Credify

What Credify does

Credify is an embedded finance platform founded in 2019 that targets Vietnam's underbanked population by leveraging alternative data from digital ecosystems — primarily e-commerce and gig economy platforms — to assess creditworthiness and deliver financial services that traditional banking infrastructure does not serve. The company's core product is a single embedded finance platform that ingests behavioral and transactional signals from partner platforms to underwrite credit and lending products for users who lack conventional credit histories. Technically, the platform is positioned as an API/embedded layer rather than a direct-to-consumer app; there is no mobile app or consumer-facing brand presence, consistent with a B2B2C distribution model.

Credify's go-to-market is centered on OEM/embedded partnerships with mid-market platform operators in Vietnam. The company embeds its credit decisioning and lending capabilities inside partner platforms, allowing those partners to offer financial products to their user bases without building their own infrastructure. The company has described a revenue model oriented around subscription/recurring relationships with platform partners, although no public pricing details or unit economics are disclosed. Founded as a Vietnamese fintech with a Singapore corporate domicile, Credify is led by founder and CEO Makoto Tominaga, co-founder and director of engineering Shuichi Nagao, and CFO Maurizio Raffone. The company has raised approximately $3.44 million across three funding rounds (February 2020, November 2020, and August 2022), with investors including BEENEXT, DEEPCORE, TIS Inc. (Japan), and Touchstone Partners (lead on the most recent pre-Series A round). Headcount is reported in the 11-50 range, consistent with an early-stage operating profile.

Name

Credify

Legal name

Credify

Website

https://credify.one

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Credify is an embedded finance platform founded in 2019 that uses alternative data from e-commerce and gig economy platforms to underwrite credit and deliver lending services to Vietnam's underbanked population through B2B2C partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Embedded Finance Services: Provides financial services through embedded partnerships with e-commerce and gig economy platforms, serving underbanked populations with alternative data-driven credit assessment.

Go-to-market motion2 records

Distribution channels1 record

Core offering

Credify operates an embedded finance platform that uses alternative data sourced from digital ecosystems such as e-commerce and gig economy platforms to assess creditworthiness. The platform is integrated into partner platforms so they can offer credit and lending products to underbanked users in Vietnam who lack traditional credit histories. Revenue is generated through recurring subscriptions tied to the embedded financial services delivered via these partner integrations.

Product overview

Credify operates as a single unified embedded finance platform focused on financial inclusion in Vietnam. The platform leverages alternative data from digital ecosystems including e-commerce and gig economy platforms to deliver financial services to underserved populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Embedded Finance Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trusting Social: Vietnam-headquartered alternative-data credit scoring and lending platform serving underbanked consumers and digital ecosystem partners. Highly comparable in geography, target segment, and use of non-traditional data for underwriting.
• FinAccel: Indonesia-based fintech behind Kredivo, providing credit and lending products to underbanked consumers via digital platforms. Directly comparable in serving thin-file borrowers through embedded and app-based credit offerings.
• Advance.AI: Southeast Asia risk and digital lending infrastructure provider using alternative data for credit decisioning. Comparable in alternative-data underwriting and embedded credit offerings across SEA, including Vietnam.
• Atome Financial: Pan-Asian digital lending and BNPL provider operating across SEA including Vietnam. Comparable in offering embedded credit products through e-commerce and merchant partnerships to consumers with limited credit history.
• LenddoEFL: Alternative-data credit scoring and identity verification provider focused on emerging markets including SEA. Comparable in using non-traditional digital signals to enable consumer lending for thin-file borrowers.

Broad incumbents

• MoMo: Vietnam's largest e-wallet and consumer finance platform with embedded credit, payments, and lending products. Larger incumbent addressing the same underbanked Vietnamese consumer segment through digital channels.
• ZaloPay: Major Vietnamese fintech super-app under VNG offering payments, consumer credit, and embedded financial services. Comparable end-customer base and financial-inclusion mandate, but broader product suite.
• Grab Financial Services: Super-app embedded finance and lending arm serving gig workers and underbanked users across SEA. Comparable in monetizing gig-economy transaction data to provide credit and lending products, though at much larger scale.

Emerging players

• Fundinn (Fundiin): Vietnam-based BNPL provider embedded in e-commerce checkout. Comparable in using e-commerce transaction data to underwrite underbanked consumers and offering credit at the point of sale.
• Tala: Global alternative-data lender to underbanked consumers using smartphone and digital footprint data. Comparable in mission and underwriting approach though primarily operating outside SEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/CredifyOne
• Facebookfacebook.com/credify.one
• LinkedInlinkedin.com/company/credifyone

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credify