Foundation for Morristown Medical Center

What Foundation for Morristown Medical Center does

The Foundation for Morristown Medical Center is a 501(c)(3) nonprofit fundraising foundation (Federal Tax ID 22-3392808) established in 1995 and headquartered at 310 South Street, 4th Floor, Morristown, NJ. It exists to inspire community philanthropy in support of Atlantic Health Morristown Medical Center and Atlantic Health Goryeb Children's Hospital, which together form the #1-ranked hospital in New Jersey per U.S. News & World Report, Castle Connolly and Newsweek, with 17,000+ Atlantic Health team members, 4,800 affiliated physicians, six consecutive ANCC Magnet designations, and a 125-year community history.

The Foundation operates a modular giving platform rather than a single product: monetary donations via online portal, phone and mail; stock transfers through Morgan Stanley Smith Barney; JustGiving peer-to-peer fundraising; payroll deduction across 26 pay periods for hospital team members; planned giving, charitable gift annuities, and endowments with a $100,000 minimum; in-kind donations via Amazon and Target wish lists; and signature events such as the annual Golf Classic at Baltusrol Golf Club, the Mansion in May Designer Showhouse, Memorial Wall Dedication, and the Inside Update donor webinar series. The underlying technology is intentionally light: a WordPress CMS, a gift planning subdomain (giftplanning.f4mmc.org), the JustGiving third-party platform, and a board portal.

Commercially, the Foundation is a fundraising arm, not a revenue-generating business. It raises approximately $20 million in philanthropy annually, with $191 million raised cumulatively over the past 10 years. Revenue streams are individual philanthropy and major gifts, corporate and foundation grants, stock/securities gifts, peer-to-peer fundraising, employee giving (recurring), legacy/planned giving and endowments (recurring), special-event sponsorships, and in-kind material goods. Donor recognition is tiered up to $1M+ Visionaries society, with the chief development officer (Jennifer L. Smith), directors of major gifts, gift planning, annual giving, and finance, and a Board of Trustees overseeing governance. Customer concentration is split between a broad base of 1,500+ individual donors and a small number of high-net-worth families and charitable trusts (Darrin Charitable Trust, Aresty Family, Ryan Family, Gagnon/Goryeb/Simon families) that anchor major capital campaigns.

Name

Foundation for Morristown Medical Center

Legal name

Foundation for Morristown Medical Center

Website

https://f4mmc.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

The Foundation for Morristown Medical Center is a 501(c)(3) nonprofit founded in 1995 in Morristown, NJ that raises philanthropic funds for Atlantic Health Morristown Medical Center and Atlantic Health Goryeb Children's Hospital, generating approximately $20 million annually through individual, corporate, planned, and event-based giving channels.

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy and Nonprofit Hospital Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Healthcare philanthropy
• Nonprofit fundraising
• Hospital donations
• Charitable giving programs
• Community philanthropy

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Philanthropy & Major Gifts: Personal donations from individuals, families, and major benefactors, including Visionaries (donors of $1 million+) and Washington Partners elite giving groups. Funded the $40.3 million Growing Forward Campaign and other major initiatives.
2. Corporate & Foundation Grants: Charitable gifts from corporate partners (e.g., Selective Insurance, Emerson, Weldon Materials, Open Road Auto Group, Darrin Charitable Trust, Healthcare Foundation of New Jersey, The Rippel Foundation, Jo-Ann Danzis Foundation, Summit Foundation, Friends of Robbie Foundation, Joy in Childhood Foundation).
3. Stock & Securities Gifts: Donations of publicly traded securities handled via Morgan Stanley Smith Barney brokerage account; charitable deduction at fair market value.
4. Peer-to-Peer Fundraising (JustGiving): Community-organized fundraisers hosted through the JustGiving platform benefit the Foundation and the supported medical centers.
5. Employee Giving (Payroll Deduction): Recurring payroll deduction gifts from Atlantic Health Morristown Medical Center team members, with designations including Area of Greatest Need, Cardiology, Oncology, Pediatrics, and AHS Employee Relief Fund.
6. Legacy / Planned Giving & Endowments: Estate gifts, testamentary trusts, charitable gift annuities, and endowed funds (minimum $100,000) that provide perpetual annual income to designated programs.
7. Special Event Sponsorships & Fundraising Events: Revenue from sponsored events including the annual Golf Classic ($483,600 raised at 2025 event), Mansion in May Designer Showhouse, and Memorial Wall Dedication.
8. Material Goods & In-Kind Donations: In-kind gifts of toys, gift cards, art, and supplies for pediatric patients via Amazon and Target wish lists and scheduled drop-offs.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels9 records

Core offering

The Foundation for Morristown Medical Center is a nonprofit 501(c)(3) fundraising foundation that inspires community philanthropy to advance exceptional patient care at Atlantic Health Morristown Medical Center and Atlantic Health Goryeb Children's Hospital. It offers multiple coordinated giving programs — including online donations, employee payroll deduction, stock and securities gifts, planned/legacy giving, corporate and foundation grants, peer-to-peer fundraising via JustGiving, in-kind material goods, and signature events — channeling approximately $20 million annually into designated Centers of Excellence such as the Carol G. Simon Cancer Center, Gagnon Cardiovascular Institute, Goryeb Children's Hospital, and the Sameth Emergency Department.

Product overview

The Foundation for Morristown Medical Center is a nonprofit philanthropic foundation (established 1995) that supports a single unified mission — inspiring community philanthropy to advance exceptional health care for patients at Atlantic Health Morristown Medical Center and Atlantic Health Goryeb Children's Hospital. Its offering is not a single software product but a platform of coordinated giving programs that work together: the core Online Donation Platform (donate-now page) anchors monetary giving, while the Ways to Give Programs suite provides modular giving channels (Honor a Caregiver, Donor Advised Funds, Material Goods, Tribute Gifts, Corporate and Foundation Gifts, Legacy Gifts, Fundraisers, Sponsorships, Stock Gifts, Associate Board of Ambassadors, and Employee Giving). The JustGiving Fundraising Pages module extends the platform externally for community-led event fundraisers. The Employee Giving Program and Associate Board of Ambassadors (ABA) serve as workforce and young-professional engagement sub-brands, while Kids4Kids and the Women's Association (WAMMC) provide volunteer-led sub-brands. The Material Goods Donation Program and Stock Gifts Program handle in-kind and securities transfers. At the highest level, all giving flows toward the two supported hospitals — Atlantic Health Morristown Medical Center (with its Carol G. Simon Cancer Center, Gagnon Cardiovascular Institute, Sameth Emergency Department, Geriatrics, and other Centers of Excellence) and Atlantic Health Goryeb Children's Hospital — and the Foundation's designated Funding Priority Programs (Behavioral Health, Cancer Care, Cardiovascular Care, Emergency Care, Geriatrics, Neurology & Neurosurgery, Nursing, Orthopedics, Pediatrics, Women's Health).

Differentiator

Problem solved

Functional benefit

Brands

• Helpful Hands: Honor a Caregiver program referenced under Ways to Give (Helping Hands logo)
• Grow Forward Campaign

Products and services

• Online Donation Platform (Foundation for Morristown Medical Center website) Web-based donation and pledge interface accepting monetary gifts supporting Atlantic Health Morristown Medical Center and Atlantic Health Goryeb Children's Hospital, supporting one-time, recurring, and pledged gifts from individual donors.
• Ways to Give Programs A suite of giving options including Honor a Caregiver, Donor Advised Funds, Material Goods, Tribute Gifts, Corporate and Foundation Gifts, Legacy Gifts, Fundraisers, Sponsorships, Stock Gifts, Associate Board of Ambassadors, and Employee Giving for individual donors, families, corporations, and foundations.
• JustGiving Fundraising Pages White-labeled fundraising pages hosted on JustGiving that allow community members to organize event fundraisers benefiting Atlantic Health Morristown Medical Center or Goryeb Children's Hospital, with customizable event types, URLs, photos, and stories.
• Employee Giving Program Giving program for Atlantic Health Morristown Medical Center team members offering one-time gifts, automatic payroll deduction (one-year or ongoing), and 1% of paycheck per pay period options, with designations including Area of Greatest Need, Cardiology, Oncology, Pediatrics, AHS Employee Relief Fund, or Other.
• Associate Board of Ambassadors (ABA) A group of young professionals (ages 25-39) that fundraises, networks, and advocates for Atlantic Health Morristown Medical Center, including quarterly meetings, local and virtual events, an interest form, and a minimum annual membership contribution.
• Kids4Kids Youth Philanthropy Committee Foundation youth philanthropy committee, formed in 2009, encouraging kids ages 10-18 to get involved with philanthropy, volunteerism, and fundraising through hands-on projects benefiting Atlantic Health Goryeb Children's Hospital.
• Material Goods Donation Program Program coordinating in-kind donations of approved new items, gift cards, and personal property/real estate donations to Goryeb Children's Hospital and Morristown Medical Center, with Amazon and Target wish lists and scheduled curbside drop-offs.
• Stock Gifts Program Stock transfer donation program using Morgan Stanley Smith Barney as broker (DTC Number 0015, Account #263-110241-306), coordinated by Foundation Director of Finance Christine Hajsok, accepting donations of publicly traded securities.
• Funding Priority Programs Designated giving categories supporting capital and program needs in Behavioral Health, Cancer Care, Cardiovascular Care, Emergency Care, Geriatrics, Neurology & Neurosurgery, Nursing, Orthopedics, Pediatrics, Women's Health, and Additional Needs at Atlantic Health Morristown Medical Center.
• Outside Special Events Submission Program Web form for community organizers to submit details of outside fundraising events benefiting the Foundation, including event name, dates, location, contact info, sponsorship levels, and promotional materials requiring AHS logo approval.

Quantifiable outcome

• $191 million+ raised over past 10 years
• +5 more outcomes

Named customers12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• JustGivingcoreGTM or Marketing PartnerPeer-to-peer fundraising platform powering community-organized event fundraisers. Account linked at justgiving.com/521958352ahshospitalcorp. Allows supporters to create personalized fundraising pages with various event types including 'Doing Your Own Thing.' Foundation special events manager Darnel Topinka oversees the program at 973-593-2440.
• New York JetsflagshipStrategic or Co-development PartnerAtlantic Health is the official health care partner of the New York Jets. The Foundation hosts Corporate Committee events at the Atlantic Health Jets Training Center in Florham Park. Long-running cause-marketing partnership includes the Subaru Share the Love campaign where Atlantic Health Goryeb Children's Hospital is named beneficiary.
• Subaru (Share the Love Campaign)coreGTM or Marketing PartnerSubaru Share the Love campaign names Atlantic Health Goryeb Children's Hospital as a beneficiary. Open Road Auto Group's Rod Ryan rallied various auto groups and matched donations for a total of $100,000 to the hospital.
• Joy in Childhood Foundation (Dunkin')coreGTM or Marketing PartnerCharitable giving arm of Dunkin' (formerly Dunkin Donuts). Has supported pediatric patients at Atlantic Health Goryeb Children's Hospital for three consecutive years through programs that bring joy to children nationwide needing extra support.
• Jo-Ann Danzis FoundationminorGTM or Marketing PartnerFounded by Mitchell and Nicholas Danzis in memory of their mother Jo-Ann. Hosts annual Cork & Fork for a Cause fundraiser to raise funds for pancreatic cancer research at Atlantic Health Morristown Medical Center.
• Friends of Robbie FoundationminorGTM or Marketing PartnerHonors late Robbie Zimmerer who lost his battle with colon cancer at age 27. Foundation raises funds benefiting the Valerie Fund Children's Center at Atlantic Health Goryeb Children's Hospital.
• Atlantic Health SystemflagshipStrategic or Co-development PartnerParent/affiliated health system that Foundation supports. Atlantic Health operates seven award-winning hospitals including Atlantic Health Morristown Medical Center (the #1 hospital in NJ) and Atlantic Health Goryeb Children's Hospital, with 17,000+ team members and 4,800 affiliated physicians serving 4.9 million people across 11 NJ counties. CEO Brian Gragnolati was 2019 Chairman of the American Hospital Association.
• Valley BankminorGTM or Marketing PartnerHosted 'Building for Tomorrow: The Future of Care at Atlantic Health Morristown Medical Center' event - an evening of cocktails and conversation to support the hospital's fundraising.
• Baltusrol Golf ClubcoreGTM or Marketing PartnerHost venue for the Foundation's annual Golf Classic. The 5th annual event held on October 20, 2025, raised $483,600. 2021 event scheduled at Baltusrol on October 25.
• Women's Association for Atlantic Health Morristown Medical Center (WAMMC)flagshipStrategic or Co-development PartnerPhilanthropic partner of the Foundation; volunteer organization established in 1893 that promotes high-quality health care through signature Mansion in May Designer Showhouse and Gardens, Calling All Kids 24-hour TV station, Bargain Box Thrift Boutique and hospital gift shops. Presented $1 million check on December 14, 2020 to support cardiovascular expansion.
• Nonfiction ResearchminorOthersConsultancy co-founded by Ben Zeidler, Co-chair of the Associate Board of Ambassadors (ABA); brings Fortune 500 businesses inside customer research. No formal business partnership described beyond his volunteer leadership role.
• Amazon (Wish List)coreTechnology or IntegrationHosts the Foundation's Amazon Wish List registry enabling donors to purchase and send gifts directly to Goryeb Children's Hospital patients in original packaging.
• Target (Gift Registry)coreTechnology or IntegrationHosts the Foundation's Target Gift Registry enabling donors to purchase and send gifts directly to Goryeb Children's Hospital patients in original packaging.
• Translational Genomic Research Institute (TGen)coreStrategic or Co-development PartnerPartners with Atlantic Health Carol G. Simon Cancer Center for advanced clinical trials. Hematology-Oncology Fellows complete an advanced two- to three-month rotation in Drug Design and Development at TGen in their final year of fellowship.
• Thomas Jefferson University / Sidney Kimmel Medical CollegeflagshipStrategic or Co-development PartnerAtlantic Health has a medical school affiliation with Thomas Jefferson University and is home to the regional campus of the Sidney Kimmel Medical College at Morristown and Overlook Medical Centers, supporting physician training and academic medicine.
• Atlantic Mobile Health (MedStar/EMS partnership)minorStrategic or Co-development PartnerAtlantic Mobile Health paramedics Melissa Baccaro and Matt Dickson featured as part of lifesaving response to Hanover resident Bruce Fisher; demonstrates operational integration between pre-hospital emergency care and Morristown Medical Center ED.
• Calling All Kids (24-hour TV station)minorStrategic or Co-development Partner24-hour children's television station at Atlantic Health Goryeb Children's Hospital run by the Women's Association for Atlantic Health Morristown Medical Center (WAMMC) volunteers.
• FLAG (Front Line Appreciation Group) of Chatham/MadisoncoreGTM or Marketing PartnerCo-founded by Liz Bernich and Gina McGuire in spring 2020. Delivered more than 30,000 meals ($200K+) to Morristown Medical Center frontline workers during COVID-19; received $360,000 NJEDA Sustain & Serve NJ grant and $50,000 New York Life Love Takes Action Award with Atlantic Health Morristown Medical Center as recipient.
• County College of Morris, Rutgers University, Stevens Institute of Technology (Emerson We Love STEM partners)minorStrategic or Co-development PartnerEmerson's We Love STEM initiative partners with these institutions, providing equipment and training for students in engineering and manufacturing. Indirect partnership through Emerson's broader corporate giving relationship with the Foundation.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cleveland Clinic Foundation: National-brand hospital foundation demonstrating the upper bound of hospital-based philanthropy. Useful reference for capital campaign scale and proton therapy fundraising models.
• Memorial Sloan Kettering Cancer Center Giving: Large national cancer center philanthropy program. Comparable as a fundraising vehicle for a top-ranked oncology center; the Foundation supports the similarly-ranked Carol G. Simon Cancer Center at Morristown Medical Center.
• NYU Langone Health Office of Development: Major academic medical center philanthropy operation in the New York metro region. Comparable as a sophisticated multi-channel fundraising entity competing for the same high-net-worth regional donor pool.

Others

• Robert Wood Johnson Foundation: Major New Jersey-based health-focused grantmaking foundation. While not a hospital foundation, it operates in the same NJ health philanthropy ecosystem and is a comparable institutional grantmaking model.

Direct peers

• Children's Hospital of Philadelphia Foundation: Major pediatric hospital foundation in the greater Philadelphia region. Comparable as a specialized children's hospital fundraising entity serving a multi-state catchment overlapping with Goryeb Children's Hospital.
• Saint Barnabas Medical Center Foundation: Foundation supporting RWJBarnabas Health's flagship hospital in Livingston, NJ. Comparable regional NJ hospital foundation with similar scope of clinical programs and donor base.
• Atlantic Health System Foundation: Parent-affiliated fundraising entity for the broader Atlantic Health System (including Overlook, Chilton, Newton, Hackettstown, and CentraState hospitals). Closest direct peer because it shares the same donor universe, Atlantic Health brand umbrella, and overlapping Board leadership in northern New Jersey.
• Hackensack University Medical Center Foundation: Major hospital foundation in northern New Jersey supporting one of the state's largest hospitals. Competes for major donors, corporate partners, and event sponsors in the same regional philanthropy market.
• Overlook Foundation: Foundation supporting Overlook Medical Center in Summit, NJ, also part of Atlantic Health System. Competes for overlapping donors in the same northern New Jersey philanthropic market and shares corporate partners like Selective Insurance.
• Valley Hospital Foundation: Philanthropic arm of Valley Health System in Ridgewood, NJ. Comparable suburban NJ community hospital foundation with similar donor demographics, signature events, and capital campaign model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AtlanticHealth
• Facebookfacebook.com/MorristownMedicalCenterNJ

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundation for Morristown Medical Center