Visual Labs
Visual Labs provides a smartphone-based body camera platform and Digital Evidence Management System for U.S. law enforcement and public safety agencies. Now operating within Versaterm following a 2024 acquisition, it serves police departments and sheriff's offices via SaaS subscriptions.
- Company typePrivate
- Founded2014
- HeadquartersMenlo Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Visual Labs does
Visual Labs, Inc. is a Menlo Park-based software company founded in 2014 that provides a smartphone-based body worn camera (BWC) platform and Digital Evidence Management System (DEMS) for law enforcement and public safety agencies in the United States. Its core technology transforms standard smartphones into body cameras and dash cameras via a software platform, eliminating the need for dedicated BWC hardware and allowing agencies to benefit from continuous smartphone hardware and software improvements. The platform also covers interview room recording solutions, all unified under a cloud-based evidence management system.
The company operates a SaaS subscription revenue model with enterprise, quote-based pricing directed at police departments, sheriff's offices, and other public safety organizations through a direct enterprise sales motion. Visual Labs grew its footprint modestly on roughly $670K of disclosed funding and an 11-50 person headcount, supplemented by a 2020 acquisition of FastRedaction to add redaction capabilities to its evidence workflow. In 2024, Visual Labs was acquired by Versaterm, a public safety technology provider, and now operates within Versaterm's broader product suite. The Visual Labs brand has been absorbed, with customers directed to Versaterm's platform for ongoing service.
Visual Labs firmographics
Firmographics- Name
- Visual Labs
- Legal name
- Visual Labs, Inc.
- Website
- https://visuallabsinc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Visual Labs provides a smartphone-based body camera platform and Digital Evidence Management System for U.S. law enforcement and public safety agencies. Now operating within Versaterm following a 2024 acquisition, it serves police departments and sheriff's offices via SaaS subscriptions.
- Ownership category
- akta.pro rank
Visual Labs industry classification
Industry- Product category
- Public Safety / Body Worn Camera Software
- akta.pro primary industry
- Forensic Science & Crime Laboratories (Justice System Support) (BPAIAFAI)
Keywords
Where Visual Labs is headquartered
LocationHeadquarters
- HQ city
- Menlo Park
- HQ country
- United States
- HQ region
- North America
Markets served
Visual Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Platform Subscription: SaaS-based subscription model for access to smartphone body camera platform, digital evidence management, and related services with customer account-based access
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Visual Labs product offering
Product offeringCore offering
Visual Labs provides a software-based smartphone body camera platform that transforms standard smartphones into body worn cameras and dash cameras for law enforcement officers, eliminating the need for dedicated BWC hardware. It pairs this capture layer with a cloud-hosted Digital Evidence Management System (DEMS) and interview-room recording solutions, delivering a unified evidence ecosystem sold primarily through SaaS subscriptions to public safety agencies.
Product overview
Visual Labs, now part of Versaterm following its acquisition, provides a software-based smartphone body camera platform as a paradigm shift from traditional integrated hardware-software BWC options. The portfolio consists of two core products: the Smartphone Body and Dash Camera Solutions (which turns smartphones into body cameras) and the Digital Evidence Management System (DEMS) for managing captured digital evidence. The platform ensures customers can take advantage of rapid advancements in hardware and software technology with state-of-the-art body camera, in-vehicle, and interview room solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartphone Body and Dash Camera Solutions A smartphone-based body worn camera and in-vehicle dash camera software solution that converts officers' existing smartphones into BWC and dash cameras, delivered as a SaaS subscription to law enforcement and public safety agencies.
- Digital Evidence Management System (DEMS) A cloud-hosted Digital Evidence Management System for storing, organizing, and managing digital evidence captured by body cameras, dash cameras, and interview rooms, sold to law enforcement and public safety agencies.
Companies that use Visual Labs
Customer profileSegments1 record
Ideal customer profiles1 record
Visual Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Visual Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VersatermflagshipVersaterm acquired Visual Labs to expand its public safety technology portfolio. Visual Labs provides smartphone body camera solutions that complement Versaterm's existing suite of public safety software. The acquisition positions Visual Labs' smartphone-based approach within Versaterm's broader platform, combining body cameras, dash cameras, and interview room solutions with existing digital evidence management capabilities.
Recent moves5 records
Expansion highlights3 records
Visual Labs competitors and assessment
Company assessmentOthers
- GoPro: GoPro is a consumer/action-camera hardware maker whose camera technology and ecosystem have been cited as analogues for smartphone-based body cameras — adjacent rather than direct, since GoPro is not a body-camera or evidence-management competitor for law enforcement.
- Versaterm: Versaterm is the parent acquirer that absorbed Visual Labs in 2024 and provides CAD/RMS and broader public-safety software to police agencies — comparable as the broader ecosystem inside which Visual Labs' BWC and DEMS now operate, rather than as a direct competitor.
Broad incumbents
- Motorola Solutions: Motorola Solutions sells integrated BWC (WatchGuard, former Edesix), in-vehicle video, and CommandCentral evidence management software — directly comparable to Visual Labs' body/dash camera plus DEMS portfolio and targeting the same law-enforcement buyers.
- Axon Enterprise: Axon is the dominant body-worn camera and digital evidence management vendor for U.S. law enforcement (Axon Body cameras + Evidence.com), competing head-to-head with Visual Labs for the same police-agency use case but offering bundled hardware, software and storage at much greater scale.
- Panasonic i-PRO: Panasonic i-PRO sells rugged body-worn cameras, in-car video and surveillance infrastructure for law enforcement and enterprise security — a broader-incumbent competitor that overlaps with Visual Labs in body/dash video for police agencies.
Direct peers
- Getac Video Solutions: Getac provides rugged body-worn cameras, in-vehicle systems and evidence management software to public safety and military customers — same buyer category and same evidence-management value proposition as Visual Labs.
- Zepcam: Zepcam provides body-worn video solutions (live streaming and post-event evidence) for police, security and emergency services in Europe — directly comparable BWC-plus-cloud evidence offering to Visual Labs' platform.
- Reveal Media: Reveal Media is a body-worn camera and digital evidence management specialist (DEMS) serving police and security agencies globally — directly comparable product line (BWC hardware/software + evidence platform) to Visual Labs.
- Utility Associates: Utility Associates provides body-worn cameras (BodySight) and integrated in-vehicle and surveillance systems with a focus on law enforcement, mirroring Visual Labs' combined body/dash/interview-room + DEMS approach.
- Digital Ally: Digital Ally is a public-safety technology company that produces body-worn cameras, in-vehicle systems and a cloud evidence-management platform (VuVault) — a direct competitor to Visual Labs' body camera and DEMS offerings for police, sheriff and security agencies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Visual Labs social profiles
Digital presenceVisual Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visual Labs leadership team
Management profileNumber of profiles
Profiles1 record
Visual Labs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visual Labs M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visual Labs
What does Visual Labs do?
Visual Labs provides a software-based smartphone body camera platform that transforms standard smartphones into body worn cameras and dash cameras for law enforcement officers, eliminating the need for dedicated BWC hardware. It pairs this capture layer with a cloud-hosted Digital Evidence Management System (DEMS) and interview-room recording solutions, delivering a unified evidence ecosystem sold primarily through SaaS subscriptions to public safety agencies.
Is Visual Labs a public or private company?
Visual Labs is a private company. It is classified as corporate owned and is currently acquired.
When was Visual Labs founded?
Visual Labs was founded in 2014. It employs 11 to 50 people.
Where is Visual Labs based?
Visual Labs is headquartered in Menlo Park, United States, in the North America region.
How does Visual Labs make money?
One revenue line is on record: software Platform Subscription.
Who are Visual Labs's main competitors?
Others on record are GoPro and Versaterm. Broad incumbents are Motorola Solutions, Axon Enterprise and Panasonic i-PRO. Direct peers are Getac Video Solutions, Zepcam, Reveal Media, Utility Associates and Digital Ally.
Does Visual Labs have an API?
No public API is recorded for Visual Labs.
What industry is Visual Labs in?
Visual Labs's product category is Public Safety / Body Worn Camera Software. Its primary akta.pro industry code is BPAIAFAI, Forensic Science & Crime Laboratories (Justice System Support).