What Rogue Games does

Rogue Games, Inc. is a privately held, venture-backed independent video game publisher incorporated in Delaware and operating primarily out of California (Los Angeles-area press and business base, with a San Mateo registered/DMCA address and Tarzana privacy-mail address). The company publishes third-party-developed games across PC (Steam, Epic Games Store), console (PlayStation, Xbox, Nintendo Switch), mobile (Apple App Store, Google Play, Apple Arcade), and Netflix Games, offering a full-stack publishing service spanning creation feedback, technical optimization, marketing, organic plus paid user acquisition, influencer/streamer activation, and post-launch live ops. Its catalog of 13+ active published titles spans genres and platforms — marquee releases include Cookie Cutter, SPRAWL, Homebody, Highwater, Dust & Neon, Monomals, Super Impossible Road, Hello Kitty and Friends Happiness Parade, Stop Dead, Arcanium: Rise of Akhan, Wonderputt Forever, and Super Mega Zero — with proprietary platform-agnostic infrastructure including a cross-promo network, a live-ops and retention engine, and a community playtesting program (Rogue Playtesters). The business model is primarily revenue-share on game sales and in-app spend, supplemented by publishing services and licensed-IP royalties (e.g., Sanrio's Hello Kitty). The company is differentiated by a leadership team with 150+ years of combined publishing experience drawn from IGN, Apple, EA, SEGA, Activision, Nintendo, and Sony, and a board of advisors and directors that includes former Nintendo of America president/COO Reggie Fils-Aimé, former Sony SCEA president/CEO Jack Tretton, Runa Capital general partner Andre Bliznyuk, and Galaxy Racer/Riva Technology CEO Paul Roy, with Runa Capital leading a recent funding round.

Name

Rogue Games

Legal name

Rogue Games, Inc.

Website

https://rogueco.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Rogue Games is a privately held, venture-backed independent video game publisher that publishes third-party-developed games across PC, console, mobile, Apple Arcade, and Netflix, serving indie developers with full-stack publishing — from design feedback and platform relations to user acquisition, marketing, and live ops.

Ownership category

akta.pro rank

Product category

Independent Video Game Publishing

NAICS

Hobby, Toy, and Game Retailers (45912)

akta.pro primary industry

PC & Console Game Distribution Platforms (BPAMAKAA)

akta.pro secondary industry

Gaming & Interactive Entertainment (Digital Goods, Subscriptions) (CRAFAIAC)

Keywords

• Indie game publishing
• Video game publishing
• Multi-platform distribution
• Developer publishing services
• Console and mobile games

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Game Publishing Revenue Share: Primary revenue stream. Rogue Games publishes indie titles across PC (Steam, Epic), console (PlayStation, Xbox, Nintendo Switch), and mobile (Apple App Store, Google Play, Apple Arcade, Netflix). Earns revenue share on units sold and in-game spend from published titles.
2. Publishing Services (Optimization, UA, Marketing): Publishing services spanning game optimization (UI/UX, monetization, A/B testing, soft launch insights), exposure (organic + paid user acquisition, influencers, games press, mainstream media), and ongoing growth (maintenance, live ops, platform updates, content refreshes). Likely structured as a rev-share or service-fee component layered on top of standard publishing.
3. Virtual Currency & Site Items (In-Game Monetization): Terms of Service describe 'Virtual Currency' (Points) and 'Site Items' licensed within Rogue Games services. All purchases are final, non-refundable, non-transferable. Represents in-app purchase / microtransaction revenue across supported platforms.
4. Licensed IP / Branded Games: IP/licensing operations on publishing side, evidenced by licensed titles such as Hello Kitty and Friends Happiness Parade (Sanrio). Generates licensing/royalty-type economics from third-party IP holders.

Go-to-market motion4 records

Distribution channels10 records

Marketing channels10 records

Core offering

Rogue Games is an independent video game publisher that brings indie-developed titles to market across PC (Steam, Epic Games Store), console (PlayStation, Xbox, Nintendo Switch), and mobile (Apple App Store, Google Play, Apple Arcade, Netflix Games). The company provides end-to-end publishing services to indie game studios spanning creation feedback, technical optimization, organic and paid user acquisition, influencer/streamer activation, platform relations, and ongoing live-ops. Revenue is generated through a share of unit sales and in-game spending on published titles, supplemented by licensing arrangements on branded IP such as Sanrio's Hello Kitty and Friends Happiness Parade.

Product overview

Rogue Games Inc is an independent video game publisher (not a single unified SaaS platform, but a curated portfolio of published games from partner studios) backed by an in-house design and Q&A team that supports developers across creation, optimization, exposure, and growth. Its catalog spans more than 20 published titles across PC, console, and mobile storefronts, with marquee releases including Cookie Cutter, SPRAWL, Homebody, Highwater, Dust & Neon, Super Impossible Road, Stop Dead, Arcanium: Rise Of Akhan, Wonderputt Forever, Super Mega Zero, Monomals, and Hello Kitty and Friends Happiness Parade, plus mobile titles like Bright Paw, Hexaflip, Super Glitch Dash, Harlow, Fisti-Fluffs, Under: Depths of Fear, Outsider: After Life, Giant Dancing Plushies, Unicorns On Unicycles, and SwordCar. Services span publishing (game creation, technical optimization, marketing, live ops) and the Rogue Playtester community program for player feedback on unreleased titles.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookie Cutter 2D over-the-top action-adventure platformer/Metroidvania developed by Subcult Joint LTD. Player controls Cherry, a butchered android seeking revenge across a dystopian Megastructure. Available on Steam, Epic Games Store, Xbox, and PS5; rated 17+.
• SPRAWL Hardcore retro FPS set in an endless cyberpunk megalopolis developed by MAETH (Carlos Lizarraga and Hannah Crawford). Player controls SEVEN, a disgraced super soldier with icarus cybernetic implants (wallrunning, time manipulation). Available on Steam and Epic Games Store; rated M.
• Homebody Nostalgic survival horror puzzle game developed by Game Grumps. Player controls Emily, trapped in a remote house with a mysterious killer, solving devious puzzles to reconnect with friends and escape. Available on Steam, Epic Games Store, Xbox, PlayStation, and Nintendo Switch.
• Highwater 3D tactical turn-based strategy game developed by Demagog Studio. Set in a post-apocalyptic flooded world where player navigates by boat, discovers urban islands, and gains allies. Available on Steam and Epic Games Store; rated T.
• Dust & Neon Award-winning classically inspired top-down twin-stick roguelite shooter with upgradeable looter-shooter weapons, developed by David Marquardt Studios. Set in a futuristic Wild West where robots have overthrown humanity. Available on Steam, Epic Games Store, Nintendo Switch, PS5, and Xbox; rated E10+.
• Monomals Music/rhythm 3D platformer developed by PICOMY where player uses a sentient fishing rod to battle and collect aquatic creatures, then uses them as musical instruments to compose hit songs. Available on Nintendo Switch; rated E.
• Super Impossible Road Spiritual sequel to Impossible Road developed by Wonderful Lasers Inc. and Gunstone Studios. Eight-player online racing across rollercoaster-like galactic courses with hyperdrive boosts. Available on Steam, Apple App Store, Nintendo Switch, Xbox, PS4, PS5, Epic Games Store, and Netflix Games.
• Hello Kitty and Friends Happiness Parade Sanrio-licensed music rhythm game developed by Dabadu Games where players join Hello Kitty and friends on a music parade tour with over 40 pop hits. Available on Nintendo Switch.
• Stop Dead Chaotic, comic book-inspired first-person telekinetic brawler developed by Gridsnap Games LLC. Player uses telekinetic powers to grab 100+ throwable objects and never stop moving. Available in Early Access on Steam and Epic Games Store; features Twitch streaming integrations.
• Arcanium: Rise Of Akhan Hybrid roguelike and deckbuilder with hand-drawn visuals developed by Supercombo, Inc. Inspired by Dungeons & Dragons, Slay the Spire, Faster than Light, and Hearthstone; features anthropomorphic animal heroes. Premium single-player campaign on Steam and Epic Games Store.
• Wonderputt Forever Evolving mini-golf adventure developed by Damp Gnat featuring hundreds of unique levels across past, present, and future settings with three gameplay modes (Par Mode, Relic Mode, Geometry Trips). Available on Steam.
• Super Mega Zero Fast-paced precision and puzzle platformer with shoot 'em up elements developed by Silkworm. Player controls Miss Undefined pursuing Kill Screen across 200+ handcrafted levels with arcade 80s aesthetics and chiptune soundtrack. Available on Steam, Nintendo Switch, and Epic Games Store.
• Bright Paw Mobile and PC title available on Steam, Apple App Store, Google Play, Nintendo Switch (Definitive Edition), and Xbox (Definitive Edition).
• Harlow Indie title developed by Good Trouble (Arman Nobari). Available on Steam, Nintendo Switch, and Epic Games Store.
• Under: Depths of Fear Survival horror title available on Steam, Google Play, and Nintendo Switch.
• Outsider: After Life Mobile title available on Apple App Store and Google Play.
• Fisti-Fluffs Cat-fighting party game developed by Playfellow Studio (Trace Gordon). Available on Steam, Google Play, Apple App Store, Nintendo Switch, and Epic Games Store.
• Giant Dancing Plushies Mobile title available on Apple App Store and Google Play.
• Hexaflip Apple Arcade action puzzler; available on Apple App Store with dedicated Apple Arcade privacy policy override.
• Super Glitch Dash Mobile title available on Apple App Store and Google Play.
• SwordCar Indie title listed in the Rogue Games catalog.
• Unicorns On Unicycles Indie title available on Steam, Apple App Store, and Google Play.
• Rogue Games Publishing Services End-to-end publishing services for indie game developers, with four pillars: Creation (analysis & feedback, UI/UX, design, controls, flow, monetization, IP/licensing ops), Optimization (integration, ads, soft launch, A/B testing, market intelligence), Exposure (platform relations, organic/paid user acquisition, cross-promo, influencers, games press, mainstream media), and Growth (maintenance, live ops, platform updates, content refreshes, continued marketing/UA). Leverages 150+ years of combined console/mobile/PC games experience.

Quantifiable outcome

• 150+ years of combined leadership experience in console/mobile/PC games
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

32 partnerships are on record, tiered flagship marketing partner, strategic peer relationship, strategic (advisory), strategic (ecosystem reach), core publishing client, flagship publishing client (creator-led ip), flagship publishing client, core publishing client (licensed ip), licensed ip partner, core distribution partner, distribution partner, operational tooling and marketing tooling.

• IGNflagship marketing partnerGTM or Marketing PartnerCo-marketing partnership around the Rogue Jam initiative, used to expose indie games and their creators to all-new audiences. Endorsed by Peer Schneider, Chief Content Officer of IGN.
• Bloober Teamstrategic peer relationshipStrategic or Co-development PartnerCEO Piotr Babieno publicly endorsed Rogue as a publishing partner that shares Bloober Team's vision for pushing boundaries of originality and immersion. Nature of deal not disclosed beyond co-marketing quote.
• Reggie Fils-Aiméstrategic (advisory)OthersFormer president and COO of Nintendo of America sits on Rogue's board as a Board Advisor. Brings 15+ years of video game industry experience, contacts, and indie/publishing know-how.
• Jack Trettonstrategic (advisory)OthersFormer president and CEO of Sony Computer Entertainment America sits on Rogue's board as a Board Advisor. Provides expertise with indie development partnerships and traditional brick-and-mortar publishing.
• Paul Roy / Riva Technology and Entertainment / Galaxy Racerstrategic (ecosystem reach)Strategic or Co-development PartnerFounder/CEO of Riva Technology and Entertainment and Galaxy Racer (world's largest Esports and Content organization with over 600 million social followers). Sits on Rogue's board as a Board Director and brings ecosystem reach across gaming, sports, and content.
• Wonderful Lasers (Super Impossible Road developer)core publishing clientStrategic or Co-development PartnerDeveloper of Super Impossible Road, published by Rogue. Founder Kevin Ng publicly endorsed Rogue as a publisher that amplifies creative vision and supports developers.
• Good Trouble (Harlow developer)core publishing clientStrategic or Co-development PartnerDeveloper of Harlow. Founder Arman Nobari publicly credited Rogue with helping his studio grow and contributing concepts that amplified the games.
• Playfellow Studio (Fisti-Fluffs developer)core publishing clientStrategic or Co-development PartnerDeveloper of Fisti-Fluffs. Founder Trace Gordon publicly endorsed Rogue's role in pushing the game to a level he could not have achieved alone.
• Demagog Studio (Highwater developer)core publishing clientStrategic or Co-development PartnerDeveloper of Highwater, a 3D tactical turn-based strategy game set in a post-apocalyptic flooded world, published by Rogue.
• Subcult Joint LTD (Cookie Cutter developer)core publishing clientStrategic or Co-development PartnerDeveloper of Cookie Cutter, a 2D action-adventure/metroidvania published across Steam, Epic, Xbox, and PS5 by Rogue.
• Game Grumps (Homebody developer)flagship publishing client (creator-led ip)Strategic or Co-development PartnerDeveloper of Homebody, a survival horror puzzler published by Rogue on Xbox, PlayStation, Switch, and PC (June 2023 launch).
• MAETH (SPRAWL developer)flagship publishing clientStrategic or Co-development PartnerDuo of Carlos Lizarraga and Hannah Crawford who developed the cyberpunk FPS SPRAWL, published by Rogue on Steam and Epic Games Store (launched August 2023 via Future Games Show).
• David Marquardt Studios (Dust & Neon developer)core publishing clientStrategic or Co-development PartnerDeveloper of Dust & Neon, an award-winning twin-stick roguelite shooter published across PC, Switch, PS5, and Xbox by Rogue.
• Dabadu Games (Hello Kitty and Friends Happiness Parade developer)core publishing client (licensed ip)Strategic or Co-development PartnerDeveloper of Hello Kitty and Friends Happiness Parade, a Sanrio-licensed music/rhythm game published on Nintendo Switch by Rogue.
• Gridsnap Games LLC (Stop Dead developer)flagship publishing clientStrategic or Co-development PartnerDeveloper of Stop Dead, a first-person telekinetic brawler launched into Steam Early Access on October 5, 2023. Includes Twitch integration features co-developed with Rogue for streaming-first marketing.
• Supercombo, Inc. (Arcanium: Rise of Akhan developer)core publishing clientStrategic or Co-development PartnerDeveloper of Arcanium: Rise of Akhan, a roguelike deckbuilder published on Steam and Epic by Rogue.
• Damp Gnat (Wonderputt Forever developer)core publishing clientStrategic or Co-development PartnerDeveloper of Wonderputt Forever, an evolving mini-golf game published on Steam and Epic by Rogue.
• Silkworm (Super Mega Zero developer)core publishing clientStrategic or Co-development PartnerDeveloper of Super Mega Zero, a precision platformer published on Steam, Switch, and Epic by Rogue.
• PICOMY (Monomals developer)core publishing clientStrategic or Co-development PartnerDeveloper of Monomals, a music/rhythm 3D platformer published on Switch by Rogue.
• Sanrio (Hello Kitty IP)licensed ip partnerOEM/ Whitelabel/ Licensing PartnerIP licensor for Hello Kitty and Friends Happiness Parade on Nintendo Switch — Rogue Games publishes the licensed title developed by Dabadu Games.
• Valve (Steam)core distribution partnerChannel Partner/ Reseller/ DistributorSteam is the primary PC storefront distribution partner for the majority of Rogue's published titles.
• Epic Games (Epic Games Store)core distribution partnerChannel Partner/ Reseller/ DistributorEpic Games Store distributes many Rogue titles (Cookie Cutter, SPRAWL, Homebody, Highwater, Dust & Neon, Stop Dead, Arcanium, Wonderputt Forever, Super Mega Zero).
• Apple (App Store / Apple Arcade)core distribution partnerChannel Partner/ Reseller/ DistributorDistributes Rogue's mobile titles via the App Store and Apple Arcade (Hexaflip, Sociable Soccer, Super Impossible Road, Mind Symphony, Fisti-Fluffs, Unicorns on Unicycles, Bright Paw, etc.).
• Google (Google Play)core distribution partnerChannel Partner/ Reseller/ DistributorDistributes Rogue's Android titles (Bright Paw, Super Glitch Dash, Fisti-Fluffs, Giant Dancing Plushies, Unicorns on Unicycles, Outsider: After Life, Under: Depths of Fear).
• Sony Interactive Entertainment (PlayStation Store)core distribution partnerChannel Partner/ Reseller/ DistributorDistributes Rogue titles on PlayStation 4 and PlayStation 5 (Homebody, Cookie Cutter, Dust & Neon, Super Impossible Road).
• Microsoft (Xbox Store)core distribution partnerChannel Partner/ Reseller/ DistributorDistributes Rogue titles on Xbox One and Xbox Series X|S (Homebody, Cookie Cutter, Dust & Neon, Super Impossible Road, Bright Paw).
• Nintendo (Nintendo eShop)core distribution partnerChannel Partner/ Reseller/ DistributorDistributes Rogue titles on Nintendo Switch (Homebody, Dust & Neon, Monomals, Super Impossible Road, Hello Kitty Happiness Parade, Super Mega Zero, Bright Paw, Under: Depths of Fear, Fisti-Fluffs).
• Netflixdistribution partnerChannel Partner/ Reseller/ DistributorDistributes at least Super Impossible Road via the Netflix Games subscription platform.
• Google Analyticsoperational toolingTechnology or IntegrationWeb analytics provider used by Rogue Games to understand site usage and improve user experience. User data is anonymized.
• New Relicoperational toolingTechnology or IntegrationSite performance and monitoring service used by Rogue Games to understand speed and technical performance of rogueco.com. User data is anonymized.
• Quantcastoperational toolingTechnology or IntegrationAudience measurement service used by Rogue Games to capture site traffic and usage data (anonymized).
• OpenXmarketing toolingTechnology or IntegrationAd-tech provider used by Rogue Games for dynamic promotion of new games and offers; supports rogueco.com marketing cookies (entrypt, entryptfree, entryptpaid) used to track campaign performance.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Devolver Digital: Public indie game publisher with a multi-platform catalog and a strong brand for auteur-led indie titles. Closest pure-play comparable to Rogue in terms of business model (publishing indie studios across PC and console).
• Humble Games: Publishing arm of Humble Bundle, focused on indie game publishing across PC and console. Directly competes with Rogue for indie developer signings and store placement.
• Annapurna Interactive: Independent publisher of narrative and creative-led indie games across console and PC. Comparable to Rogue in serving indie developers with multi-platform publishing and marketing capabilities.
• Raw Fury: Stockholm-based indie game publisher with a curated portfolio across PC, console, and mobile. Highly comparable to Rogue's model of signing smaller studios and handling publishing, marketing, and distribution.
• tinyBuild: Indie developer and publisher with a multi-platform portfolio including Hello Neighbor. Comparable to Rogue as an indie publisher spanning PC and console.
• Merge Games: Independent games publisher focused on multi-platform indie and family titles across console, PC, and mobile. Closely comparable to Rogue's broad storefront strategy.
• Curve Digital (Curve Games): UK-based indie publisher with a broad PC and console catalog. Comparable to Rogue in business model and indie developer target audience.

Broad incumbents

• Team17: Long-established UK-based indie publisher (Worms franchise) with a broad multi-platform indie portfolio. Larger, public incumbent operating in the same indie publishing category as Rogue.
• 505 Games: Global multi-platform games publisher with a deep indie and mid-tier catalog (Control, Death Stranding PC). Larger incumbent publisher operating in adjacent indie/AA publishing space.
• Focus Entertainment: European-listed multi-platform publisher (formerly Focus Home Interactive) with a mix of AA and indie titles. Larger incumbent with overlapping publishing capabilities in the indie/AA segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rogue_co
• Facebookfacebook.com/rogueint

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogue Games