What Magicpin does

Magicpin (operating as Samast Technologies Private Limited) is an India-based hyperlocal savings, discovery, and food delivery platform headquartered in Gurugram that connects value-conscious consumers with local merchants across food delivery, fashion, beauty, electronics, grocery, pharmacy, fitness, and entertainment. The company operates a consumer-facing mobile app and web platform serving 10M+ active members (with 15M crossed in 2025 and a 20M target for 2026) and 250,000+ partner brands and retail stores, offering merchant-funded cashback of up to 65% to drive discovery and transactions. As of FY23, Magicpin held approximately 10% market share in Delhi and Bengaluru food delivery, with food contributing 30% of revenue and overall revenue growing 83% year-on-year.

The company's proprietary technology stack centers on four integrated layers: (1) the Velocity Delivery-as-a-Service (DaaS) platform that aggregates Magicpin's own magicFleet with 3PL partners Shadowfax, OLA, PORTER, Zypp, and Rapido, delivering 5 Cr+ orders with 95% on-time performance for 100+ enterprise brands; (2) the Vera AI assistant launched April 2026 for restaurants and retailers, providing real-time order-volume insights, marketing, lead generation, and business intelligence, scaled to 5 lakh merchants within 3 months and 300+ cities; (3) MagicNow, a 15-minute quick commerce food delivery service across six cities that leverages existing restaurant partners rather than dark stores; and (4) direct integration with the government-backed ONDC network for metro ticketing, food delivery, and retail distribution.

Magicpin's business model combines marketplace commissions on food and retail transactions, merchant-funded cashback incentives, B2B DaaS revenue from Velocity's enterprise clients, and brand marketing and insights revenue through 'magicpin for Brands.' The company is positioned as a lower-commission alternative to Zomato and Swiggy (ONDC commissions of 10-11% versus incumbents' 18-25%) and has secured strategic alliances with Rapido (Ownly food delivery, November 2025) and the ONDC network. Founded in 2015 by CEO Anshoo Sharma and Brij Bhushan, Magicpin has raised approximately $60M in Series D funding led by Zomato in November 2021 (valuing the company at $165M in a separate transaction) and is reportedly exploring an IPO per December 2024 industry commentary.

Name

Magicpin

Legal name

Samast Technologies Private Limited

Website

https://magicpin.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Magicpin is an India-based hyperlocal savings, discovery, and food delivery platform connecting value-conscious consumers to 250,000+ local merchants and 80,000+ restaurants across 50+ cities, with merchant-funded cashback, lower-commission economics, and a proprietary AI merchant assistant (Vera).

Ownership category

akta.pro rank

Product category

Hyperlocal Food Delivery & Savings Marketplace

NAICS

Grocery and Convenience Retailers (4451), Specialty Food Retailers (4452), Hardware Retailers (444140)

SIC

Retail-Eating & Drinking Places (5810), Retail-Variety Stores (5331), Retail-Convenience Stores (5412)

akta.pro primary industry

Grocery & Convenience Delivery Platforms (BPAMAHAC)

akta.pro secondary industries

Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE), Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)

Keywords

• Hyperlocal savings platform
• Food delivery marketplace
• Delivery as a service
• Merchant cashback rewards
• Local retail discovery

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Marketplace/Commission on Food Delivery and Retail: Commission-based revenue from restaurants, retailers, and merchants for transactions facilitated through the magicpin platform. Food delivery accounted for 30% of revenue in FY23, with revenue growing 83% in FY23. Charges lower commissions than Zomato/Swiggy.
2. Customer Cashback and Loyalty Discounts: Savings/discounts offered to users (visible across categories with up to 65% off on restaurants and retail purchases) funded by merchants to drive discovery and transactions.
3. Velocity DaaS (Delivery as a Service): B2B revenue from 100+ brands using Velocity's delivery infrastructure; offers cost-effective tech-enabled logistics aggregation to enterprise and SME clients.
4. Brand Marketing and Engagement Solutions: Revenue from brands using magicpin for consumer engagement, offline commerce activation, and actionable insights through the 'magicpin for Brands' platform and retail champs programme.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels7 records

Core offering

Magicpin operates a hyperlocal savings and food delivery marketplace that connects consumers with nearby restaurants, retailers and service providers, offering merchant-funded cashback, discounts, and vouchers across food, fashion, beauty, electronics, grocery, fitness, hotel and pharmacy categories. It serves 10M+ members and 250,000+ partner stores, and additionally sells a B2B Delivery-as-a-Service platform (Velocity), a proprietary delivery fleet (MagicFleet), a 15-minute quick commerce service (MagicNow), and a merchant-facing AI assistant (Vera).

Product overview

Magicpin operates a single hyperlocal savings super-app (the magicpin platform) supported by several branded modules and sub-brands. The core platform powers discovery, savings and ordering across food, fashion, beauty, electronics, grocery, pharmacy, fitness and hotels, serving over 10 million members and 250,000+ brands. Layered on top are the Velocity Delivery-as-a-Service platform (which aggregates the in-house magicFleet fleet with 3PL partners such as Shadowfax, OLA, PORTER, Zypp and Rapido and integrates with ONDC), the Vera AI assistant for merchants, the magicNOW 15-minute quick commerce food delivery service, dedicated merchant offerings (magicpin for Brands, magicpin for SME retailers, magicpin for Corporates, and the OrderHere 'free online dukaan' app), a Metro Ticket Booking service via ONDC, and the Retail Champs retail-excellence programme. Together these modules form an integrated platform that connects local merchants to consumers across food delivery, commerce, logistics and AI-driven merchant enablement.

Differentiator

Problem solved

Functional benefit

Brands

• Velocity: Tech-enabled Delivery as a Service (DaaS) platform by magicpin that aggregates third-party logistics partners (Shadowfax, OLA, PORTER, Zypp, Rapido, etc.) for hyperlocal deliveries, including ONDC integration via magicFleet.
• Vera
• MagicNow (magicNOW)
• MagicFleet

Products and services

• Magicpin (core savings super-app) India's #1 savings super-app for offline and physical retail, offering discovery, deals, discounts and vouchers across food, fashion, electronics, beauty, grocery, pharmacy, fitness, hotel and other categories. Serves 10M+ members and 250,000+ brands and retail stores, with food delivery and a magicpay wallet integrated.
• Velocity by magicpin A tech-enabled Delivery as a Service (DaaS) platform that aggregates magicFleet and third-party logistics partners such as Shadowfax, OLA, PORTER, Zypp and Rapido into a single API-style platform with real-time tracking, 95% on-time performance and direct ONDC integration. Sells hyperlocal delivery infrastructure to 100+ enterprise brands and has delivered 5 Cr+ orders.
• Vera AI Assistant AI-powered assistant for restaurants and retailers that delivers real-time order-volume insights, marketing content, merchant engagement, lead generation, and business intelligence capabilities via natural language and structured data analysis. Onboarded 5 lakh+ merchants within 3 months of launch across 300+ cities.
• MagicNow (15-minute food delivery) Quick commerce food delivery service promising 15-minute delivery from existing partner restaurants (no dark kitchens) within a 1.5–2 km radius, leveraging the Velocity logistics aggregator. Pilot phase completed approximately 75,000 deliveries between 14 Nov and 15 Dec 2024.
• magicpin for Brands B2B platform offering for brand partners to drive consumer engagement, offline commerce activation and generate actionable location, spending, and demographic insights. Used by brands such as PCJ, McDonald's, Decathlon, Bira and Emami.
• magicpin for SME retailers (Partners / OrderHere) B2B merchant onboarding platform for small and medium retailers that enables free online dukaan creation, audience targeting by location, spending pattern and demographics, and merchant-funded promotions. Includes the OrderHere free online dukaan mobile app.
• magicpin for Corporates B2B corporate solutions offering that enables businesses to leverage the magicpin platform for employee rewards, corporate gifting and engagement programs via vouchers and deals.
• Metro Ticket Booking Service Discounted metro ticket booking service offered in Delhi and Mumbai via the government-backed Open Network for Digital Commerce (ONDC); first-time users receive free tickets/cashback and 20% off subsequent metro bookings, with planned expansion to other cities.

Quantifiable outcome

• 60% improvement in unit economics at the order level (Dec quarter 2025-26)
• +7 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship (alliance to challenge duopoly), flagship (strategic integration), core (awards partnership) and core (3pl partner).

• Rapido (Ownly)flagship (alliance to challenge duopoly)Strategic or Co-development Partner · 23 November 2025Magicpin partnered with Rapido in November 2025 to integrate its nationwide network of 80,000+ restaurants into Rapido's food delivery platform Ownly, giving Rapido access to magicpin's restaurant network and magicpin access to Rapido's delivery fleet in certain locations. The alliance aims to challenge Zomato-Swiggy's food delivery duopoly by offering lower commission fees to restaurants.
• ONDC (Open Network for Digital Commerce)flagship (strategic integration)Technology or IntegrationMagicpin integrated with the government-backed ONDC network for metro ticket booking (launched in Delhi and Mumbai in December 2025) and food delivery. Magicpin also plans to invest Rs 100 crore to onboard new food delivery partners on ONDC. ONDC offers 10-11% commission vs Zomato/Swiggy's 18-25%, making it attractive for restaurants.
• TRRAIN (Trust for Retailers and Retail Associates of India)core (awards partnership)GTM or Marketing PartnerMagicpin partnered with TRRAIN Retail Awards, the country's only retail awards recognizing front-end retail associates for outstanding customer service, to create positive impact for retail partners through the magicpin retail champs programme.
• Shadowfaxcore (3pl partner)Technology or IntegrationShadowfax is one of the third-party logistics (3PL) providers aggregated by magicpin's Velocity DaaS platform, alongside magicFleet, OLA, PORTER, Zypp, and Rapido.
• OLAcore (3pl partner)Technology or IntegrationOLA is one of the third-party logistics (3PL) providers aggregated by magicpin's Velocity DaaS platform for hyperlocal delivery.
• PORTERcore (3pl partner)Technology or IntegrationPORTER is one of the third-party logistics (3PL) providers aggregated by magicpin's Velocity DaaS platform for hyperlocal delivery.
• Zyppcore (3pl partner)Technology or IntegrationZypp is one of the third-party logistics (3PL) providers aggregated by magicpin's Velocity DaaS platform for hyperlocal delivery.

Scale indicators15 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Zomato: India's largest food delivery and restaurant discovery platform. Zomato is Magicpin's most direct competitor in food delivery and a 15% shareholder, making it the closest comparable on business model, target user, and restaurant network.
• Swiggy: India's #2 food delivery platform and owner of Swiggy Instamart (quick commerce). Swiggy directly competes with Magicpin in restaurant delivery and MagicNow in 15-minute delivery, with overlapping customer and merchant segments.
• Blinkit (Zomato-owned): Quick commerce platform owned by Zomato, delivering groceries and food in 10-15 minutes via dark stores. Directly comparable to MagicNow on speed, use case, and target consumer.
• Zepto: Leading 10-minute grocery and food quick commerce platform in India. Direct competitor to MagicNow in the 15-minute food and grocery delivery category.
• Swiggy Instamart: Quick commerce arm of Swiggy, delivering groceries and essentials in 15-30 minutes. Comparable to MagicNow and to magicpin's grocery category offering.
• Dunzo: Indian hyperlocal delivery and concierge startup. Comparable to Magicpin on the hyperlocal discovery/delivery model, target merchant base, and on-demand delivery use case, though at smaller scale.

Broad incumbents

• Paytm: Indian super-app for payments, ticketing, and commerce. Paytm competes with Magicpin's metro-ticketing and cashback/discovery functionality and has a much larger consumer base and merchant network, though without a food-delivery focus.
• Google Maps (local discovery): Default local discovery and merchant-listing layer for Indian consumers. Comparable to Magicpin's discovery and 'around you' use case, but without transaction or cashback functionality.

Emerging players

• Rapido: Bike-taxi and food delivery (Ownly) player and Magicpin's strategic partner via the Ownly alliance. Overlaps with magicpin on restaurant network access and last-mile delivery fleet, and is a direct Ownly-side food-delivery competitor.

Others

• Shadowfax: India's largest third-party logistics provider for hyperlocal and last-mile delivery, and one of Velocity's 3PL partners. Relevant peer as it operates in the same DaaS/logistics-aggregation layer that Magicpin's Velocity platform competes in for B2B clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mymagicpin
• Facebookfacebook.com/mymagicpin
• LinkedInlinkedin.com/company/samast-technologies
• Instagraminstagram.com/mymagicpin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds10 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magicpin