TopFan
- Company typePrivate
- Founded2013
- HeadquartersGreenwood Village, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
TopFan firmographics
Firmographics- Name
- TopFan
- Legal name
- TopFan, Inc.
- Website
- https://topfan.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TopFan industry classification
Industry- Product category
- Creator Economy Platform
- NAICS
- Media Representatives (541840), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)
- akta.pro secondary industries
- Fan Membership, Subscriptions & Patronage Platforms (MPACABAF), Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH), Creator Commerce & Affiliate Monetization Platforms (MPACAFAF), Paid Live Events & Virtual Tickets (Webinars/Streams) (MPACAFAC)
Keywords
Where TopFan is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TopFan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform Revenue Share: TopFan operates on a revenue-share model where it only takes a cut from new monetization generated on the platform. The company keeps approximately 10% of revenue, with creators receiving approximately 90% of all revenue generated. This aligns incentives and reduces upfront costs for creators.
- Subscription and Content Sales: Monthly subscriptions, individual content purchases, and digital product sales with TopFan taking 15% platform fee plus 2.9% + $0.30 in third-party payment processing fees.
- Merchandise and Event Ticketing: Physical merchandise sales through Shopify integration and event ticketing revenue, with creators keeping 95% and TopFan taking 5%.
- Live Streaming and Pay-Per-View: Interactive livestream technology with native pay-per-view sales capability, allowing creators to sell exclusive live content and products directly during streams.
- Advertising Revenue: Third-party advertising revenue sharing where creators receive 70-85% of advertising revenue generated on their pages.
- Advertising Platform for Brands: TopFan operates an advertising platform allowing brands to advertise to fans of creators, with costs as low as $5.00 per CPM using a standard auction model.
- Referral Program: TopFan pays referrers 5% gross of subscription, individual digital content and eCourse revenue from referred creators for twelve full months.
- Personalized Fan Experiences: 1:1 experiences including video calls, shoutouts, coaching sessions, and other personalized offerings sold directly through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Platform Access for Creators and Fans |
| Transaction based/ take rate | Pay-as-you-go | Content and Subscription Revenue Share |
| Transaction based/ take rate | Pay-as-you-go | Merchandise and Ticket Revenue Share |
| Transaction based/ take rate | Pay-as-you-go | Advertising Revenue Share |
| Other | Monthly | Referral Program Commission |
| Usage-based | Pay-as-you-go | Brand Advertising CPM |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
TopFan product offering
Product offeringCore offering
TopFan provides a white-label direct-to-fan SaaS platform that delivers custom-branded websites and iOS/Android mobile apps, allowing creators, sports teams, and entertainment brands to consolidate content, community, and commerce into one branded experience. Its proprietary Fan Relationship Management (FRM) system captures fan data profiles for targeted email, SMS, push notifications, and direct messaging campaigns, while supporting subscriptions, content sales, merchandise, livestream pay-per-view, event ticketing, and personalized fan experiences. Creators retain approximately 90% of revenue, with TopFan monetizing through transaction-based revenue share, advertising revenue splits, and CPM-based brand advertising.
Product overview
TopFan is a white-label direct-to-fan technology platform that enables creators, sports teams, and entertainment brands to own and monetize their audience relationships. The core offering consists of the TopFan Core Platform providing custom-branded websites and iOS/Android mobile apps, augmented by specialized vertical solutions including the Athlete Website Builder, Music Fan Engagement Platform, and Wellness Creator Platform. All offerings feature TopFan's proprietary Fan Relationship Management (FRM) system for audience data ownership and targeted outreach. The TopFan Pro tier provides enterprise-grade customization for large studios and sports organizations. Revenue streams supported include subscriptions, content sales, merchandise, livestreams, events, experiences, and advertising, with creators retaining approximately 82-90% of revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- TopFan Core Platform White-label direct-to-fan platform enabling creators to unify their fan experience onto custom websites and iOS/Android mobile apps, centralizing content, community, and commerce while owning fan data. Targets independent creators with at least 10,000 social media followers.
- TopFan Pro Enterprise-level direct-to-fan solution with additional customization and dedicated account team, trusted by large movie studios, sports teams, music artists, and membership associations including Warner Bros., Denver Broncos, Maroon 5, WWE, Fox, and the NFL.
- Athlete Website Builder Specialized platform for professional athletes to create branded, revenue-generating personal websites with exclusive content, merchandise sales, livestreams, and fan engagement tools.
- Music Fan Engagement Platform Dedicated platform for musicians to foster branded fan communities, provide premium experiences, and directly monetize work through exclusive content, virtual events, merchandise sales, and DSP integration with Apple Music, Spotify, and Amazon Music.
- Wellness Creator Platform Dedicated fan engagement and monetization platform for creators in fitness, food, and wellness sectors, offering subscription platforms, digital courses, coaching sessions, live fitness classes, merchandise, and community engagement with custom-branded communities.
- Fan Subscriptions Platform All-in-one fan page platform allowing professionals, digital creators, and influencers to offer subscription memberships, host livestreams, sell digital content, and run fully customizable fan hubs.
- TopFan Brand Advertising Platform Brand-safe self-service advertising platform enabling brands to create campaigns targeting TopFan creator fan audiences with CPM-based auction model starting at $5 per CPM, among the lowest rates in the industry.
Quantifiable outcome
- Creators can achieve $1M/year recurring business if 10% of 100K followers spend $100/year on the platform
- +3 more outcomes
Companies that use TopFan
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles6 records
TopFan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature7 records
TopFan partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Warner Bros.coreTopFan powers fan engagement sites and apps for Warner Bros. entertainment properties, providing white-label fan community technology for major studio content.
- Denver BroncoscoreTopFan powers the official fan community and digital engagement platform for the NFL's Denver Broncos, enabling direct fan relationships and monetization.
- Maroon 5coreTopFan provides fan community platform technology for Grammy-nominated band Maroon 5, enabling direct-to-fan engagement and monetization.
- ToolcoreTopFan powers fan community platforms for progressive rock band Tool.
- The LumineerscoreTopFan provides fan engagement and community technology for acclaimed folk-rock band The Lumineers.
- Carrie UnderwoodcoreTopFan has powered fan engagement for country music star Carrie Underwood.
- ShopifycoreNative Shopify integration allows creators to sell physical and digital merchandise directly through their TopFan storefronts with automatic inventory syncing and fulfillment management.
- StripecorePayment processing powered by Stripe with secure transactions and settlement period management for creator earnings.
Scale indicators7 records
Recent moves13 records
Expansion highlights7 records
TopFan competitors and assessment
Company assessmentEmerging players
- Koji: Koji is a creator monetization platform offering digital goods, tip links, and mini-apps integrated with social profiles. It is an emerging alternative for creators seeking lightweight monetization tools versus TopFan's full white-label suite.
Broad incumbents
- Slack: Slack is a broad incumbent in community and team messaging that competes for the same 'community platform' use case TopFan addresses with its Discord-like private chat rooms. While not creator-specific, it is a frequent alternative for fan/membership organizations.
Direct peers
- Substack: Substack is a subscription newsletter and podcast platform that lets writers and creators monetize directly via paid subscriptions. TopFan compares itself against Substack and competes for the same creator audience seeking ownership of subscriber relationships.
- Fourthwall: Fourthwall is an all-in-one creator platform offering websites, memberships, merchandise, and ticketing under one brand. It overlaps directly with TopFan's white-label offering of websites, mobile apps, subscriptions, merch, and event ticketing.
- Kajabi: Kajabi is a creator platform combining courses, memberships, communities, and websites, serving coaches and educators seeking to monetize expertise. It competes with TopFan for fitness, wellness, and professional creator segments.
- Fanfix: Fanfix is a creator monetization platform focused on paid exclusive content and direct-to-fan subscriptions. It is directly named in TopFan's competitive comparison pages as a peer in the subscription fan membership category.
- Mighty Networks: Mighty Networks powers paid communities, courses, and memberships for creators and brands with a branded app experience. Its community-plus-paid-subscription model overlaps with TopFan's community and membership features.
- Patreon: Patreon is the leading subscription-based membership platform enabling creators to monetize exclusive content directly from fans. It is TopFan's most directly comparable competitor in paid fan communities, which TopFan explicitly benchmarks against in its comparison marketing.
- Passes: Passes (by Pluto) is a creator subscription platform offering exclusive content, messaging, and paid communities similar to TopFan's fan engagement suite. TopFan explicitly benchmarks against Passes in its comparison content.
Regional players
- Bandzoogle: Bandzoogle provides websites and direct-to-fan tools specifically for musicians, including merch, ticketing, and fan subscriptions. It overlaps with TopFan's Music Fan Engagement Platform sub-product targeting the same music creator vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TopFan social profiles
Digital presenceTopFan financial estimates
Financial estimateRevenue estimate
Valuation estimate
TopFan leadership team
Management profileNumber of profiles
Profiles4 records
TopFan funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TopFan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TopFan
What does TopFan do?
TopFan provides a white-label direct-to-fan SaaS platform that delivers custom-branded websites and iOS/Android mobile apps, allowing creators, sports teams, and entertainment brands to consolidate content, community, and commerce into one branded experience. Its proprietary Fan Relationship Management (FRM) system captures fan data profiles for targeted email, SMS, push notifications, and direct messaging campaigns, while supporting subscriptions, content sales, merchandise, livestream pay-per-view, event ticketing, and personalized fan experiences. Creators retain approximately 90% of revenue, with TopFan monetizing through transaction-based revenue share, advertising revenue splits, and CPM-based brand advertising.
Is TopFan a public or private company?
TopFan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TopFan founded?
TopFan was founded in 2013. It employs 11 to 50 people.
Where is TopFan based?
TopFan is headquartered in Greenwood Village, United States, in the North America region.
How does TopFan make money?
Eight revenue lines are on record. Platform Revenue Share is the primary driver. The others are subscription and Content Sales, merchandise and Event Ticketing, live Streaming and Pay-Per-View, advertising Revenue, advertising Platform for Brands, referral Program and personalized Fan Experiences.
Who are TopFan's main competitors?
Koji is listed as an emerging player. Slack is listed as a broad incumbent. Direct peers are Substack, Fourthwall, Kajabi, Fanfix, Mighty Networks, Patreon and Passes. Bandzoogle is listed as a regional player.
Does TopFan have an API?
No public API is recorded for TopFan.
What industry is TopFan in?
TopFan's product category is Creator Economy Platform. Its primary akta.pro industry code is MPACAFAA, Subscription Fan Membership Platforms (Paid Communities), with a secondary code of MPACABAF, Fan Membership, Subscriptions & Patronage Platforms. Its NAICS code is 541840 and its SIC code is 7310.