Dineout
Dineout is Swiggy's restaurant discovery and table-booking platform, serving Indian consumers and restaurants across 60+ cities via the Swiggy super-app, monetizing through commissions, service fees, and advertising.
- Company typePrivate
- Founded2022
- HeadquartersNoida, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Dineout does
Dineout is a restaurant technology platform that enables consumers to discover restaurants, make table reservations, access exclusive dining deals, and earn loyalty cashback in India. Originally founded as an independent restaurant-tech startup, Dineout was acquired by Swiggy in 2022 and now operates as an integrated module within the Swiggy super-app, leveraging Swiggy's consumer base, delivery infrastructure, and 200,000+ restaurant partner network. The platform spans 40,000+ restaurants across 60+ Indian cities and facilitated 22 million diner reservations in 2024, delivering ₹533 crore in user savings.
Its core product stack consists of the Dineout reservation platform, the DineCash loyalty/cashback engine that automatically credits instant cashback on dine-in transactions, and a curated 'Restaurant Collections' feature layer that segments venues by cuisine, ambiance, and occasion (Fine Dining, Rooftop, Date Night, Pet Friendly, etc.). Distribution runs entirely through the Swiggy mobile app and website (self-serve/PLG) for consumers, plus a partner portal for restaurant onboarding and analytics. The business model combines transaction-based restaurant commissions within Swiggy's broader 15–30% commission structure, customer-facing delivery and service fees, and in-app advertising/promoted listings sold to restaurant partners. Pricing on the consumer side is largely discount-driven, anchored by the annual Great Indian Restaurant Festival (GIRF) which offers up to 50% off and is promoted through celebrity ambassadors (Bhuvan Bam in 2026) and gamified campaigns such as the Starbucks 'Shake.Shake.Win.' activation.
Dineout is led by CEO Swapnil Bajpai (appointed May 2026), who also oversees Scenes, consolidating Swiggy's 'going-out' vertical under unified P&L ownership. The platform competes with Zomato's dining-out investments, and its competitive position rests primarily on the distribution leverage and brand equity of its parent Swiggy rather than standalone technical differentiation.
Dineout firmographics
Firmographics- Name
- Dineout
- Legal name
- Swiggy Limited
- Website
- https://dineout.co.in
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dineout is Swiggy's restaurant discovery and table-booking platform, serving Indian consumers and restaurants across 60+ cities via the Swiggy super-app, monetizing through commissions, service fees, and advertising.
- Ownership category
- akta.pro rank
Dineout industry classification
Industry- Product category
- Online Restaurant Reservations and Dining Marketplace
- NAICS
- Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where Dineout is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Dineout business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Restaurant Commissions: Dineout charges restaurant partners commission fees (part of Swiggy's overall 15-30% commission structure) for table reservations, visibility, and lead generation through the platform. This is a transaction-based revenue stream tied to confirmed bookings.
- Delivery and Service Fees: Fees collected from customers for delivery services when ordering food for dine-in enhancements or takeaway orders placed through the Dineout platform.
- In-App Advertising: Monetization through promotional placements, featured restaurant listings, and targeted advertising sold to restaurant partners seeking increased visibility on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | GIRF Festival Discounts - Up to 50% off at partner restaurants |
| Transaction based/ take rate | Pay-as-you-go | DineCash Loyalty Rewards - Instant cashback on dine-in transactions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Dineout product offering
Product offeringCore offering
Dineout is a restaurant discovery, table-reservation, and loyalty platform enabling diners to search restaurants by cuisine, ambiance, location and rating, reserve tables in real time, pay bills, and earn instant DineCash cashback rewards. Integrated within the Swiggy super-app, it serves 40,000+ restaurants across 60+ Indian cities and runs large-scale seasonal campaigns such as the annual Great Indian Restaurant Festival with up to 50% discounts.
Product overview
Dineout operates as Swiggy's restaurant discovery and out-of-home dining vertical, acquired by Swiggy in 2022. The core Dineout platform enables table reservations, restaurant discovery, and access to exclusive dining deals. It integrates with Swiggy's broader ecosystem through DineCash loyalty rewards, which track dine-in transactions and provide cashback across the platform. The platform offers curated restaurant collections for various occasions and cuisines, and runs seasonal campaigns like the Great Indian Restaurant Festival (GIRF) offering up to 50% discounts. Dineout competes with Zomato's similar dining-out investments and is led by CEO Swapnil Bajpai following Swiggy's internal appointment in May 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- Swiggy Dineout Restaurant discovery and table-booking platform enabling users to browse and filter restaurants by cuisine, ambiance, location, and ratings; reserve tables in real time at 40,000+ restaurants across 60+ Indian cities; pay bills; and earn DineCash loyalty rewards. Integrated within the Swiggy super-app for diners, with a separate partner portal for restaurant onboarding, listing management, and promotional campaign participation.
Quantifiable outcome
- 22 million diner reservations facilitated in 2024
- +2 more outcomes
Companies that use Dineout
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Dineout technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dineout partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Starbucks IndiacoreStarbucks India partnered with Swiggy Dineout for the 'Cancel Summer' GIRF campaign on April 3-4, 2026, offering a flat 50% off on Starbucks orders via Dineout along with DineCash rewards. The partnership featured 'Shake.Shake.Win.', a gamified in-app experience where users shake phones to craft iced espresso and unlock rewards ranging from vouchers to free coffee for a year. An on-ground installation replicating a misty iced refresher experience was set up in Mumbai to create sensory brand interaction.
- Bhuvan Bam (BB Ki Vines)coreSwiggy Dineout appointed Bhuvan Bam (YouTube star and content creator behind BB Ki Vines) as the ambassador for GIRF 2026. The partnership featured the 'Bill Half. Party Full.' campaign messaging and leveraged his massive social media following to drive awareness and engagement for the festival across India.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dineout competitors and assessment
Company assessmentDirect peers
- OpenTable: Global leader in restaurant reservations and a direct functional peer to Dineout. Comparable core functionality (table booking, restaurant discovery, diner reviews) and business model (commissions from restaurants), though operating primarily in Western markets.
- Zomato Dining: Zomato's dining-out and restaurant reservation vertical is the direct head-to-head competitor to Dineout in India. It offers a similar restaurant network, table booking, discounts, and loyalty programs, making it the closest comparable platform.
- EazyDiner: India-focused restaurant reservation and discovery platform offering table bookings, deals, and premium dining experiences. Competes with Dineout for both restaurant partnerships and diner mindshare in India's metros.
- Resy: Restaurant reservation platform owned by American Express, focused on premium dining experiences. Comparable in product offering (table booking, curated discovery, loyalty integrations) and target diners seeking higher-end restaurants.
- Bookatable: European online restaurant booking platform offering table reservations and promotional deals. Operates a comparable commission-based model for restaurant partners and diner-facing booking experience.
- Quandoo: Restaurant discovery and reservation platform with a presence across Europe and Asia. Operates a similar marketplace model with restaurant commissions and diner discounts, comparable to Dineout's core offering.
Broad incumbents
- BookMyShow: India's leading out-of-home entertainment ticketing platform for movies, events, and dining. Adjacent competitor in the 'going-out' consumer occasion; Swiggy's Scenes vertical explicitly competes with BookMyShow's events and dining offerings.
- Yelp: Restaurant discovery and reviews platform with table booking features in select markets. Comparable in restaurant discovery and diner engagement, though primarily a content/reviews business rather than a pure reservations marketplace.
- Tripadvisor (TheFork): TheFork is Tripadvisor's restaurant reservation brand in Europe, operating a global dining booking marketplace. Comparable commission-based business model and diner acquisition play, and a relevant international benchmark for Dineout's core marketplace mechanics.
Emerging players
- Magicpin: Indian hyperlocal platform combining restaurant discovery, dining offers, and cashback. Partial overlap with Dineout in India, with comparable cashback and discount-driven user engagement, but broader in scope across retail and services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dineout social profiles
Digital presenceDineout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dineout leadership team
Management profileNumber of profiles
Profiles1 record
Dineout funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dineout M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dineout
What does Dineout do?
Dineout is a restaurant discovery, table-reservation, and loyalty platform enabling diners to search restaurants by cuisine, ambiance, location and rating, reserve tables in real time, pay bills, and earn instant DineCash cashback rewards. Integrated within the Swiggy super-app, it serves 40,000+ restaurants across 60+ Indian cities and runs large-scale seasonal campaigns such as the annual Great Indian Restaurant Festival with up to 50% discounts.
Is Dineout a public or private company?
Dineout is a private company. It is classified as corporate owned and is currently operating.
When was Dineout founded?
Dineout was founded in 2022. It employs 251 to 500 people.
Where is Dineout based?
Dineout is headquartered in Noida, India, in the Asia region.
How does Dineout make money?
Three revenue lines are on record. Restaurant Commissions are the primary driver. The others are delivery and Service Fees and in-App Advertising.
Who are Dineout's main competitors?
Direct peers on record are OpenTable, Zomato Dining, EazyDiner, Resy, Bookatable and Quandoo. Broad incumbents are BookMyShow, Yelp and Tripadvisor (TheFork). Magicpin is listed as an emerging player.
Does Dineout have an API?
No public API is recorded for Dineout.
What industry is Dineout in?
Dineout's product category is Online Restaurant Reservations and Dining Marketplace. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms. Its NAICS code is 7225 and its SIC code is 5810.