State Affairs

What State Affairs does

State Affairs is a private policy intelligence and AI company that operates the largest statehouse newsroom network in the United States, combining original political reporting with an enterprise SaaS platform sold to corporate government affairs teams, trade associations, lobbying consultancies, and PR agencies. Founded in 2020 as a digital media startup in New York City and now incorporated in Delaware with a registered office in Miami, the company delivers 50-state legislative monitoring, AI-generated analysis, team workspaces, and advocacy advertising across all 50 states and Congress.

The core product is a five-module platform — Monitor, Analyze, Coordinate, Influence, and Report — built on a proprietary policy knowledge graph that indexes roughly 2 million data points daily across 180,000+ bills, 55,000+ hours of transcribed hearings, and 38,000+ legislator profiles. State Affairs monetizes through three primary streams: (1) enterprise subscription contracts on a quote-based annual cadence with named customers including Walmart, McDonald's, Comcast, Mastercard, Intuit, Fiserv, Yum! Brands, Optum, United Artists, PhRMA, and Brunswick Group; (2) self-serve individual state newsroom subscriptions starting at $50 per month; and (3) advocacy advertising (Content Studio, Digital Display, Newsletters, Events, Mobile, Audio) reaching 250,000+ subscribers including 7,000+ legislators at a 70%+ daily engagement rate.

The content backbone consists of 15+ wholly owned statehouse publications, combining acquired legacy titles (Howey Politics Indiana acquired 2022, Gongwer Michigan and Gongwer Ohio, Arizona Capitol Times, State House News Service, LaPolitics, CapitolWire, NC Insider, Hawver's Capitol Report, The Tennessee Journal, WisPolitics, Pluribus News) with organic bureau launches in Georgia (2021), California (2024), and Florida (2026). Distribution blends enterprise field sales with a self-service PLG motion; AI capabilities rely on partnerships with OpenAI and Google Gemini alongside internal NLP, predictive analytics, and knowledge-retrieval systems. Headcount is reported at 101-250 employees.

Name

State Affairs

Legal name

State Affairs Inc.

Website

https://stateaffairs.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

State Affairs is an AI-powered policy intelligence platform built on the largest statehouse newsroom network in the US, serving enterprise government affairs teams, trade associations, and lobbying firms with 50-state legislative monitoring, AI-driven analysis, and advocacy advertising reaching 250K+ policy professionals.

Ownership category

akta.pro rank

Product category

Policy Intelligence Software

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Membership Organizations (8600), Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

Keywords

• Policy intelligence software
• Legislative tracking platform
• Government affairs technology
• Advocacy advertising solutions
• State legislative monitoring

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription - Platform Access: AI-powered policy intelligence platform with monitoring, analysis, coordination, influence, and reporting tools. Billed on subscription basis with annual and monthly options.
2. Subscription - Newsroom Subscriptions: Individual state newsroom subscriptions starting at $50 per month, allowing customers to follow specific state capitols.
3. Advocacy Advertising: Sponsored placements, digital display, branded content, newsletters, events, mobile, and audio advertising in statehouse publications read by policymakers. 70%+ daily engagement rate.
4. Enterprise Contracts: Custom enterprise agreements for corporate government affairs, associations, consultancies, and agencies with multi-seat, multi-state capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

State Affairs operates an AI-powered policy intelligence platform that monitors, analyzes, and reports on legislative activity across all 50 states and Congress, built on the nation's largest statehouse newsroom producing 35,000+ original stories per year. The platform includes five integrated modules (Monitor, Analyze, Coordinate, Influence, Report) for enterprise policy teams, plus individual state newsroom subscriptions starting at $50 per month and advocacy advertising placements in owned statehouse publications.

Product overview

State Affairs offers a unified AI-powered policy intelligence platform with five integrated modules (Monitor, Analyze, Coordinate, Influence, Report) built on exclusive statehouse reporting from a network of 15+ state-level newsroom brands. The platform enables 50-state legislative tracking, AI-powered analysis, and advocacy advertising. State Newsroom brands (acquired publications) include Pluribus News, Arizona Capitol Times, State House News Service, LaPolitics, State Affairs California, State Affairs Georgia, State Affairs Florida, Gongwer Michigan, Gongwer Ohio, CapitolWire, Howey Politics Indiana, Hawver's Capitol Report, NC Insider, The Tennessee Journal, and WisPolitics. The advocacy advertising suite includes Content Studio, Digital Display, Newsletters, Events, Mobile, and Audio products.

Differentiator

Problem solved

Functional benefit

Brands

• Pluribus News: Digital media outlet providing comprehensive coverage of state-level public policy across all 50 United States, founded in 2022.
• Howey Politics Indiana
• State Affairs Florida
• State Affairs California
• State Affairs Georgia
• Arizona Capitol Times
• State House News Service
• LaPolitics
• Gongwer Michigan
• CapitolWire
• Hawver's Capitol Report
• NC Insider
• Gongwer Ohio
• The Tennessee Journal
• WisPolitics

Products and services

• State Affairs Platform AI-powered policy and regulatory intelligence platform with five integrated modules (Monitor, Analyze, Coordinate, Influence, Report) for enterprise policy teams. Provides 50-state and Congressional legislative tracking, AI-powered hearing summaries, bill comparison, momentum scoring, legislator profiles, team workspaces, advocacy advertising placements, and AI-generated executive briefings. Sold as an annual subscription to corporate government affairs teams, associations, consultancies, and agencies.
• Individual State Newsroom Subscriptions Self-service monthly subscriptions to individual statehouse newsrooms including Pluribus News (50-state coverage), Howey Politics Indiana, Arizona Capitol Times, State House News Service (Massachusetts), LaPolitics (Louisiana), Gongwer Michigan, Gongwer Ohio, CapitolWire (Pennsylvania), Hawver's Capitol Report (Kansas), NC Insider (North Carolina), The Tennessee Journal, WisPolitics (Wisconsin), and State Affairs state bureaus (Georgia, California, Florida). Customers select specific states and subscribe at $50 per month per state to receive daily original statehouse reporting.
• Advocacy Advertising Solutions State Policy Impact Suite including Content Studio (policy-native storytelling), Digital Display (in-workflow advertising), Newsletters (direct-to-policymaker placements before meetings and hearings), Events (private briefings and multi-state forums), Mobile Advertising (always-on visibility across legislative cycles), and Audio (podcast and briefing audio). Sold to enterprises and associations seeking to place their advocacy messaging directly in the publications and channels state policymakers read daily.

Quantifiable outcome

• 250,000+ policy professionals reached through advocacy advertising
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

18 partnerships are on record, tiered core and minor.

• State Affairs FloridacoreStrategic or Co-development Partner · 2 February 2026New Florida bureau launched in Tallahassee in February 2026, hiring veteran journalists Dara Kam and Jim Saunders to lead coverage of Florida's state government. Expands national footprint.
• State Affairs CaliforniacoreStrategic or Co-development Partner · 1 January 2024Launched late 2024 in partnership with Capitol Morning Report and CapitolTrack to fill void in Sacramento on trusted, nonpartisan policy and political reporting.
• Pluribus NewscoreStrategic or Co-development Partner · 1 January 2022Founded 2022 by Reid Wilson, provides 50-state coverage of state-level public policy. Partners with State Affairs to deliver comprehensive national state policy coverage.
• State Affairs GeorgiacoreStrategic or Co-development Partner · 1 January 2021Launched late 2021 as State Affairs dedicated newsroom covering gavel-to-gavel in Georgia.
• OpenAIcoreTechnology or IntegrationAI technology provider powering the platform's machine learning capabilities including relevance scoring, hearing summaries, bill analysis, and automated report generation.
• Google GeminicoreTechnology or IntegrationAI and automated tools used to enhance, personalize, and support platform functionality including content recommendation and customer support.
• HubSpotminorGTM or Marketing PartnerMarketing automation and CRM platform used for lead generation, customer communication, and sales support.
• DriftminorGTM or Marketing PartnerCustomer communication platform used for real-time support and conversational marketing.
• Howey Politics IndianacoreStrategic or Co-development PartnerAcquired in 2022 from founder Brian Howey to ensure publication continuity and expand Indiana coverage. Founded 1994, this is Indiana's top source for political analysis. Integrated as flagship statehouse newsroom.
• Gongwer News Service (Michigan, Ohio)coreStrategic or Co-development PartnerLong-standing statehouse news services acquired and integrated. Gongwer Michigan founded 1961, Gongwer Ohio founded 1906. Trusted daily briefings for state insiders.
• Arizona Capitol TimescoreStrategic or Co-development PartnerFounded 1906, Arizona's leading source for politics and government news. Integrated into State Affairs network providing essential nonpartisan coverage.
• State House News Service (Massachusetts)coreStrategic or Co-development PartnerFounded 1894, Beacon Hill's most authoritative source for State House coverage, trusted by government insiders since the 19th century.
• CapitolWire (Pennsylvania)coreStrategic or Co-development PartnerFounded 1999, trusted nonpartisan source for real-time coverage of Pennsylvania politics. Delivers daily actionable intelligence on General Assembly, Governor's office, and courts.
• NC Insider (North Carolina)coreStrategic or Co-development PartnerFounded 1993, North Carolina's most complete daily digest of political news, built for lobbyists, lawmakers, and executives.
• LaPolitics (Louisiana)coreStrategic or Co-development PartnerFounded 1993 by John Maginnis, now led by Jeremy Alford. Louisiana's premier insider political briefing for legislators, lobbyists, and campaign strategists.
• Hawver's Capitol Report (Kansas)coreStrategic or Co-development PartnerFounded 1993 by Martin and Vickie Hawver, Kansas's definitive source for nonpartisan political news and legislative updates from Topeka.
• The Tennessee JournalcoreStrategic or Co-development PartnerFounded 1975, has delivered concise trusted political insight to Tennessee's top decision-makers for 50 years. Largest dedicated news operation at Tennessee Capitol.
• WisPolitics (Wisconsin)coreStrategic or Co-development PartnerFounded 2000, Wisconsin's leading real-time political news source with hourly updates, email briefings, and insider events.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Regional players

• The Council of State Governments (CSG): Nonpartisan, member-driven association serving all three branches of state government with research, publications, and policy tracking across the 50 states. Comparable in providing state-level policy intelligence to government and association members, though structured as a membership organization rather than a commercial intelligence platform.

Broad incumbents

• POLITICO: Major policy journalism organization with extensive federal and state-level political coverage, including POLITICO Pro subscription intelligence for government affairs professionals. Comparable in combining original journalism with subscription intelligence, though POLITICO's strength is federal coverage and State Affairs is the statehouse specialist.
• Bloomberg Government: Subscription-based policy intelligence service from Bloomberg covering federal legislative and regulatory activity with deep analytics. Broader incumbent in policy intelligence with much larger scale, federal concentration, and longer enterprise track record; partially overlapping with State Affairs on multi-state intelligence use cases.
• CQ Roll Call: Long-established congressional and policy news organization providing intelligence on federal legislative activity to government affairs professionals. Comparable in delivering policy journalism and intelligence to government affairs customers, though concentrated at the federal level rather than statehouses.

Direct peers

• FiscalNote: Publicly traded AI policy and regulatory intelligence platform that provides legislative tracking, regulatory monitoring, and advocacy tools to enterprises, associations, and government affairs teams. Directly competes with State Affairs in AI-powered policy intelligence for government affairs professionals, though FiscalNote has broader international and federal coverage.
• MultiState Associates: State government relations and lobbying firm with a dedicated policy intelligence and research practice serving associations and corporate clients across all 50 states. Directly comparable in targeting multi-state legislative intelligence needs of associations and corporate government affairs teams.
• Quorum (FiscalNote subsidiary): Legislative tracking and stakeholder management software platform owned by FiscalNote, focused on state and federal legislative monitoring for government affairs teams. Direct competitor on the AI policy intelligence platform layer, particularly for bill tracking and stakeholder engagement workflows.
• Punchbowl News: Subscription policy news outlet covering Congress and state legislatures with original reporting and insider intelligence for government affairs professionals. Closely comparable in combining original journalism, newsletter distribution, and subscription intelligence; smaller scale but overlaps directly in target customer and content model.
• LegiScan: Legislative tracking data provider covering all 50 states and Congress with bill text, sponsor, and vote data. Already a data partner of State Affairs; comparable in providing the underlying state legislative data layer, though LegiScan is data-infrastructure focused rather than AI intelligence or original journalism.

Emerging players

• Ballotpedia: Nonpartisan digital encyclopedia covering elections, politicians, and ballot measures across all 50 states with original research and structured data. Adjacent in providing state-level political intelligence but with a free, encyclopedia-style model rather than subscription intelligence or original journalism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StateAffairsUS
• LinkedInlinkedin.com/company/state-affairs

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries15 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State Affairs