Limitless Coffee

What Limitless Coffee does

Limitless Coffee, operating under the brand name Limitless®, is a Chicago-based functional sparkling beverage company that produces and markets canned sparkling water positioned as 'The Liquid Lifehack™.' The company was founded in 2015 and is legally organized as Hydration Ventures LLC, an operating company of Keurig Dr Pepper. Its product portfolio comprises two lines: Limitless® Refresh, a lightly caffeinated sparkling water containing 35mg of caffeine sourced from coffee beans and available in Watermelon and Grapefruit Hibiscus flavors; and Limitless® Relax, a sparkling water containing 200mg of L-Theanine marketed for relaxation support, available in Cherry Lemon Bliss and Lavender Chill flavors. All products are formulated with zero sugar, zero sweeteners, and zero calories.

The company sells ready-to-drink cans and 8-packs through a multi-channel distribution network in the United States, including national retail chains Walmart and CVS Pharmacy, regional grocers Lucky and Save Mart, and online channels including Amazon and the Limitless Amazon Storefront. Pricing is not publicly disclosed. Marketing is driven through organic social media (Instagram, Facebook, Twitter) and a recipe content strategy positioning the products as cocktail mixers (e.g., Hibiscus Paloma, Watermelon Ranch Water). The brand is supported by two registered trademarks — Limitless® and THE LIQUID LIFEHACK™ — and a headcount of 11-50 employees.

The business model is direct-to-consumer and channel-partner driven, with revenue generated through unit sales of canned beverages at retail. The customer base is health-conscious consumers seeking functional hydration without sugar or calories, spanning use cases from energy and relaxation to social/cocktail consumption. Total disclosed funding is approximately $1.245M across two rounds (2016 and 2022), and the company is privately held under Keurig Dr Pepper's portfolio via Hydration Ventures LLC.

Name

Limitless Coffee

Legal name

Hydration Ventures LLC

Website

https://drinklimitless.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Limitless Coffee produces functional sparkling water beverages — caffeinated Refresh and L-Theanine Relax lines — sold in cans and 8-packs through Walmart, CVS, Amazon, and regional grocers. The Chicago-based brand operates as Hydration Ventures LLC under Keurig Dr Pepper.

Ownership category

akta.pro rank

Product category

Functional Sparkling Water Beverages

NAICS

Soft Drink Manufacturing (312111), Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

Keywords

• Functional sparkling water
• Caffeinated beverages
• Zero calorie drinks
• Relaxation drinks
• Ready to drink beverages

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ready-to-Drink Sparkling Water Sales: Limitless generates revenue through the sale of canned sparkling water beverages featuring functional ingredients (caffeine or L-Theanine). Products are sold in 8-pack formats through retail partners and online marketplaces.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Limitless produces and sells functional sparkling water beverages marketed as 'The Liquid Lifehack.' The brand offers two product lines: Refresh (lightly caffeinated sparkling water with 35mg of caffeine sourced from coffee beans, available in Watermelon and Grapefruit Hibiscus flavors) and Relax (sparkling water with 200mg of L-Theanine for relaxation, available in Cherry Lemon Bliss and Lavender Chill flavors). All products are formulated with zero sugar, zero sweeteners, and zero calories, and are sold in single cans and 8-packs through retail and online channels.

Product overview

Limitless Coffee offers two product lines under the Limitless® brand: Refresh (lightly caffeinated sparkling water with 35mg caffeine from coffee beans, available in Watermelon and Grapefruit Hibiscus flavors) and Relax (sparkling water with 200mg L-Theanine for relaxation, available in Cherry Lemon Bliss and Lavender Chill flavors). Both product lines are positioned as zero-sugar, zero-sweetener, zero-calorie sparkling beverages marketed as 'The Liquid Lifehack™.' The products are sold as single cans and 8-packs through retail channels including Amazon, Walmart, CVS, Lucky, and Save Mart.

Differentiator

Problem solved

Functional benefit

Brands

• Limitless® Refresh: Lightly caffeinated sparkling water with 35mg of caffeine sourced from coffee beans. Available in Watermelon and Grapefruit Hibiscus flavors.
• Limitless® Relax

Products and services

• Limitless® Refresh Sparkling Water Lightly caffeinated sparkling water with 35mg of caffeine sourced from coffee beans. Formulated with zero sugar, zero sweeteners, and zero calories. Available in Watermelon and Grapefruit Hibiscus flavors and targeted at health-conscious adult consumers seeking a clean energy boost.
• Limitless® Relax Sparkling Water

Quantifiable outcome

• Zero sugar, zero sweeteners, zero calories per serving

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a primary online distribution channel for Limitless products. Products are available through Amazon's marketplace and the brand maintains a dedicated Amazon Store page for enhanced brand presence and product discovery.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart is a major national retail partner distributing Limitless sparkling water products in their stores across the United States.
• CVS PharmacycoreChannel Partner/ Reseller/ DistributorCVS Pharmacy carries Limitless products in their retail locations, providing accessibility through the pharmacy and convenience retail channel.
• LuckyminorChannel Partner/ Reseller/ DistributorLucky is a regional grocery chain operating in the western United States, serving as a local distribution partner for Limitless products.
• Save MartminorChannel Partner/ Reseller/ DistributorSave Mart is a regional grocery chain operating in the western United States, serving as a local distribution partner for Limitless products.
• Keurig Dr PeppercoreStrategic or Co-development PartnerLimitless is owned by Hydration Ventures LLC, an operating company of Keurig Dr Pepper. Keurig Dr Pepper provides distribution infrastructure and operational support for the Limitless brand. Contact forms on the website link to Keurig Dr Pepper's contact systems.

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brewlimitless
• Facebookfacebook.com/limitlessofficial
• Instagraminstagram.com/drinklimitless

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limitless Coffee