Georgia Access
Georgia Access is Georgia's official State-based Health Insurance Exchange, a division of the state's Office of Commissioner of Insurance and Safety Fire, serving 1.5M+ Georgians through a GetInsured-powered portal, 17,300+ certified agents, and 20+ EDE partners for ACA marketplace enrollment.
- Company typePrivate
- Founded2024
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Georgia Access does
Georgia Access is the official State-based Health Insurance Exchange (SBE) for the State of Georgia, operated as a division of the Office of Commissioner of Insurance and Safety Fire (OCI). Launched on November 1, 2024, it replaced HealthCare.gov for Georgia residents and is the first state-based exchange to transition using Enhanced Direct Enrollment (EDE) technology. The platform serves Georgia individuals, families, and small employers seeking Qualified Health Plans, Stand-Alone Dental Plans, and Catastrophic plans, and connects eligible consumers to Premium Tax Credits, Cost-Sharing Reductions, and public programs including Medicaid, PeachCare for Kids®, Medicare, and COBRA.
The core technology stack is built on GetInsured's infrastructure — described as the largest state implementation to date — and includes a consumer self-service portal (enroll.georgiaaccess.gov), an Interactive Virtual Agent providing 24/7 conversational text assistance, an integrated contact center that has handled 300,000+ calls with 95%+ first-call resolution, OTP-based consumer protection, and integrations with the Georgia Department of Labor for eligibility verification and with CMS/SSI standards for plan, rate, and network data ingestion. Consumers can enroll through the state portal, via 17,300+ certified agents, or through 20+ certified EDE partners (web brokers and insurance carriers); roughly 70% of consumers used an EDE partner in OE 2025.
Georgia Access is not a traditional commercial enterprise: it is government-funded and supported by assessments from the 10 health insurance companies and 8 dental insurance companies participating on the exchange, with revenue mechanics tied to enrollment volume rather than per-transaction pricing. In its first open enrollment (OE 2025), it enrolled over 1.5 million consumers (including 225,000 new to the marketplace), making it the second-largest SBE in the country, with 3+ carrier options available in 99% of Georgia's 159 counties.
Georgia Access firmographics
Firmographics- Name
- Georgia Access
- Legal name
- Georgia Access Health Insurance Exchange
- Website
- https://georgiaaccess.gov
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Georgia Access is Georgia's official State-based Health Insurance Exchange, a division of the state's Office of Commissioner of Insurance and Safety Fire, serving 1.5M+ Georgians through a GetInsured-powered portal, 17,300+ certified agents, and 20+ EDE partners for ACA marketplace enrollment.
- Ownership category
- akta.pro rank
Georgia Access industry classification
Industry- Product category
- State-based Health Insurance Exchange
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA)
- akta.pro secondary industries
- Eligibility, Enrollment & Benefits Administration (HLAEALAH), Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH), Individual & Family Dental Plans (Exchange/Off-Exchange) (HLAEABAE), Catastrophic Plans (Under-30/Hardship) (HLAEABAC)
Keywords
Where Georgia Access is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Georgia Access business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Carrier Assessments: Georgia Access operates as a government exchange, collecting assessments or fees from participating insurance carriers offering Qualified Health Plans and dental plans on the exchange. The exchange facilitated 10 health insurance companies and 8 dental insurance companies during OE 2025.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Georgia Access product offering
Product offeringCore offering
Georgia Access operates the official State-based Health Insurance Exchange for Georgia, enabling residents to shop for, compare, and enroll in Qualified Health Plans (QHPs), Stand-Alone Dental Plans (SADPs), and Catastrophic plans from participating insurance carriers. The exchange facilitates eligibility determination for Premium Tax Credits (PTC/APTC) and Cost-Sharing Reductions (CSR) and connects consumers to public programs such as Medicaid, PeachCare for Kids, Medicare, and COBRA. Enrollment is available through the state consumer portal, a network of 17,300+ certified agents, EDE web brokers, and direct insurer sites under a no-wrong-door model.
Product overview
Georgia Access is a state-based health insurance exchange (SBE) — the official marketplace for Georgia — built on GetInsured's Enhanced Direct Enrollment technology and operated as a division of the Georgia Office of Commissioner of Insurance and Safety Fire. The platform enables Georgians to shop for, compare, and enroll in Qualified Health Plans (QHPs), Stand-Alone Dental Plans (SADPs), and Catastrophic plans from multiple certified insurance carriers. The core product is the Georgia Access Consumer Portal (enroll.georgiaaccess.gov), which is accessible independently or through one of 20+ certified Enhanced Direct Enrollment (EDE) partners including web brokers (HealthSherpa, Stride, Catch, etc.) and insurance company direct-enrollment portals (Alliant, Ambetter, Anthem, CareSource, Cigna, Kaiser, Oscar, UnitedHealthcare). An Interactive Virtual Agent provides 24/7 AI-powered text assistance, and a contact center handles phone support. The platform also integrates financial assistance (Premium Tax Credits and Cost-Sharing Reductions) and connects to public health programs including Medicaid, PeachCare for Kids®, Medicare, and COBRA. Georgia Access for Business (GAFB) extends the platform with ICHRA, QSEHRA, and SHOP offerings for employers. Georgia Access is the second-largest SBE in the country, enrolling over 1.5 million consumers in Plan Year 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Georgia Access Consumer Portal
- Georgia Access for Business (GAFB)
- Georgia Access Public Use Files (PUFs)
- Georgia Access Contact Center
- Interactive Virtual Agent
Quantifiable outcome
- Enrolled over 1.5 million consumers for Plan Year 2025, including 225,000 new consumers not previously enrolled through Healthcare.gov
- +3 more outcomes
Companies that use Georgia Access
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Georgia Access technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability2 records
Feature5 records
Georgia Access partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered general and core.
- Georgia BulldogsgeneralPartnership announced during Open Enrollment 2025 launch to bolster the Public Awareness Campaign (PAC). Georgia Bulldogs committed to raising awareness about the critical need for health coverage and offering resources to help Georgians secure coverage. Represents shared goals to foster healthier communities.
- Atlanta DreamgeneralWNBA professional women's basketball team partnership to support Georgia Access's health coverage promotion. Committed to promoting healthcare and well-being in communities through the partnership. Educates Georgians about health coverage importance and provides enrollment resources.
- GetInsuredcoreGetInsured provided the technology infrastructure for Georgia Access, marking the largest state implementation to date. Georgia was the first state to transition from HealthCare.gov using Enhanced Direct Enrollment technology. GetInsured provided an Interactive Virtual Agent for 24/7 consumer assistance and integrated contact center solutions.
- Alliant Health PlanscoreCertified Enhanced Direct Enrollment (EDE) partner and insurance provider offering Qualified Health Plans through Georgia Access. Serves as web broker offering direct enrollment in all available plans or as insurance company providing enrollment in their own plan.
- Ambetter from Peach State Health PlancoreCertified insurance provider and EDE partner offering health insurance plans through Georgia Access marketplace. Provides direct enrollment exclusively in their own plan offerings.
- Anthem Blue Cross and Blue ShieldcoreCertified EDE partner and insurance provider offering health plans through Georgia Access. Provides multiple plan options across different network types (HMO, PPO) and metal levels.
- CareSourcecoreCertified EDE partner and insurance provider offering health insurance through Georgia Access marketplace. One of the participating carriers offering plans to Georgia consumers.
- Cigna HealthcarecoreCertified EDE partner offering health insurance plans through Georgia Access. Provides enrollment through their own platform for individual market coverage.
- Kaiser PermanentecoreCertified EDE partner offering health insurance plans (HMO) through Georgia Access marketplace. Provides direct enrollment through their own provider platform.
- Oscar HealthcoreCertified EDE partner offering health insurance plans through Georgia Access. Operates as both web broker and insurance company for enrollment purposes.
- UnitedHealthcare of Georgia, Inc.coreCertified EDE partner and major insurance provider offering health plans through Georgia Access marketplace. Provides multiple network options and plan choices for Georgia consumers.
- HealthSherpacoreCertified web broker partner simplifying health coverage access and making plan shopping easy. Offers plan comparison, shopping, and enrollment in a single platform with consumer advocates available to answer questions.
- Stride HealthcoreCertified web broker making finding affordable health coverage simple and personalized. Provides plan recommendations based on needs, side-by-side plan comparisons, seamless enrollment, and eligibility documentation management.
- Via BenefitscoreCertified web broker that has helped more than 2.3 million people review, choose, and enroll in coverage. Provides enrollment assistance and plan comparison services.
- CatchgeneralCertified web broker helping independent workers get the coverage they need at the right price. Offers plan enrollment, savings exploration, and advice from benefits advisors.
- HealthMarketsgeneralCertified web broker helping consumers find the ideal plan tailored to their needs. Offers free assistance to consumers in finding appropriate coverage.
- Allstate Health SolutionsgeneralCertified web broker partner offering health insurance enrollment assistance. Provides access to multiple plan options through their platform.
- BenefitaligngeneralCertified EDE partner offering enrollment services through Georgia Access marketplace.
- Entérate InsurancegeneralCertified EDE partner providing enrollment services, with focus on serving Georgia's diverse communities.
- InshurageneralCertified EDE partner offering enrollment solutions through Georgia Access.
- INSXCloudgeneralCertified EDE partner providing enrollment services through Georgia Access marketplace.
- JET Health SolutionsgeneralCertified EDE partner offering health insurance enrollment through Georgia Access.
- MyMFGgeneralCertified EDE partner providing enrollment services through Georgia Access.
- Georgia Department of Labor (GDOL)generalTechnology integration connecting GDOL data for smarter and compliant eligibility verification processes. Part of Georgia Access's innovation briefs on connecting consumers with Enhanced Direct Enrollment.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Georgia Access competitors and assessment
Company assessmentOthers
- HealthSherpa: Largest private web broker and Enhanced Direct Enrollment partner in the country. Functions as a competing/enabling distribution channel for ACA marketplace enrollment — approximately 70% of Georgia Access consumers enrolled via EDE partners including HealthSherpa.
- GetInsured: Core technology infrastructure provider powering Georgia Access (Interactive Virtual Agent, contact center, EDE platform). Serves as the enabling technology vendor behind multiple State-based Exchanges, including the largest SBE implementation to date for Georgia.
Direct peers
- MNsure: Minnesota's State-based Exchange. Provides individual marketplace enrollment with certified brokers and direct consumer portal access. Comparable SBE peer operating in a similar mid-sized state market.
- Pennie: Pennsylvania's State-based Exchange launched in 2021. Operates a similar individual marketplace with Enhanced Direct Enrollment partners and a state-branded consumer portal — a closely analogous SBE peer to Georgia Access.
- beWellnm: New Mexico's State-based Exchange, formerly led by Cheryl S. Gardner (now Executive Director of Georgia Access). Most directly comparable peer given shared leadership and operational playbook — a smaller-state SBE that transitioned from the federal exchange.
- NY State of Health: New York's State-based Exchange providing individual and small-business health insurance marketplace services. Directly comparable to Georgia Access in offering QHPs, Essential Plan, and integrated Medicaid eligibility routing under a single state-run platform.
- Covered California: California's State-based Exchange (SBE), the largest in the country. Operates the same ACA marketplace model for individual health insurance enrollment as Georgia Access, including Qualified Health Plans, financial assistance administration, and agent/broker channels.
- Maryland Health Connection: Maryland's State-based Exchange serving individual consumers with QHPs and Medicaid integration. Directly comparable state-run ACA marketplace to Georgia Access, including similar agent and EDE partner channels.
- Massachusetts Health Connector: Massachusetts's State-based Exchange, the original state marketplace predating the ACA. Offers QHPs, ConnectorCare subsidized plans, and small-business products — directly comparable in scope and mission to Georgia Access.
- Washington Healthplanfinder: Washington State's Health Benefit Exchange, a State-based Exchange offering individual marketplace coverage. Operates the same WAPlanfinder-style integrated enrollment platform model as Georgia Access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Georgia Access social profiles
Digital presenceGeorgia Access financial estimates
Financial estimateRevenue estimate
Valuation estimate
Georgia Access leadership team
Management profileNumber of profiles
Profiles2 records
Georgia Access funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Georgia Access M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Georgia Access
What does Georgia Access do?
Georgia Access operates the official State-based Health Insurance Exchange for Georgia, enabling residents to shop for, compare, and enroll in Qualified Health Plans (QHPs), Stand-Alone Dental Plans (SADPs), and Catastrophic plans from participating insurance carriers. The exchange facilitates eligibility determination for Premium Tax Credits (PTC/APTC) and Cost-Sharing Reductions (CSR) and connects consumers to public programs such as Medicaid, PeachCare for Kids, Medicare, and COBRA. Enrollment is available through the state consumer portal, a network of 17,300+ certified agents, EDE web brokers, and direct insurer sites under a no-wrong-door model.
Is Georgia Access a public or private company?
Georgia Access is a private company. It is classified as state government owned and is currently operating.
When was Georgia Access founded?
Georgia Access was founded in 2024. It employs 11 to 50 people.
Where is Georgia Access based?
Georgia Access is headquartered in Atlanta, United States, in the North America region.
How does Georgia Access make money?
One revenue line is on record: insurance Carrier Assessments.
Who are Georgia Access's main competitors?
Others on record are HealthSherpa and GetInsured. Direct peers are MNsure, Pennie, beWellnm, NY State of Health, Covered California, Maryland Health Connection, Massachusetts Health Connector and Washington Healthplanfinder.
Does Georgia Access have an API?
No public API is recorded for Georgia Access.
What industry is Georgia Access in?
Georgia Access's product category is State-based Health Insurance Exchange. Its primary akta.pro industry code is FSAIAEAA, ACA Marketplace (On-Exchange) Individual Plans, with a secondary code of HLAEALAH, Eligibility, Enrollment & Benefits Administration. Its NAICS code is 5242 and its SIC code is 6411.