SC Biz News

What SC Biz News does

SCBIZ (SC Biz News) is a South Carolina-focused B2B business media company founded in 1995 and operating as SC BIZ News LLC, a privately held subsidiary of regional publishing conglomerate BridgeTower Media. The company positions itself as the statewide business publication for South Carolina, producing original journalism across 12 industry verticals (agriculture, distribution & logistics, education & workforce, finance & economy, health & life sciences, hospitality & tourism, law & government, manufacturing, professional services, real estate & construction, transportation & utilities, and technology & innovation) and three geographic regions (Lowcountry, Midlands, and Upstate).

The core product surface spans the SCBIZ Magazine (print and digital editions), a daily newsletter, an online digital edition platform, the annual SC500 ranking of the state's 500 largest companies, the Book of Lists, and the Leads & Data Center commercial data product. Beyond editorial products, the company operates 11 branded annual events and awards programs—including Best Places to Work in South Carolina, Icon Honors, Emerging Leaders Under 40, Leaders in Business & Finance, Leaders in Law, Top 100 Women, the SC Manufacturing Conference & Expo, Manufacturing Mavens Awards, SC Top Projects, and Operational Excellence in Manufacturing—which double as both editorial recognition platforms and revenue-generating sponsorship vehicles.

The business model is a classic three-pillar B2B media structure: (1) advertising revenue from SC businesses purchasing display ads, sponsored content, and promotional placements across the website, newsletter, digital magazine, and event properties; (2) recurring subscription revenue for premium content, digital editions, and newsletter access; and (3) transactional revenue from event sponsorships and ticket sales. The go-to-market motion is sales-led, with direct sales into enterprise accounts for advertising and event packages. Pricing is quote-based across all three revenue streams and is not publicly disclosed. The company employs 11-50 people, is headquartered in Columbia, SC, and distributes content across its website (scbiz.com), email newsletter, social channels (X, Facebook, LinkedIn, Instagram), and on-the-ground industry events.

Name

SC Biz News

Legal name

SC BIZ News LLC

Website

https://scbiznews.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

SCBIZ is a South Carolina B2B business media company and statewide business publication owned by BridgeTower Media, serving local executives through journalism across 12 industry verticals, the SC500 rankings, daily newsletters, and 11 branded awards and conference events.

Ownership category

akta.pro rank

Product category

Regional Business Media and Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Business news publishing
• Regional business media
• Business event management
• Industry data rankings
• Digital newsletter publishing

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: Revenue generated from businesses and organizations advertising on the SCBIZ platform, including display ads, sponsored content, and promotional placements.
2. Subscriptions: Paid subscriptions providing access to premium content, digital editions, newsletters, and exclusive business intelligence reports.
3. Event Sponsorships and Tickets: Revenue from hosting business events including Best Places to Work in SC, Icon Honors, Emerging Leaders Under 40, and various industry conferences with sponsorship opportunities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SC Biz News (SCBIZ) is a statewide business media company that publishes local business journalism for South Carolina across its website (scbiz.com), digital edition platform, email newsletters, and three biweekly business journals. The company monetizes its content through advertising sales, paid subscriptions, and event sponsorships, while also offering proprietary data products and awards programs such as the SC500 ranking, Book of Lists, and Best Places to Work in South Carolina.

Product overview

SCBIZ is South Carolina's market leader in business media, operated by BridgeTower Media. The company delivers comprehensive coverage through multiple interconnected products: the core SCBIZ Magazine (print and digital editions) serving as the primary statewide business publication; the annual SC500 ranking of the state's largest companies as a definitive business reference; the SCBIZ Daily Newsletter providing daily news digests; the Book of Lists and Leads & Data Center offering business intelligence and data products; and 11 branded industry events including Best Places to Work in South Carolina, Emerging Leaders Under 40, Icon Honors, Leaders in Business & Finance, Leaders in Law, Top 100 Women, SC Manufacturing Conference & Expo, Manufacturing Mavens Awards, South Carolina Top Projects, and Operational Excellence in Manufacturing. These products work together to connect business decision-makers and stakeholders throughout South Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• SCBIZ Magazine Statewide business magazine covering South Carolina business news, featuring articles on industries including manufacturing, real estate, health care, technology, and hospitality. Distributed digitally and through three biweekly business journals.
• SC500 Annual ranking and list of South Carolina's 500 largest companies, serving as a definitive reference for the state's business landscape.
• Digital Edition Online digital magazine platform providing accessible digital versions of SCBIZ Magazine content for readers.
• SCBIZ Daily Newsletter Daily email newsletter delivering business news summaries and breaking news alerts to subscribers in South Carolina.
• Digital Newsletters Collection of email newsletters covering various topics and industries within South Carolina business.
• Book of Lists A curated database of top businesses and contacts in South Carolina across multiple industries, available through the Leads & Data Center.
• Leads & Data Center Platform providing business leads, data analytics, and market intelligence for South Carolina businesses.
• Best Places to Work in South Carolina Annual research-driven awards program recognizing outstanding employers in South Carolina, examining company practices, programs, and employee satisfaction. Sold via sponsorship and ticketing.
• Emerging Leaders Under 40 Annual event honoring young up-and-coming and accomplished professionals in the Upstate business community.
• Icon Honors Awards program recognizing South Carolina leaders over the age of 60 for their notable success and strong leadership demonstration.
• Leaders in Business & Finance Awards event recognizing top leaders in the business and financial sectors of South Carolina.
• Leaders in Law Awards event honoring outstanding legal professionals and law firms in South Carolina.
• Top 100 Women Awards program recognizing influential women leaders in South Carolina business.
• SC Manufacturing Conference & Expo Major manufacturing industry conference and exhibition in South Carolina bringing together industry professionals.
• Manufacturing Mavens Awards Awards recognizing innovation and excellence in South Carolina manufacturing sector.
• South Carolina Top Projects Awards program highlighting significant construction and development projects across South Carolina.
• Operational Excellence in Manufacturing Event focused on operational excellence best practices for the manufacturing sector.
• SCBIZ Advertising Display ads, sponsored content, and promotional placements sold to South Carolina businesses and organizations targeting the SCBIZ business audience across the website, newsletters, digital edition, and events.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BridgeTower MediacoreOthersBridgeTower Media is the parent company and publishing network that owns SCBIZ along with other regional business publications including ColoradoBiz, NJBiz, Rochester Business Journal, and Virginia Business. SCBIZ operates under the BridgeTower Media brand and shares digital infrastructure including the BridgeTower Network logo and subscription management systems.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Industry Dive: Digital-first B2B publisher operating vertical-specific business news outlets with newsletter and sponsored content monetization, structurally similar to SCBIZ's per-vertical coverage approach but at national scale.
• Trade Press Media Group: Operates B2B trade publications and industry events across niche verticals, demonstrating the same magazine-plus-events-plus-data product mix as SCBIZ at a smaller scale.
• Bisnow: Digital B2B media company covering commercial real estate across major U.S. markets with newsletters and events, comparable in audience model (B2B decision-makers) and event-driven monetization to SCBIZ.

Broad incumbents

• Informa (B2B Media division): Global B2B media and events conglomerate operating trade publications, industry events, and data products across dozens of verticals — a much larger incumbent playing the same B2B media + events + data combination as SCBIZ.

Regional players

• Greenville Business Magazine: Local South Carolina business publication focused on the Upstate market; competes for SC business audience attention and advertising spend, though narrower in geographic and vertical coverage than SCBIZ's statewide footprint.
• Charleston Business Magazine: Regional business magazine serving the Charleston/Lowcountry market within South Carolina, overlapping with SCBIZ's geographic segmentation on one of its three regional pillars.

Direct peers

• American City Business Journals (Bizjournals): Operates a national network of regional business publications (e.g., Charlotte Business Journal, Atlanta Business Chronicle) covering local business news, industry events, and Book of Lists-style data products — directly analogous to SCBIZ's model across multiple U.S. metros.
• BridgeTower Media (sibling publications: ColoradoBiz, NJBIZ, Virginia Business, Rochester Business Journal): SCBIZ's parent and sister publications within the same BridgeTower Media network, operating the same regional B2B media, events, and data product playbook across other U.S. states — the closest direct operational comparables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/scbiznews
• Facebookfacebook.com/SCBizNews
• LinkedInlinkedin.com/company/sc-biz-news-llc
• Instagraminstagram.com/scbiznews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC Biz News