NEO MARKETING

What NEO MARKETING does

NEO MARKETING INC. (株式会社ネオマーケティング) is a Tokyo Stock Exchange Standard-listed marketing services firm headquartered in Shibuya, Tokyo, founded in 2000. The company operates an integrated marketing platform spanning market research, digital marketing, PR, creative production, and customer support outsourcing, serving primarily Japanese consumer brands and B2B enterprises. Its core offering is a comprehensive marketing research practice that combines quantitative methods (domestic and international online surveys, central location tests, home use tests, shop audits, mail surveys, and academic research) with qualitative methods (online interviews, depth interviews, group interviews, and ethnographic observation studies), supplemented by proprietary methodologies including Insight Driven (a co-creation innovation program), Evoked Set Survey (brand recall measurement co-developed with Waseda University), Customer Driven (loyalty-based customer segmentation), Category Entry Point Research, and Empathy Domino Marketing.

Supporting services include Looply (a UGC marketing platform), HUT Live (video-captured home use testing launched June 2026), full-service digital advertising operations across search/display/SNS/video, strategic and research-based PR, content and article writing (from ¥20,000 per article), and outsourced customer support (phone, email, chat, mystery shopping, and SNS direct recruiting). The company generates revenue through professional services engagements (project-based and retainer), managed services (call center operations with monthly retainers of ¥570K-¥1.8M), and unit-priced offerings, with go-to-market executed via direct enterprise sales supported by dedicated account directors, content marketing through proprietary research reports and white papers, and inbound inquiry capture via consultation, document request, and quote forms on its corporate website. NEO Marketing maintains call center operations in Naha and Ishigaki (Okinawa) for monitor recruiting, holds Privacy Mark and ISO/IEC 27001 certifications, and is distinguished by a 28.89 million-person consumer panel, 3,000+ cumulative client relationships, and 40,000+ cumulative project deliveries spanning clients such as Sansan, Seven & i Holdings, Yamaha, Kobayashi Pharmaceutical, HoYu, Daikin, and Tokyo Kikaku.

Name

NEO MARKETING

Legal name

株式会社ネオマーケティング (NEO MARKETING INC.)

Website

https://neo-m.jp

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

NEO MARKETING is a TSE Standard-listed Japanese marketing services firm offering integrated market research, digital marketing, PR, creative, and customer support to consumer brands and B2B enterprises, anchored by a 28.89 million-person consumer panel and multiple proprietary research methodologies.

Ownership category

akta.pro rank

Product category

Marketing Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN), Brand Research & Positioning (Audience/Competitive Insights) (MPAAAEAI)

Keywords

• Marketing research services
• Consumer insight research
• Digital marketing services
• Customer support outsourcing
• Brand strategy consulting

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Marketing Research Services: Quantitative and qualitative marketing research services including net surveys, CLT, HUT, interviews, and group discussions. Offered as project-based or recurring engagements with enterprise clients.
2. Digital Marketing Services: Advertising operations (search, display, SNS, video), social media account management, influencer marketing, and content marketing. Provided as retainer or project-based engagements.
3. Customer Support Outsourcing: Call center and customer support services including inbound/outbound phone support, email/chat support, mystery shopping, and SNS direct recruiting. Billed per seat, per project, or on a monthly retainer basis.
4. Communication Planning / PR Services: Brand strategy, strategic PR, survey-based PR (調査PR), creative design, article creation, and press release services. Offered as project-based engagements.
5. Consulting Services: B2B marketing consulting and marketing training programs for enterprise clients.
6. Article / Content Creation: Article creation, copywriting, and owned media content production. Priced per article (e.g., 20,000 JPY per article for 2,000+ characters), with volume discounts for monthly or large-scale contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

NEO MARKETING is a comprehensive marketing research and consulting firm providing an integrated platform of marketing research (quantitative and qualitative), digital marketing (advertising operations, SNS management, influencer and content marketing), public relations, creative production, and customer support outsourcing services to Japanese enterprises. The firm also develops proprietary research methodologies such as Insight Driven, Customer Driven, Evoked Set, Category Entry Point, and Empathy Domino Marketing to deliver consumer insight-driven marketing solutions.

Product overview

NEO MARKETING is a comprehensive marketing services firm offering an integrated platform of research, digital marketing, PR, creative, and customer support services. The core offering is マーケティングリサーチ (Marketing Research) spanning quantitative methods (domestic/overseas online surveys, CLT, HUT, shop audits) and qualitative methods (depth interviews, group interviews, observation studies). The platform includes proprietary methodologies like インサイトドリブン® (co-creation innovation program), エボークトセット調査 (brand recall research with Waseda University), カスタマードリブン (customer loyalty segmentation), and 共感ドミノマーケティング (emotional touchpoint sequencing). Supporting services include デジタルマーケティング (digital advertising, SNS management, influencer marketing, content marketing via Looply UGC platform), PRサービス (strategic and research-based PR), クリエイティブ (design, article writing, regulatory compliance), and カスタマーサポート (customer success, phone/chat support, mystery shopping). The コミュニケーションプランニングユニット Sherpa provides strategic integration across services. Services operate both independently and as integrated solutions, with the research capabilities serving as the foundational differentiator that informs all marketing activities.

Differentiator

Problem solved

Functional benefit

Brands

• Sherpa: Communication Planning Unit providing strategic communication and brand development services.
• Looply
• HUT Live

Products and services

• Marketing Research (マーケティングリサーチ) Comprehensive marketing research service covering quantitative methods (online surveys, CLT, HUT, shop audits, mail surveys, academic research, demonstration tests) and qualitative methods (online interviews, depth interviews, group interviews, observation studies, recruiting) for Japanese enterprises seeking consumer insights.
• Digital Marketing (デジタルマーケティング) Full-service digital marketing including advertising operations (search, display, SNS, video), social media account management, influencer marketing, and content marketing. Includes the Looply UGC marketing platform.
• PR Services (PRサービス) Public relations services including strategic PR planning, research-based PR (調査PR) using primary research data, and press release creation and distribution to support media outreach in the AI era.
• Creative Services (クリエイティブ) Design and production services spanning corporate and product branding, website development, advertising banners, video, graphic design, article writing, and pharmaceutical/medical device advertising compliance checking.
• Customer Support (カスタマーサポート) Comprehensive customer support outsourcing including customer success management, phone support (ongoing and spot), email/chat support (human and AI-assisted via KARAKURI), mystery shopping/auditing, and SNS direct recruiting services.
• Insight Driven (インサイトドリブン®)
• Customer Driven (カスタマードリブン)
• Evoked Set Survey (エボークトセット調査)
• Category Entry Point Research (カテゴリーエントリーポイントリサーチ)
• Empathy Domino Marketing (共感ドミノマーケティング)
• Looply (ループリー)
• Sherpa Communication Planning Unit (コミュニケーションパランニングユニット Sherpa)
• B2B Marketing Consulting & Marketing Training
• Insight Driven PR (new service launched 2026-06-19)
• HUT Live (new service launched 2026-06-19)
• Overseas Visit Research Package (海外訪問調査パッケージ, launched 2026-06-12)
• BEAUTY INSIGHTS JOURNAL (launched 2026-06-26)

Quantifiable outcome

• Recruiting condition match rate: 99.5%
• +3 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KARAKURI (株式会社カラクリ)coreTechnology or IntegrationNEO Marketing partners with KARAKURI, a chat tool provider specialized in customer support operations. The partnership enables NEO Marketing to offer KARAKURI assist integration with its email/chat support services, providing 24/7 AI-powered responses with quality control features including unified reply template management and typo checking to maintain consistent service quality.
• PA Communication (株式会社PA Communication)coreStrategic or Co-development PartnerNEO Marketing and PA Communication jointly launched the 'BEAUTY INSIGHTS JOURNAL' — a regular survey project tracking beauty industry and consumer insight trends. This collaboration combines NEO Marketing's research capabilities with PA Communication's beauty industry expertise.
• GROOVEminorGTM or Marketing PartnerGROOVE, a company providing EC management support and DX retail services, organized the BRAND CAPITAL 2026 online conference. NEO Marketing participated as a speaker at this event, presenting on brand asset building and next-generation B2C marketing strategies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GMO Research: Asia-focused online research panel operator with proprietary 'CloudPanel' technology; competes directly with NEO's domestic and overseas net research offerings.
• Cross Marketing: Tokyo-listed market research firm focused on quantitative and qualitative consumer research, including panel-based and ad hoc studies; overlaps NEO in custom research and panel operations.
• Rakuten Insight: Subsidiary of Rakuten running a large Japanese consumer panel; competes for online survey business and panel-based research projects in Japan.
• Macromill: Japan-based online market research specialist with a global online panel; competes head-to-head with NEO in internet-based quantitative research and consumer insights.
• INTAGE HOLDINGS: Largest Japan-listed market research firm offering consumer panel, custom research, and digital marketing services; the closest direct domestic peer to NEO Marketing in scale and service mix.

Broad incumbents

• Hakuhodo: Japan's second-largest advertising agency offering integrated creative, digital, PR, and consumer research services; competes with NEO for full-stack marketing assignments and brand strategy work.
• Ipsos: Global market research firm with significant Japan presence; competes for multinational client research RFPs and ad hoc custom studies.
• NielsenIQ: Global consumer intelligence leader serving Japan; competes for large FMCG and retail tracking, panel research, and analytics mandates that NEO also targets.
• Dentsu: Largest Japanese advertising agency group with global reach and broad services including research (formerly Dentsu Macromill Insight), creative, media, and digital marketing.

Emerging players

• Septeni Holdings: Japan-based digital advertising and data marketing group; overlaps NEO in digital marketing operations, SNS advertising, and data-driven creative execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/neomarketing_jp
• Facebookfacebook.com/neomarketing.inc
• Instagraminstagram.com/neomarketing_pr
• LinkedInlinkedin.com/company/neo-m-jp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEO MARKETING