Syniti

What Syniti does

Syniti is an enterprise data management software and services company headquartered in Needham Heights, Massachusetts, founded in 2009 (originally as BackOffice Associates) and acquired by Capgemini in late 2024. The company targets Fortune 500 and Global 2000 enterprises undertaking complex ERP transformations - particularly migrations to SAP S/4HANA - and operates from approximately 20 countries with a workforce of 1,000+ data-focused professionals and roughly 30 office locations worldwide.

The company's core product is the Syniti Knowledge Platform (SKP), a cloud-based enterprise data management platform that unifies data migration, data quality, data matching, change data capture and replication, master data management, and data governance and cataloging into a single environment. The platform embeds accumulated rules, mappings, and best practices from 5,000+ completed migrations and is differentiated by AI-augmented capabilities including NLP-based entity matching, intelligent metadata scanning, and anomaly detection in data quality workflows. Syniti is a certified SAP Solution Extension (SolEx) partner and the exclusive provider of SAP Advanced Data Migration and Management, with the platform also available as an SAP Endorsed Application on SAP Store.

Syniti commercializes through a hybrid model combining platform licensing (subscription-based, with on-premise, private cloud, or Syniti-hosted cloud deployment options), professional services delivered through global delivery centers, and ongoing maintenance and premium support (Syniti Solve). Distribution is multi-channel: direct enterprise field sales to Global 2000 accounts, resale through SAP's global sales organization, and deployment partnerships with major system integrators including IBM, Deloitte, PwC, Capgemini, HCL, Accenture, Cognizant, and Wipro. Named customers span manufacturing (Bridgestone, Peloton), energy (Phillips 66, Exxon Mobil), pharmaceuticals (Eli Lilly), consumer goods (Kraft Heinz, British American Tobacco, Zespri), agriculture (Florida Crystals), and healthcare (Bio-Rad), with the vendor citing a 99.7% customer satisfaction rating and an IDC-validated 314% ROI.

Name

Syniti

Legal name

BackOffice Associates, LLC

Website

https://syniti.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Syniti is a Needham, Massachusetts-based enterprise data management software and services company acquired by Capgemini in late 2024, serving Global 2000 customers with a cloud-based platform for SAP data migration, quality, governance, and master data management.

Ownership category

akta.pro rank

Product category

Enterprise Data Management Software

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

IT Knowledge Management & Service Desk Platforms (HDAEALAH)

akta.pro secondary industry

Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

Keywords

• Enterprise data migration
• Master data management
• Data quality software
• Data governance platform
• SAP data transformation

Headquarters

HQ city

Needham

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Licensing: Syniti Knowledge Platform (SKP) is sold as an enterprise software platform with flexible deployment options including on-premise, private cloud, and Syniti hosted cloud. As an SAP Solution Extension partner, software is also resold by SAP.
2. Professional Services: Consulting and implementation services delivered through global delivery centers with certified data specialists. Services include data migration, data quality, data governance, and master data management engagements.
3. Maintenance and Support: Annual maintenance and support agreements providing technical support, version releases, product documentation, and training videos for current maintenance customers. Premium support options include Syniti Solve for enhanced SLAs and 24/7 monitoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Syniti sells the Syniti Knowledge Platform (SKP), a cloud-based enterprise data management platform unifying data migration, data quality, data matching, data replication, data governance, and master data management. The company complements the platform with SAP-specific solutions (SAP Advanced Data Migration and Management as a certified SAP Solution Extension), premium support (Syniti Solve), Data Assessment Express, and Education Services. It also delivers enterprise data migration, quality, and governance professional services through global delivery centers.

Product overview

Syniti offers a unified, all-in-one enterprise data management platform called the Syniti Knowledge Platform (SKP), which integrates data migration, quality, matching, replication, governance, and master data management capabilities. The platform is complemented by SAP-specific solutions including SAP Advanced Data Migration and Management (a certified SAP Solution Extension), selective data transition tools, and an SAP integrated toolchain. Professional services, premium support (Syniti Solve), and education services round out the portfolio. The platform leverages AI capabilities including NLP-based matching, intelligent metadata scanning, and automated data cataloging to deliver a 46% improvement in project efficiency and positive ROI in under 12 months.

Differentiator

Problem solved

Functional benefit

Products and services

• Syniti Knowledge Platform (SKP) The all-in-one cloud-based enterprise data management platform that delivers clean, trusted data for all business initiatives, unifying data migration, quality, governance, matching, replication, and master data management in a single platform for Global 2000 enterprises.
• SAP Advanced Data Migration and Management by Syniti Certified SAP Solution Extension software recommended as part of SAP's ecosystem for enterprise AI transformation on SAP, enabling business-ready data for SAP S/4HANA initiatives, with deployment options on premise or in the cloud.
• Data Assessment Express Rapid data assessment service that identifies costly data challenges within three weeks, providing traceability and trust in data before major transformation initiatives.
• Syniti Solve Premium product support tier providing accelerated outcomes, risk mitigation, elite guidance, and enhanced SLAs, hypercare support, and 24/7 monitoring for Syniti Knowledge Platform customers.
• Selective Data Transition Simplified selective data transition solution for Fortune 500 companies moving to SAP S/4HANA, ensuring strategic migration and business continuity.
• SAP Integrated Toolchain Integrated toolchain for SAP transformations that orchestrates data migration repeatably and predictably across SAP landscapes.
• Rapid Data Governance Accelerated data governance solution for SAP environments enabling faster time-to-value for governance initiatives.
• Data First Strategy Proven 8-step methodology that supports solid transformation strategy, enabling organizations to see data within the context of business goals and align data journeys with planned business outcomes.
• Education Services Comprehensive education and training services for the Syniti Knowledge Platform, including product training videos and certification programs for customer teams.

Quantifiable outcome

• 314% ROI delivered to customers (IDC study)
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core, strategic and major.

• SAP (as part of broader ecosystem)coreTechnology or Integration · 1 June 2026SAP Advanced Data Migration and Management by Syniti is recommended as part of SAP's ecosystem for enterprise AI transformation. Syniti is positioned alongside SAP Business Data Cloud, SAP Databricks, and SAP Snowflake as key solutions for enterprise AI implementation on SAP.
• LemongrassstrategicStrategic or Co-development Partner · 1 December 2025Florida Crystals partnered with Lemongrass and Syniti to develop a data strategy and assessment initiative supporting its global clean-core transformation and SAP modernization. Lemongrass serves as a strategic partner working alongside Syniti on customer engagements.
• CapgeminicoreTechnology or Integration · 1 August 2024Capgemini acquired Syniti in August 2024 (announced August 2024, closed late 2024) to strengthen its data transformation capabilities. The acquisition reinforces Capgemini's data-driven digital transformation capabilities, particularly in North America. Kevin Campbell continues as CEO of Syniti under Capgemini's ownership.
• Data Migration Resources (DMR)coreStrategic or Co-development Partner · 1 May 2021Syniti and DMR announced a merger in May 2021 to enhance data management capabilities and accelerate digital transformation. The combined company operated under the Syniti brand and was majority-owned by Bridge Growth Partners. The merger integrated technologies and expertise to address enterprise data challenges.
• SAPcoreTechnology or IntegrationSyniti is a certified SAP Solution Extension (SolEx) partner whose software is resold by SAP with deployment options available on premise or in the cloud. Syniti is also the exclusive provider of SAP Advanced Data Migration and Management solution. Syniti Knowledge Platform is an SAP Endorsed Application available on SAP Store.
• IBMmajorImplementation/ SI/ Consulting PartnerIBM is a strategic implementation partner that deploys Syniti solutions for enterprise clients. IBM logo appears in Syniti's partner ecosystem section alongside other major system integrators.
• DeloittemajorImplementation/ SI/ Consulting PartnerDeloitte is a strategic implementation partner that deploys Syniti solutions for enterprise clients. Deloitte logo appears in Syniti's partner ecosystem section.
• PwCmajorImplementation/ SI/ Consulting PartnerPwC is a strategic implementation partner that deploys Syniti solutions for enterprise clients. PwC logo appears in Syniti's partner ecosystem section.
• HCLmajorImplementation/ SI/ Consulting PartnerHCL is a strategic implementation partner that deploys Syniti solutions for enterprise clients. HCL logo appears in Syniti's partner ecosystem section.
• AccenturemajorImplementation/ SI/ Consulting PartnerAccenture is a strategic implementation partner that deploys Syniti solutions for enterprise clients. Accenture logo appears in Syniti's partner ecosystem section.
• CognizantmajorImplementation/ SI/ Consulting PartnerCognizant is a strategic implementation partner that deploys Syniti solutions for enterprise clients. Cognizant logo appears in Syniti's partner ecosystem section.
• WipromajorImplementation/ SI/ Consulting PartnerWipro is a strategic implementation partner that deploys Syniti solutions for enterprise clients. Wipro logo appears in Syniti's partner ecosystem section.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Collibra: Collibra is a direct competitor in enterprise data governance and catalog, offering a data intelligence platform that overlaps with Syniti's Data Governance and Catalog modules. Both vendors target Global 2000 buyers pursuing data quality, lineage, and compliance initiatives, with similar analyst recognition from Gartner and Forrester.
• Informatica: Informatica is the leading independent enterprise data integration and data quality platform, directly competing with Syniti's data quality, governance, and MDM modules across Global 2000 accounts. Both vendors serve Fortune 500 enterprises with catalog, integration, and master data capabilities, though Informatica has a broader horizontal footprint.
• Boomi: Boomi provides a unified data integration and quality platform that overlaps with Syniti's data replication, integration, and quality capabilities. Both target enterprise integration and governance use cases, with Boomi emphasizing low-code integration and Syniti emphasizing deep SAP-aligned data migration expertise.
• Talend (Qlik): Talend, now part of Qlik, provides data integration, quality, and governance tooling that overlaps with Syniti's Data Quality, Replication, and Governance modules. Both vendors serve enterprise data engineering teams, with Talend typically positioned for cloud-native and Snowflake-centric deployments.
• Precisely: Precisely offers data integration, data quality, MDM, and location intelligence software that directly competes with Syniti's SKP across enterprise data management use cases. Both vendors serve Fortune 1000 customers with mission-critical data programs, and Precisely's data integrity focus overlaps with Syniti's clean-data-for-AI positioning.

Broad incumbents

• SAP (Master Data Governance & SAP Datasphere): While SAP is Syniti's primary reseller and SolEx partner, SAP also offers native Master Data Governance, SAP Datasphere, and SAP Advanced Data Migration capabilities that compete directly with Syniti's SKP inside SAP-only environments. SAP's broader ERP suite gives it incumbency advantages in accounts where native data tooling is preferred over a best-of-breed partner product.
• Microsoft (Purview / Fabric): Microsoft Purview and Microsoft Fabric provide catalog, governance, and data integration capabilities that compete with Syniti's Data Governance and Replication modules, particularly for enterprises standardizing on the Azure data stack. Microsoft bundles these capabilities with Azure infrastructure, creating a price-disciplining alternative for Syniti.
• Oracle (Enterprise Data Management / OCI): Oracle competes in enterprise data management through Oracle Enterprise Data Management Cloud and Oracle Cloud Infrastructure (OCI) data services, overlapping with Syniti's governance and MDM modules. Oracle's strength in Oracle ERP and database-centric environments makes it a frequent competitor in financial services and large transactional enterprises.
• IBM (InfoSphere Information Server / watsonx.data): IBM competes with Syniti through InfoSphere Information Server for data integration and governance, and is also a Syniti implementation partner. IBM's broader data and AI platform (watsonx) provides a fuller horizontal alternative for enterprises seeking data management bundled with broader AI infrastructure.

Emerging players

• Ataccama: Ataccama offers an AI-powered data quality and MDM platform that competes directly with Syniti's data quality and master data management modules. It is more recent than Syniti in scale but increasingly cited alongside it in Gartner and Forrester evaluations for enterprise data quality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/synitidata
• Xx.com/synitidata
• Facebookfacebook.com/SynitiData

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syniti