Yave
Yave is a Mexico City-based digital mortgage originator, regulated as a SOFOM, offering fully online mortgage pre-approval and approval to Mexican homebuyers and foreign nationals purchasing property in Mexico, distributed direct-to-consumer and via APIs embedded in home builders' and real estate firms' websites.
- Company typePrivate
- Founded2018
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Yave does
Yave (formerly Smart Lending) is a Mexico City-based digital mortgage originator operating as a SOFOM E.N.R. (YAVE SMART LENDING SPV, S.A.P.I. de C.V., S.O.F.O.M. E.N.R.) regulated and supervised by CONDUSEF and CNBV. The company provides a fully online mortgage origination process—simulation, pre-approval (claimed in 3 minutes), and formal approval (claimed in 24 hours versus 5–10 days at traditional banks)—positioning itself as the first 100% digital mortgage provider in Mexico. It serves Mexican individual homebuyers (salaried, independent, and business owners), foreign nationals purchasing property in Mexico (including restricted coastal zones via fideicomiso arrangements), co-accrediting couples and families, and existing homeowners seeking liquidity.
The product surface centers on a core digital mortgage credit with adjacent modules: traditional purchase mortgages, cross-border loans for foreigners, Cofinavit (INFONAVIT co-financing), and liquidity/equity credit using property as collateral. Supporting tools include a credit simulator with multiple payment types (fixed, decreasing, and "Smart payment") and a real-time pre-approval engine. The platform integrates with Mexican financial regulatory infrastructure and exposes a mortgage API embedded into the websites of home builders and real estate firms, enabling a partner-led (B2B2C) origination channel alongside its direct-to-consumer motion.
Yave monetizes as a regulated lender, earning interest income on the mortgages it originates and services, plus an opening commission of approximately 1%; a representative CAT of 14.09% (without VAT) is published against a MXN 4 million property value, 11.42% fixed annual rate, 20-year term, and 80% LTV. Go-to-market combines self-serve digital acquisition (content marketing, SEO, PR/earned media, organic social) with a partner/ally network of developers and real estate firms. The company reports over 1,000 clients served and more than MXN 4,500 million in mortgage credits originated since inception, with 11–50 employees.
Yave firmographics
Firmographics- Name
- Yave
- Legal name
- YAVE SMART LENDING SPV, S.A.P.I. de C.V., S.O.F.O.M. E.N.R.
- Website
- https://yave.mx
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yave is a Mexico City-based digital mortgage originator, regulated as a SOFOM, offering fully online mortgage pre-approval and approval to Mexican homebuyers and foreign nationals purchasing property in Mexico, distributed direct-to-consumer and via APIs embedded in home builders' and real estate firms' websites.
- Ownership category
- akta.pro rank
Yave industry classification
Industry- Product category
- Digital Mortgage Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Consumer Direct / Online Mortgage Origination (FSALAAAB)
- akta.pro secondary industries
- Loan Origination Platforms (LOS) & Digital Application Journeys (FSAGAHAA), Mortgage Pre-Approval / Prequalification & Lead-to-Loan Retail Origination (FSALAAAN), First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG), Document Collection, eClose & eSignature (Mortgage Closing Tech) (FSALALAE)
Keywords
Where Yave is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Yave business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Mortgage Lending / Credit Origination: Yave originates mortgage loans to individuals and foreign nationals purchasing property in Mexico. The company earns interest income on the loans it originates and services. The company is a SOFOM (Sociedad Financiera de Objeto Múltiple) entity regulated by CNBV and Condusef. It offers traditional purchase mortgages, liquidity/access equity mortgages, and Cofinavit (INFONAVIT co-financing) products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Traditional Mortgage (Credito Tradicional) for purchasing property |
| Transaction based/ take rate | Monthly | Cofinavit Mortgage for INFONAVIT-linked buyers |
| Transaction based/ take rate | Monthly | Liquidity / Equity Credit using home as guarantee |
| Transaction based/ take rate | Monthly | Cross-border Mortgage for Foreigners |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Yave product offering
Product offeringCore offering
Yave operates as a regulated digital mortgage originator (SOFOM E.N.R.) in Mexico, providing a fully online platform for mortgage simulation, pre-approval (3 minutes), and formal credit approval (24 hours). It offers traditional purchase mortgages, cross-border mortgages for foreign nationals using fideicomiso structures in restricted zones, Cofinavit (combined INFONAVIT) loans, and home equity liquidity credits. The platform distributes origination through an API embedded in homebuilder and real estate firm partner websites, complemented by a direct-to-consumer website and personalized advisor support.
Product overview
Yave is a digital mortgage fintech and proptech platform offering Mexico's first 100% digital mortgage application process. The platform provides a unified digital mortgage product with multiple financing options including traditional mortgages, cross-border loans for foreigners, Cofinavit (combined Infonavit financing), and liquidity credits using property as collateral. Key differentiating features include real-time pre-approval, a credit simulator with multiple payment type options (fixed, decreasing, and Smart payment), and API integration capabilities for home builders and real estate firms. The platform is regulated by CONDUSEF and CNBV, operating as YAVE SMART LENDING SPV, S.A.P.I. de C.V., S.O.F.O.M. E.N.R.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Mortgage (Crédito Hipotecario Digital) Fully online Mexican mortgage product for individuals purchasing residential property; offers 3-minute pre-approval, 24-hour formal credit approval, end-to-end process in about 3 weeks, financing up to 90% of property value at fixed interest rates with no hidden commissions.
- Cross-border Loans (Cross-border Mortgage for Foreigners) Specialized mortgage for non-Mexican nationals and Mexicans earning foreign income to purchase property in Mexico, including in restricted zones handled via fideicomiso (bank trust); minimum property value of MXN 700,000 and maximum of MXN 15,000,000 outside restricted zones, with flexible foreign-income documentation.
- Cofinavit Mortgage Combined mortgage financing that allows buyers to use their INFONAVIT (Mexico's housing savings institute) credit together with a complementary Yave mortgage loan for property purchase.
- Liquidity Credit (Crédito de Liquidez) Home equity-backed credit line that uses an existing property as collateral, enabling homeowners to access larger credit amounts at better rates than personal loans, for uses including debt refinancing, home improvements, or investment.
Quantifiable outcome
- 3-minute pre-approval process
- +5 more outcomes
Companies that use Yave
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Yave technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Yave partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Home Builders and Real Estate Firms (API Partners)coreYave integrates its mortgage API into the websites of home builders and real estate firms, enabling their customers to access Yave's digital mortgage application process directly through the partner's platform. This is a core B2B distribution channel for Yave.
- FHIPO (Fideicomiso Hipotecario)minorFHIPO is listed among the regulatory and institutional entities that back Yave's operations. FHIPO (Fideicomiso Hipotecario) is a government-backed mortgage trust that securitizes mortgage loans in Mexico, potentially providing capital or securitization support for Yave's lending operations.
- Condusef (Comision Nacional para la Proteccion y Defensa de los Usuarios de Servicios Financieros)coreCondusef is Mexico's financial consumer protection agency. Yave is regulated and supervised by Condusef, which provides consumer protection oversight and allows Yave to appear in the Buró de Entidades Financieras (Financial Entities Bureau), building consumer trust.
- CNBV (Comision Nacional Bancaria y de Valores)coreCNBV is Mexico's national banking and securities commission. Yave, as a SOFOM (Sociedad Financiera de Objeto Multiple), is subject to CNBV supervision, specifically under Article 56 of the Ley General de Organizaciones y Actividades Auxiliares del Credito, which provides regulatory legitimacy and consumer confidence.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Yave competitors and assessment
Company assessmentDirect peers
- Better.com: US-based digital mortgage originator offering a fully online mortgage application, pre-approval, and approval experience. Closest international analog to Yave's online-first, API-enabled mortgage model, albeit at much larger scale and in a more mature market.
- Creditas: Brazilian digital home equity and consumer lending platform that uses technology to originate secured loans online. Closest LATAM analog to Yave's model of using digital channels to originate asset-backed (real estate) credit to underserved borrowers.
Broad incumbents
- Rocket Mortgage: Largest US digital mortgage originator, owned by Rocket Companies. Provides fully online mortgage application and pre-approval at massive scale. Comparable as a broad incumbent defining consumer expectations for digital mortgage UX that Yave is bringing to Mexico.
- LendingTree: US online mortgage marketplace aggregating multiple lenders. Comparable as a digital distribution layer for mortgage originations, though operating as a lead-generation/marketplace model rather than direct originator.
- Infonavit: Mexico's government-backed mortgage fund for private-sector workers. Yave's Cofinavit product is built on top of Infonavit financing — making it a structural partner, channel, and competitive benchmark for Yave's purchase mortgage offering in Mexico.
- BBVA México: One of Mexico's largest banks and a major mortgage originator. The traditional bank competitor that Yave's speed and UX claims are benchmarked against (5-10 day approval, 12-week process). A potential acquirer or copycat threat to Yave's digital advantage.
Emerging players
- Kavak: Mexico-headquartered LATAM proptech/mobility unicorn that digitizes a fragmented Mexican consumer market (used cars). Comparable as a LATAM proptech/fintech using technology and embedded financing to disrupt incumbent-heavy Mexican financial services.
- Nu México (Nubank): Mexican arm of LATAM neobank Nubank offering digital consumer credit and deposit products. Comparable as a fast-growing digital-first financial services brand in Mexico that could expand into mortgage origination and compete for Yave's digitally-engaged customer base.
- Branká: Early-stage Mexican fintech building digital consumer and SMB credit products. Comparable as a small Mexican fintech pursuing digital distribution of credit products; competes for talent, investors, and digital-first borrowers in the same ecosystem.
- Albo: Mexican consumer fintech offering digital credit cards and personal loans. Comparable as a Mexican digital lender building alternative underwriting models for underserved borrowers — adjacent competition in the same digital credit ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Yave social profiles
Digital presenceYave compliance and trust
Trust signalCompliance3 records
Yave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yave leadership team
Management profileNumber of profiles
Profiles4 records
Yave funding detail
Funding detailFunding overview
Funding rounds3 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yave
What does Yave do?
Yave operates as a regulated digital mortgage originator (SOFOM E.N.R.) in Mexico, providing a fully online platform for mortgage simulation, pre-approval (3 minutes), and formal credit approval (24 hours). It offers traditional purchase mortgages, cross-border mortgages for foreign nationals using fideicomiso structures in restricted zones, Cofinavit (combined INFONAVIT) loans, and home equity liquidity credits. The platform distributes origination through an API embedded in homebuilder and real estate firm partner websites, complemented by a direct-to-consumer website and personalized advisor support.
Is Yave a public or private company?
Yave is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yave founded?
Yave was founded in 2018. It employs 51 to 100 people.
Where is Yave based?
Yave is headquartered in Mexico City, Mexico, in the Latin America region.
How does Yave make money?
One revenue line is on record: mortgage Lending / Credit Origination.
Who are Yave's main competitors?
Direct peers on record are Better.com and Creditas. Broad incumbents are Rocket Mortgage, LendingTree, Infonavit and BBVA México. Emerging players are Kavak, Nu México (Nubank), Branká and Albo.
Does Yave have an API?
Yes. Yave offers a mortgage API that is integrated into the websites of home builders and real estate firms, enabling faster mortgage applications through their platform. The API supports cross-border loan processing and real-time pre-approval capabilities.
What industry is Yave in?
Yave's product category is Digital Mortgage Lending. Its primary akta.pro industry code is FSALAAAB, Consumer Direct / Online Mortgage Origination, with a secondary code of FSAGAHAA, Loan Origination Platforms (LOS) & Digital Application Journeys. Its NAICS code is 522310 and its SIC code is 6162.