Reveal Media
Reveal Media designs and sells body-worn cameras and the DEMS 360 evidence management software, serving law enforcement, retail, healthcare, and other frontline-workforce enterprises across more than 40 countries via direct sales and a global channel partner network.
- Company typePrivate
- Founded2003
- HeadquartersTwickenham, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reveal Media does
Reveal Media Limited is a UK-founded (2003) and Hampton Wick-headquartered private company that designs, manufactures, and sells body-worn cameras and the DEMS 360 cloud-based digital evidence management software. Its five camera lines (R1, K-Series, KS-Series, D-Series, Calla) share signature features including a front-facing screen pioneered in 2012, the Big Red Switch for overt recording activation, AES 256-bit encryption from the moment of capture, GPS metadata, and Bluetooth/wireless activation. DEMS 360 integrates three components — Central Camera Manager, Video Manager, and Live Centre — and supports cloud, Azure, or on-premises deployment with plug-ins for AI facial recognition (FaceMatch, FaceSearch).
Reveal sells primarily into enterprise and government accounts across nine verticals: law enforcement, retail, healthcare, security, fire and rescue, transport, corrections, sport, and local government. Named customers include 70%+ of UK police forces, bp (70+ stores), Matalan, Halfords, Footasylum, Ann Summers, multiple NHS trusts, South Wales Police, Gwent Police, The FA, and US Polo Association. The company is founder-owned and led by Alasdair Field with no disclosed external funding, operating five global offices and serving 40+ countries through direct sales and a 20+ country channel partner network.
The business model combines one-time hardware sales with recurring revenue from annual DEMS 360 subscriptions and Reveal Ultimate Care support plans; the February 2025 transition bundles a 12-month warranty with all hardware. AI capabilities (live facial recognition, fall detection, SOS alerting) are layered as plug-ins rather than as core platform infrastructure.
Reveal Media firmographics
Firmographics- Name
- Reveal Media
- Legal name
- Reveal Media Limited
- Website
- https://revealmedia.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reveal Media designs and sells body-worn cameras and the DEMS 360 evidence management software, serving law enforcement, retail, healthcare, and other frontline-workforce enterprises across more than 40 countries via direct sales and a global channel partner network.
- Ownership category
- akta.pro rank
Reveal Media industry classification
Industry- Product category
- Body-Worn Cameras
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Retail CCTV/Video Review & Evidence Support (LP-focused) (BPAKAJAE)
Keywords
Where Reveal Media is headquartered
LocationHeadquarters
- HQ city
- Twickenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Reveal Media business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Body Camera Hardware Sales: Sale of body-worn cameras including R1, K-Series, KS-Series, D-Series, and Calla models along with accessories (docking stations, mounts, harnesses). One-time hardware purchase with optional care plans.
- DEMS 360 Software Subscription: Cloud-based evidence management software subscription including support, maintenance, updates, patches, and access to new features. Subscription from February 2025 includes software support and maintenance.
- Support Care Plans: Reveal Ultimate Care yearly plans for cameras and docking stations covering fault, failure, and operational damage. Reveal Warranty (12 months included). Pay-as-you-go repair option.
- Professional Services: Enterprise and cloud installation services for DEMS 360 deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hardware with Warranty |
| Subscription | Annual | Reveal Ultimate Care |
| Usage-based | Pay-as-you-go | Pay-as-you-go Repair |
| Subscription | Annual | DEMS 360 Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Reveal Media product offering
Product offeringCore offering
Reveal Media designs, manufactures, and sells body-worn cameras (R1, K-Series, KS-Series, D-Series, Calla) paired with DEMS 360, a cloud-based digital evidence management software platform that enables secure storage, review, sharing, and live monitoring of recorded footage. The integrated offering targets enterprise and public-sector buyers in law enforcement, retail, healthcare, security, transport, corrections, fire and rescue, sport, and local government to deter aggression, capture evidence, and support de-escalation.
Product overview
Reveal Media offers a comprehensive body-worn video ecosystem comprising five camera series (R1, K-Series, KS-Series, D-Series, Calla), the DEMS 360 evidence management software platform with three core components (Central Camera Manager, Video Manager, Live Centre), AI-powered facial recognition plug-ins (FaceMatch, FaceSearch), and supporting accessories including docking stations and mounting solutions. The cameras share signature features including front-facing screens for de-escalation, AES 256-bit encryption, and integration with DEMS 360 for evidence management.
Differentiator
Problem solved
Functional benefit
Products and services
- K-Series Body Cameras Most advanced AI-enabled body-worn camera featuring live facial recognition via FaceMatch, 14-hour recording, GPS, Bluetooth triggers, touch screen display with playback, and WiFi/4G connectivity. Includes K6 and K7 models and is targeted at law enforcement and security users needing real-time situational awareness.
- KS-Series Body Cameras Compact, connected body camera with SOS button, AI-ready capabilities, live streaming, GPS, ultra-low light sensor, and flexible mounting options. Includes KS2 and KS4 models with 4G connectivity on the KS4. Designed for users needing smaller form factor and connected live support such as sport officials and frontline staff.
- D-Series Body Cameras
Quantifiable outcome
- 40-65% de-escalation effect experienced by retail customers
- +8 more outcomes
Companies that use Reveal Media
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles4 records
Reveal Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature11 records
Reveal Media partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered minor, flagship and core.
- GSX (Global Security Exchange)minorExhibiting at GSX September 14-16, 2026 in Atlanta, GA to showcase body worn video solutions for corporate security teams.
- Ontario SoccerminorPartnership for body camera trial to help reclaim the game by addressing violence against sports officials.
- GO! SouthamptonflagshipCommunity safety partnership equipping door staff at 7 of Southampton's busiest venues with K7 body cameras featuring live facial recognition to detect banned individuals.
- C.R.KennedycoreAustralian distributor for Reveal body cameras and DEMS 360 software. Located at 300 Lorimer Street, Port Melbourne, Victoria.
- SalzgebercoreAustrian distributor for Reveal products. Located at Floridsdorfer Hauptstraße 1, Vienna.
- HearseecoreBelgian distributor for Reveal products. Located at Molseweg 57, 2440 Geel.
- Bliksund DenmarkcoreDanish distributor for Reveal products. Located at Sydhavnsvej 5 1, 7700 Thisted.
- BDPcoreEstonian distributor for Reveal products. Located at Jälgimäe tee 13, Saku vald.
- KlingercoreFinnish distributor for Reveal products. Located at Tinankuja 3, 02430 Masala.
- NITDcoreFrench distributor for Reveal products. Located at 4 avenue du Président Georges Pompidou, 87210 Le Dorat.
- AxianscoreFrench distributor for Reveal products. Located at 2-4 rue Joseph Nicéphore Niépce, 69740 GENAS.
- HisscoreIcelandic distributor for Reveal products. Located at Fossháls 1, 110 Reykjavík.
- Matrix Security & SurveillancecoreIndian distributor for Reveal products. Located at #8-2-293/82/J/119-A, Journalist Colony, Jubileehills, Hyderabad.
- Sigma Wireless CommunicationscoreIrish distributor for Reveal products. Located at McKee Avenue, Finglas, Dublin 11.
- Bandwidth TelecommunicationscoreIrish distributor for Reveal products. Located at 25 Finglas Business Park, Dublin 11.
- SirtelcoreItalian distributor for Reveal products. Located at Via Molino Di Sopra, 55/A, 37054 Nogara (VR).
- CedisscoreItalian distributor for Reveal products. Located at Via Bruno Tosarelli, 157, 40055 Castenaso (BO).
- BF2coreItalian distributor for Reveal products. Located at Via Monte Aquila, 10/A, 43124 Corcagnano (PR).
- InkomerccoreLatvian distributor for Reveal products. Located at Cesvaines street 15B, Rīga.
- EE DevicescoreDutch distributor for Reveal products. Located at Schumanpark 95, 7336 AS APELDOORN.
- Cert SystemscoreNew Zealand distributor for Reveal products. Located at PO Box 8360, New Plymouth.
- CRS CommunicationscoreSingapore distributor for Reveal products. Located at 62 Ubi Road 1 #01-11, Oxley Bizhub 2.
- TechstepcoreSwedish distributor for Reveal products. Located at Nils Jakobsonsgatan 5 K, SE-504 30 Boras.
- Scottish CommunicationscoreScottish distributor for Reveal products in UK. Located at Arran House Business Park, Arran Road, Perth.
- The FA (Football Association)flagshipEngland Football Association partnered with Reveal to trial KS4 body cameras with 100 grassroots referees to address rising abuse and aggression in 2023.
- SumthingminorESG partnership for nature restoration including plastic removal from Cambodia, Amazon rainforest planting, coral reef restoration in Thailand, and other environmental projects.
- Carbon Neutral BritainminorCarbon offset partner supporting verified projects including Salkhit Wind Farm, household solar lighting, wind power in Maharashtra, and methane capture for 100% offset of 2024 emissions.
- Land for Women RwandaminorSocial impact partnership supporting solar-powered community farm for women-led agriculture in Rwanda.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Reveal Media competitors and assessment
Company assessmentBroad incumbents
- GoPro: Consumer action camera brand with history of pivoting into prosumer/enterprise body-worn use cases. Less specialized than Reveal for law enforcement but adjacent in ruggedized camera technology and adjacent retail channels.
- Motorola Solutions: Public safety incumbent owning WatchGuard, Edesix, VaaS International and Vigilant Solutions. Competes in body-worn cameras, in-car video, and command-center software, with much broader public-safety communications portfolio than Reveal but overlapping product functionality.
Direct peers
- Digital Barriers: UK-headquartered provider of body-worn video and zero-latency streaming solutions for law enforcement, defense, and security. Closest geographic and product peer to Reveal, often competing head-to-head in UK and EU public safety tenders.
- Utility Associates: Body-worn camera and in-car video solutions provider for US law enforcement and government agencies. Overlaps with Reveal's K-Series and D-Series offerings in feature set (live streaming, evidence management) and target customers.
- Wolfcom Enterprises: US-based body-worn camera manufacturer offering hardware and cloud evidence management primarily to US law enforcement. Direct competitor on the hardware and evidence management dimensions, smaller scale than Reveal internationally.
- Getac Technology: Rugged computing and body-worn video subsidiary shipping body cameras for law enforcement, military, and industrial customers. Competes on ruggedized hardware and integrated mobile video solutions.
- Axon Enterprise: The dominant global body-worn camera and digital evidence management provider (formerly TASER International). Direct competitor across law enforcement, enterprise, and retail with bundled cloud evidence, TASER, and now drone offerings — and a substantially larger R&D and go-to-market budget.
Emerging players
- Hytera Communications: China-based professional mobile radio and security solutions provider with body-worn camera products targeting global public safety and enterprise. Represents the low-cost hardware competitive threat highlighted in Reveal's bear case.
- BriefCam: Video analytics and AI-powered search platform for surveillance footage, often integrated with body-worn video and VMS systems. Adjacent peer where Reveal's FaceSearch overlaps with BriefCam's video intelligence capabilities.
Others
- Genetec: Omnidirectional physical security provider offering unified video management (Security Center), access control, and ALPR that integrates with body-worn cameras including Reveal's. Represents a partner/ecosystem peer rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reveal Media social profiles
Digital presenceReveal Media compliance and trust
Trust signalCompliance6 records
Reveal Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reveal Media leadership team
Management profileNumber of profiles
Profiles17 records
Reveal Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reveal Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reveal Media
What does Reveal Media do?
Reveal Media designs, manufactures, and sells body-worn cameras (R1, K-Series, KS-Series, D-Series, Calla) paired with DEMS 360, a cloud-based digital evidence management software platform that enables secure storage, review, sharing, and live monitoring of recorded footage. The integrated offering targets enterprise and public-sector buyers in law enforcement, retail, healthcare, security, transport, corrections, fire and rescue, sport, and local government to deter aggression, capture evidence, and support de-escalation.
Is Reveal Media a public or private company?
Reveal Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reveal Media founded?
Reveal Media was founded in 2003. It employs 51 to 100 people.
Where is Reveal Media based?
Reveal Media is headquartered in Twickenham, United Kingdom, in the Europe region.
How does Reveal Media make money?
Four revenue lines are on record. Body Camera Hardware Sales are the primary driver. The others are DEMS 360 Software Subscription, support Care Plans and professional Services.
Who are Reveal Media's main competitors?
Broad incumbents on record are GoPro and Motorola Solutions. Direct peers are Digital Barriers, Utility Associates, Wolfcom Enterprises, Getac Technology and Axon Enterprise. Emerging players are Hytera Communications and BriefCam. Genetec is listed as an others.
Does Reveal Media have an API?
No public API is recorded for Reveal Media.
What industry is Reveal Media in?
Reveal Media's product category is Body-Worn Cameras. Its primary akta.pro industry code is BPAKAJAE, Retail CCTV/Video Review & Evidence Support (LP-focused). Its SIC code is 3861.