What Datamine does

Datamine is a privately held Australasian data and analytics consultancy founded in 1994 and headquartered in Auckland, with additional offices in Wellington, Sydney, and Melbourne, employing approximately 79 staff. The company helps ANZ enterprises convert existing data into commercial outcomes through a portfolio of proprietary data products — most notably Retailwatch (anonymised spend data covering roughly 77% of NZ retail transactions, updated monthly), the NZ Fuel Prices database (1500+ stations with hourly fluctuations and historical depth to 2015), Site Spotter (location intelligence for site selection), and WeekAhead (forward-looking business intelligence) — alongside professional services including Customer Segmentation, Data Strategy roadmaps, Data Cleaning, Churn Modelling, Predictive Modelling, Customer Profiling, Loyalty Programme Design, and bespoke platforms such as The Datalab.

The underlying technology approach is explicitly tech-agnostic: Datamine integrates with client-chosen stacks (e.g., Acoustic Campaign for marketing automation) and augments them with external data such as Statistics NZ census and meshblock data, banking transaction feeds, and mobile location information, rather than imposing a proprietary platform. It is also the Acoustic ANZ Marketing Automation Partner of the Year and produces The Boardroom Table, a governance benchmarking service for NZ publicly listed boards.

Datamine earns revenue through multi-year professional-services engagements (data audit, planning, delivery, ongoing review) plus subscription data products (Retailwatch, NZ Fuel Prices) and bespoke platform builds. Pricing is quote-based, variable by data source count, business size, complexity, and project goals; no public pricing exists. Customers span enterprise retailers (Bunnings, Kmart, The Warehouse Group, Foodstuffs/New World/Pak'nSave, Freedom, Mitre 10), travel (Air New Zealand, Flight Centre, Avis), QSR and food brands (KFC, Pizza Hut, Restaurant Brands, Fonterra, Suntory), energy (BP, Z Energy, Mobil, Gull), financial services and insurance (AMP, Tower, Wilson Parking, Sonova), media (Event Cinemas, QMS, Lotto NZ), telecommunications (2degrees), government and NFP (NZ Post, Commerce Commission, MBIE, FENZ, Child Cancer Foundation, IHC, ChildFund, Cancer Society), and other sectors across ANZ.

Name

Datamine

Legal name

Datamine Limited

Website

https://datamine.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Datamine is an ANZ data and analytics consultancy (~79 staff, 4 offices) that builds proprietary data products — Retailwatch, NZ Fuel Prices, Site Spotter — and delivers segmentation, predictive modelling, churn, loyalty, and bespoke analytics platforms for enterprise clients in retail, FMCG, travel, government, finance, and not-for-profit sectors.

Ownership category

akta.pro rank

Product category

Data Analytics Consulting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Strategy & Governance Services (BPAEAHAA)

akta.pro secondary industries

Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Data Monetization & Data Products Services (BPAEAHAL)

Keywords

• Data analytics consulting
• Customer segmentation services
• Predictive analytics solutions
• Retail market intelligence
• Data strategy advisory

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Analytics Services: Consulting engagements including data strategy development, customer segmentation, data cleaning, predictive modelling, and solution design workshops. Bespoke engagements tailored to client needs with variable project scope and duration.
2. Data Products (Retailwatch, Fuel Prices): Subscription-based access to proprietary data products including Retailwatch dashboard and NZ Fuel Prices database. Clients can purchase historical data access from 2015 and ongoing live data subscriptions.
3. Data Strategy Engagements: Four-step methodology: Data audit, Plan, Deliver projects, Ongoing review. Pricing variable based on data sources, process stage, business size and complexity.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Datamine is a data and analytics consultancy that helps organizations across Australia and New Zealand extract commercial value from their data through professional services and proprietary data products. The company delivers customer segmentation, data strategy, churn modelling, predictive modelling, loyalty programme development, and data cleaning services, alongside subscription access to Retailwatch (NZ retail transaction data) and NZ Fuel Prices databases. Engagements are delivered through collaborative Solution Design Workshops with senior client leadership.

Product overview

Datamine is a data and analytics consultancy offering a portfolio of proprietary products and professional services. The core products include Retailwatch (retail spend transaction data covering ~77% of NZ transactions), Site Spotter (location intelligence for site selection), NZ Fuel Prices (comprehensive fuel price database for 1500+ stations), and WeekAhead (weekly intelligence). The company provides professional services including Customer Segmentation (strategic, marketing, and operational types), Data Strategy development and roadmaps, Data Cleaning and deduplication, Churn Modelling, Loyalty Programme Development, Customer Profiling, Predictive Modelling, and Solution Design Workshops. Services are delivered through collaborative engagements rather than a self-service software platform. The company also built bespoke platforms like 'The Datalab' for specific clients. The Boardroom Table is a specialized governance benchmarking service for NZ publicly listed boards.

Differentiator

Problem solved

Functional benefit

Brands

• Addictive Analytics: A trademark of the Datamine brand.

Products and services

• Retailwatch A retail analytics solution providing access to anonymised spend and transaction data covering approximately 77% of total New Zealand transactions, updated monthly. Supports market share analysis, benchmarking, and retail performance tracking for retailers and FMCG companies.
• Site Spotter A location intelligence tool that evaluates potential sites for new retail or business locations using demographic fit analysis, trade-area demand estimation, population growth data, competitor landscape assessment, and catchment area analysis.
• NZ Fuel Prices The most comprehensive retail fuel price database in New Zealand, providing historical data back to 2015 and live price information for all fuel brands and types from over 1,500 stations nationwide, including hourly price fluctuations.
• WeekAhead A weekly intelligence report product providing forward-looking business insights through predictive analytics for short-term trend forecasting.
• The Boardroom Table A governance benchmarking service for New Zealand's publicly listed boardrooms, providing insights and standards for corporate governance.
• Customer Segmentation Analytics service that sorts customers into groups based on shared characteristics (demographics, behaviors, preferences) to refine marketing strategies and target customers. Includes strategic, marketing, and operational segmentation types.
• Data Strategy Strategic consulting service to develop analytics roadmaps aligned with business objectives. Includes data audit, planning, delivery, and ongoing review across workstreams such as customer retention, risk reduction, revenue optimization, and data engineering.
• Data Cleaning Data validation, deduplication, matching, and enhancement service including address cleaning, de-duping across systems, and data integrity maintenance for legal and regulatory compliance.
• Churn Modelling Predictive analytics service using machine learning to detect pre-churn behaviour patterns, identify customers at risk of leaving, and enable targeted retention strategies.
• Loyalty Programme Development and Assessment Service for designing, improving, and assessing loyalty programmes including programme optimization, rewards analysis, and loyalty-driven customer retention strategies.
• Customer Profiling Deep-dive analytics service combining behavioral and demographic data with census data, market research, and business intelligence to create comprehensive customer profiles for targeted marketing and retention.
• Solution Design Workshops Collaborative workshops to design bespoke analytics solutions, identify catalyst projects, clarify value and priorities, and establish internal capabilities and governance structures.
• Predictive Modelling Advanced analytics using mathematical models and machine learning to predict future outcomes across supply chain, marketing, fraud detection, risk management, and equipment maintenance applications.

Quantifiable outcome

• Entertainment business achieved several million dollars revenue gain over six months from $60k data-mining project
• +7 more outcomes

Named customers42 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AcousticcoreTechnology or IntegrationTechnology partnership for marketing automation. Acoustic Campaign platform enables highly personalised communications at scale. Datamine is the Acoustic ANZ Marketing Automation Partner of the Year, providing technical expertise, campaign support, onboarding, training, and marketing automation best practices to clients like Air New Zealand.
• AugmentXminorStrategic or Co-development PartnerData and analytics recruitment agency partnership to recruit specialised talent who bridge gaps in client organisations' internal teams. Partnered to help a media company fill analytics skill gaps during their data strategy implementation.
• Statistics New ZealandcoreTechnology or IntegrationCensus data integration partner. Datamine uses Statistics NZ census data extensively for customer profiling, catchment analysis, and demographic segmentation across client projects. Utilises meshblock-level geographic data and deprivation indexes.
• Retailwatch Data PartnerscoreTechnology or IntegrationBanking and finance data providers supplying anonymised transaction and spend data. Combined with census data to provide comprehensive retail market intelligence covering 77% of NZ transactions.

Scale indicators16 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Qrious: New Zealand-based data, analytics and AI consultancy owned by Spark NZ. Directly comparable ANZ analytics services firm with similar enterprise customer base (NZ retailers, telcos, government) and a strong data products overlay (e.g., CDP/loyalty data).
• Quantium: Australian-founded data science and analytics consultancy serving FMCG, retail, banking and government across ANZ. Closely comparable in offering mix (consulting + proprietary data assets) and sector focus.
• Beyond Analysis: UK/ANZ data analytics consultancy with strong retail and FMCG expertise; serves similar customer analytics, loyalty and location intelligence use cases that Datamine addresses.
• Fruition (formerly Fruition & Co): New Zealand data, analytics and digital engineering consultancy. Competes head-to-head for NZ enterprise analytics engagements across government, retail and not-for-profit verticals.
• Data Agility Group: ANZ data and analytics consultancy focused on data strategy, governance and modern data platform delivery. Closely comparable in service catalog and mid-market to enterprise customer segments.

Broad incumbents

• Accenture (Data & AI practice): Global SI with sizeable ANZ data/analytics and AI practice. Competes for larger enterprise analytics transformations with broader portfolio and deeper bench, though Datamine often plays in mid-market and as implementation partner.
• Deloitte (Analytics & AI): Big Four firm with strong ANZ data analytics and AI capabilities. Competes for enterprise data strategy and customer analytics engagements at ANZ retailers, banks and government clients.
• Slalom: US-headquartered consulting firm with ANZ data and analytics practices. Comparable customer-segmentation, data strategy and modern data platform engagements at mid-market to enterprise clients.
• KPMG Australia (Data & Analytics): Big Four ANZ advisory firm with data analytics and customer experience practices. Competes for ANZ enterprise analytics and data governance mandates.

Others

• Tableau Software (Salesforce): Leading data visualization and analytics platform vendor within the Salesforce ecosystem. Indirect competitor and ecosystem enabler — Datamine integrates with similar BI tools rather than selling its own visualization platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/datamine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datamine