DV8

What DV8 does

ASTRA (BKK: ASTR), formerly DV8 Public Company Limited, is a publicly listed holding company on Thailand's Market for Alternative Investment that has executed a deliberate strategic transformation from a domestic media business into a digital-asset infrastructure operator across Asia. Originally established in 1987, DV8 operated Thailand's largest in-store audio advertising network covering nearly 5,000 retail stores and reaching more than 50 million shoppers monthly, alongside brand activation, event marketing, series production, and influencer management services priced at approximately 0.03 THB per impression.

Following a tender offer in August 2025 that brought in a new shareholder group led by digital-asset-native investors, the company invested in Bitplanet — a KOSDAQ-listed Korean Bitcoin treasury company holding 300 BTC and investing in AI data-center energy — and in April 2026 completed the acquisition of Rakkar Digital, a Thai SEC-licensed digital-asset custodian with over $700 million in assets under custody originally built as a joint venture between SCBX and Fireblocks. The company subsequently rebranded to ASTRA, with Co-CEOs Jason Fang (Sora Ventures founding partner) and Chotiphun Tiaviwat, PhD overseeing operations, and Chairman Chatchaval Jiaravanon providing Thai capital markets stewardship.

ASTRA's business model now spans legacy usage-based in-store audio media advertising and professional services revenue (brand activation, events, influencer marketing), plus subscription/recurring revenue from regulated digital-asset custody and treasury operations. The strategic intent, as stated by the company, is to expand beyond custody into the full institutional digital-asset value chain across Asia through further acquisitions of regulated operators. ASTRA also holds PDPA privacy compliance certification and operates under Thai SEC and SET market regulations applicable to its listed status and licensed subsidiaries.

Name

DV8

Legal name

DV8 Public Company Limited

Website

https://www.dv8.co.th/

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

ASTRA (BKK: ASTR), formerly DV8, is a Thai publicly listed holding company operating institutional digital-asset custody through Rakkar Digital ($700M+ AUM), a Bitcoin treasury stake in Korea's Bitplanet, and a legacy in-store audio advertising network reaching 50M+ shoppers monthly across nearly 5,000 stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Klong Toey

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Asset Custody Services: Revenue from providing regulated digital asset custodial wallet services through Rakkar Digital, a Thai SEC-licensed custodian with over $700 million in assets under custody. Post-acquisition, DV8/ASTRA will generate fees from institutional digital asset custody operations.
2. In-Store Audio Media Advertising: Revenue from in-store audio advertising played in retail stores across Thailand's largest audio network, reaching over 50 million shoppers monthly. Brands pay for audio ad placements at point-of-sale targeting consumers at decision moment.
3. Brand Activation and Event Marketing: Revenue from organizing event marketing campaigns, brand activation events, series production, and influencer management services for brands seeking to reach Thai consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

DV8 is a Bangkok-based media and brand experience company that operates an in-store audio advertising network across retail venues in Thailand, delivering targeted audio ads to consumers at the point of purchase. The company also provides brand activation services including event production, video production, and design services for consumer brands. The company is undergoing a strategic transformation toward digital asset infrastructure, having acquired Rakkar Digital, a Thai SEC-licensed digital asset custodian managing over $700 million in assets.

Product overview

DV8 (now rebranded to ASTRA) operates a portfolio of products across two distinct business phases. Originally, DV8 was a Thai creative agency offering In-Store Audio Media (the largest in-store audio network in Thailand with ~5,000 stores reaching 50M+ shoppers monthly) and Brand Activation services (O2O content creation, event marketing, series production, influencer management). Following a strategic transformation in 2025-2026, ASTRA now also includes Rakkar Digital (Thai SEC-licensed digital asset custodian with $700M+ in assets under custody) and Bitplanet (Korean Bitcoin treasury company with 300 BTC holdings). The company is pivoting from media toward digital asset infrastructure for institutional investors across Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Store Audio Media Network
• Brand Activation Services
• Digital Signature Solution
• Rakkar Digital Asset Custody

Quantifiable outcome

• Over $700 million in assets under custody at Rakkar Digital
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Rakkar DigitalcoreStrategic or Co-development Partner · 1 April 2026Acquired 100% of Rakkar Digital, a Thai SEC-licensed digital asset custodian. Rakkar Digital was originally established as a joint venture between SCBX (parent company of Siam Commercial Bank) and Fireblocks (global digital asset infrastructure provider). The custodian holds over $700 million in assets under custody.
• BitplanetcoreStrategic or Co-development Partner · 1 September 2025Investment in Bitplanet, a Korean Bitcoin treasury company investing in AI data center energy. Bitplanet is listed on KOSDAQ and offers exposure to Bitcoin as a reserve asset and the energy layer powering the AI boom in South Korea. As of May 2026, Bitplanet holds 300 BTC. This investment represents ASTRA's strategic positioning in Bitcoin treasury infrastructure.
• SCBXcoreStrategic or Co-development PartnerSCBX is the parent company of Siam Commercial Bank, one of Thailand's largest financial institutions. SCBX co-founded Rakkar Digital as a joint venture partner, contributing institutional financial expertise and regulatory standing to the digital asset custody platform.
• FireblockscoreTechnology or IntegrationGlobal digital asset infrastructure provider that co-founded Rakkar Digital with SCBX. Fireblocks provides the underlying technology infrastructure enabling institutional-grade security, compliance, and operational standards for the digital asset custodian.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BitGo: US-headquartered institutional digital asset custodian offering qualified custody, staking, and lending services. Directly comparable to Rakkar Digital as a regulated institutional custody provider serving professional investors.
• Matrixport: Singapore-based digital asset financial services platform offering custody, trading, lending, and structured products across Asia. Closely comparable regional peer for ASTRA's ambition to build Asia-focused institutional digital asset infrastructure.
• Marathon Digital Holdings: Public Bitcoin-focused company holding large BTC reserves. Comparable to the Bitplanet strategy within ASTRA's portfolio as a publicly traded vehicle for BTC exposure.
• Galaxy Digital: Public digital asset financial services firm spanning trading, asset management, mining, and custody. Comparable business model to ASTRA's ambition to be a full-stack, publicly listed digital asset financial services holding company.
• Anchorage Digital: Federally chartered US crypto bank providing regulated digital asset custody and settlement. Directly comparable as a licensed institutional digital asset custodian, though operating under a different regulatory regime than ASTRA's Thai SEC license.
• Metaplanet: Tokyo-listed Bitcoin treasury company accumulating BTC as a reserve asset. Directly comparable to ASTRA's Bitplanet holding — an Asian-listed vehicle providing shareholders BTC treasury exposure.
• Bakkt Holdings: Public digital asset platform providing institutional custody, trading, and consumer crypto services. Comparable as a publicly listed entity building institutional digital asset infrastructure across custody and treasury.
• MicroStrategy (Strategy): Public company that pioneered the listed-company Bitcoin treasury strategy. Closely comparable to ASTRA's Bitplanet strategy of building shareholder exposure to BTC via a regulated public vehicle.

Broad incumbents

• Coinbase: Largest publicly listed US crypto exchange with a sizable institutional custody arm (Coinbase Custody). Comparable as a major incumbent institutional custodian but vastly larger scale and broader product set than Rakkar.

Regional players

• Bitkub Capital Group: Thailand's largest domestic cryptocurrency exchange, SEC-licensed. Regionally comparable Thai market peer for digital asset services, though primarily retail exchange rather than institutional custody like Rakkar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dv8thailand
• YouTubeyoutube.com/channel/UCaeFuhZ0vZySf0nW5TVj1RA
• Facebookfacebook.com/dv8thailand
• Instagraminstagram.com/dv8thailand
• LinkedInlinkedin.com/company/dv8thailand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DV8