Vimo
Vimo (formerly GetInsured) provides cloud-based SaaS platforms, AI-powered automation, and managed services exclusively to state health and human services agencies. Its solutions power roughly two-thirds of all U.S. state-based health insurance exchange enrollments and serve 32 states across Medicaid, SNAP, child care, and human services programs via its C!A subsidiary.
- Company typePrivate
- Founded2005
- HeadquartersMountain View, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Vimo does
Vimo is a private, venture-backed SaaS company founded in 2005 and headquartered in Mountain View, California. The company partners exclusively with state health and human services agencies to modernize eligibility, enrollment, and service delivery for public benefit programs. Vimo operates primarily through its GetInsured brand (state-based health insurance exchanges) and its wholly-owned subsidiary Change & Innovation Agency (C!A), acquired in November 2021, which extends capabilities into broader human services programs including Medicaid, SNAP, TANF, child care, child welfare, and unemployment insurance.
The core technology is a cloud-native, modular, configurable SaaS architecture that combines enterprise-grade SaaS, AI-powered automation, and next-generation contact center technology. Key product modules include the State-Based Marketplace (SBM) Platform, Medicaid Express, SNAP Express, Child Care Exchange (CCX), the Current™ service delivery platform (from C!A), Consumer Assistance Center (CAC) operations, an AI-powered Interactive Virtual Agent (IVA), Insights Engine analytics, and ClearPath for Child Welfare. The platform is SOC 2 Type II compliant, aligned with MARS-E, MITA, and ADA standards, and was the first CMS-approved AI implementation for a State-Based Marketplace (Nevada Health Link, March 2024). Vimo currently powers approximately two-thirds of all state-based exchange enrollments nationally across 9 active SBEs, with Illinois, New Mexico, and Oregon launching by 2027, reaching an estimated 3 million consumers annually through the SBM platform and 4 million people across 32 states via C!A.
Vimo's revenue model is multi-stream and exclusively B2B government: (1) multi-year SaaS platform licensing to state agencies on a subscription/recurring basis, (2) managed services for Consumer Assistance Center operations (call center, enrollment support, broker services) with performance SLAs, (3) professional services and business process redesign delivered through C!A, and (4) outcome-oriented contracts tied to compliance accuracy, timeliness, and program integrity targets. Pricing is negotiated through government procurement processes and is not publicly disclosed. Customer base spans 9+ SBE state clients (Idaho, Pennsylvania, New Jersey, Nevada, California, Minnesota, Virginia, Washington, Georgia) plus Illinois, New Mexico, and Oregon, and 32 states via C!A for human services consulting. Key institutional investors include Bessemer Venture Partners (board seats held by David Cowan and Mary D'Onofrio).
Vimo firmographics
Firmographics- Name
- Vimo
- Legal name
- Vimo Inc.
- Website
- https://vimo.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Vimo (formerly GetInsured) provides cloud-based SaaS platforms, AI-powered automation, and managed services exclusively to state health and human services agencies. Its solutions power roughly two-thirds of all U.S. state-based health insurance exchange enrollments and serve 32 states across Medicaid, SNAP, child care, and human services programs via its C!A subsidiary.
- Ownership category
- akta.pro rank
Vimo industry classification
Industry- Product category
- Government Healthcare IT Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511), Telephone Call Centers (56142)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Vimo is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vimo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- SaaS Technology Platform Licensing: Vimo provides ACA-compliant cloud-based SaaS technology platforms to state-based health insurance exchanges under multi-year contracts. State clients include Idaho, Pennsylvania, New Jersey, Nevada, California, Minnesota, Virginia, Washington, Georgia, Illinois, New Mexico, and Oregon. Platform fees are recurring based on contract terms, covering system hosting, maintenance, updates, and compliance management.
- Consumer Assistance Center (CAC) Operations: Integrated customer assistance center operations providing enrollment support, call center, and broker services for state exchange clients. CACs handle enrollment, customer service, and outreach across multiple channels. Operations are contracted alongside the SaaS platform as a bundled service offering, with performance tracked via SLAs and consumer satisfaction metrics.
- Medicaid and Human Services IT Modernization Consulting: Business process redesign, implementation, and project management services for state health and human services agencies, delivered through C!A's Change & Innovation Agency capabilities. Includes operational transformation, policy knowledge consulting, and workforce capacity building. Often bundled with SaaS platform deployment.
- Outcome-Oriented Contracts: Vimo offers outcome-oriented contract structures tied to service-level agreements and measurable performance outcomes. This includes accountability based on compliance accuracy, timeliness metrics, and program integrity targets. Flexible payment structures tied to contract performance reduce risk for state agencies while creating accountability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | SaaS Platform for State-Based Exchanges |
| Professional services/ project-based | Multi-year contract | Consumer Assistance Center (CAC) Services |
| Subscription | Multi-year contract | Medicaid Express and SNAP Express Solutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Vimo product offering
Product offeringCore offering
Vimo (operating through its GetInsured brand) provides cloud-based SaaS technology platforms, Consumer Assistance Center (CAC) managed services, and business process redesign consulting to U.S. state health and human services agencies. Its core products are the State-Based Marketplace (SBM) platform for ACA health insurance exchanges, plus Medicaid Express, SNAP Express, Child Care Exchange (CCX), and the Current™ human-services platform inherited from the C!A acquisition. Contracts bundle platform licensing with AI-powered contact-center operations and outcome-oriented performance guarantees.
Product overview
Vimo operates a multi-product, platform-plus-modules SaaS portfolio serving state health and human services agencies. At its core is the State-Based Marketplace (SBM) Platform — an ACA-compliant cloud-based SaaS exchange — which integrates with Medicaid Express (eligibility/enrollment portal), SNAP Express (SNAP processing), and Child Care Exchange (CCX, built on Salesforce). The portfolio also includes the Current™ service delivery platform from acquired subsidiary Change & Innovation Agency (C!A®), a Consumer Assistance Center (CAC) with optional AI-powered Interactive Virtual Agent (IVA), Enhanced Direct Enrollment (EDE) for broker-led enrollments, and specialized modules for Fraud/Waste/Abuse prevention, Insights Engine analytics, and ClearPath for Child Welfare. Together these products form a unified but modular ecosystem spanning health insurance exchanges, Medicaid/CHIP, SNAP, child care, child welfare, and broader human services programs.
Differentiator
Problem solved
Functional benefit
Brands
- Change & Innovation Agency (C!A): SaaS platforms for human services agencies providing service delivery optimization for Medicaid, SNAP, child welfare, child support, and unemployment insurance programs.
- Medicaid Express
- SNAP Express
- Child Care Exchange (CCX)
Products and services
- State-Based Marketplace (SBM) Platform ACA-compliant cloud-based SaaS platform for state health insurance exchanges, providing consumer-facing portals, eligibility determination, plan shopping, enrollment, broker tools, and carrier management. Used by state agencies to operate independent marketplaces serving millions of consumers annually.
- Medicaid Express Modular Medicaid/CHIP eligibility and enrollment portal suite that delivers no-touch eligibility determinations in under 30 minutes for up to 80% of MAGI applicants, with integrated MCO plan shopping, ex-parte renewals, and configurable community-engagement tracking for H.R.1/OBBBA compliance. Includes consumer, eligibility-worker, CBO, and provider portals.
- SNAP Express Ready-to-deploy solution for SNAP agencies delivering faster, more accurate case processing. Features omnichannel contact-center support with 24/7 virtual agents, AI-powered quality control, flexible staffing models including waiver-enabled processing support, scalable capacity for backlogs and seasonal surges, and H.R.1 accuracy and timeliness compliance to avoid federal penalties.
- Child Care Exchange (CCX) Integrated early childhood data management system providing e-commerce-like enrollment for families, real-time eligibility determinations, integrated payment processing for providers, provider licensing, background checks, training management, and subsidy administration. Built on Salesforce and currently live with Wyoming ECARES supporting nearly 600 regulated providers.
- Current™ Platform SaaS-based service delivery and optimization platform developed by Change & Innovation Agency (C!A). Provides business-process redesign capabilities, capacity-building tools, and analytics that enable human-services agencies to modernize systems, optimize workflows, and significantly expand staff capacity — achieving at least 40% more customers served and 70% faster processing.
- Consumer Assistance Center (CAC) Integrated multi-channel consumer assistance operation delivering 24/7 phone, chat, web, and AI-virtual-agent support for state-exchange clients. Bundled with the SBM platform as a managed service; handles hundreds of thousands of calls per open-enrollment period with 94% consumer satisfaction and sub-11-second wait times.
- C!A Capacity Building Solutions Business process redesign, operational streamlining, and workforce capacity-building services from C!A covering Medicaid, SNAP, child welfare, child support, child care, and unemployment insurance programs. Achieves up to 130% more customers served, 70% faster delivery, and up to 130% increased accuracy across clients.
- Enhanced Direct Enrollment (EDE) Enhanced direct enrollment capability allowing certified agents and brokers to complete ACA-compliant enrollments through the GetInsured platform while maintaining full exchange-level functionality. Used by certified agents and brokers across state-based marketplaces served by Vimo.
- Fraud, Waste, and Abuse (FWA) Prevention Prevention-first fraud, waste, and abuse capability combining early validation, automated eligibility workflows, broker/agent authorization controls, and continuous monitoring across health and human services programs to protect program integrity.
- Insights Engine Analytics and business intelligence platform providing 360-degree visibility into customer data transferred between exchanges and Medicaid agencies. Enables real-time monitoring of data transfer status, supports targeted consumer outreach campaigns, and tracks conversion rates for specific customer segments.
- ClearPath for Child Welfare Child welfare case management and analytics solution that tracks cases, manages placements, supports permanency outcomes, and enables data-driven decisions to reduce time-in-care and improve child safety across child-welfare agencies.
- Interactive Virtual Agent (IVA) AI-powered conversational agent for health insurance marketplace and human services customer service. First CMS-approved IVA in a state-based marketplace (Nevada Health Link), handling ~14.5% of calls fully autonomously with natural-language interactions, automatic transfer of complex queries to brokers or Medicaid, and 24/7 availability.
Quantifiable outcome
- 80% of MAGI applicants receive eligibility results within 30 minutes or less with no-touch processing
- +9 more outcomes
Companies that use Vimo
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles2 records
Vimo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature10 records
Vimo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- BeWell New MexicocoreBeWell, New Mexico's health insurance marketplace, partnered with GetInsured through a new four-year contract focused on modernizing and evolving the state's marketplace platform. The partnership aims to enhance consumer engagement, improve operational efficiency, and ensure the exchange continues to adapt to the changing policy environment.
- Oregon Health Insurance MarketplacecoreOregon signed a multi-year contract with GetInsured to implement a full State-Based Exchange, featuring a configurable SaaS platform for eligibility and enrollment. The platform integrates with GetInsured's proven call center to streamline service and support, delivering better outcomes for Oregonians including support for the new Basic Health Program (BHP) for lower-income residents.
- Georgia AccesscoreGeorgia transitioned to a state-based exchange model (Georgia Access) for Plan Year 2025, partnering with GetInsured for technology and customer assistance services. This transition was part of Georgia's strategy to increase control over costs, policy, and consumer experience.
- Illinois Department of Insurance (Get Covered Illinois)coreIllinois selected GetInsured as the technology vendor for its state-based exchange. GetInsured provides both the application and enrollment platform and customer assistance services. Illinois became the 20th state to transition to an SBE, with GetInsured's CAC launched on October 1 and successfully migrating coverage for over 430,000 Illinois residents. Partnership includes collaboration with the Illinois Business Enterprise Program to provide a diverse workforce.
- Wyoming Department of Family ServicescoreVimo partnered with Wyoming's Department of Family Services to launch the Wyoming Child Care Exchange, powered by Wyoming's ECARES platform. The integrated early childhood data management system improves access to child care while streamlining provider participation and service delivery. Features include real-time eligibility, integrated payment processing, provider licensing, and training management. Currently supports nearly 600 regulated providers.
- Nevada Health Link (Silver State Health Insurance Exchange)coreNevada Health Link partnered with GetInsured to become the first state-based marketplace to receive CMS approval for AI-based Interactive Virtual Agent implementation. The partnership enabled natural language AI interactions for callers, operating 24/7, reducing call center volume by ~14.5% handled entirely by the IVA, and allowing customer service representatives to focus on complex queries.
- Los Angeles County Department of Public Social ServicescoreC!A customer for service delivery and optimization across human services programs. LA County DPSS is one of the largest county human services agencies in the nation, serving millions of vulnerable residents.
- District of Columbia Department of Human ServicescoreC!A customer for human services transformation and capacity building. The DC DHS works to deliver vital safety net programs to District residents.
- Nevada Department of Health and Human ServicescoreC!A customer for process redesign and service delivery optimization across human services programs including Medicaid, SNAP, child welfare, and other safety net programs.
- RIP Medical DebtminorGetInsured has partnered with RIP Medical Debt, a nonprofit organization, to purchase and retire medical debt burdening American families. GetInsured's donations have resulted in over $10.6 million in medical debt relief for 7,614 recipients across multiple states including Virginia, Georgia, Idaho, Minnesota, New Jersey, Pennsylvania, and Washington. Recipients are selected based on income (less than 2x federal poverty limit) and medical debt burden (more than 5% of gross income on medical bills).
- Change & Innovation Agency (C!A®)coreVimo acquired Change & Innovation Agency (C!A), the leading provider of service delivery and optimization platforms for health and human services agencies. C!A develops and markets the SaaS-based Current™ platform and provides operational, programmatic, and policy knowledge for human services agencies. C!A's customers include Los Angeles County DPSS, DC Department of Human Services, and Nevada DHHS. The acquisition advanced Vimo's mission to modernize health and human services IT infrastructure and expanded its portfolio to include Medicaid, SNAP, TANF, child welfare, child support, and unemployment insurance programs.
Scale indicators18 records
Recent moves6 records
Expansion highlights7 records
Vimo competitors and assessment
Company assessmentBroad incumbents
- Maximus: Large public-sector BPO and IT services company with significant state and federal health and human services exposure (including Medicaid, CHIP, and exchange operations). Comparable as a government-focused services + technology vendor competing for the same state procurement dollars as Vimo.
- CGI Federal: IT and business consulting services subsidiary of CGI Inc. serving U.S. federal and state governments, including health and human services programs. Comparable as a long-tenured government technology and services vendor.
- Deloitte (Government & Public Services): Top-tier consulting and systems integrator with a dedicated state health and human services practice, including health insurance exchange implementations (e.g., HealthCare.gov origins). Comparable in delivering SBE platforms and HHS transformation programs to states.
- Conduent: Public technology-enabled business services firm with deep government healthcare, eligibility, and contact center operations across U.S. states. Directly comparable in its managed services + platform approach to state health and human services agencies.
- Optum (UnitedHealth Group): Diversified health services and technology company providing state Medicaid platforms, analytics, and population health tools. Comparable as a major incumbent in state health IT, though with a much broader payer-provider footprint.
- Booz Allen Hamilton: Federal/state consulting and technology firm with significant HHS, CMS, and human services modernization work. Comparable in selling IT modernization, analytics, and program integrity solutions to state and federal health clients.
- Accenture Federal / State Health: Global consulting and technology services firm with significant U.S. state health practice (Medicaid, exchanges, child welfare). Comparable as a large integrator competing for end-to-end HHS modernization mandates.
- NTT DATA (State Health): Global IT services and consulting firm with a large U.S. state healthcare practice covering Medicaid, exchanges, and human services modernization. Comparable as a large incumbent systems integrator and platform provider to state HHS clients.
Direct peers
- CNSI: Privately held health IT company focused on state Medicaid and health information exchange platforms. Direct peer in the state health IT ecosystem, competing for modular Medicaid technology and platform modernization deals.
- Gainwell Technologies: Major Medicaid Management Information System (MMIS) and state health technology vendor serving the majority of U.S. state Medicaid programs. Direct peer in state Medicaid technology, eligibility, and modular platform delivery to HHS agencies.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vimo social profiles
Digital presenceVimo compliance and trust
Trust signalCompliance2 records
Vimo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vimo leadership team
Management profileNumber of profiles
Profiles16 records
Vimo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vimo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vimo M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vimo
What does Vimo do?
Vimo (operating through its GetInsured brand) provides cloud-based SaaS technology platforms, Consumer Assistance Center (CAC) managed services, and business process redesign consulting to U.S. state health and human services agencies. Its core products are the State-Based Marketplace (SBM) platform for ACA health insurance exchanges, plus Medicaid Express, SNAP Express, Child Care Exchange (CCX), and the Current™ human-services platform inherited from the C!A acquisition. Contracts bundle platform licensing with AI-powered contact-center operations and outcome-oriented performance guarantees.
Is Vimo a public or private company?
Vimo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vimo founded?
Vimo was founded in 2005. It employs 501 to 1,000 people.
Where is Vimo based?
Vimo is headquartered in Mountain View, United States, in the North America region.
How does Vimo make money?
Four revenue lines are on record. SaaS Technology Platform Licensing is the primary driver. The others are consumer Assistance Center (CAC) Operations, medicaid and Human Services IT Modernization Consulting and outcome-Oriented Contracts.
Who are Vimo's main competitors?
Broad incumbents on record are Maximus, CGI Federal, Deloitte (Government & Public Services), Conduent, Optum (UnitedHealth Group), Booz Allen Hamilton, Accenture Federal / State Health and NTT DATA (State Health). Direct peers are CNSI and Gainwell Technologies.
Does Vimo have an API?
No public API is recorded for Vimo.
What industry is Vimo in?
Vimo's product category is Government Healthcare IT Software. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 5132 and its SIC code is 7372.