MobiLife

What MobiLife does

MobiLife is a South African insurtech company founded in 2015 that provides a cloud-hosted, API-enabled life insurance policy administration platform branded "Mobility." The platform is built on Microsoft Azure across multiple data centers and is designed as a multi-tenant, multi-license, multi-currency system that administers risk-based life insurance products including funeral, group funeral, life, disability, critical illness, income protection, credit life, and accident & health coverage. Core processes span product installation, quotation and sale, simple or expert underwriting, premium collection, policy fulfillment and digital communication, anniversary management, credit control, rate reviews, financial control and reconciliation, and claims calculation and payments.

The company monetizes through three revenue streams: platform licensing of the Mobility technology, managed services in which MobiLife operates the platform and runs policy administration end-to-end on behalf of clients, and implementation services delivered by a dedicated team that brings products to market within a 90-day window. Its go-to-market is enterprise field sales targeting established life insurance providers, large banks and financial institutions, and large retail brands in South Africa, with active rollout into six additional African countries for a total footprint of seven markets. The platform integrates with client CRM systems including Salesforce and Microsoft Dynamics via a 100% API-enabled architecture, and is complemented by dedicated sales, servicing, and claims portals.

MobiLife currently administers more than 5 million policies across its client base, including over 1 million life insurance policies, on behalf of large South African banks and insurance companies. Distribution is delivered through direct enterprise licensing, white-label managed services operations, and API-based integration into client environments, with a horizontal segmentation approach that targets insurance, banking, and retail verticals.

Name

MobiLife

Legal name

MobiLife

Website

https://mobi.co.za

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MobiLife is a South African insurtech, founded in 2015, that provides the Mobility cloud-hosted, API-enabled life insurance policy administration platform to banks, insurers, and retail brands across seven African countries.

Ownership category

akta.pro rank

Product category

Insurance Policy Administration Software

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAGAGAI

Billing, Payments & Premium Finance Platforms

Financial & Insurance/Financial Technology (Fintech)/Insurtech Platforms (Digital Insurance Enablement)

SECONDARYFSAIADAJ

Group Life Administration/Enrollment Platforms (TPA & Benefits Admin)

Financial & Insurance/Insurance — Life & Health/Group Life Insurance (Employer-Sponsored)

Keywords

• Life insurance software
• Policy administration system
• Insurance platform-as-a-service
• Cloud-hosted insurtech
• Insurance managed services

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Platform Licensing: MobiLife licenses their Mobility technology platform to insurance companies, banks, and large retail brands. This includes access to the policy administration system, API access, and self-service portals for sales, servicing, and claims.
2. Managed Services: Ongoing managed services where MobiLife takes accountability for running the platform and providing all policy administration processes including premium collection, customer communication, credit control, financial reporting, and claims calculation. This model eliminates clients' need for system training, ongoing IT development, project teams, and reduces implementation time significantly.
3. Implementation Services: Implementation team services to get customers' products launched within 90 days, including platform installation and go-to-market preparation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

MobiLife sells a cloud-hosted, API-enabled life insurance policy administration platform called Mobility, delivered as a Platform-as-a-Service to insurers, banks, and large retail brands. The platform administers risk-based life insurance products (funeral, group funeral, life, disability, critical illness, income protection, credit life, and accident & health) and is complemented by managed services and a 90-day implementation offering. Revenue is generated through platform licensing, managed services agreements, and implementation services.

Product overview

MobiLife offers a unified insurance Platform-as-a-Service centered on the Mobility policy administration system. The core Mobility platform is a cloud-hosted, API-enabled, multi-tenant, multi-license, multi-currency system that administers risk-based life insurance products including Funeral, Group Funeral, Life, Disability, Critical Illness, Income Protection, Credit Life, and Accident & Health coverage. The offering is complemented by Managed Services (where MobiLife runs the platform and handles all policy administration processes), an Implementation Team for rapid 90-day product launches, and Sales/Servicing/Claims portals for distribution and administration. Products are accessible via portals or comprehensive API integration into client CRM solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Mobility: A modern, cloud-hosted and API-enabled life insurance policy administration system. Mobility is a multi-tenant, multi-license, multi-currency system that administers risk-based life insurance products including funeral, group funeral, life, disability, critical illness, income protection, credit life, and accident & health insurance.

Products and services

• Mobility A modern, cloud-hosted, multi-tenant, multi-license, multi-currency, 100% API-enabled life insurance policy administration system built on Microsoft Azure. It administers risk-based life insurance products (funeral, group funeral, life, disability, critical illness, income protection, credit life, and accident & health) and supports product installation, quotation and sale, underwriting, premium collection, policy fulfillment, document creation, digital communication, policy anniversary management, credit control, claims calculation and payments, financial reporting, and data warehouse management. Designed for insurers, banks, and large retail brands pursuing digital transformation of their insurance offerings.
• MobiLife Managed Services Operational service in which MobiLife takes accountability for running the Mobility platform and handling end-to-end policy administration processes on the client's behalf, including premium collection, customer communication, policy administration, credit control, financial reporting, claims calculation and payments, and manual servicing support. Designed for clients that want to outsource insurance operations without investing in IT development, training, or ongoing support.
• MobiLife Implementation Services

Quantifiable outcome

• 5+ million policies administered on the platform
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Microsoft AzurecoreTechnology or IntegrationMobiLife's Mobility platform is hosted on Microsoft Azure cloud across multiple data centers. This is a foundational technology partnership providing the cloud infrastructure for all platform operations.
• SalesforcecoreTechnology or IntegrationMobility platform integrates with Salesforce CRM, enabling clients to access policy administration, sales, servicing and claims capabilities through their existing Salesforce environment.
• Microsoft DynamicscoreTechnology or IntegrationMobility platform integrates with Microsoft Dynamics CRM, enabling clients to access policy administration, sales, servicing and claims capabilities through their existing Microsoft Dynamics environment.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sapiens International: Global provider of software solutions for the insurance industry, including life and pensions policy administration systems. Sapiens is one of the most direct competitors to MobiLife's Mobility platform in the life insurance PAS category.
• EIS Group: Provider of a cloud-native, API-first digital insurance core platform used by global insurers across life, health, and P&C. EIS competes head-on with Mobility as a modern policy administration platform.
• Duck Creek Technologies: Cloud-based core insurance software provider spanning policy, billing, and claims. Duck Creek is a comparable SaaS-style insurance platform competitor, with growing ambition in life and emerging markets.
• Majesco: Cloud-native insurance software vendor offering policy admin, underwriting, billing, and claims for life, health, and P&C insurers. Majesco is a direct competitor in the modern PAS market.

Broad incumbents

• Guidewire: Large established provider of core insurance systems (PolicyCenter, BillingCenter, ClaimCenter) primarily serving P&C insurers but expanding into life. Guidewire represents the legacy and incumbent competitor MobiLife is helping African insurers migrate away from.
• Oracle Insurance: Oracle offers insurance policy administration, claims, and analytics as part of its broader enterprise software portfolio. As a broad incumbent with deep enterprise reach, it competes in the same insurance core systems space.

Emerging players

• BIMA: Mobile-first insurance provider focused on emerging markets in Africa, Asia, and Latin America. BIMA overlaps with MobiLife's mission of bringing insurance to under-served consumers via digital and mobile channels.

Regional players

• MicroEnsure (now part of Michael & Susan Dell Foundation's insurtech portfolio): Pioneer in microinsurance across Africa and Asia, historically delivering insurance products via mobile and partner distribution. Regional player with deep emerging-market experience that intersects with MobiLife's distribution thesis.
• Inclusivity Solutions: African insurtech providing digital insurance infrastructure and embedded insurance products for mobile network operators and financial institutions across Africa. Closely comparable in mission, geography, and target customer base.
• Pula Advisors: Africa-focused insurtech specializing in agricultural and parametric insurance products delivered through partner distribution. Comparable as a regionally focused insurtech operating across multiple African markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mobilifesa
• Facebookfacebook.com/mobilifeFSP

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobiLife