What Fundiin does

Fundiin is a Vietnam-based Buy Now, Pay Later (BNPL) fintech founded in March 2019 and headquartered in Ho Chi Minh City. The company operates a B2B2C consumer credit platform serving Vietnam's largely unbanked and underbanked population — credit card penetration in Vietnam is approximately 5% — by offering point-of-sale installment financing at the partner-merchant checkout. Fundiin's product surface consists of three integrated solutions: Mua Trước Trả Sau (Buy Now Pay Later, with 0% interest and flexible 14-day to 12-month terms), Trả Góp Tối Ưu (Installment Optimization, which routes users to financial partners for credit limits up to 40 million VND), and Trả Sau Qua VietQR (Deferred Payment via VietQR, a scan-to-pay-later option usable at any VietQR-accepting merchant without requiring app installation). The platform claims 5-second account approval, SSL 256-bit and PCI DSS compliance, and a registered customer base exceeding 500,000 across 500+ partner brands including Samsung, Lotte, Pharmacity, KidsPlaza, Chợ Tốt, Wall Street English, and others.

Fundiin distributes through multiple parallel channels: a self-serve iOS/Android mobile app, native integrations with six e-commerce platforms (Shopify, Haravan, Sapo, Pancake, Commerce, Magento), direct in-store POS partnerships with major retailers, and the VietQR payment network. The business model is a transaction-fee / take-rate model in which Fundiin charges merchants a service fee on each BNPL transaction while charging 0% interest to consumers; the company reports that merchant partners see up to 30% revenue increases and 1.8x average order value lifts versus e-wallet baselines. Total disclosed funding is approximately $6.8 million across a $1.8M seed round (September 2021, led by 1982 Ventures) and a $5M Series A (October 2022, co-led by Trihill Capital and ThinkZone Ventures), with the Series A explicitly designated for domestic expansion and entry into Indonesia. The company is privately held by Công ty cổ phần Fundiin, with no parent entity or public listing.

Name

Fundiin

Legal name

Công ty cổ phần Fundiin

Website

https://fundiin.vn

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Fundiin is a Vietnam-based Buy Now, Pay Later (BNPL) fintech serving unbanked and underbanked consumers across 500+ merchant brands including Samsung, Lotte, and Pharmacity via 0%-interest installments and VietQR-based deferred payment.

Ownership category

akta.pro rank

Product category

Buy Now Pay Later (BNPL)

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

akta.pro secondary industries

Merchant-Integrated BNPL (Online Checkout) (FSAKACAA), Buy Now, Pay Later (BNPL) (CRAFALAD), Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)

Keywords

• Buy now pay later
• Consumer lending
• Installment payments
• Mobile payments
• Fintech lending

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction/Fee Revenue from Merchants: Fundiin charges merchants a fee for BNPL transactions, generating revenue from each completed installment payment. The company helps partners increase sales by up to 30% and average order value by 1.8x.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Fundiin is a Vietnamese Buy Now Pay Later (BNPL) fintech platform that enables consumers to split purchases into installments ranging from 14 days to 12 months at 0% interest, with credit limits up to 40 million VND and instant approval within 5 seconds. The platform operates across three integrated payment solutions—core BNPL, installment optimization through partner financial institutions, and deferred payment via VietQR—serving both online merchants and offline retailers through 500+ brand partnerships in Vietnam.

Product overview

Fundiin is a Vietnamese BNPL fintech platform offering a suite of three integrated payment solutions: Mua Trước Trả Sau (Buy Now Pay Later), Trả Góp Tối Ưu (Installment Optimization), and Trả Sau Qua VietQR (Deferred Payment via VietQR). The platform enables consumers to make purchases with 0% interest, credit limits up to 40 million VND, and flexible repayment terms from 14 days to 12 months. Fundiin serves both online and offline merchants across categories including retail, pharmacy, fashion, electronics, and education, with integration partnerships across major e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Mua Trước Trả Sau (Buy Now Pay Later) Core Buy Now Pay Later product that allows users to split purchases into flexible installments ranging from 14 days to 12 months at 0% interest with transparent service fees, usable at 500+ partner brands both online and offline.
• Trả Góp Tối Ưu (Installment Optimization) Installment solution that connects users with suitable financial partners, optimizing approval rates with credit limits up to 40 million VND, available for online shopping and in-store purchases.
• Trả Sau Qua VietQR (Deferred Payment via VietQR) Scan-to-pay-later solution usable at any store accepting VietQR payments with quick processing, unlimited payment points, and no income verification required, accessible without needing to download the Fundiin app for small-value orders.

Quantifiable outcome

• Up to 30% revenue increase for merchant partners
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and major.

• ShopifycoreTechnology or IntegrationE-commerce platform integration allowing Shopify merchants in Vietnam to offer Fundiin BNPL at checkout. Fundiin has been recognized for dominating Shopify Vietnam with merchants reporting 2x AOV increase.
• HaravancoreTechnology or IntegrationE-commerce platform integration for BNPL checkout functionality on Haravan-powered online stores in Vietnam.
• PharmacityflagshipChannel Partner/ Reseller/ DistributorFlagship retail partner bringing BNPL solutions to pharmacy retail. Fundiin partnered with Pharmacity to bring 'health first, pay later' solutions to the pharmaceutical retail market.
• LotteflagshipChannel Partner/ Reseller/ DistributorBNPL integration at Lotte department stores and cinemas, bringing buy-now-pay-later to retail and entertainment shopping.
• SapomajorTechnology or IntegrationE-commerce platform integration enabling Sapo merchants to offer Fundiin BNPL payment option at checkout.
• Samsung VietnammajorChannel Partner/ Reseller/ DistributorHot brand partner allowing customers to purchase Samsung products using Fundiin BNPL payment method.
• KidsPlazamajorChannel Partner/ Reseller/ DistributorMother and baby retail partner utilizing Fundiin as an order value booster for purchases.

Scale indicators6 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Atome: Leading BNPL provider across SEA (Singapore HQ, operating in Vietnam, Indonesia, Thailand, Malaysia, Philippines). Offers 0% interest installment payments at online and offline merchants — directly comparable model, customer base, and geography to Fundiin.
• Kredivo: Indonesia-headquartered BNPL and digital credit platform serving unbanked/underbanked consumers. Uses instant credit decisioning with alternative data — closely comparable business model to Fundiin, and a primary competitor if Fundiin enters Indonesia.
• Akulaku: SEA-focused BNPL and consumer finance platform operating across Indonesia, Vietnam, Philippines, and Malaysia. Provides installment payments and virtual credit cards — directly comparable offering and SEA footprint to Fundiin.

Broad incumbents

• Home Credit Vietnam: Vietnam's largest consumer finance company (part of PPF Group) offering installment loans, BNPL, and POS financing across electronics, motorcycles, and durable goods. Operates at vastly larger scale than Fundiin but in an overlapping category.
• FE Credit: Vietnam's largest non-bank consumer finance company, providing installment loans and BNPL across retail and consumer durables. A broad incumbent with deep merchant relationships that competes for the same retail BNPL use cases Fundiin targets.
• Shopee PayLater: BNPL service embedded within Shopee, the dominant SEA e-commerce platform owned by Sea Group. Operates at massive scale across Vietnam and SEA; competes for the same online checkout BNPL use case Fundiin addresses for non-Shopify merchants.
• Grab PayLater: BNPL offering from Grab, the SEA super-app. Provides short-term consumer credit across Grab's ecosystem (rides, food, deliveries) and partner merchants in Vietnam — broad incumbent with overlapping user base.

Others

• MoMo: Vietnam's leading e-wallet and super-app with tens of millions of users. Not a BNPL provider directly, but an adjacent payment platform that could expand into consumer credit and represents both a potential partner and competitive threat.
• Timo Plus: Vietnamese digital banking platform offering consumer credit and installment products. Adjacent fintech player rather than a direct BNPL competitor, but competes for similar underbanked consumer credit demand.

Emerging players

• BillEase: Philippines-based BNPL provider offering installment payments to unbanked consumers, with merchant integrations. Similar emerging-market BNPL model and target customer as Fundiin, though focused on a different SEA geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundiin