Groove
Groove (operating as Groove by Clari) is an enterprise sales engagement platform providing multi-channel sequencing and CRM-native workflows for Salesforce-based sales teams, now functioning as the engagement module within Clari's Revenue Orchestration Platform.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Groove does
Groove, founded in 2014 and headquartered in San Francisco, is an enterprise sales engagement platform that enables multi-channel prospecting and CRM-native engagement workflows for large sales organizations built on Salesforce. The company's core offering provides multi-channel sequencing (email, phone, and other channels), bi-directional Salesforce sync with automatic activity capture, and a B2B contact and company data layer called Revenue Database (RevDB). Since being acquired by Clari in August 2023, Groove operates as 'Groove by Clari' and serves as the sales engagement and prospecting module within Clari's broader Revenue Orchestration Platform.
The technology stack is AI-powered and includes Revenue AI Agents that monitor every deal at every stage across all sales motions to automate forecasting and accelerate deal inspection, supported by predictive analytics, process automation, and conversation intelligence capabilities (via the Copilot module). The platform operates as a suite of integrated modules — Capture, Inspect, Forecast, Align, Copilot, Guide, and Groove — collectively serving 1,500+ enterprise customers managing $5T in revenue. Groove is distributed through direct enterprise sales, the Salesforce AppExchange marketplace, and integration within Clari's broader sales infrastructure, with a subscription-based per-user pricing model (approximately $50/user/month, $10,000 annual minimum).
The business model is enterprise sales-led with annual contract billing, targeting RevOps, sales leadership, and revenue teams at large organizations. Named enterprise customers include Okta, Checkout.com, and BirchStreet Systems. Following the December 2025 merger between Clari and Salesloft, Groove's capabilities now sit within a combined platform with overlapping sales engagement functionality, raising both ecosystem and product-overlap risks. Groove has raised approximately $61 million in total funding across its independent history, with the largest round being a $45 million Series B led by Viking Global Investors in October 2021.
Groove firmographics
Firmographics- Name
- Groove
- Legal name
- Clari
- Website
- https://groove.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Groove (operating as Groove by Clari) is an enterprise sales engagement platform providing multi-channel sequencing and CRM-native workflows for Salesforce-based sales teams, now functioning as the engagement module within Clari's Revenue Orchestration Platform.
- Ownership category
- akta.pro rank
Groove industry classification
Industry- Product category
- Sales Engagement Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)
- akta.pro secondary industries
- Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
Keywords
Where Groove is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Groove business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Sales Engagement Platform Subscription: Subscription-based pricing model with per-user licensing for enterprise sales teams. Operates as Groove by Clari following August 2023 acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise sales engagement platform |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Groove product offering
Product offeringCore offering
Groove is a sales engagement and prospecting platform that provides multi-channel sequencing (email, phone) and CRM-native engagement workflows for enterprise sales teams. It is operated as 'Groove by Clari' following its August 2023 acquisition by Clari, serving as the sales engagement module within Clari's broader Revenue Orchestration platform. The product delivers AI-powered deal signals, automated activity capture, and bi-directional Salesforce sync to maintain CRM data integrity.
Product overview
Clari operates as an Enterprise Revenue Orchestration platform offering a unified platform-plus-modules architecture. The core platform connects sales engagement, revenue intelligence, and sales force automation. Groove, acquired in August 2023, serves as the sales engagement and prospecting module within this platform. The product portfolio includes: Revenue AI Agents for automated deal monitoring and forecasting; Capture for data quality and autocapture; Inspect for opportunity management; Copilot for conversation intelligence and coaching; Forecast for pipeline management; Align for buyer collaboration; and Guide as the AI Action Hub. Together these modules provide end-to-end pipeline coverage with AI agents monitoring every deal across all sales motions, serving over 1,500 enterprise customers managing $5T in revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- Groove Multi-channel sales engagement and prospecting platform offering email and phone sequencing, automated activity capture, and native Salesforce integration for enterprise sales teams.
- Revenue AI Agents AI-powered agents that accelerate deal inspection and sales productivity by automating forecasting and monitoring every deal at every stage across all sales motions.
- Capture Data quality and autocapture module that ensures CRM data integrity by automatically capturing activity data and revenue-relevant signals from sales workflows.
- Inspect Opportunity management and inspection module that helps sales teams identify deal risks and understand where pipeline is real versus at risk.
- Align Buyer collaboration and mutual action plans module that aligns sales and buyer teams on deal progression and next steps.
- Copilot Conversation intelligence and coaching module that provides real-time insights on sales calls and enables manager coaching in the moment.
- Forecast Forecasting and pipeline management module that delivers trustworthy, explainable forecasts for boardroom presentations.
- Guide AI Action Hub for Revenue Strategy that orchestrates revenue by powering AI with context from every signal, cadence, and workflow.
- Revenue Orchestration Platform End-to-end revenue platform unifying sales engagement, revenue intelligence, and sales force automation into one system for predictable growth, managing $5T in revenue for 1,500+ customers.
Quantifiable outcome
- 398% ROI at enterprise scale (Forrester TEI study)
- +2 more outcomes
Companies that use Groove
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Groove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
Groove partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClariflagshipClari acquired Groove in August 2023, integrating it as 'Groove by Clari' - the sales engagement and prospecting module within the broader Clari Revenue Orchestration platform. The acquisition unified Groove's engagement capabilities with Clari's revenue intelligence.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Groove competitors and assessment
Company assessmentEmerging players
- Lemlist: Lemlist is a sales engagement platform focused on personalized multi-channel outreach, competing for the same RevOps and SDR buyer persona that Groove targets.
- Apollo.io: Apollo combines a B2B contact database with sales engagement sequences, competing with Groove on prospecting and multi-channel outreach with a self-serve, lower-friction GTM model.
- Reply.io: Reply.io offers AI-assisted sales engagement and sequence automation, representing an emerging AI-native alternative to Groove's traditional sales engagement model.
- Revenue Grid: Revenue Grid combines Salesforce-native sales engagement with revenue intelligence and forecasting, overlapping directly with Groove's positioning on the Salesforce ecosystem.
- Pipedrive: Pipedrive is a CRM with built-in sales engagement features targeting SMB and mid-market, representing a lighter-weight alternative to Groove's enterprise-focused motion.
Broad incumbents
- ZoomInfo: ZoomInfo pairs a large B2B data asset with sales engagement and workflow tools, competing with Groove's RevDB and Revenue Cadences capabilities from a data-first incumbent position.
- HubSpot Sales Hub: HubSpot bundles sales engagement, CRM, and marketing tools into a broader platform targeting SMB and mid-market — overlapping Groove's enterprise motion but at lower price points with self-serve onboarding.
- Salesforce Sales Engagement: Salesforce ships native Sales Engagement functionality inside Sales Cloud, competing head-to-head with Groove within the same CRM ecosystem and potentially leveraging platform control to disadvantage third-party apps.
Direct peers
- Salesloft: Salesloft is a direct sales engagement competitor that merged with Clari in December 2025, creating the overlapping product portfolio that now sits alongside Groove within the combined Clari platform.
- Outreach: Outreach is a leading sales engagement platform offering multi-channel sequencing, AI-driven deal insights, and CRM integrations directly competitive with Groove's core proposition for enterprise sales teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Groove social profiles
Digital presenceGroove financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groove leadership team
Management profileNumber of profiles
Profiles12 records
Groove funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groove
What does Groove do?
Groove is a sales engagement and prospecting platform that provides multi-channel sequencing (email, phone) and CRM-native engagement workflows for enterprise sales teams. It is operated as 'Groove by Clari' following its August 2023 acquisition by Clari, serving as the sales engagement module within Clari's broader Revenue Orchestration platform. The product delivers AI-powered deal signals, automated activity capture, and bi-directional Salesforce sync to maintain CRM data integrity.
Is Groove a public or private company?
Groove is a private company. It is classified as corporate owned and is currently operating.
When was Groove founded?
Groove was founded in 2014. It employs 501 to 1,000 people.
Where is Groove based?
Groove is headquartered in San Francisco, United States, in the North America region.
How does Groove make money?
One revenue line is on record: sales Engagement Platform Subscription.
Who are Groove's main competitors?
Emerging players on record are Lemlist, Apollo.io, Reply.io, Revenue Grid and Pipedrive. Broad incumbents are ZoomInfo, HubSpot Sales Hub and Salesforce Sales Engagement. Direct peers are Salesloft and Outreach.
Does Groove have an API?
No public API is recorded for Groove.
What industry is Groove in?
Groove's product category is Sales Engagement Software. Its primary akta.pro industry code is HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites), with a secondary code of HDAEAFAG, Partner Relationship Management (PRM) & Channel CRM. Its SIC code is 7370.