 NO) and capital bond referendums.
2. Bond Referendum Capital Funding: Two bond proposals approved by voters in April 2025: School Building Improvements (3,322 YES / 1,847 NO) and Full-Day Kindergarten Expansion (3,195 YES / 1,981 NO).
3. Philanthropic Grants and Foundation Support: Grants from community foundations and partners (e.g., $25,000 grant from The Westfield Foundation to Tamaques Elementary for Project Playground).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Westfield Public Schools is a public K-12 school district delivering comprehensive pre-kindergarten through Grade 12 education across ten schools (seven elementary, two intermediate, and one high school) in Westfield, New Jersey. Instruction spans English Language Arts, Mathematics and Computer Science, Science and Technology, Social Studies and Business, World Languages, Health, Physical Education, and Visual and Performing Arts, supplemented by special education, multilingual learner, and gifted and talented programs, athletics, and performing arts. The district operates under a 2023-2028 Strategic Plan with five goals (Learning, Inclusivity, Community, Finance, and Wellness) and is governed by the Westfield Board of Education.

Product overview

Westfield Public Schools is a public K-12 school district — not a unified software product — that delivers its services through a portfolio of interconnected programs and digital channels rather than a single product. The core offering is the district's ten-school K-12 education program (Westfield Public Schools District, K-12 Education), supported by the Curriculum, Instruction, and Assessment Department and the Special Programs and Student Support Services division. Around this core, the district operates several named sub-brands and digital services: the Westfield Athletics Program (Blue Devils), the Parent Portal (Genesis), the Bright Futures Referendum Portal, the Golden Pass Program for senior residents, the HIB Prevention Program, the Westfield Public Schools mobile app (iOS and Android, powered by Apptegy), and the Information Technology Services department. The website itself is the connective tissue, linking each of these programs and serving as the gateway to the AlwaysOn multilingual chatbot, parent/student portals, athletics registration (Arbitersports), job applications (Applitrack), the curriculum blueprint (eduplanet21), and board policy repository (Strausses May).

Differentiator

Problem solved

Functional benefit

Brands

• Westfield Athletics (Blue Devils): District athletics program for Westfield High School (mascot: Blue Devils). Includes 2024-2025 championship teams and operates sports across fall, winter, and spring seasons.
• Marching Blue Devils

Products and services

• Westfield Public Schools K-12 Education Program Comprehensive public Pre-K through Grade 12 education delivered across ten district schools in Westfield, NJ, including elementary, intermediate, and high school instruction with athletics, performing arts, special education, multilingual learner support, gifted and talented programs, and counseling.
• Parent Portal (Genesis) Student Information System portal that provides parents with access to student records, schedules, attendance, grading, and district communications.
• Westfield Athletics Program (Blue Devils) Comprehensive interscholastic athletics program with 24+ teams across fall, winter, and spring sports (football, soccer, basketball, lacrosse, swimming, ice hockey, golf, tennis, track and field, wrestling, etc.), governed by NJSIAA and UCIAC.
• Curriculum, Instruction, and Assessment Department Department led by the Deputy Superintendent that oversees the Westfield Curriculum Blueprint and academic departments: English Language Arts, Mathematics and Computer Science, Science and Technology Education, Social Studies and Business Education, Health, Physical Education, VPA and Consumer Education, and World Language.
• Special Programs and Student Support Services Student support division offering Special Services, K-12 Counseling, Gifted and Talented Program, Multilingual Learners (ML) Program, Project '79, and the PTC Special Education Committee.
• Golden Pass Program Free credit-card-sized pass for Westfield residents ages 65 and older that grants free admission to Westfield High School athletic events and performances, with intermediate school performances added in January 2025.
• HIB Prevention Program (Harassment, Intimidation and Bullying) District anti-bullying program with a District Anti-Bullying Coordinator, School Anti-Bullying Specialists at each of the ten schools, and an online HIB incident reporting portal powered by HIBster.
• Bright Futures Referendum Portal Public information hub for the district's school bond referendum covering school building improvements and full-day Kindergarten expansion, including timelines, milestones, and progress updates.
• Westfield Public Schools Mobile App

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability3 records

Feature6 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Apptegy (Thrillshare CMS)flagshipTechnology or Integration · 1 January 2026Apptegy powers the Westfield Public Schools district website and dedicated school subdomains via the Thrillshare CMS platform. The partnership covers the parent portal, student registration, calendar, athletics, staff portal, jobs board, iOS/Android apps, and multilingual translation across district webpages.
• AlwaysOn AI (Chatbot)coreTechnology or Integration · 1 January 2026AlwaysOn provides an always-on multilingual AI chatbot embedded across district webpages, supporting 20+ languages (Amharic, Arabic, Chinese, Spanish, etc.) to assist families and community members with district information 24/7.
• Music for AllminorGTM or Marketing Partner · 1 January 2026Music for All is a national nonprofit music education advocacy organization that awarded Westfield Public Schools the 2026 Advocacy in Action Award in the Elementary Excellence category.
• The Optimist Club of WestfieldminorGTM or Marketing Partner · 1 January 2026The Optimist Club of Westfield partners with the district to recognize outstanding intermediate school teachers annually (2026 recipients: Jessica Mikovits and Linda Morrison).
• Rotary Club of WestfieldminorGTM or Marketing Partner · 1 January 2026The Rotary Club of Westfield honors district staff with annual awards including the Philhower Fellowship Award (Pre-K–Grade 5) and Steengrafe Fellowship Award, recognizing outstanding teaching.
• Blood Cancer United (formerly The Leukemia & Lymphoma Society)minorGTM or Marketing Partner · 1 January 2026Blood Cancer United engages Westfield High School students Aidan Murphy and Alex Davlouros as candidates in the 2026 Student Visionaries of the Year campaign.
• EduPlanet 21coreTechnology or Integration · 1 January 2025EduPlanet 21 hosts the public Westfield Curriculum Blueprint, providing a structured platform for the district's published curriculum framework.
• ArbiterSportscoreTechnology or Integration · 1 January 2024ArbiterSports provides the athletic registration platform used by Westfield High School for student-athlete sign-ups, eligibility management, and athletic participation workflows.
• NJSIAA (New Jersey State Interscholastic Athletic Association)flagshipStrategic or Co-development Partner · 1 January 2024NJSIAA governs interscholastic athletics for Westfield High School, providing rules, concussion and opioid information, steroid testing protocols, and eligibility frameworks for all district sports teams.
• UCIAC (Union County Interscholastic Athletic Conference)flagshipStrategic or Co-development Partner · 1 January 2024UCIAC / Union County Conference is the conference in which Westfield High School Blue Devils athletics teams compete. Provides scheduling, league standings, and Scholar Athlete recognition.
• Westfield Boosters AssociationcoreChannel Partner/ Reseller/ Distributor · 1 January 2024The Westfield Boosters Association supports WHS athletics through scholarships, Hall of Fame, sports promotion, and community fundraising. Operates the booster scholarship application and annual dinner.
• Genesis (Parent Portal)flagshipTechnology or Integration · 1 January 2024Genesis provides the Student Information System (SIS) powering the Westfield Parent Portal, giving families secure access to student records, attendance, and grade information.
• New Jersey Department of Education (NJDOE)flagshipStrategic or Co-development Partner · 1 January 2024The NJDOE is the state regulatory and funding partner overseeing the district's compliance with New Jersey Student Learning Standards, School Performance Reports, statewide assessments, and HIB oversight.
• NFHS (National Federation of State High School Associations)coreStrategic or Co-development Partner · 1 January 2024NFHS provides guidelines and recommendations for Westfield High School athletics through shared Google Drive resources.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Summit Public Schools: High-achieving New Jersey public K-12 district of similar scale and demographic profile. Comparable Pre-K-12 program offering, academic outcomes, and reliance on property-tax-funded operating budgets.
• Montclair Public Schools: New Jersey public K-12 district with comparable scale and program breadth. Both districts operate extensive multilingual learner, special education, and athletics programs funded through property taxes and state aid.
• Cherry Hill Public Schools: Large New Jersey public K-12 district operating under the same NJDOE regulatory framework and property-tax-funding model. Comparable in offering a comprehensive Pre-K-12 academic, athletics, and performing arts portfolio.
• Princeton Public Schools: New Jersey public K-12 district of comparable scale and demographic profile. Operates a comprehensive Pre-K-12 program with comparable academic outcomes and dependence on local property tax levies.
• Livingston Public Schools: New Jersey public K-12 district with comparable scale, academic outcomes, and athletics profile. Operates under the same state regulatory framework (NJ Student Learning Standards, NJSIAA) and property-tax funding model.
• Madison Public Schools: New Jersey public K-12 district of comparable size and demographic profile. Both districts operate comprehensive Pre-K-12 programming with extensive extracurricular and athletics offerings under voter-approved budgets.
• Cranford Public Schools: Neighboring Union County, NJ public K-12 district in the UCIAC athletic conference alongside Westfield. Directly comparable in size, demographics, and community-funded operating structure.
• Scotch Plains-Fanwood Public Schools: Neighboring New Jersey public K-12 district that competes directly with Westfield in the Union County Conference (UCIAC) and shares Union County catchment demographics. Comparable in scale, athletics profile, and community-funded operating model.
• Ridgewood Public Schools: Comparable New Jersey public K-12 district with similar size, academic profile, and athletics tradition. Both districts compete for top NJ school rankings and share a community-funded, voter-approved budget and bond model.
• Millburn Township Public Schools: Top-tier New Jersey public K-12 district with comparable high-achieving student outcomes, comprehensive Pre-K-12 programming, and property-tax-dependent funding model. Operates in a similar affluent NJ suburban catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/westfieldnjk12
• YouTubeyoutube.com/channel/UCQAwr2ohuMapJK7L0_XHyCw/featured
• Facebookfacebook.com/westfieldpublicschoolsnj
• Instagraminstagram.com/westfieldnjk12
• LinkedInlinkedin.com/company/westfield-highschool

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westfield Public Schools