Todoist
Todoist is a cross-platform task and project management application serving 50+ million individuals and teams across 160+ countries, offering natural language task capture, AI-powered suggestions, and SOC2-compliant team workspaces through a freemium subscription model operated by Doist Inc.
- Company typePrivate
- Founded2007
- HeadquartersPalo Alto, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Todoist does
Todoist, operated by Doist Inc., is a long-established task and project management application founded in 2007 and serving more than 50 million professionals across 160+ countries. The product enables individuals and teams to capture, organize, prioritize, and complete tasks through natural language input, structured projects with sections and subtasks, labels, filters, recurring due dates, calendar views, reminders, and shared team workspaces. It is distributed via a cross-platform footprint that spans web, iOS, Android, Mac, Windows, and browser extensions, with 30+ million cumulative app downloads and 337,000+ five-star reviews on Google Play and the Apple App Store.
The platform is built on a RESTful API architecture anchored by a proprietary Sync API endpoint that supports batched read/write operations and incremental sync for efficient cross-client data consistency. It implements OAuth 2.0 with refresh token rotation and RFC 7591 dynamic client registration, and exposes official Python and TypeScript SDKs. A Model Context Protocol (MCP) server provides OAuth-authenticated read/write access for AI assistants including Claude, ChatGPT, Cursor, and VS Code, and an official CLI enables terminal-based capture and AI coding agent integration. AI capabilities center on natural language processing for task capture and Todoist Assist, which provides adaptive suggestions and workflow automation.
Todoist operates a freemium business model. A free tier limits users to 5 active projects, 5 labels, and 3 filters; a Pro subscription unlocks unlimited projects, labels, filters, templates, calendar view, reminders, comments, activity log, automatic backups, and team collaboration features, with enterprise-grade SOC2 Type II compliance. The company reports 1+ million Pro subscribers and is bootstrapped and privately held under Doist Inc., with distribution driven entirely by self-serve product-led growth across global app stores and its direct website.
Todoist firmographics
Firmographics- Name
- Todoist
- Legal name
- Doist Inc.
- Website
- https://todoist.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Todoist is a cross-platform task and project management application serving 50+ million individuals and teams across 160+ countries, offering natural language task capture, AI-powered suggestions, and SOC2-compliant team workspaces through a freemium subscription model operated by Doist Inc.
- Ownership category
- akta.pro rank
Where Todoist is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Todoist business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Pro Subscription: Premium subscription tier offering advanced features including unlimited projects, labels, filters, and templates. Includes features like calendar view, reminders, comments, activity log, and upload capabilities.
- Free Tier: Free tier providing core task management functionality with limited projects (5), labels (5), and filters (3). Serves as acquisition funnel for Pro conversion.
- API Access (Free with Limits): API is free to use but with feature restrictions based on account plan. Advanced API features and higher rate limits may be available to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with core task management |
| Subscription | Monthly | Pro subscription for power users |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Todoist product offering
Product offeringCore offering
Todoist is a cross-platform task and project management application that enables individuals and teams to capture, organize, and complete work using natural-language input, projects, labels, filters, reminders, and recurring due dates. The product spans web, iOS, Android, desktop (Mac/Windows/Linux), and browser extensions with real-time synchronization, and is offered under a freemium model with a paid Pro subscription for advanced features.
Product overview
Todoist is a unified task and project management product portfolio centered on its core to-do list application. The ecosystem includes the main Todoist app (available on web, mobile, and desktop), supplemented by Todoist CLI for terminal workflows, Python and TypeScript SDKs for developer integrations, a Todoist MCP Server for AI assistant connectivity, and 50+ pre-built templates. The portfolio supports individual productivity (personal task management, habit forming, time management) and team collaboration (shared workspaces, project tracking, team task management). Todoist's AI features are delivered through Todoist Assist and integrate with AI assistants like Claude via MCP.
Differentiator
Problem solved
Functional benefit
Products and services
- Todoist
Quantifiable outcome
- 50+ million professionals use Todoist
- +4 more outcomes
Companies that use Todoist
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Todoist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature8 records
Todoist partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Google (Wear OS)coreEarly access partner for Google's Wear OS 7 widget system, rebranding Wear OS Tiles to Wear Widgets for unified widget experience across Android devices.
- Google (Wear OS)coreEarly access partner for Google's new Wear OS 7 Wear Widgets system. Todoist is among the first apps to support new 2x2 and 2x1 sized widgets powered by Google's Remote Compose framework, with backward compatibility to Wear OS 4 and above.
- Anthropic (Claude)coreOfficial Claude integration enabling AI-powered task automation, workflow optimization, and personalized productivity. Claude can create tasks, set reminders, and sync with Google Calendar and Google Drive. The integration provides adaptive suggestions based on user habits and deadlines.
- Python SDKcoreOfficial Python SDK available on PyPI, streamlining integration with the Todoist API for Python developers.
- TypeScript/JavaScript SDKcoreOfficial TypeScript SDK available on npm, streamlining integration with the Todoist API for JavaScript/TypeScript developers.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Todoist competitors and assessment
Company assessmentDirect peers
- Notion: Workspace tool that bundles docs, databases, and tasks; increasingly overlaps Todoist on task and project management for individuals and teams.
- Any.do: Cross-platform to-do list and calendar app with similar freemium model and natural-language capture; targets the same individual productivity segment.
- Asana: Public SaaS work-management platform offering task tracking, project views, and team collaboration that compete directly with Todoist's team and project management offerings.
- TickTick: Cross-platform to-do and habit-tracking app with very similar feature set (natural language, calendar, Pomodoro) targeting the same consumer and prosumer audience.
- ClickUp: All-in-one productivity platform combining tasks, docs, goals, and chat; competes head-to-head with Todoist on the freemium-to-paid task management motion.
- Trello (Atlassian): Kanban-style task and project management product now owned by Atlassian; competes with Todoist for individual and SMB team adoption.
- Remember The Milk: Long-standing task management app with smart lists, tagging, and cross-platform sync; competes for Todoist's individual and SMB base.
Broad incumbents
- Google Tasks: Free task management tool integrated into Gmail and Google Calendar; competes with Todoist via Google's bundled workspace offering.
- Microsoft To Do: Free task management app bundled with Microsoft 365 and Windows; competes with Todoist through zero-cost distribution to the Office ecosystem.
Emerging players
- Things 3 (Cultured Code): Premium Apple-only task management app; competes for the prosumer/individual segment that overlaps Todoist Pro's paying users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Todoist social profiles
Digital presenceTodoist compliance and trust
Trust signalCompliance1 record
Todoist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Todoist leadership team
Management profileNumber of profiles
Profiles1 record
Todoist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Todoist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Todoist
What does Todoist do?
Todoist is a cross-platform task and project management application that enables individuals and teams to capture, organize, and complete work using natural-language input, projects, labels, filters, reminders, and recurring due dates. The product spans web, iOS, Android, desktop (Mac/Windows/Linux), and browser extensions with real-time synchronization, and is offered under a freemium model with a paid Pro subscription for advanced features.
Is Todoist a public or private company?
Todoist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Todoist founded?
Todoist was founded in 2007. It employs 101 to 250 people.
Where is Todoist based?
Todoist is headquartered in Palo Alto, United States, in the North America region.
How does Todoist make money?
Three revenue lines are on record. Pro Subscription is the primary driver. The others are free Tier and API Access (Free with Limits).
Who are Todoist's main competitors?
Direct peers on record are Notion, Any.do, Asana, TickTick, ClickUp, Trello (Atlassian) and Remember The Milk. Broad incumbents are Google Tasks and Microsoft To Do. Things 3 (Cultured Code) is listed as an emerging player.
Does Todoist have an API?
Yes. Todoist offers a RESTful API for managing tasks, projects, labels, filters, reminders, comments, workspaces, and user data. Features include a special /sync endpoint for efficient data synchronization used by first-party clients, OAuth 2.0 authorization with refresh token rotation, optimistic updates with temporary resource IDs, batching commands, and incremental sync. Supports CORS for cross-origin requests. Available at https://api.todoist.com/api/v1/. Official SDKs provided in Python and TypeScript/JavaScript. Developer documentation is at developer.todoist.com/api/v1.