What Plink! does

Plink! is a direct-to-consumer hydration company headquartered in Burlington, Vermont, that manufactures and sells fizzy electrolyte tablets designed to dissolve in 12 ounces of water. Each tablet delivers three essential electrolytes (sodium 250mg, potassium 180mg, magnesium 25mg) with only 1g of sugar and 10 calories. The core product line consists of four flavored variants: Pomegranate Berry, Watermelon, Pineapple Grapefruit, and a Variety Pack, all certified Non-GMO by the Non-GMO Project and Osmolality Lab-certified for daily and recovery hydration. The tablets are vegan, non-GMO, and keto-friendly, with no artificial colors, flavors, or sugar alcohols.

The company's business model centers on multi-channel direct-to-consumer sales through its own e-commerce site (drinkplink.com), with a subscription option offering a 15% discount on 30- or 60-day recurring delivery. Pack sizes range from 24 to 108 tablets at price points of $23.99 (24-pack) to $34.99 (Variety Pack 36). Distribution is supplemented by an Amazon marketplace listing, physical retail placement at CVS, and a wholesale inquiry program for additional retail partners. Branded merchandise (caps and drinkware) provides ancillary revenue. The company was co-founded by Max Luthy and Luke, two fathers who developed the product after seeking a healthier alternative to sugary sports drinks and salty electrolyte powders for their families. Plink! participated in the LaunchVT accelerator in 2023, winning the grand prize at Demo Night, and has received earned media coverage from Vice, BevNET, Snaxshot, and Dieline.

Plink! targets health-conscious consumers, fitness and wellness enthusiasts, and environmentally conscious buyers, with use cases spanning post-workout hydration, family hydration, and daily wellness. The company ships to every ZIP code in the United States but does not yet offer international shipping, and is soliciting customer input on its next geographic market. Total disclosed funding is $15,000 from LaunchVT in April 2023, and the company operates with 1-10 employees. Revenue, profitability, and institutional capital raises are not disclosed.

Name

Plink!

Legal name

Plink!

Website

https://drinkplink.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Plink! is a Vermont-based direct-to-consumer hydration company that sells fizzy electrolyte tablets delivering sodium, potassium, and magnesium with low sugar, distributed via its e-commerce site, Amazon, CVS, and wholesale channels to health-conscious consumers and fitness enthusiasts.

Ownership category

akta.pro rank

Product category

Hydration Supplements

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)

akta.pro secondary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Electrolyte tablets
• Hydration supplements
• Effervescent drinks
• Sports hydration
• Beverage tablets

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce Sales: Primary revenue stream through own online storefront drinkplink.com. Products sold in multiple pack sizes (24, 36, 48, 72, 108 packs) with both one-time purchase and subscription options. Subscription model offers 15% discount with recurring delivery every 30 or 60 days.
2. Retail and Wholesale Distribution: Revenue from wholesale orders to retail partners including stores like CVS and through their wholesale inquiry program. Products shipped to every ZIP code in the USA.
3. Merchandise Sales: Sale of branded merchandise including Fruity Cord Cap ($15), Sporty Fruity Cap ($15), and Plink! Can Glass ($8.50).
4. Marketplace Sales: Sales through Amazon marketplace as an additional distribution and revenue channel.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Plink! manufactures and sells fizzy electrolyte tablets that dissolve in 12oz of water to deliver three essential electrolytes (Sodium 250mg, Potassium 180mg, Magnesium 25mg) per serving. The tablets come in award-winning flavors (Variety Pack, Pomegranate Berry, Watermelon, Pineapple Grapefruit) and are formulated with only 1g of sugar and 10 calories per tablet, using clean ingredients with no artificial colors, flavors, or sugar alcohols. The company also sells branded merchandise including caps and drinkware.

Product overview

Plink! is a direct-to-consumer hydration company offering fizzy electrolyte tablets designed for daily hydration. The core product line consists of four flavored tablet variants—Pomegranate Berry, Watermelon, and Pineapple Grapefruit—which can be purchased individually or as a Variety Pack. The tablets dissolve in water to deliver three essential electrolytes (sodium, potassium, and magnesium) with low sugar and calories. The company also sells branded merchandise including caps and drinkware. Founded by two Vermont dads, the company emphasizes clean ingredients, sustainability (avoiding plastic bottles), and an enjoyable hydration experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Plink! Hydration - Variety Pack Multi-flavor fizzy electrolyte tablet pack for daily hydration; each tablet dissolves in 12oz of water to deliver Sodium 250mg, Potassium 180mg, and Magnesium 25mg with 1g sugar and 10 calories. Aimed at health-conscious consumers and families seeking clean, low-sugar hydration.
• Plink! Pomegranate Berry Single-flavor fizzy electrolyte hydration tablet in pomegranate berry flavor; each tablet dissolves in water to deliver three electrolytes with low sugar and clean ingredients.
• Plink! Watermelon Single-flavor fizzy electrolyte hydration tablet in refreshing watermelon flavor with a salty finish; dissolves in 12oz of water for low-sugar daily hydration.
• Plink! Pineapple Grapefruit Single-flavor fizzy electrolyte hydration tablet in tropical pineapple grapefruit flavor; provides three essential electrolytes per tablet with only 1g of sugar.
• Fruity Cord Cap Branded corduroy cap merchandise with embroidered Plink! logo and adjustable closure; one-time purchase for fans of the Plink! brand.
• Fruity Cap - Sporty Lightweight sporty nylon cap merchandise with embroidered Plink! graphic and adjustable strap; one-time purchase for active brand fans.
• Plink! Can Glass Branded 16oz can-shaped glass drinkware made in the USA; one-time purchase suitable for serving Plink! drinks or other beverages.

Quantifiable outcome

• 99% less packaging compared to canned or bottled beverages
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pedialyte: Abbott's Pedialyte is a mass-market rehydration brand sold in liquid bottles, powders, and freezer pops; Plink! positions against its sugary-sports-drink alternatives and competes for the same hydration occasions.
• Gatorade: Gatorade (PepsiCo) is the dominant sports-drink incumbent that Plink! explicitly positions against ('sick of sugary sports drinks in plastic bottles'), shaping the category Plink! is trying to take share from.

Direct peers

• LMNT: LMNT sells unsweetened electrolyte drink mixes for hydration; targets the same clean-label, low-sugar, fitness-oriented consumer as Plink!, with a comparable DTC subscription model.
• Ultima Replenisher: Ultima sells sweetened and unsweetened electrolyte powder sticks; similar target consumer (wellness, fitness, keto) and tablet/powder mix-in delivery to Plink!.
• Skratch Labs: Skratch Labs makes sport-hydration drink mixes with a clean-ingredient, real-food ethos; comparable to Plink! on the active-lifestyle, better-for-you hydration segment.
• Nuun: Nuun makes effervescent electrolyte tablets that dissolve in water — the closest direct competitor to Plink!'s core format, with a similar hydration-positioned, on-the-go proposition.
• Cure Hydration: Cure Hydration makes powdered electrolyte hydration packs positioned for daily, plant-based, low-sugar use — directly mirroring Plink!'s 'no sugary sports drinks' positioning.
• DripDrop: DripDrop offers ORS-based electrolyte powder sticks for fast hydration; competes with Plink! on electrolyte efficacy claims and a stick/tablet format that mixes into water.
• Hydrant: Hydrant produces powdered hydration mixes with strong DTC subscription mechanics; competes with Plink! on daily-hydration positioning and recurring-purchase economics.
• Liquid IV: Liquid IV (Unilever) sells powder-based electrolyte hydration sticks that mix into water; same end-use case (electrolyte hydration) and similar DTC-plus-retail GTM as Plink!.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drinkplink
• LinkedInlinkedin.com/company/drinkplink
• Instagraminstagram.com/drinkplink
• TikToktiktok.com/@drinkplink

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plink!