Trusting Social
Trusting Social is a Singapore-based AI/ML fintech founded in 2013 that builds alternative-data credit scoring, eKYC identity verification, and digital lending customer-acquisition platforms for 130-170+ banks and finance companies serving underbanked consumers across India, Indonesia, Vietnam, and the Philippines.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Trusting Social does
Trusting Social (legal entity Trust IQ Pte. Ltd.) is a Singapore-headquartered AI/ML fintech, founded in 2013 by Dr. Nguyen An Nguyen, that builds alternative-data credit decisioning, digital identity verification, and customer-acquisition infrastructure for financial institutions serving underbanked consumers in Asia. The company processes 120 billion records weekly and covers more than 1 billion consumers across India, Indonesia, Vietnam, and the Philippines, with a workforce of 51-100 employees and country offices in Ho Chi Minh City, Jakarta, Manila, and Mumbai.
Its core product suite consists of Trust Scores (AI-based alternative credit and fraud scoring using telco, utility, and digital-behavior data), Trust Vision Solutions (digital onboarding with facial recognition, liveness detection, and ID cross-validation), and Smart Customer Acquisition (AI-driven lead generation with reported 10x higher disbursal rates and $800 million in personal loans facilitated). Agent Foundry, launched June 2023 on Microsoft Azure, extends the platform into generative-AI autonomous agents for enterprise workflow automation. The technology stack is supported by 20+ Ph.D. data scientists and 80+ Master of Science professionals, with AI modalities spanning predictive analytics, computer vision, anomaly detection, recommendation engines, and generative AI.
The company monetizes through an enterprise pay-per-use licensing model for credit decisions, eKYC, and portfolio-management APIs sold to banks and finance companies, alongside a partnerships/co-lending model that shares net profits with financial institution and consumer-brand partners. Distribution combines direct enterprise sales in four markets with channel partnerships including Visa Fintech Partner Connect and Microsoft Azure, and strategic anchors such as Masan Group (USD 65M Series C, Vietnam) and Genesis Alternative Ventures (venture debt). It claims 130-170+ financial institution customers across its four core markets, ISO/IEC 27001 and GDPR compliance, and selection for the Reserve Bank of India's regulatory sandbox.
Trusting Social firmographics
Firmographics- Name
- Trusting Social
- Legal name
- Trust IQ Pte. Ltd.
- Website
- https://trustingsocial.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trusting Social is a Singapore-based AI/ML fintech founded in 2013 that builds alternative-data credit scoring, eKYC identity verification, and digital lending customer-acquisition platforms for 130-170+ banks and finance companies serving underbanked consumers across India, Indonesia, Vietnam, and the Philippines.
- Ownership category
- akta.pro rank
Trusting Social industry classification
Industry- Product category
- Alternative Credit Scoring
- NAICS
- Credit Bureaus (561450), Activities Related to Credit Intermediation (5223)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Trusting Social is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices5 records
Markets served
Trusting Social business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Enterprise Pay-Per-Use Licensing: Financial institutions access Trusting Social's AI capabilities (credit scoring, eKYC, identity verification, portfolio management) on a pay-per-use basis. This is the primary enterprise business model.
- Partnerships / Co-lending Model: Trusting Social jointly creates and manages consumer credit portfolios with FI partners and shares in net profits. The company co-creates and manages credit portfolios with banks and consumer brands, sharing net profits — a reinvented co-lending model described as win-win and profitable.
- Smart Customer Acquisition (Lead Generation): Targeting and enabling millions of underserved borrowers with frictionless digital lending experiences. The company generates revenue through lead generation and disbursal facilitation ($800M+ in personal loans facilitated).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Enterprise pay-per-use model for financial institutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Trusting Social product offering
Product offeringCore offering
Trusting Social builds and licenses an AI-powered credit risk, identity verification, and customer acquisition platform that financial institutions use to serve underbanked consumers. Its products—Trust Scores (alternative credit and fraud scoring using telco, transactional, and behavioral data), Trust Vision Solutions (eKYC with facial recognition), and Smart Customer Acquisition (AI-driven lead generation)—are delivered via enterprise pay-per-use licensing and a co-lending/partnerships model covering 1 billion+ consumers across Asia.
Product overview
Trusting Social offers a unified platform of AI-powered credit risk, identity verification, and customer acquisition solutions to the lending industry. The core product suite consists of Trust Scores (AI-based alternative credit and fraud scoring), Trust Vision Solutions (digital onboarding with facial recognition and eKYC), and Smart Customer Acquisition (AI-powered lead generation and disbursal optimization). Agent Foundry, built on Microsoft Azure, provides generative AI agents for enterprise automation. The platform serves 130+ financial institutions across Vietnam, Indonesia, India, and the Philippines, covering over 1 billion consumers with alternative credit scoring that uses telco data, transaction patterns, and digital behavior to assess creditworthiness without traditional credit history. Trusting Social operates two business models: an Enterprise model (pay-per-use access to capabilities) and a Partnerships model (co-lending and portfolio management with FI partners).
Differentiator
Problem solved
Functional benefit
Brands
- Trust Scores: AI-based alternative credit score and fraud score suite for underwriting and fraud management insights.
- Trust Vision
- Smart Customer Acquisition
- Agent Foundry
Products and services
- Trust Scores AI-powered credit risk and fraud scoring platform that leverages Big Data and alternative data (telco, transactional, digital behavior) to underwrite underbanked consumers and detect fraud in real time for financial institutions across Asia.
- Trust Vision Solutions Digital onboarding and identity verification platform using advanced facial recognition, AI-based fraud detection, liveness detection, and ID cross-validation to enable secure eKYC for financial institutions anytime and anywhere.
- Smart Customer Acquisition AI-driven customer acquisition and lead generation platform that targets millions of credit-qualified but underserved borrowers through a frictionless digital lending experience, delivering 10x higher disbursal rates for financial institution partners.
- Agent Foundry Generative AI platform of trainable, autonomous AI agents built on Microsoft Azure and Microsoft Cloud AI that automates customer experience and enterprise workflows for financial institutions and other enterprises.
Quantifiable outcome
- 1 billion+ consumers scored across Asia
- +5 more outcomes
Companies that use Trusting Social
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Trusting Social technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature6 records
Trusting Social partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Welcome Bank (Rural Bank), Inc.coreWelcome Bank partnered with Trusting Social Philippines to launch fully digital loan application processes enabling provincial customers to apply for business, personal, and auto financing through smartphones using eKYC protocols and e-signature. The bank achieved early compliance with Anti-Financial Account Scamming Act requirements five months ahead of the June 2026 deadline. Welcome Bank is a subsidiary of South Korea's Welcome Financial Group ($3.6B in total assets).
- MicrosoftcoreTrusting Social's Agent Foundry generative AI platform was built on Microsoft Azure and Microsoft Cloud AI technologies. Trusting Social's success story is featured on Microsoft's official website. The partnership enables Trusting Social to offer AI agents to enterprises with Microsoft's cloud infrastructure.
- Reserve Bank of India (RBI)coreTrusting Social was selected by the Reserve Bank of India for participation in the regulatory sandbox initiative (fourth cohort), collaborating with HSBC and other entities to prevent and mitigate financial fraud using Trusting Social's Credit Insights & Address Verification product.
- UNO Digital BankcoreTrusting Social partnered with UNO Digital Bank (leading digital bank in the Philippines) to drive financial inclusion by leveraging Trusting Social's AI-powered credit scoring platform. UNO uses Trusting Social's technology for seamless customer onboarding and credit scoring, particularly leveraging telco data for the Philippine market with ~157 million prepaid mobile subscribers.
- Visa (Fintech Partner Connect)coreTrusting Social joined Visa Fintech Partner Connect to help banks and other lenders build profitable credit card and credit line portfolios targeting underserved consumers. Through this program, Trusting Social gains access to Visa's extensive bank and lender network for rapid enterprise distribution.
- PVcomBankcorePVcomBank partnered with Trusting Social Vietnam for Credit Insights to underwrite retail banking customers for personal loans and credit cards, enabling better risk management and faster customer onboarding. The partnership was set to expand to a broader suite of solutions to help PVcomBank grow its high-quality retail portfolio.
- World Economic ForumminorTrusting Social's Head of Identity Geoffrey See co-authored a World Economic Forum report on cross-border payments policy recommendations, alongside contributors from Visa, Uber, PayPal, Mastercard, World Bank, SWIFT, and International Chamber of Commerce.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Trusting Social competitors and assessment
Company assessmentDirect peers
- Upstart: AI lending marketplace using alternative data to underwrite personal loans. Competes with Trusting Social's core alternative-credit-scoring and Smart Customer Acquisition thesis, with a more consumer-facing business model.
- Tala: Mobile-first lending platform using alternative data (including mobile device telemetry) to underwrite underbanked consumers in emerging markets (Mexico, India, Philippines). Direct competitor in Trusting Social's Philippines/India footprint and in the alternative-data underwriting niche.
- Branch International: Provides instant digital loans to underbanked consumers in Africa and India using smartphone data. Comparable to Trusting Social in using alternative mobile/telco data for credit decisions and targeting the same underbanked consumer segment.
- Credolab: Alternative-data credit scoring using device metadata, telco, and behavioural signals for banks and lenders in emerging markets (strong APAC presence including Indonesia, Philippines, Vietnam). Closest direct competitor to Trusting Social's telco-data underwriting in Southeast Asia.
- Scienaptic AI: Enterprise AI credit-decisioning platform used by banks and credit unions. Direct competitor to Trusting Social's Trust Scores platform, with overlapping bank-customer profile and AI underwriting approach.
- Zest AI: US-based AI credit underwriting platform serving banks and lenders with alternative-data scoring models. Closest direct analogue to Trusting Social's Trust Scores product, though focused on the US market rather than emerging Asia.
- Lenddo (LenddoEFL): Alternative-data credit scoring using psychometrics, telco, and digital footprint for emerging-market underbanked consumers, with operations in India, Indonesia, Philippines, Vietnam, Thailand and Colombia. Among the most direct regional competitors to Trusting Social.
Broad incumbents
- Onfido: AI-based digital identity verification and eKYC provider serving banks and fintechs globally, with established APAC coverage. Competes with Trusting Social's Trust Vision Solutions in the digital onboarding and identity verification layer.
- GBG (GB Group): Global identity verification and fraud prevention vendor serving banks and fintechs across APAC. Overlaps with Trusting Social's Trust Vision (eKYC) and fraud-scoring products as a larger, more established incumbent with broader geographic reach.
- Experian Asia-Pacific: Global credit bureau operating across APAC, offering consumer credit reports, scoring, and analytics. Competes head-on with Trusting Social's Trust Scores in serving large banks' underwriting needs, with stronger legacy credit-bureau data assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trusting Social social profiles
Digital presenceTrusting Social compliance and trust
Trust signalCompliance3 records
Trusting Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trusting Social leadership team
Management profileNumber of profiles
Profiles8 records
Trusting Social subsidiaries and ownership
Company hierarchySubsidiaries1 record
Trusting Social funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trusting Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trusting Social
What does Trusting Social do?
Trusting Social builds and licenses an AI-powered credit risk, identity verification, and customer acquisition platform that financial institutions use to serve underbanked consumers. Its products—Trust Scores (alternative credit and fraud scoring using telco, transactional, and behavioral data), Trust Vision Solutions (eKYC with facial recognition), and Smart Customer Acquisition (AI-driven lead generation)—are delivered via enterprise pay-per-use licensing and a co-lending/partnerships model covering 1 billion+ consumers across Asia.
Is Trusting Social a public or private company?
Trusting Social is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trusting Social founded?
Trusting Social was founded in 2013. It employs 51 to 100 people.
Where is Trusting Social based?
Trusting Social is headquartered in Singapore, Singapore, in the Asia region.
How does Trusting Social make money?
Three revenue lines are on record. Enterprise Pay-Per-Use Licensing is the primary driver. The others are partnerships / Co-lending Model and smart Customer Acquisition (Lead Generation).
Who are Trusting Social's main competitors?
Direct peers on record are Upstart, Tala, Branch International, Credolab, Scienaptic AI, Zest AI and Lenddo (LenddoEFL). Broad incumbents are Onfido, GBG (GB Group) and Experian Asia-Pacific.
Does Trusting Social have an API?
No public API is recorded for Trusting Social.
What industry is Trusting Social in?
Trusting Social's product category is Alternative Credit Scoring. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 561450 and its SIC code is 7320.