What Adloop does

Adloop is a cloud-based ad optimization and media intelligence platform that reconciles marketing data across channels using a data-driven attribution model and machine-learning algorithms, delivering Smart Recommendations, automated alerts, and budget optimization to enterprise marketing teams. The product is composed of three modules: a Comprehensive Campaigns Data Hub that ingests marketing data via 200+ API connectors with three-hour refresh cycles; a Single Source of Truth module that applies behavior-based attribution to challenge walled-garden ad-platform KPIs across the awareness-consideration-conversion funnel; and an Ad Budget Optimization module that uses ML to feed ad-platform AI auto-bidding strategies with cleaner conversion data and to export customer journey feeds for custom attribution models. Since October 2023, Adloop has operated as the Ad Optimization Platform module of Commanders Act's PlatformX suite, sitting alongside the Enterprise Tag Manager (server-side tracking) and a Real-Time CDP, under the legal entity Fjord Technologies (Siren 527 730 782) headquartered in Paris.

Adloop monetizes primarily through quote-based annual enterprise subscriptions, supplemented by a self-serve trial flow at signin.adloop.co and professional services for implementation and customer success; pricing is not publicly disclosed. Distribution is led by Commanders Act's direct enterprise sales motion in France, Italy, Germany, Spain, and the UK via localized marketing sites, with a partner ecosystem anchored by Google Partner, Google Certified for Consent Management, and Meta Business Partner status. Customers include AXA, Carrefour, Credit Agricole, OVH, Legrand, Schneider Electric, Leroy Merlin, eDreams, Hotels.com, Kiabi, Richemont, Floa Bank, and Sorgenia, drawn predominantly from large European enterprises in financial services, retail, travel, energy, and IT. Data centers are hosted in the European Union, supporting GDPR-native positioning as a European alternative to US-based adtech, with the original Adloop entity founded in 2015 in Marseille and having raised a single disclosed round of approximately $1.17M in November 2017 from CAAP Creation and Sofimac Innovation.

Name

Adloop

Legal name

Fjord Technologies

Website

https://adloop.co

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

11–50 employees

Short description

Adloop is a cloud-based ad optimization and media intelligence platform that uses data-driven attribution and ML to reconcile cross-channel campaign performance, challenge walled-garden ad-platform KPIs, and feed ad-platform AI bidding strategies, sold primarily to large European enterprises as a module within Commanders Act's PlatformX suite.

Ownership category

akta.pro rank

Product category

Marketing Attribution & Ad Optimization Software

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Load Balancing & Application Delivery Controllers (ADC) (HDABAFAH)

akta.pro secondary industry

Application Performance Monitoring (APM) (HDABAJAB)

Keywords

• Ad attribution software
• Media optimization platform
• Cross-channel analytics
• Marketing intelligence tools
• Ad budget optimization

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription for Adloop Media Optimization: Recurring subscription-based access to the Adloop ad optimization platform, sold primarily to enterprise customers through a "Speak to an expert" / demo-driven sales motion. Pricing is not publicly disclosed.
2. Self-Serve Trial / Freemium-style Signup: Users can self-register on signin.adloop.co to try the product (a "I want to try Adloop" trial flow), suggesting a trial or freemium tier that can convert to paid subscription.
3. Professional Services / Implementation Support: Customer stories highlight "highly available team members" supporting changes, indicating professional services and customer success revenue that supplements platform subscriptions across the Commanders Act platform (including Adloop).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Adloop is a cloud-based ad optimization and media intelligence platform that centralizes cross-channel marketing data through 200+ API connectors, applies a data-driven attribution model to reconcile performance across ad platforms, and delivers ML-driven Smart Recommendations and Smart Alerts to optimize advertising budgets. The platform operates as a product within Commanders Act's PlatformX suite, enabling marketers to challenge walled-garden measurement and reallocate spend based on independent, behavior-based attribution.

Product overview

Adloop operates as a core product within Commanders Act's AI-Ready Data Platform called PlatformX. Following Commanders Act's acquisition of Adloop in October 2023, Adloop serves as the Ad Optimization Platform module of PlatformX, sitting alongside the Enterprise Tag Manager (Server-Side Tracking) and the Real-Time CDP. The Adloop product itself is composed of three sub-modules: the Comprehensive Campaigns Data Hub (centralized marketing data via 200+ API connectors), the Single Source of Truth (data-driven attribution), and Ad Budget Optimization (ML-driven Smart Recommendations to feed ad-platform auto-bidding strategies). Together these modules reconcile ad data across channels, challenge walled-garden measurement, and optimize ad spend.

Differentiator

Problem solved

Functional benefit

Brands

• Adloop Media Optimization Platform: The ad optimization / media optimization platform offering under Commanders Act, providing data-driven attribution, ad budget optimization, and actionable ad insights.

Products and services

• Adloop Ad Optimization Platform The Adloop Ad Optimization Platform reconciles ad data using data-driven attribution across channels and delivers Smart Recommendations to enhance effective ads and minimize spend on underperforming ones. It includes a Comprehensive Campaigns Data Hub, a Single Source of Truth with behavior-based attribution, and an Ad Budget Optimization module powered by ML. The platform targets enterprise marketing and acquisition teams running multi-channel paid media.
• Adloop Comprehensive Campaigns Data Hub The Comprehensive Campaigns Data Hub centralizes marketing data from any source via 200+ API connectors to ad platforms, analytics, and CRM tools. It enables tailor-made KPIs, reports and dashboards, and provides Smart Alerts to monitor unusual budget variations. It is designed for marketing and acquisition teams that need a consolidated, customizable reporting environment.
• Adloop Single Source of Truth The Single Source of Truth module applies data-driven attribution based on customer behavior to reconciliate paths to conversion or non-conversion, challenge ad platforms' KPIs, and provide full-funnel analysis across awareness, consideration, and conversion. It targets marketers needing an independent view of cross-channel performance.
• Adloop Ad Budget Optimization The Ad Budget Optimization module powers ad-platform AI auto-bidding strategies with more accurate data streams through ML-driven Smart Recommendations, smart optimization reports and alerts, and customer journey data feeds for custom attribution models. It is used by marketers to optimize advertising budgets across channels.
• Commanders Act PlatformX PlatformX is Commanders Act's overarching AI-Ready Data Platform used by 500+ leading companies, comprising three products: Enterprise Tag Manager (Server-Side Tracking), Adloop Media Optimization (Ad Optimization Platform), and Real-Time CDP. Following the October 2023 acquisition, Adloop operates as a product within PlatformX, enabling cross-sell to existing PlatformX customers.

Quantifiable outcome

• 500+ leading companies use the Commanders Act / Adloop data platform to collect, analyse, and activate marketing data.
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core, moderate and flagship.

• GooglecoreTechnology or IntegrationCommanders Act (parent of Adloop) is a Google Partner and is Google Certified for Consent Management. Google is a flagship ecosystem partner whose badges appear on the homepage as primary trust signals. Adloop also benefits from deep integration with Google's ad platforms via the 200+ API connectors / 1,200+ PlatformX connectors.
• MetacoreTechnology or IntegrationCommanders Act (parent of Adloop) is a Meta Business Partner. Meta's badge is displayed prominently on the homepage, indicating a certified partnership for advertising integrations (Meta Ads, Conversions API) that Adloop leverages for cross-channel measurement.
• GartnermoderateOthersGartner notes PlatformX (Adloop's parent platform) as a leading provider in marketing data platform research. The Gartner logo is displayed on the Commanders Act homepage as a third-party analyst validation.
• Forrester ResearchmoderateOthersForrester Research promotes PlatformX (Adloop's parent) in its research. The Forrester logo is displayed on the Commanders Act homepage as third-party analyst validation.
• French TechmoderateOthersCommanders Act (parent of Adloop) is recognized as a French Tech company, with the French Tech logo displayed on the homepage. Reflects membership in France's official tech-ecosystem program.
• CDP InstitutemoderateOthersCDP Institute certifies that Commanders Act's (Adloop's parent) product is of high quality. The CDP Institute logo is displayed on the homepage as a third-party quality endorsement for the platform's CDP capabilities.
• Commanders Act (Fjord Technologies) — AcquirerflagshipStrategic or Co-development PartnerAdloop was acquired by Fjord Technologies (trading name: Commanders Act) in October 2023. Commanders Act now acts as the trading name for Adloop. The Adloop ad optimization platform is sold and operated as part of Commanders Act's AI-Ready Data Platform (PlatformX) alongside the Enterprise Tag Manager and Real-Time CDP.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Triple Whale: Triple Whale is a US-based ecommerce ad-attribution and analytics platform offering cross-channel dashboards, attribution, and ad-spend optimization for DTC and Shopify brands. It is a direct peer to Adloop's cross-channel attribution and budget optimization, focused more on ecommerce-native mid-market customers.
• Northbeam: Northbeam provides cross-channel marketing attribution and media-mix optimization for ecommerce brands, with similar ML-driven attribution and cohort analysis. It competes head-to-head with Adloop's Single Source of Truth and Ad Budget Optimization modules for paid-media teams.
• Rockerbox: Rockerbox is a marketing attribution and marketing-mix platform that unifies cross-channel performance and feeds insights back to ad-platform bidding. It is functionally similar to Adloop's data-driven attribution and Smart Recos capabilities.
• Adjust: Adjust is a mobile measurement and attribution platform with fraud prevention and SKAdNetwork support. It overlaps with Adloop's cross-channel attribution layer, particularly for app-driven advertisers and mobile-heavy performance marketing teams.
• AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform, with a similar data-driven attribution proposition and broad ad-platform integrations. It competes with Adloop in cross-channel measurement, especially for app install advertisers.
• Singular: Singular provides marketing attribution, cost aggregation, and creative analytics for paid media teams. Its cross-channel attribution and ROI optimization capabilities are directly comparable to Adloop's modules.
• Matomo: Matomo is an open-source, GDPR-friendly web analytics platform headquartered in New Zealand with strong EU presence. It competes with Adloop's attribution and reporting layer among privacy-conscious European enterprises that prefer an independent, EU-compliant measurement alternative.
• Tealium: Tealium is a customer data platform and tag-management vendor with real-time data orchestration. It is a direct peer to Commanders Act PlatformX (Adloop's parent suite) and competes for the same enterprise tag-management + CDP + activation budget.

Broad incumbents

• Adobe Analytics: Adobe Analytics is an enterprise marketing analytics suite within Adobe Experience Cloud, offering attribution, customer journey analytics, and cross-channel reporting. It is a broad incumbent that overlaps with Adloop at large enterprises with Adobe stacks.
• Google Analytics 4: Google Analytics 4 is the dominant free web analytics and event-based measurement platform. It is a broad incumbent against which Adloop positions its independent, post-cookie, walled-garden-challenging measurement layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Adloop_
• YouTubeyoutube.com/channel/UC46CGZtngrcOh0bPuZLFGsA
• Facebookfacebook.com/CommandersAct
• LinkedInlinkedin.com/company/commandersact
• Instagraminstagram.com/commandersact

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adloop