Valley Outreach
Stillwater, Minnesota-based 501(c)(3) nonprofit providing free food, clothing, and personalized case management to food-insecure individuals and families across the St. Croix Valley and Washington County, funded by donations, sponsorships, grants, and thrift store revenue.
- Company typePrivate
- Founded1983
- HeadquartersStillwater, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Valley Outreach does
Valley Outreach is an independent 501(c)(3) nonprofit organization headquartered in Stillwater, Minnesota, that provides coordinated basic-needs services — food, clothing, and personalized case management — to individuals and families facing food insecurity and financial hardship in the St. Croix Valley and Washington County regions of Minnesota. Founded in 1983 as the St. Croix Valley Food Shelf and rebranded to Valley Outreach in 2005 after adding clothing and emergency-fund programs, the organization currently operates three core service lines: a SuperShelf-certified client-choice food shelf (appointment-based in-person shopping plus curbside pickup, weekly home delivery for Washington County homebound residents, and biweekly Cimarron distributions via an Open Cupboard partnership); StyleXchange, a clothing program functioning as both a free wardrobe service for enrolled clients and a public thrift store; and Client Support Services providing rental/housing/utility assistance and resource navigation. Ancillary programs include Snack Pack for elementary students and the Mobile Choice home delivery option. All client services are provided free of charge with no eligibility requirements beyond self-reported need.
Underlying technology is built on standard nonprofit SaaS infrastructure: PantrySoft-powered online appointment scheduling with text and email reminders, Blackbaud for donation processing and the donor portal, Volgistics for volunteer management, Constant Contact for newsletters, Double the Donation for employer matching-gift search, and Google Translate for multilingual access. The physical platform is anchored by an owned, mortgage-free facility on Curve Crest Boulevard purchased in 2015 (debt retired in 2019), an adjacent administrative building, and an RCS Giving Garden produce-donation partnership in Lake Elmo dating to 2009.
The organization is funded through a diversified donation-and-grant model: individual one-time and recurring donations (via Blackbaud), corporate sponsorships across five tiers ranging from $1,000 (Connect) to $10,000 (Transform), planned/legacy gifts supporting the Vibrant Future Fund, employer matching gift programs, institutional grants (e.g., $65,000 Otto Bremer Trust, August 2022), and StyleXchange thrift store sales revenue reinvested into programs. Service delivery is volunteer-powered, with 811 volunteers contributing 27,000+ hours in fiscal year 2024/2025 alongside a paid staff of approximately 20+ led by CEO Tracy Maki. In that fiscal year, Valley Outreach served 31,900+ individuals, distributed more than 2 million meals, and provided 118,000+ clothing items.
Valley Outreach firmographics
Firmographics- Name
- Valley Outreach
- Legal name
- Valley Outreach
- Website
- https://valleyoutreachmn.org
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stillwater, Minnesota-based 501(c)(3) nonprofit providing free food, clothing, and personalized case management to food-insecure individuals and families across the St. Croix Valley and Washington County, funded by donations, sponsorships, grants, and thrift store revenue.
- Ownership category
- akta.pro rank
Valley Outreach industry classification
Industry- Product category
- Human Services Nonprofit
- NAICS
- Community Food Services (624210), Community Housing Services (62422), Emergency and Other Relief Services (624230), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Community Centers & Neighborhood Support Services (BPAGAEAL)
- akta.pro secondary industry
- Community Center Education Programs (EDAAAFAB)
Keywords
Where Valley Outreach is headquartered
LocationHeadquarters
- HQ city
- Stillwater
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Valley Outreach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Financial Donations: One-time and monthly financial donations from individuals and organizations through online platform (Blackbaud), check, stock transfers, IRA Qualified Charitable Distributions, and donor advised funds
- StyleXchange Thrift Store Revenue: Sales from thrift store open to public, selling gently-used clothing. All revenue reinvested into Valley Outreach programs including culturally relevant foods and winter gear
- Annual Sponsorships: Corporate sponsorship program with multiple giving levels (Transform $10,000, Continuity $7,500, Sustain $5,000, Engage $2,500, Connect $1,000) providing recognition, event tickets, and volunteer opportunities
- Planned Giving: Legacy gifts including bequests in wills, life insurance beneficiary designations, and IRA beneficiary designations supporting long-term Vibrant Future Fund
- Matching Gifts: Corporate matching gift programs where employers match employee donations or volunteer hours with monetary donations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free food shelf access |
| Freemium | Pay-as-you-go | Free clothing program |
| Freemium | Pay-as-you-go | Free client support services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Valley Outreach product offering
Product offeringCore offering
Valley Outreach is a community-powered 501(c)(3) nonprofit that provides free food, clothing, and personalized client support services to individuals and families in the St. Croix Valley / Stillwater, Minnesota area. Core offerings include a SuperShelf-certified choice-based food shelf, the StyleXchange clothing program and public thrift store, and Client Support Services for rental/utility assistance, resource navigation, and case management.
Product overview
Valley Outreach is a community-powered nonprofit offering a coordinated suite of basic needs services centered around three core programs: the Food Shelf (operating as a SuperShelf client-choice model), StyleXchange clothing program/thrift store, and Client Support Services. The organization provides free food, clothing, and personalized support to individuals and families, with additional offerings including food delivery, the Mobile Choice Program, and Snack Pack for students. StyleXchange serves dual functions as a free clothing shop for enrolled clients and a public thrift store whose revenue supports Valley Outreach programs. All services are provided free of charge to clients.
Differentiator
Problem solved
Functional benefit
Brands
- StyleXchange: A clothing program and thrift store that provides free clothing to Valley Outreach clients and offers gently-used clothing at affordable prices to the public. Revenue from StyleXchange is reinvested into Valley Outreach programs.
Products and services
- Food Shelf (SuperShelf)
- StyleXchange (Clothing Program & Thrift Store)
- Client Support Services
- Food Delivery Program
- Cimarron Distributions
- Snack Pack Program
Quantifiable outcome
- Served 31,900+ individuals in 2024/2025
- +4 more outcomes
Companies that use Valley Outreach
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Valley Outreach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Valley Outreach partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- RCS Giving GardencoreValley Outreach has received thousands of pounds of fresh produce from the RCS Giving Garden since 2009. Garden needs volunteers for weeding and harvesting. Located at Retail Construction Services in Lake Elmo.
- Open CupboardcorePartnership for biweekly food distribution to Cimarron community. Distribution located at Family Means building, Mondays 4-5pm.
- Second Harvest HeartlandcorePrimary food bank partner providing bulk purchasing options and variety of foods. Valley Outreach leverages buying power through this partnership.
- The Food GroupcoreFood bank partner providing bulk purchasing options. Valley Outreach sources food through this partner to ensure consistent inventory.
- Big River FarmsminorAgricultural partnership providing fresh produce for clients through local farming initiatives.
- Twin Cities Food JusticeminorPartnership focused on ensuring good food goes to people who need it, prioritizing fresh and nourishing food distribution.
- Ampact (AmeriCorps)minorAmeriCorps program placing members as Summer Housing Stability Fellows or full-year Housing Resource Navigators at Valley Outreach.
- University MSW ProgramsminorPartnership with St. Thomas, St. Kate's, University of Minnesota, Augsburg, and St. Mary's for graduate-level social work internships.
- HealthPartnerscorePartnership to introduce SuperShelf program in 2017, working with The Food Group and University of Minnesota Extension and Department of Family Medicine. National Institute for Health grant funding for evaluation.
- University of MinnesotacoreDepartment of Family Medicine partnership for SuperShelf program development and evaluation with National Institute for Health grant.
- Nelson's Ice CreamminorEvent partner for Summer Celebration providing free ice cream scoops to attendees.
- Egg Roll QueenminorEvent partner for Summer Celebration providing food for purchase at community event.
- Storyboard FilmsminorVideo production partner for volunteer and organizational videos.
- BlackbaudcoreDonation processing platform used for online donations and fundraising through their donor portal.
- PantrySoftcoreOnline appointment scheduling system for food shelf appointments with text and email reminder capabilities.
Scale indicators7 records
Recent moves14 records
Expansion highlights6 records
Valley Outreach competitors and assessment
Company assessmentDirect peers
- Second Harvest Heartland: Regional food bank serving Minnesota that supplies Valley Outreach's food shelf through bulk purchasing partnerships; both organizations focus on food insecurity in the Twin Cities/Western Wisconsin region.
- Open Cupboard: Stillwater-area food shelf that co-operates the biweekly Cimarron distribution with Valley Outreach; a direct local peer serving overlapping client populations in Washington County.
- The Food Group: Minnesota-based food bank partner that supplies Valley Outreach and co-developed the SuperShelf model; operates a parallel model of food sourcing and distribution to community-based food shelves.
- Family Means: Stillwater-based nonprofit that historically operated Valley Outreach's predecessor food shelf program and currently hosts the Cimarron distribution site; provides overlapping social services in the same geography.
- Loaves and Fishes (Twin Cities): Twin Cities nonprofit operating community meal and food programs with a similar mission of providing free food to people in need; comparable client-choice and dignity-centered service model.
- United Way of Washington County-East: Local funder and partner that supports basic-needs services in Valley Outreach's exact service geography; coordinates with Valley Outreach on referrals and resource navigation.
Others
- HealthPartners: Healthcare partner that co-developed the SuperShelf model with Valley Outreach, The Food Group, and University of Minnesota; comparable in mission alignment around food as health, though not a direct service provider.
Broad incumbents
- Catholic Charities of St. Paul and Minneapolis: Large regional social services nonprofit offering food, housing, and case management across Minnesota at significantly greater scale; provides a comparable suite of basic-needs services.
- Goodwill Industries (Goodwill-Easter Seals Minnesota): Operates thrift retail stores that fund mission programs; comparable to Valley Outreach's StyleXchange in combining donated-goods retail with social mission reinvestment.
- Salvation Army Northern USA Division: National nonprofit operating food shelves, thrift stores, and emergency assistance with significant Minnesota/Wisconsin presence; offers the same integrated food + clothing + support model at much larger scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Valley Outreach social profiles
Digital presenceValley Outreach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valley Outreach leadership team
Management profileNumber of profiles
Profiles10 records
Valley Outreach funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valley Outreach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valley Outreach
What does Valley Outreach do?
Valley Outreach is a community-powered 501(c)(3) nonprofit that provides free food, clothing, and personalized client support services to individuals and families in the St. Croix Valley / Stillwater, Minnesota area. Core offerings include a SuperShelf-certified choice-based food shelf, the StyleXchange clothing program and public thrift store, and Client Support Services for rental/utility assistance, resource navigation, and case management.
Is Valley Outreach a public or private company?
Valley Outreach is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Valley Outreach founded?
Valley Outreach was founded in 1983. It employs 11 to 50 people.
Where is Valley Outreach based?
Valley Outreach is headquartered in Stillwater, United States, in the North America region.
How does Valley Outreach make money?
Five revenue lines are on record. Financial Donations are the primary driver. The others are styleXchange Thrift Store Revenue, annual Sponsorships, planned Giving and matching Gifts.
Who are Valley Outreach's main competitors?
Direct peers on record are Second Harvest Heartland, Open Cupboard, The Food Group, Family Means, Loaves and Fishes (Twin Cities) and United Way of Washington County-East. HealthPartners is listed as an others. Broad incumbents are Catholic Charities of St. Paul and Minneapolis, Goodwill Industries (Goodwill-Easter Seals Minnesota) and Salvation Army Northern USA Division.
Does Valley Outreach have an API?
No public API is recorded for Valley Outreach.
What industry is Valley Outreach in?
Valley Outreach's product category is Human Services Nonprofit. Its primary akta.pro industry code is BPAGAEAL, Community Centers & Neighborhood Support Services, with a secondary code of EDAAAFAB, Community Center Education Programs. Its NAICS code is 624210 and its SIC code is 8300.