MUSO
MUSO is a UK-headquartered software company that provides anti-piracy enforcement and global audience demand measurement for media and entertainment rights holders, serving enterprise clients including Disney, Amazon Prime, and Nintendo alongside industry bodies and individual creators.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MUSO does
MUSO (legal entity: MUSO TNT Ltd) is a UK-headquartered private software company that provides anti-piracy enforcement and audience demand measurement solutions for the media and entertainment industry. The company monitors daily demand for over 900,000 film and TV titles across virtually every country worldwide, using this global unlicensed consumption signal to deliver always-on anti-piracy enforcement across piracy sites, search engines, and social media in partnership with rights owners. Its customer base spans multinational enterprises (Disney, Amazon Prime, AMC Networks, Nintendo, CAA, Bandai, Crunchyroll, Les Mills, SketchUp), industry bodies (IFPI, EUIPO, AIM), and individual creators and SMBs (Highland Films, The Coven, MPI Media Group, Vibrant Television).
MUSO's platform is built on 15+ years of accumulated proprietary data and operates as a two-pillar architecture. The first pillar, "Protect My Content," delivers enterprise-grade anti-piracy enforcement plus licensed piracy measurement data, with sector-specific modules for Film & TV, Gaming & Software, Publishing, Music, Authors & Indie Creators, and Researchers & Academics. The second pillar, "Film & TV Audience Demand (Discover)," provides territory-level demand signals that customers use to inform content acquisition, licensing, sales, and talent-valuation decisions beyond traditional viewing data. Customers access both pillars through an authenticated web dashboard.
The company's revenue model combines enterprise managed services with bespoke multi-year contracts for large clients, self-serve subscription tiers for individual creators, data licensing to research organisations and industry bodies, and audience demand data subscriptions. Distribution combines direct enterprise sales, a product-led growth motion for SMBs, and partnerships with industry bodies and trade associations. MUSO is headquartered in London (71-75 Shelton Street, Covent Garden) with an engineering and operations office in Cluj-Napoca, Romania, and has raised approximately $10.93M across three disclosed funding rounds (2017, 2019 from Harwell Capital; 2022 from Puma Private Equity). The company is led by co-founders Andy Chatterley (CEO) and Christopher Elkins (Chief Strategy Officer).
MUSO firmographics
Firmographics- Name
- MUSO
- Legal name
- MUSO TNT Ltd
- Website
- https://muso.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MUSO is a UK-headquartered software company that provides anti-piracy enforcement and global audience demand measurement for media and entertainment rights holders, serving enterprise clients including Disney, Amazon Prime, and Nintendo alongside industry bodies and individual creators.
- Ownership category
- akta.pro rank
MUSO industry classification
Industry- Product category
- Anti-Piracy & Content Protection Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (512120)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Piracy Monitoring & Discovery (Web/Social/App Store/UGC Crawling) (MPAHAMAC)
- akta.pro secondary industries
- Takedown & Enforcement Operations (Notice-and-Takedown, Platform Escalations) (MPAHAMAF), Leak Detection & Source Attribution (Fingerprint Matching, Subscriber/Partner Tracing) (MPAHAMAE), Threat Intelligence & Investigations (Piracy Networks, Evidence Collection) (MPAHAMAL), Content Protection for Live Events (Geo-blocking, Concurrent Stream Controls) (MPAHAMAG), Anti-Piracy, Content Protection & Enforcement (MPADALAK)
Keywords
Where MUSO is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
MUSO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Anti-Piracy & Content Protection Services: Bespoke, highly tailored anti-piracy enforcement and content protection services sold to multinational enterprises and rights owners. Contract-based recurring engagement with custom pricing; also includes 'high volume protection' offerings for industry bodies.
- Self-Serve Anti-Piracy Dashboards: Self-serve dashboards enabling individual creators and smaller rights owners to submit infringing links and protect content without direct sales engagement. Tier-based SaaS offering.
- Piracy Measurement Data Licensing: Licensed piracy measurement data sold to enterprise clients and research organisations to track where piracy is happening, how it is changing, and what that means for business.
- Film & TV Audience Demand Data: Audience demand data product for film & TV, providing daily demand signals across 900,000+ titles to inform acquisition, licensing, and sales decisions. Sold to teams responsible for content acquisition, licensing, sales, research, and insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-serve dashboard for individual creators and indie rights owners |
| Other | Multi-year contract | Bespoke enterprise services for multinational rights owners |
| Other | Annual | Industry body high-volume protection |
| Other | Annual | Academic / research data packages |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
MUSO product offering
Product offeringCore offering
MUSO provides enterprise-grade anti-piracy enforcement and piracy measurement for rights owners across the media and entertainment industry. Its platform delivers always-on takedown coverage across piracy sites, search engines, and social media, and measures daily demand for over 900,000 film and TV titles globally to deliver audience demand insights for content acquisition, licensing, and sales decisions.
Product overview
MUSO operates a two-pillar platform-plus-modules architecture for the media and entertainment industry. The first pillar, Protect My Content, is the core content-protection suite delivering enterprise-grade anti-piracy enforcement and piracy measurement across piracy sites, search, and social media, with sector-specific modules for Film & TV, Gaming & Software, Publishing, Music, and an Authors & Indie Creators self-serve tier, plus data-package offerings for Researchers & Academics. The second pillar, Film & TV Audience Demand (Discover), is the audience-demand analytics product that measures daily demand for over 900,000 film and TV titles globally from unlicensed consumption to inform acquisition, licensing, sales, and talent-valuation decisions. Customers access both pillars through the MUSO Dashboard login portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Protect My Content Enterprise-grade anti-piracy enforcement and piracy measurement offering always-on takedown coverage across piracy sites, search, and social media, plus licensed piracy measurement data covering Film & TV, Live sports, Gaming & Software, Publishing, Music, and Authors/Indie Creators.
- Film & TV Audience Demand (Discover) Audience demand analytics platform that measures daily demand for over 900,000 film and TV titles globally using unlicensed consumption data, providing territory-level demand signals to support content acquisition, licensing, sales, and valuation decisions.
- Film & TV Protection Sector-specific anti-piracy and piracy intelligence solution tailored to the rights-holder workflows for movies and TV shows.
- Gaming & Software Protection Anti-piracy and piracy intelligence solution covering gaming and software titles.
- Publishing Protection Anti-piracy and piracy intelligence solution tailored to the publishing sector.
- Music Protection Anti-piracy and piracy intelligence solution tailored to the music sector.
- Authors & Indie Creators Protection Self-serve anti-piracy protection offering aimed at individual creators and indie rights holders.
- Researchers & Academics Reports Data packages and reports supplied to academic researchers and institutions studying piracy trends and impacts.
- MUSO Dashboard (Login Portal) Authenticated web dashboard where enterprise and self-serve customers submit infringing links, manage protection orders, and access piracy measurement data.
Quantifiable outcome
- Measures daily demand for over 900,000 film and TV titles across virtually every country worldwide
- +2 more outcomes
Companies that use MUSO
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles5 records
MUSO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
MUSO partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic, core and operational.
- KearneystrategicMUSO co-developed a joint research report with Kearney titled 'The Kearney Report', which outlines how a real opportunity exists for entertainment organisations to commercialise unlicensed consumer demand. The report is referenced and made available as a downloadable asset on the MUSO website.
- IFPI (International Federation of the Phonographic Industry)strategicIFPI is listed as a trusted partner on the MUSO homepage. As the global body representing the recording industry, IFPI likely collaborates with MUSO on music industry anti-piracy protection and data insights across international markets.
- EUIPO (European Union Intellectual Property Office)strategicEUIPO is listed as a trusted partner on the MUSO homepage. As the European Union's IP authority, EUIPO likely works with MUSO on piracy measurement and IP enforcement initiatives across the European Union.
- AIM - The Association of Independent MusiccoreAIM is an industry body partner working with MUSO on music piracy protection and industry-wide counter-piracy initiatives. AIM's COO praised MUSO as an 'innovative market leader and excellent pro-active partner' in a published testimonial.
- Google AnalyticsoperationalMUSO uses Google Analytics on its website for visitor measurement and usage analytics. Google may provide the analytics information to third parties if legally required to do so.
- SentryoperationalMUSO uses Sentry's application monitoring platform to diagnose, fix, and optimise application performance on its website.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
MUSO competitors and assessment
Company assessmentDirect peers
- Pex: Pex provides digital content protection, UGC detection, and IP infringement identification across streaming, social, and search platforms. It is the closest direct competitor to MUSO in cross-platform anti-piracy and content ID for rights holders.
- Audible Magic: Audible Magic offers audio and video fingerprinting and content identification for rights holders, platforms, and broadcasters. It overlaps with MUSO's content identification and enforcement capabilities, particularly for music and broadcast clients.
- Friend MTS: Friend MTS provides content protection and anti-piracy services focused on live sports and streaming. It is highly comparable to MUSO's live sports protection offering and serves many of the same sports rights holders and broadcasters.
- MarkMonitor (Clarivate): MarkMonitor provides brand protection and anti-piracy enforcement including domain monitoring, takedowns, and online infringement detection. It is comparable to MUSO on the enforcement side, particularly for software, publishing, and consumer-brand rights holders.
- OpSec Security: OpSec Security provides brand protection, anti-piracy, and online infringement detection services. It is comparable to MUSO on the enforcement side for software, gaming, publishing, and consumer-brand rights holders.
Broad incumbents
- Irdeto: Irdeto is a long-established content security, DRM, and anti-piracy vendor serving pay-TV, streaming, and connected devices. It competes with MUSO in content protection but operates a broader portfolio including conditional access and platform security.
- NAGRA (Kudelski Group): NAGRA provides content protection, DRM, and anti-piracy solutions to broadcasters, studios, and OTT operators. It is a broad incumbent in the same content-security space as MUSO, with overlap in pay-TV and streaming protection.
- Verimatrix: Verimatrix offers application shielding, content protection, and anti-piracy solutions for streaming, broadcast, and mobile. It is a broader content-security incumbent that overlaps with MUSO in streaming and broadcast anti-piracy.
- Synamedia: Synamedia provides video software, content security, and anti-piracy solutions for broadcasters, pay-TV operators, and OTT platforms. It is a broad incumbent with overlap to MUSO in streaming and live-sports content protection.
- Gracenote (Nielsen): Gracenote provides music, video, and sports metadata, content recognition, and audience data. Its content ID and entertainment metadata offerings overlap with MUSO's audience-demand and content-recognition capabilities at a broader scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MUSO social profiles
Digital presenceMUSO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MUSO leadership team
Management profileNumber of profiles
Profiles2 records
MUSO funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MUSO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MUSO
What does MUSO do?
MUSO provides enterprise-grade anti-piracy enforcement and piracy measurement for rights owners across the media and entertainment industry. Its platform delivers always-on takedown coverage across piracy sites, search engines, and social media, and measures daily demand for over 900,000 film and TV titles globally to deliver audience demand insights for content acquisition, licensing, and sales decisions.
Is MUSO a public or private company?
MUSO is a private company. It is classified as venture growth investor backed and is currently operating.
When was MUSO founded?
MUSO was founded in 2010. It employs 11 to 50 people.
Where is MUSO based?
MUSO is headquartered in London, United Kingdom, in the Europe region.
How does MUSO make money?
Four revenue lines are on record. Enterprise Anti-Piracy & Content Protection Services are the primary driver. The others are self-Serve Anti-Piracy Dashboards, piracy Measurement Data Licensing and film & TV Audience Demand Data.
Who are MUSO's main competitors?
Direct peers on record are Pex, Audible Magic, Friend MTS, MarkMonitor (Clarivate) and OpSec Security. Broad incumbents are Irdeto, NAGRA (Kudelski Group), Verimatrix, Synamedia and Gracenote (Nielsen).
Does MUSO have an API?
No public API is recorded for MUSO.
What industry is MUSO in?
MUSO's product category is Anti-Piracy & Content Protection Software. Its primary akta.pro industry code is MPAHAMAC, Piracy Monitoring & Discovery (Web/Social/App Store/UGC Crawling), with a secondary code of MPAHAMAF, Takedown & Enforcement Operations (Notice-and-Takedown, Platform Escalations). Its NAICS code is 516210 and its SIC code is 7822.