What SUCCESS Lending does

SUCCESS Lending, LLC is a U.S. residential mortgage lending company that originates and funds home purchase, refinance, and home equity loans through a network of 100+ licensed mortgage loan officers operating across 46 states. The company was launched in 2024 as a joint venture between EXP World Holdings and Kind Lending, building on the prior Success Lending Experts, LLC entity, and is headquartered in Schaumburg, Illinois (NMLS #2232431). Its product menu spans conventional, FHA, VA, USDA, jumbo, rate and cash-out refinance, and home equity (HELOC and home equity loan) products, with each loan individually quoted based on borrower creditworthiness, property, and market conditions.

The operating model is built around a distributed loan officer channel rather than proprietary technology. Borrowers enter through one of several touchpoints: a direct-to-consumer website (successlending.com), an online application portal (Lion App), toll-free phone lines, real estate agent referrals, and SMS text communications for status updates. Loan officers provide guided application, pre-approval, and closing coordination, and the company reports $1B+ in cumulative loan volume funded and 3,200+ homeownership goals supported as of June 2026. Underlying technology is industry-standard rather than differentiated: the company integrates with Fannie Mae Desktop Underwriter, Freddie Mac Loan Prospector, FHA Total Scorecard, Drive Report fraud detection, and standard credit reporting and mortgage insurance providers.

The business model is a transaction-fee model: SUCCESS Lending earns origination fees, processing fees, and interest rate spreads on each closed loan. Customer segments are horizontally distributed across first-time homebuyers, move-up buyers, refinancing homeowners, real estate investors, and home equity borrowers — all served through the same loan officer channel. The company has invested in a 20+ state consumer privacy compliance footprint to support operation across its 46-state licensed footprint, but discloses no AI/ML capabilities, patents, proprietary models, funding rounds, or enterprise customer concentrations.

Name

SUCCESS Lending

Legal name

SUCCESS Lending, LLC

Website

https://successlending.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

SUCCESS Lending is a U.S. residential mortgage lender that originates home purchase, refinance, and home equity loans through 100+ licensed loan officers operating across 46 states from its Schaumburg, Illinois headquarters.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industry

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)

Keywords

• Residential mortgage lending
• Home loan origination
• Mortgage refinancing
• Home equity loans
• FHA VA loans

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Loan Origination: SUCCESS Lending generates revenue through mortgage loan origination, including origination fees, processing fees, and interest rate spreads on loans originated. The company offers conventional, FHA, VA, USDA, jumbo, refinance, and home equity products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SUCCESS Lending originates residential mortgage loans for individual consumers across 46 states through a network of 100+ licensed loan officers. The company offers home purchase loans (conventional, FHA, VA, USDA, jumbo), refinancing solutions (rate-and-term and cash-out), and home equity loans/HELOCs, with applications accepted online, by phone, or in person with a loan officer.

Product overview

SUCCESS Lending is a residential mortgage lending company offering a unified platform for home financing. The core offering includes multiple loan programs (conventional, FHA, VA, USDA, jumbo, refinance, and home equity) supported by a network of licensed mortgage loan officers. The platform provides an online application portal, loan officer directory, and mortgage calculator tools, with services available across 46 states in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Home Purchase Loans Conforming conventional mortgage loans for primary residences, secondary homes, and investment properties, available to qualified borrowers across 46 states.
• FHA Loans Federal Housing Administration-insured mortgage loans designed for first-time and lower-down-payment buyers, with eligibility evaluated through the FHA Total Scorecard automated underwriting system.
• VA Loans U.S. Department of Veterans Affairs-guaranteed mortgage loans for eligible veterans, active-duty service members, and qualifying spouses.
• USDA Loans U.S. Department of Agriculture rural development mortgage loans for eligible borrowers purchasing homes in designated rural areas.
• Jumbo Loans Non-conforming jumbo mortgage loans for higher-balance residential properties that exceed conforming loan limits.
• Refinance Loans Mortgage refinance solutions for existing homeowners, including rate-and-term refinancing to lower payments and cash-out refinancing to access home equity.
• Home Equity Loans and HELOCs Home equity loan and home equity line of credit (HELOC) products that allow homeowners to borrow against accumulated equity in their property for purposes such as renovations, debt consolidation, or other major expenses.

Quantifiable outcome

• $1B+ total loan volume funded as of June 2026
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rocket Mortgage: Largest U.S. retail mortgage originator with a heavily digitized direct-to-consumer platform. Directly comparable as a residential mortgage lender competing for the same homebuyers and refinance customers across most U.S. states.
• Movement Mortgage: National retail mortgage lender with a large distributed loan officer network. Comparable multi-state, relationship-driven origination model targeting purchase-focused originations.
• loanDepot: National retail and partner-channel mortgage lender offering conventional, government, HELOC, and refinance products. Directly comparable scale and product mix.
• Fairway Independent Mortgage Corporation: National retail mortgage lender with a large branch and loan officer network. Comparable in distributed LO-driven originations, multi-state licensing, and broad product mix.
• Kind Lending: JV partner and residential mortgage lender offering similar purchase, refi, and home equity products. Operates in the same product category and shares operational/back-office infrastructure with SUCCESS Lending.
• Paramount Residential Mortgage Group (PRMG): Multi-channel mortgage lender offering retail, wholesale, and correspondent origination. Comparable product suite (conventional, government, jumbo, home equity) and multi-state footprint.
• NewRez (Shellpoint Mortgage Servicing / Newrez LLC): National mortgage lender and servicer covering retail, wholesale, and correspondent channels. Comparable full-stack residential lending platform with broad U.S. footprint.
• United Wholesale Mortgage (UWM Holdings): Leading wholesale and retail mortgage lender with the largest broker channel in the U.S. Comparable in loan product breadth, multi-state licensing, and reliance on loan officer relationships.
• Guild Mortgage: National mortgage lender offering purchase, refinance, and government loans across most U.S. states. Comparable product breadth and distributed retail origination model.
• Caliber Home Loans: National mortgage originator and servicer offering purchase, refinance, and home equity solutions. Comparable in product breadth and multi-state retail origination strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SUCCESS_Lending
• Facebookfacebook.com/successlendingllc
• LinkedInlinkedin.com/company/success-lending

Compliance21 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUCCESS Lending