Sok Marketler

Name

Sok Marketler

Legal name

Şok Marketler Ticaret A.Ş.

Website

https://sokmarket.com.tr

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Discount Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Limited-Assortment Hard Discounters (Private-Label Led) (CRAHADAA)

akta.pro secondary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• Discount grocery retail
• Supermarket chain
• Online grocery delivery
• Private label brands
• Household consumer goods

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physical supermarket retail sales: Şok Marketler operates a chain of physical retail supermarket stores, generating revenue through in-store product sales across categories including groceries, fresh produce, dairy, meat, beverages, personal care, and household items.
2. E-commerce / online grocery sales: Through the Cepte Şok online platform (sokmarket.com.tr) and the acquired İstegelsin brand, Şok Marketler sells groceries and consumer goods online with delivery to consumers' homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Şok Marketler operates a discount supermarket chain across Turkey, selling groceries, fresh produce, dairy, meat, beverages, personal care, household cleaning, cosmetics, baby care, and pet supplies through both physical stores and the Cepte Şok online platform. It complements core grocery retail with an extensive private-label portfolio (Evin, Piyale, Mis, Mintax, Mon Amour, Crown, Bebeland, Anadolu Çiftliği, etc.), a Win Para loyalty program, and ancillary services such as Sok Net home internet. The 2024 acquisition of İstegelsin added full online supermarket delivery capabilities.

Product overview

Şok Marketler Ticaret A.Ş. operates an online grocery delivery platform branded as 'Cepte Şok' (Cepte Şok | Uygun Fiyatlı Online Market Alışverişi) at sokmarket.com.tr, offering home delivery of supermarket products across categories including groceries, personal care, household cleaning, and cosmetics. The core offering is the Cepte Şok online market platform. Adjacent services include Sok Net (home internet service) and Şok'tan İsteGelsin'de, a dropshipping arrangement fulfilled via the acquired İstegelsin online grocery startup. The company carries an extensive private-label portfolio covering food and beverage brands (Evin, Piyale, Mis, Anadolu Mutfağı), household/paper brands (Crown, Mintax), pet supplies (Bizim Vatan), baby care (Bebeland, Altın Küp), personal care (Mon Amour, Karmen, Lio, Amigo), and agricultural products (Anadolu Çiftliği organic eggs). Mon Amour is a notable cosmetics sub-brand offering nail polish, lipstick, lip gloss, concealer, BB cream, and lip care products through the platform.

Differentiator

Problem solved

Functional benefit

Brands

• İsteGelsin: Online grocery delivery service - Turkey's first fully online supermarket, acquired in April 2024

Products and services

• Cepte Şok (Online Market) Şok Marketler's proprietary online grocery platform offering home delivery of supermarket products including groceries, personal care, and household items to Turkish consumers.
• Şok'tan İsteGelsin'de (Dropshipping) Dropshipping service offered through the İstegelsin platform enabling Şok products to be fulfilled via the online grocery delivery operation.
• Sok Net (Home Internet) Home internet broadband connectivity plans offered by Şok Marketler to consumers.
• Evin (Private Label Brand) Private-label beverage brand including flavored water products sold through Şok's physical stores and online platform.
• Piyale (Private Label Brand) Private-label pasta brand sold through Şok's physical stores and online platform.
• Mis (Private Label Brand) Private-label ice cream brand sold through Şok's physical stores and online platform.
• Mintax (Private Label Brand) Private-label cleaning products brand including Mintax detergents sold through Şok's channels.
• Mon Amour (Private Label Brand) Private-label cosmetics and personal care brand including nail polish, lipstick, lip gloss, concealer, BB cream, and lip care products sold through Şok's channels.
• Crown (Private Label Brand) Private-label household paper brand including tissue and paper products sold through Şok's channels.
• Deren (Private Label Brand) Local/regional private-label food brand including Deren tea sold through Şok's channels.
• Anadolu Mutfağı (Private Label Brand) Private-label brand offering Anatolian cuisine products sold through Şok's channels.
• Altın Küp (Private Label Brand) Private-label baby care brand including Altın Küp products sold through Şok's channels.
• Bebeland (Private Label Brand) Private-label baby care brand sold through Şok's physical stores and online platform.
• Bizim Vatan (Private Label Brand) Private-label pet supplies brand for pet owners sold through Şok's channels.
• Amigo (Private Label Brand) Private-label laundry care brand including Amigo products sold through Şok's channels.
• Karmen (Private Label Brand) Private-label personal care brand including Karmen products sold through Şok's channels.
• Lio (Private Label Brand) Lio branded products under Şok Marketler's private label sold through Şok's channels.
• Anadolu Çiftliği (Private Label Brand) Private-label Anatolian farm products including organic eggs under the Anadolu Çiftliği brand sold through Şok's channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Future Teknoloji Ticaret A.Ş. (İstegelsin)coreStrategic or Co-development Partner · 16 April 2024Şok Marketler Ticaret A.Ş. completed the acquisition of 100% shares of Future Teknoloji Ticaret A.Ş. (operating the online grocery delivery brand İstegelsin) for 220 million TL on April 16, 2024. The target was valued at approximately 245 million TL per a KPMG valuation report, with the purchase negotiated at a 10% discount. İstegelsin, founded in Istanbul in 2018, was Turkey's first fully online supermarket. This acquisition is a core component of Şok's digital expansion and e-commerce growth strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Getir: Getir pioneered quick-commerce in Turkey and has been expanding into broader grocery delivery. It overlaps with the İstegelsin e-commerce proposition on Turkish consumer online grocery demand.
• Trendyol (online grocery / Hepsiburada): Trendyol and Hepsiburada are large Turkish e-commerce platforms expanding into grocery. They don't run physical discount stores but increasingly compete for online grocery basket — relevant given Sok's İstegelsin-led digital strategy.

Broad incumbents

• Lidl (international benchmark): Lidl is a European hard-discount grocers with strong private-label brands and a growing digital footprint. Comparable to Sok as a discount + PL + emerging e-commerce model, though geographic overlap is limited.
• Aldi (international benchmark): Aldi is the global reference for hard-discount grocery with extreme private-label penetration. Comparable as a model benchmark for Sok's discount + PL-led strategy though it does not operate in Turkey.

Direct peers

• Migros Ticaret: Migros is one of Turkey's largest supermarket operators with physical stores, online grocery (Migros Sanal Market), loyalty (Money Club), and extensive private-label brands — directly comparable to Sok across grocery, digital, and PL strategies.
• Gross Genel Mağazacılık: Gross operates discount-format supermarket stores in Turkey with a value-price proposition similar to Sok. Comparison is direct on store format, target audience, and price-led promotional model.
• BIM Birleşik Mağazalar: BIM is Turkey's largest hard-discount supermarket chain, operating thousands of stores nationally with private-label-heavy assortment. It is Sok's most direct competitor on discount positioning, store format, and target consumer.
• A101: A101 is a Turkish discount supermarket chain owned by Yıldız Holding, competing head-to-head with Sok on store count, assortment, and the hard-discount value proposition across Turkish provinces.
• Hakmar Market: Hakmar is an Istanbul-based discount supermarket chain with physical stores across Turkey and an online ordering platform, directly competing with Sok on discount grocery positioning and Turkish consumer base.
• CarrefourSA: CarrefourSA is a joint venture between Sabancı and Carrefour, operating full-service supermarkets and online grocery in Turkey. It competes with Sok on physical supermarket footprint and increasingly in online grocery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sokmarketler
• LinkedInlinkedin.com/company/sokmarketler

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sok Marketler