Osaic

What Osaic does

Osaic is one of the largest independent wealth management networks in the United States, providing a platform-plus-modules architecture that serves approximately 11,000 affiliated financial professionals, 270+ financial institutions, and 4M+ end-client households with $700B+ in assets under administration (cited as $747B in March 2026). The company offers multiple affiliation models (1099 independent contractor, W-2 Empowered Independence, RIA, and institutional via Osaic Institutions) and operates through several FINRA-member broker-dealer subsidiaries (Osaic Wealth, Osaic Institutions, Osaic Services, Ladenburg Thalmann) and SEC-registered investment advisers. Subsidiaries include Ladenburg Thalmann (investment banking), Ladenburg Thalmann Asset Management (LTAM, $4B+ AUM), Highland Capital Brokerage (insurance and annuities distribution), Premier Trust (5,000+ Nevada trusts, $1.5B AUA), and CW Advisors (fee-only RIA, $14.5B AUM).

The core technology stack centers on the Wealth Management Platform (WMP), powered by Envestnet's infrastructure and supporting 733,000+ advisor accounts through four advisory programs (Unified Managed Accounts, Genesis Model Portfolios, Separately Managed Accounts, Advisor Managed Portfolios). Layered on top are the eQuipt client/advisor suite, OneHub advisor portal, PlanningHub (launched November 2025), and a growing set of AI integrations: Jump AI, Zocks (with agentic Client Queries), Scribe AI, FINNY AI for prospecting, and OneHub AI Search. Custom integrations with Orion, Altruist, GReminders, Carefull, Betterment, and 401GO extend the ecosystem.

Revenue is generated through four primary streams: transaction-based broker-dealer commissions on securities, mutual funds, variable insurance, and alternatives; advisory fees as a percentage of assets under management or administration on advisory accounts; revenue sharing payments (up to 30 basis points) from product providers plus 12b-1 trails; and indirect clearing and custodial compensation from Pershing and National Financial Services based on accounts, assets, and net flows. Distribution combines a B2B2C sales-led motion (dedicated recruiting and transition consultants targeting independent advisors leaving wirehouses and other BDs), channel partnerships via Offices of Supervisory Jurisdiction, and community-led retention through NXT, W Forum, and ConnectED conferences plus mentorship programs. The firm is privately held, majority-owned by Reverence Capital Partners since the May 2019 $2.3 billion acquisition of Advisor Group; a $2B+ recapitalization closed in April 2026 brought Bain Capital in as a new investor alongside Ares Secondaries and Lexington Partners.

Name

Osaic

Legal name

Osaic, Inc.

Website

https://osaic.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Osaic is one of the largest U.S. independent wealth management networks, providing a technology, compliance, and back-office platform to 11,000+ affiliated financial professionals, 270+ financial institutions, and 4M+ client households with $700B+ in assets under administration across broker-dealer, RIA, and institutional channels.

Ownership category

akta.pro rank

Product category

Wealth Management Platform

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Wealth management services
• Broker-dealer services
• Registered investment adviser
• Financial advisor support
• Institutional wealth platform

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Broker-Dealer Commissions: Osaic operates broker-dealer subsidiaries (Osaic Wealth, Osaic Institutions, Osaic Services) generating revenue through transaction-based commissions on securities trades, mutual funds, variable insurance products, and other investment products sold through affiliated advisors
2. Advisory Fees: Revenue from fee-based advisory accounts including unified managed accounts, separately managed accounts, and model portfolio programs. Advisory fees are charged as percentage of assets under management or administration
3. Revenue Sharing Payments: Strategic partner revenue sharing from product providers including mutual fund companies (up to 30 basis points), insurance companies, alternative investment managers, and 529 plan providers. Also includes 12b-1 trails and trailing commissions
4. Clearing and Custodial Compensation: Indirect compensation from clearing firms Pershing and National Financial Services based on number of accounts, account assets, and net flows. Used to offset general operating expenses

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Osaic provides wealth management infrastructure and support to more than 11,000 affiliated financial professionals across the United States through broker-dealer and RIA platforms. The company delivers back-office support, integrated technology, regulatory compliance, supervision, and product access to independent financial advisors, RIAs, banks, and credit unions managing approximately $700 billion in client assets. Subsidiary firms provide investment banking (Ladenburg Thalmann), asset management (LTAM), insurance distribution (Highland Capital Brokerage), trust services (Premier Trust), and fee-only RIA services (CW Advisors).

Product overview

Osaic is one of the nation's largest independent wealth management platforms, offering a unified platform-plus-modules architecture. The core platform consists of the Wealth Management Platform (powered by Envestnet's technology) supporting four advisory programs (Unified Managed Accounts, Genesis Model Portfolios, Separately Managed Accounts, and Advisor Managed Portfolios), integrated through the eQuipt technology suite and OneHub advisor portal. Additional modules include PlanningHub for financial planning, the Empowered Independence W-2 channel, and the Independent Channel (1099 model) for affiliation flexibility. The firm operates through sub-brands including Osaic Wealth, Osaic Institutions, Osaic Advisory Services, and Vision2020, with subsidiaries Ladenburg Thalmann (investment banking), Highland Capital Brokerage (insurance), Premier Trust (trust services), and CW Advisors (fee-only RIA). The platform supports over 11,000 financial professionals managing approximately $700 billion in assets under administration across 270+ financial institutions and 4 million+ clients nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Wealth Management Platform (WMP): Proprietary in-house investment management platform powered by Envestnet technology, offering advisory programs including Unified Managed Accounts, Genesis Model Portfolios, Separately Managed Accounts, and Advisor Managed Portfolios.
• Empowered Independence
• Custom-fit Affiliation
• My Succession Plan
• Osaic Foundation

Products and services

• Wealth Management Platform (WMP) A comprehensive advisory platform powered by Envestnet technology that supports delivery of investment management services through four advisory programs. Used by affiliated advisors to manage client advisory assets at scale.
• eQuipt Osaic's technology platform providing integrated, user-friendly digital and mobile solutions for both affiliated advisors and their clients, including a client portal for account access and management.
• OneHub Advisor portal providing central access to advisor information, tools, and resources across the Osaic platform, including an AI-powered search tool for navigating practice information.
• PlanningHub Comprehensive financial planning resource for advisors providing next-level planning capabilities. Launched November 2025.
• Empowered Independence (W-2 Channel) W-2 employee affiliation model for entrepreneurial advisors who want to focus on clients and growth while Osaic handles operational functions; allows partial business monetization and succession planning.
• Osaic Independent Channel (1099) Independent contractor affiliation model providing open architecture platform and flexibility for financial professionals to retain total freedom while accessing Osaic's resources and infrastructure.
• Succession & Acquisition Program (My Succession Plan) Business continuity and succession program offering intelligent matchmaking (based on 20+ qualifying data points), confidentiality, valuation assessments, financing resources, and coaching for advisors looking to sell, acquire, or transition their practices.
• Osaic Wealth The primary wealth management brand offering securities and investment advisory services through affiliated financial professionals across the country.
• Osaic Institutions Institutional-focused division serving banks and credit unions of all sizes with wealth management, investment, insurance, and trust services through dedicated relationship management and compliance support.
• Osaic Advisory Services Registered investment adviser division offering advisory programs including Counsel Program and Partner Program, providing fee-based portfolio management and investment advisory services.
• Ladenburg Thalmann & Co. Investment banking and capital markets subsidiary providing a full suite of investment banking services including proprietary equity research for corporate and institutional clients.
• Ladenburg Thalmann Asset Management (LTAM) Investment management subsidiary managing more than $4 billion in AUM, specializing in market analysis, due diligence, fund selection, asset allocation, and diversification strategies.
• Highland Capital Brokerage National life insurance and annuity distribution company providing point-of-sale support, advanced marketing, and estate planning techniques for financial professionals and their clients.
• Premier Trust Nevada-based trust services company administering more than 5,000 Nevada trusts and $1.5 billion in assets under administration with 45+ professionals.
• CW Advisors Fee-only RIA wholly owned by Osaic, headquartered in Boston, managing $14.5 billion in assets with operational independence and its retained brand and client service model.
• Lincoln Wealth (LFA & LFS) Wealth management subsidiaries operating as stand-alone entities within Osaic, providing securities and advisory services through 1,400+ advisors overseeing approximately $115 billion in client assets.

Quantifiable outcome

• 20% year-over-year growth in total assets on Wealth Management Platform
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature8 records

Partnerships

14 partnerships are on record, tiered strategic, core and minor.

• ZocksstrategicTechnology or Integration · 16 June 2026Privacy-first AI platform for financial services enabling advisors to identify organic growth opportunities and service gaps using natural language queries across client data. Used by 5,000+ firms including Osaic
• EnvestnetcoreTechnology or Integration · 20 May 2026Envestnet provides integrated technology infrastructure for Osaic's Wealth Management Platform, supporting over 733,000 advisor accounts as of March 31, 2026. The expanded partnership includes deeper alignment between growth and consulting teams
• 401GOstrategicStrategic or Co-development Partner · 8 April 2026Strategic partnership providing automated 401(k) tools to Osaic's financial advisors. 401GO's platform enables 15-minute retirement plan setup compared to industry average of six weeks, with transparent fee structure
• BettermentstrategicChannel Partner/ Reseller/ Distributor · 8 April 2026Betterment extended its Solo 401(k) offering to Osaic's national network, enabling advisors to serve self-employed clients with fully digital, paperless retirement solutions at scale
• FINNY AIstrategicTechnology or Integration · 30 January 2026Partnership providing AI-powered prospecting and marketing platform to Osaic's advisors, including predictive F-Score matching engine and Intent Search technology processing 1.8 billion daily-updated intent signals
• CW AdvisorsstrategicStrategic or Co-development Partner · 12 August 2025Boston-based RIA managing $14.5B that was acquired by Osaic. CW Advisors retains its name, client service model, and operational independence post-acquisition
• Lincoln Financial (Lincoln Wealth)strategicStrategic or Co-development Partner · 6 May 2024Osaic completed acquisition of Lincoln Financial Advisors Corporation and Lincoln Financial Securities Corporation, adding 1,400+ advisors overseeing ~$115B in assets. Followed decade-long partnership; firms operate as stand-alone entities
• Latham & Watkins LLPminorOthers · 6 May 2024Latham & Watkins advised lenders supporting Osaic's acquisition of Lincoln Wealth from Lincoln National Corporation
• Pershing (BNY Mellon)coreOthersOne of two clearing partners (alongside National Financial Services) providing custody and clearing for Osaic broker-dealer operations
• National Financial Services (NFS)coreOthersOne of two clearing partners (alongside Pershing) providing custody and clearing for Osaic broker-dealer operations
• Ladenburg ThalmannstrategicOthersInvestment banking and capital markets subsidiary established in 1876, joined NYSE in 1879, providing equity research and investment banking services
• Ladenburg Thalmann Asset Management (LTAM)minorOthersSubsidiary managing $4B+ in AUM specializing in market analysis, due diligence, fund selection, and asset allocation strategies
• Highland Capital BrokeragestrategicOthersNational life insurance and annuity distribution company providing point-of-sale support, advanced marketing, and estate planning techniques to financial advisors
• Premier TruststrategicOthersNevada-based trust company with 45+ professionals overseeing 5,000+ Nevada trusts and $1.5B in assets under administration

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• LPL Financial: The largest independent broker-dealer in the U.S. by advisor count and AUA, LPL directly competes with Osaic for independent financial advisors and offers a comparable technology, custody and compliance platform. It is the closest 1:1 comparable to Osaic in business model and target market.
• Cetera Financial Group: Independent broker-dealer and RIA platform serving thousands of affiliated financial professionals across multiple affiliation models. Directly comparable to Osaic in product offering, target segment and multi-brand architecture.
• Cambridge Investment Research: Independent broker-dealer and RIA platform serving financial advisors with a similar affiliation model, technology stack and product shelf. Comparable to Osaic's independent wealth management positioning.
• Kestra Financial: Independent wealth management platform backed by Stone Point Capital serving independent advisors, RIAs and institutions. Directly comparable to Osaic in scale, channel mix and PE ownership structure.
• Focus Financial Partners: Leading RIA platform consolidator that partners with high-net-worth focused RIAs. Comparable to Osaic's CW Advisors subsidiary and overall M&A-driven wealth management strategy.
• Atria Wealth Solutions: Multi-brand independent broker-dealer consortium backed by Reverence Capital Partners and Mariner Wealth Advisors. Directly comparable to Osaic in affiliation models, target advisor segment and PE sponsorship.

Broad incumbents

• Raymond James Financial: Diversified financial services firm with a large independent contractor advisor channel (Raymond James Financial Services) that competes with Osaic for independent advisors while also serving institutional and capital markets clients.
• Ameriprise Financial: Diversified wealth and asset management firm with a large independent advisor franchise and proprietary investment products. Overlaps with Osaic in serving independent advisors and HNW clients but operates a much broader financial services portfolio.
• Stifel Financial: Broker-dealer and wealth management firm with a growing independent advisor network and wealth management segment. Comparable in advisor recruitment strategy but operates a much larger institutional brokerage and investment banking business.

Emerging players

• Wealth Enhancement Group: PE-backed RIA platform acquirer rapidly consolidating mid-market advisory firms. Comparable to Osaic's mid-market acquisition strategy and CW Advisors-style RIA roll-up model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/osaic_inc
• Facebookfacebook.com/advisorgroupbds
• LinkedInlinkedin.com/company/osaicinc
• Instagraminstagram.com/osaic_inc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A14 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osaic