HeARTs Speak
HeARTs Speak is a 501(c)(3) nonprofit that connects a network of 500+ volunteer artists with animal welfare organizations, delivering shelter photography, marketing training, and creative resources that help roughly one million shelter pets find homes each year.
- Company typePrivate
- Founded2010
- HeadquartersPoughkeepsie, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What HeARTs Speak does
HeARTs Speak Inc. is a 501(c)(3) public charity (EIN #27-2327189) founded in 2010 and headquartered in Poughkeepsie, New York. The organization develops resources that make shelter animals visible to potential adopters, operating at the intersection of animal welfare and creative marketing. Its work targets animal shelters and rescues that lack marketing capacity, supported by a network of more than 500 volunteer artists who donate photography and creative services. Per internal disclosures, the network reaches nearly 1 million pets annually and shortens adoption timelines for animals photographed under the program by up to 60%.
HeARTs Speak firmographics
Firmographics- Name
- HeARTs Speak
- Legal name
- HeARTs Speak Inc.
- Website
- https://heartsspeak.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HeARTs Speak is a 501(c)(3) nonprofit that connects a network of 500+ volunteer artists with animal welfare organizations, delivering shelter photography, marketing training, and creative resources that help roughly one million shelter pets find homes each year.
- Ownership category
- akta.pro rank
HeARTs Speak industry classification
Industry- Product category
- Animal Welfare Nonprofit Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industry
- Animal Shelters & Rescue Operations (AFAEALAB)
Keywords
Where HeARTs Speak is headquartered
LocationHeadquarters
- HQ city
- Poughkeepsie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HeARTs Speak business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Grants and Charitable Investments: Primary revenue from major grants including Petco Love investment and Maddie's Fund $84,700 grant for PetsandPeoplePhotos.org
- Donations: Individual donations supporting the organization's mission to help shelter animals
- Shop/Storefront: E-commerce sales through their storefront selling products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation-based support |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
HeARTs Speak product offering
Product offeringCore offering
HeARTs Speak is a 501(c)(3) nonprofit that delivers free programs and resources to animal welfare organizations to increase the visibility of shelter pets and accelerate adoptions. Its offerings include a network of 500+ volunteer artists who donate photographic and creative services (Artists Helping Animals), hands-on and virtual shelter photography and marketing training (Perfect Exposure Project), and a Marketing Resource Center of custom-built design templates and tools. Complementary resources include free stock photography libraries (PetsandPeoplePhotos.org and Images with HeART) and an educational webinar series for artist members.
Product overview
HeARTs Speak is a nonprofit organization that operates as a platform of interconnected programs designed to increase the visibility of shelter animals and help them find homes. The core offerings include Artists Helping Animals (a network of 500+ volunteer artists), the Perfect Exposure Project (hands-on/virtual training for shelter marketing), and the Marketing Resource Center (custom-built design tools and templates). Additional resources include stock photography libraries (PetsandPeoplePhotos.org and Images with HeART), webinar series, and member-exclusive creative tools. The organization helps nearly 1 million pets annually and animal welfare organizations of every shape and size.
Differentiator
Problem solved
Functional benefit
Products and services
- Artists Helping Animals (AHA) Network of 500+ artists who volunteer their artistic services to help shelter animals get photographed and promoted, helping pets find homes up to 60% faster.
- Perfect Exposure Project (PEP) Hands-on and virtual training programs that empower animal welfare organizations to improve their marketing and photography skills, building self-sustaining photography programs.
- Marketing Resource Center (MRC) Custom-built tools and resources including Canva templates, design templates, social graphics, infographics, and downloadable guides that make effective promotion accessible for organizations of every size.
- PetsandPeoplePhotos.org Free stock image library created for animal welfare organizations, aimed at increasing inclusivity and providing a welcoming environment for all community members.
- Images with HeART
Quantifiable outcome
- 60% faster adoption rate for animals photographed with quality images
- +2 more outcomes
Companies that use HeARTs Speak
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
HeARTs Speak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
HeARTs Speak partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
HeARTs Speak competitors and assessment
Company assessmentBroad incumbents
- Best Friends Animal Society: One of the largest U.S. animal welfare nonprofits operating sanctuaries, advocacy, and shelter programs. Comparable as a mission-aligned nonprofit serving the shelter/rescue ecosystem, though much larger and broader in scope than HeARTs Speak's marketing-only focus.
- Greater Good Charities: A nonprofit that funds animal welfare, hunger, and health programs with a strong digital fundraising and grantmaking engine. Comparable as a peer nonprofit that funnels charitable capital into shelter animal welfare and uses marketing/content at scale.
- ASPCA: A large, established U.S. animal welfare organization with rescue, advocacy, and grant programs. Compares to HeARTs Speak as a fellow nonprofit working to improve outcomes for shelter animals, though ASPCA's scope and resources are far broader.
- Humane Society of the United States: The largest U.S. animal protection organization, with nationwide shelter, rescue, and policy programs. A peer in mission (shelter animal welfare) but operates at significantly greater scale across many more program areas than HeARTs Speak.
Direct peers
- Petco Love: Petco's animal welfare foundation investing $300M+ across 4,000+ partners since 1999 and a direct financial partner of HeARTs Speak in 2023. Operates in the same lifesaving animal welfare space with overlapping shelter partnership ecosystems.
- Adopt-a-Pet: A major pet adoption search platform connecting adopters with shelters and rescues. Peer to HeARTs Speak because both work to drive adoption outcomes, with Adopt-a-Pet providing the listing/matching layer that benefits from the better imagery HeARTs Speak helps produce.
- Maddie's Fund: A major animal welfare foundation that has provided an $84,700 grant directly to HeARTs Speak. Both organizations target the same shelter-animal outcome space, with Maddie's Fund acting as a funder/peer within the same ecosystem of lifesaving grants.
- Petfinder: The dominant online adoptable-pet listing platform used by shelters and rescues to market animals. Directly relevant peer because both HeARTs Speak and Petfinder exist to increase visibility and adoption of shelter pets, with HeARTs Speak focused on the upstream marketing/photo assets feeding platforms like Petfinder.
- Shelter Pet Project: A collaborative public-awareness campaign from the Ad Council and Humane Society promoting shelter pet adoption. Direct peer in mission — increasing visibility and adoption rates of shelter pets through marketing and creative campaigns, overlapping significantly with HeARTs Speak's value proposition.
Emerging players
- The Animal Rescue Site: An online cause-driven storefront and donation platform supporting animal welfare. Comparable to HeARTs Speak's e-commerce/donation model and its use of digital content to drive funding toward shelter animal outcomes.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HeARTs Speak social profiles
Digital presenceHeARTs Speak financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeARTs Speak leadership team
Management profileNumber of profiles
Profiles8 records
HeARTs Speak funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeARTs Speak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeARTs Speak
What does HeARTs Speak do?
HeARTs Speak is a 501(c)(3) nonprofit that delivers free programs and resources to animal welfare organizations to increase the visibility of shelter pets and accelerate adoptions. Its offerings include a network of 500+ volunteer artists who donate photographic and creative services (Artists Helping Animals), hands-on and virtual shelter photography and marketing training (Perfect Exposure Project), and a Marketing Resource Center of custom-built design templates and tools. Complementary resources include free stock photography libraries (PetsandPeoplePhotos.org and Images with HeART) and an educational webinar series for artist members.
Is HeARTs Speak a public or private company?
HeARTs Speak is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was HeARTs Speak founded?
HeARTs Speak was founded in 2010. It employs 1 to 10 people.
Where is HeARTs Speak based?
HeARTs Speak is headquartered in Poughkeepsie, United States, in the North America region.
How does HeARTs Speak make money?
Three revenue lines are on record. Grants and Charitable Investments are the primary driver. The others are donations and shop/Storefront.
Who are HeARTs Speak's main competitors?
Broad incumbents on record are Best Friends Animal Society, Greater Good Charities, ASPCA and Humane Society of the United States. Direct peers are Petco Love, Adopt-a-Pet, Maddie's Fund, Petfinder and Shelter Pet Project. The Animal Rescue Site is listed as an emerging player.
Does HeARTs Speak have an API?
No public API is recorded for HeARTs Speak.
What industry is HeARTs Speak in?
HeARTs Speak's product category is Animal Welfare Nonprofit Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of AFAEALAB, Animal Shelters & Rescue Operations. Its NAICS code is 813 and its SIC code is 7330.