DV8
ASTRA (BKK: ASTR), formerly DV8, is a Thai publicly listed holding company operating institutional digital-asset custody through Rakkar Digital ($700M+ AUM), a Bitcoin treasury stake in Korea's Bitplanet, and a legacy in-store audio advertising network reaching 50M+ shoppers monthly across nearly 5,000 stores.
- Company typePublic
- Founded1987
- HeadquartersKlong Toey, Thailand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What DV8 does
ASTRA (BKK: ASTR), formerly DV8 Public Company Limited, is a publicly listed holding company on Thailand's Market for Alternative Investment that has executed a deliberate strategic transformation from a domestic media business into a digital-asset infrastructure operator across Asia. Originally established in 1987, DV8 operated Thailand's largest in-store audio advertising network covering nearly 5,000 retail stores and reaching more than 50 million shoppers monthly, alongside brand activation, event marketing, series production, and influencer management services priced at approximately 0.03 THB per impression.
Following a tender offer in August 2025 that brought in a new shareholder group led by digital-asset-native investors, the company invested in Bitplanet — a KOSDAQ-listed Korean Bitcoin treasury company holding 300 BTC and investing in AI data-center energy — and in April 2026 completed the acquisition of Rakkar Digital, a Thai SEC-licensed digital-asset custodian with over $700 million in assets under custody originally built as a joint venture between SCBX and Fireblocks. The company subsequently rebranded to ASTRA, with Co-CEOs Jason Fang (Sora Ventures founding partner) and Chotiphun Tiaviwat, PhD overseeing operations, and Chairman Chatchaval Jiaravanon providing Thai capital markets stewardship.
ASTRA's business model now spans legacy usage-based in-store audio media advertising and professional services revenue (brand activation, events, influencer marketing), plus subscription/recurring revenue from regulated digital-asset custody and treasury operations. The strategic intent, as stated by the company, is to expand beyond custody into the full institutional digital-asset value chain across Asia through further acquisitions of regulated operators. ASTRA also holds PDPA privacy compliance certification and operates under Thai SEC and SET market regulations applicable to its listed status and licensed subsidiaries.
DV8 firmographics
Firmographics- Name
- DV8
- Legal name
- DV8 Public Company Limited
- Website
- https://dv8.co.th
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ASTRA (BKK: ASTR), formerly DV8, is a Thai publicly listed holding company operating institutional digital-asset custody through Rakkar Digital ($700M+ AUM), a Bitcoin treasury stake in Korea's Bitplanet, and a legacy in-store audio advertising network reaching 50M+ shoppers monthly across nearly 5,000 stores.
- Ownership category
- akta.pro rank
Where DV8 is headquartered
LocationHeadquarters
- HQ city
- Klong Toey
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
DV8 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Asset Custody Services: Revenue from providing regulated digital asset custodial wallet services through Rakkar Digital, a Thai SEC-licensed custodian with over $700 million in assets under custody. Post-acquisition, DV8/ASTRA will generate fees from institutional digital asset custody operations.
- In-Store Audio Media Advertising: Revenue from in-store audio advertising played in retail stores across Thailand's largest audio network, reaching over 50 million shoppers monthly. Brands pay for audio ad placements at point-of-sale targeting consumers at decision moment.
- Brand Activation and Event Marketing: Revenue from organizing event marketing campaigns, brand activation events, series production, and influencer management services for brands seeking to reach Thai consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-store Audio Media advertising at 0.03 THB per impression |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
DV8 product offering
Product offeringCore offering
DV8 is a Bangkok-based media and brand experience company that operates an in-store audio advertising network across retail venues in Thailand, delivering targeted audio ads to consumers at the point of purchase. The company also provides brand activation services including event production, video production, and design services for consumer brands. The company is undergoing a strategic transformation toward digital asset infrastructure, having acquired Rakkar Digital, a Thai SEC-licensed digital asset custodian managing over $700 million in assets.
Product overview
DV8 (now rebranded to ASTRA) operates a portfolio of products across two distinct business phases. Originally, DV8 was a Thai creative agency offering In-Store Audio Media (the largest in-store audio network in Thailand with ~5,000 stores reaching 50M+ shoppers monthly) and Brand Activation services (O2O content creation, event marketing, series production, influencer management). Following a strategic transformation in 2025-2026, ASTRA now also includes Rakkar Digital (Thai SEC-licensed digital asset custodian with $700M+ in assets under custody) and Bitplanet (Korean Bitcoin treasury company with 300 BTC holdings). The company is pivoting from media toward digital asset infrastructure for institutional investors across Asia.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Store Audio Media Network
- Brand Activation Services
- Digital Signature Solution
- Rakkar Digital Asset Custody
Quantifiable outcome
- Over $700 million in assets under custody at Rakkar Digital
- +2 more outcomes
Companies that use DV8
Customer profileSegments2 records
Ideal customer profiles2 records
DV8 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DV8 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Rakkar DigitalcoreAcquired 100% of Rakkar Digital, a Thai SEC-licensed digital asset custodian. Rakkar Digital was originally established as a joint venture between SCBX (parent company of Siam Commercial Bank) and Fireblocks (global digital asset infrastructure provider). The custodian holds over $700 million in assets under custody.
- BitplanetcoreInvestment in Bitplanet, a Korean Bitcoin treasury company investing in AI data center energy. Bitplanet is listed on KOSDAQ and offers exposure to Bitcoin as a reserve asset and the energy layer powering the AI boom in South Korea. As of May 2026, Bitplanet holds 300 BTC. This investment represents ASTRA's strategic positioning in Bitcoin treasury infrastructure.
- SCBXcoreSCBX is the parent company of Siam Commercial Bank, one of Thailand's largest financial institutions. SCBX co-founded Rakkar Digital as a joint venture partner, contributing institutional financial expertise and regulatory standing to the digital asset custody platform.
- FireblockscoreGlobal digital asset infrastructure provider that co-founded Rakkar Digital with SCBX. Fireblocks provides the underlying technology infrastructure enabling institutional-grade security, compliance, and operational standards for the digital asset custodian.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
DV8 competitors and assessment
Company assessmentDirect peers
- BitGo: US-headquartered institutional digital asset custodian offering qualified custody, staking, and lending services. Directly comparable to Rakkar Digital as a regulated institutional custody provider serving professional investors.
- Matrixport: Singapore-based digital asset financial services platform offering custody, trading, lending, and structured products across Asia. Closely comparable regional peer for ASTRA's ambition to build Asia-focused institutional digital asset infrastructure.
- Marathon Digital Holdings: Public Bitcoin-focused company holding large BTC reserves. Comparable to the Bitplanet strategy within ASTRA's portfolio as a publicly traded vehicle for BTC exposure.
- Galaxy Digital: Public digital asset financial services firm spanning trading, asset management, mining, and custody. Comparable business model to ASTRA's ambition to be a full-stack, publicly listed digital asset financial services holding company.
- Anchorage Digital: Federally chartered US crypto bank providing regulated digital asset custody and settlement. Directly comparable as a licensed institutional digital asset custodian, though operating under a different regulatory regime than ASTRA's Thai SEC license.
- Metaplanet: Tokyo-listed Bitcoin treasury company accumulating BTC as a reserve asset. Directly comparable to ASTRA's Bitplanet holding — an Asian-listed vehicle providing shareholders BTC treasury exposure.
- Bakkt Holdings: Public digital asset platform providing institutional custody, trading, and consumer crypto services. Comparable as a publicly listed entity building institutional digital asset infrastructure across custody and treasury.
- MicroStrategy (Strategy): Public company that pioneered the listed-company Bitcoin treasury strategy. Closely comparable to ASTRA's Bitplanet strategy of building shareholder exposure to BTC via a regulated public vehicle.
Broad incumbents
- Coinbase: Largest publicly listed US crypto exchange with a sizable institutional custody arm (Coinbase Custody). Comparable as a major incumbent institutional custodian but vastly larger scale and broader product set than Rakkar.
Regional players
- Bitkub Capital Group: Thailand's largest domestic cryptocurrency exchange, SEC-licensed. Regionally comparable Thai market peer for digital asset services, though primarily retail exchange rather than institutional custody like Rakkar.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DV8 social profiles
Digital presenceDV8 compliance and trust
Trust signalCompliance1 record
DV8 financial estimates
Financial estimateRevenue estimate
Valuation estimate
DV8 leadership team
Management profileNumber of profiles
Profiles7 records
DV8 subsidiaries and ownership
Company hierarchySubsidiaries2 records
DV8 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DV8 M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DV8
What does DV8 do?
DV8 is a Bangkok-based media and brand experience company that operates an in-store audio advertising network across retail venues in Thailand, delivering targeted audio ads to consumers at the point of purchase. The company also provides brand activation services including event production, video production, and design services for consumer brands. The company is undergoing a strategic transformation toward digital asset infrastructure, having acquired Rakkar Digital, a Thai SEC-licensed digital asset custodian managing over $700 million in assets.
Is DV8 a public or private company?
DV8 is a public company. It is classified as public and is currently operating.
When was DV8 founded?
DV8 was founded in 1987. It employs 51 to 100 people.
Where is DV8 based?
DV8 is headquartered in Klong Toey, Thailand, in the Asia region.
How does DV8 make money?
Three revenue lines are on record. Digital Asset Custody Services are the primary driver. The others are in-Store Audio Media Advertising and brand Activation and Event Marketing.
Who are DV8's main competitors?
Direct peers on record are BitGo, Matrixport, Marathon Digital Holdings, Galaxy Digital, Anchorage Digital, Metaplanet, Bakkt Holdings and MicroStrategy (Strategy). Coinbase is listed as a broad incumbent. Bitkub Capital Group is listed as a regional player.
Does DV8 have an API?
No public API is recorded for DV8.