What Media Startup does

Mediastartup.ID is a privately held Indonesian digital media platform founded in 2019 and headquartered in Jakarta, focused on Indonesia's startup, technology, AI, retail, capital, and leadership ecosystem. The platform operates a WordPress-based publishing site at mediastartup.id that generates bilingual (Indonesian and English) editorial content, founder interviews, and event coverage for primary audiences of startup founders, business executives, investors, and ecosystem enablers. Distribution is exclusively digital through the owned site, Facebook, Twitter/X, Instagram, YouTube, and email newsletters, with recurring media partnerships across government and corporate events such as BFSI Summit Indonesia 2026, Asia Retail Innovations Summit Indonesia 2026, and historical KEMENPAREKRAF and Mandiri Capital Indonesia forums.

The business runs four monetization streams: (1) advertising and sponsorships via the dedicated SpaceAds (spaceads.id) sales division, covering display ads, sponsored articles, advertorials, and brand campaigns; (2) media partnerships and event coverage with conferences, exhibitions, and startup programs; (3) membership and digital products such as E-Magazine, SMS Blasting, and WhatsApp Broadcasting; and (4) paid startup services including Startup Validation, Business Model Canvas, SWOT Analyst, PESTEL Analyst, and Startup Coaching. The company also operates SekolahFounder.com as an affiliated educational platform offering structured courses on marketing, human capital, operations, design thinking, and corporate strategy.

Technical infrastructure is off-the-shelf: a WordPress CMS running publishing, category taxonomy (News, Startup, AI & Innovations, Retail & Commerce, Leadership, Capital, Events), and recurring content series including Founder of the Week and Startup Radar. No proprietary technology stack, AI models, APIs, or productized software were disclosed. Financing history is minimal — a single disclosed round of approximately $41,037 from 8Ventures in December 2024 — with no parent company, M&A activity, leadership bios, awards, patents, or regulatory actions on record. Headcount falls within the 11-50 range and the business remains privately held.

Name

Media Startup

Legal name

Mediastartup.ID

Website

https://mediastartup.id

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediastartup.ID is an Indonesia-focused digital media platform publishing bilingual editorial content on startups, AI, leadership, and capital, serving founders, executives, investors, and event organizers with advertising, media partnerships, membership products, and paid founder services.

Ownership category

akta.pro rank

Product category

Online Business Media Publishing

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Reputation Management & Online PR (BPAFADAN)

Keywords

• Online business media
• Startup news publishing
• Entrepreneur content platform
• Founder education services
• Media partnership advertising

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Advertising & Sponsorships: The primary revenue stream is display advertising, sponsored articles, advertorials, and branded content placements. The platform sells banner ads, native advertising, and promotional slots to brands, startups, event organizers, and corporate partners. SpaceAds serves as the dedicated advertising and partnership division handling these commercial activities.
2. Media Partnerships & Event Coverage: Revenue generated through official media partnership arrangements with conferences, exhibitions, startup programs, and business events. The platform provides event coverage, content promotion, and media partner branding in exchange for partnerships and sometimes sponsorship fees.
3. Membership & Digital Products: The platform offers membership programs and digital products including E-Magazine, SMS Blasting, and WhatsApp Broadcasting services, providing recurring and per-use revenue streams.
4. Startup Services & Consulting: The platform provides付费 consulting and service offerings including Startup Validation, Startup Research Master, Business Model Canvas, SWOT Analyst, PESTEL Analyst, and Startup Coaching — targeting founders and early-stage companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mediastartup.ID is an Indonesian online media platform that publishes daily editorial content covering startups, AI, digital transformation, retail, leadership, and capital, distributed through its own website, social channels, and newsletters. Commercial activities are handled through the SpaceAds division, which sells display advertising, sponsored articles, branded content, and event media partnerships, complemented by SekolahFounder.com courses and paid startup services such as validation, research, and coaching.

Product overview

MediaStartup operates as a unified media platform that publishes editorial content, industry insights, opinion pieces, startup stories, event coverage, sponsored content, and commercial partnerships. The primary platform is Mediastartup.ID, which is complemented by SekolahFounder.com (an educational platform for founders) and SpaceAds (the advertising and partnership division). Content is organized into thematic series including Founder of The Week and Startup Radar, covering topics across startups, AI innovations, leadership, capital, retail & commerce, and market research.

Differentiator

Problem solved

Functional benefit

Brands

• SekolahFounder: Educational platform for founder development and entrepreneurship training programs.
• Founder of The Week

Products and services

• Mediastartup.ID Online Media Platform Bilingual (Indonesian and English) digital media platform publishing editorial content covering startups, AI, retail, leadership, capital, and events; distributed via the website, social channels, and email newsletter.
• SekolahFounder.com Educational Platform Online learning platform affiliated with Mediastartup.ID offering structured courses on Marketing Management, Research Analysis, Human Capital Management, People and Leadership, Operations Management, Design Thinking and Entrepreneurship, and Corporate and Business Strategy, targeting founders and business leaders.
• SpaceAds Advertising and Partnership Services Commercial sales division handling banner advertising, sponsored articles, advertorials, branded content, media partnership placements, and event promotional slots for brands, startups, event organizers, and corporate partners.
• Founder of The Week Content Series Recurring editorial series featuring interviews and stories of Indonesian startup founders, providing media exposure and visibility for early-stage entrepreneurs building significant businesses.
• Startup Radar Content Series Editorial section covering startup news, funding announcements, ecosystem developments, and founder stories across the Indonesian market.
• Startup Validation Service Paid consulting service for founders and early-stage companies to validate their startup ideas, business models, and market fit.
• Startup Research Master Service Paid research service providing founders and early-stage companies with structured market, competitor, or ecosystem research deliverables.
• Business Model Canvas Service Paid consulting service for founders and early-stage companies to design or refine their business model canvas.
• SWOT Analyst Service Paid consulting service for founders and early-stage companies to conduct strengths, weaknesses, opportunities, and threats analysis on their venture.
• PESTEL Analyst Service Paid consulting service for founders and early-stage companies to conduct political, economic, social, technological, environmental, and legal analysis on their venture.
• Startup Coaching Service Paid coaching service providing one-on-one or structured support to founders and early-stage companies on building, scaling, and managing their venture.
• Membership and Digital Products (E-Magazine, SMS Blasting, WhatsApp Broadcasting) Subscription membership program and digital products including E-Magazine access, SMS Blasting, and WhatsApp Broadcasting services for subscribers and partners.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor, major and core.

• Angels & FoundersminorGTM or Marketing Partner · 31 May 2023Mediastartup.ID co-hosted the Angels & Founders 9.0 pitching event with Microsoft Indonesia in May 2023. The event served as a platform for investors, founders, and entrepreneurs to connect and explore investment opportunities.
• Microsoft IndonesiaminorGTM or Marketing Partner · 31 May 2023Microsoft Indonesia hosted the Angels & Founders 9.0 pitching event where Mediastartup.ID served as a co-host. The event connected investors with early-stage startup founders.
• PT. StoryG Jaya IndonesiaminorOthers · 20 November 2021PT. StoryG Jaya Indonesia organized the ESGNOW! Indonesia Startup Champs 2021 (#ISC21), an ESG business pitch competition held in hybrid format (online and offline) in Surabaya. Mediastartup.ID provided media coverage for the event.
• PT. DMC Plastik Indonesia & KOICA (Korea International Cooperation Agency)minorOthers · 20 November 2021Co-organizers of ESGNOW! Indonesia Startup Champs 2021 (#ISC21) alongside PT. StoryG Jaya Indonesia. DMC Plastik Indonesia launched brand Figgles featuring recycled fabrics. KOICA provided international backing for the ESG competition.
• Food Startup Indonesia (FSI) MMXX 2020 by KEMENPAREKRAFmajorGTM or Marketing Partner · 15 October 2020Mediastartup.ID served as press partner for Food Startup Indonesia MMXX 2020, organized by KEMENPAREKRAF/Baparekraf. The event featured 100 finalists, a Demoday pitch competition, and investor matchmaking for food-related startups in Bali. Winners included KATO DEHYDRATED FOODS, PROSPERO REALCHO, and EGGY TELUR ASIN PEDAS.
• Shinhan Futures Lab IndonesiamajorGTM or Marketing Partner · 6 January 2020Shinhan Futures Lab Indonesia opened a startup acceleration program in Indonesia in 2020, with Mediastartup.ID providing coverage and promotional support for the program as a media partner.
• KEMENPAREKRAF (Ministry of Tourism and Creative Economy Indonesia)majorGTM or Marketing Partner · 11 December 2019Mediastartup.ID provided media coverage for Indonesia Innovation Forum (IIF) 2019, organized by KEMENPAREKRAF in collaboration with Mandiri Group and Mandiri Capital Indonesia at The Ritz Carlton Ballroom, Pacific Place, Jakarta. The forum aimed to connect 500 investors with growing companies and over 5,000 visitors.
• MIKTI (Masyarakat Industri Kreatif Teknologi Informasi dan Komunikasi Indonesia)majorStrategic or Co-development Partner · 30 August 2019MIKTI is a community of Indonesian digital industry players established in 2008, working with the government and industry to build a healthy and competitive digital industry ecosystem. Mediastartup.ID provided coverage for MIKTI's initiatives including the Startup Digital 2019 press conference, the 'Accelerating Indonesia to Global Startup System' report, and the Indonesia Startup City Index study. MIKTI's latest research is the Mapping & Database Startup Indonesia 2018 conducted with BEKRAF.
• BEKRAF (Badan Ekonomi Kreatif Indonesia / Creative Economy Agency)majorGTM or Marketing Partner · 30 August 2019BEKRAF (now integrated into KEMENPAREKRAF) collaborated with MIKTI and BRI to build Indonesia's startup ecosystem through initiatives including the 'Accelerating Indonesia to Global Startup System' report and the Indonesia Startup City Index. Mediastartup.ID covered BEKRAF-organized events including Indonesia Innovation Forum 2019 and various startup programs.
• SpaceAdscoreGTM or Marketing PartnerSpaceAds is the advertising and partnership division of Mediastartup.ID, handling all commercial activities including banner advertising, sponsored content, media partnerships, brand campaigns, and event promotions. SpaceAds manages relationships with corporate brands, event organizers, and advertising clients seeking to reach the Mediastartup.ID startup and innovation audience.
• Escom EventsmajorGTM or Marketing PartnerMediastartup.ID served as a media partner for BFSI Summit Indonesia 2026, presented by Escom Events (Asia's leading B2B event organizer). The event took place on June 18, 2026 at AYANA Midplaza Jakarta, covering banking, financial services, and insurance innovation topics. Mediastartup.ID provided event coverage and promotional support.
• Asia Retail Innovations Summit Indonesia 2026majorGTM or Marketing PartnerMediastartup.ID served as a media partner for the Asia Retail Innovations Summit Indonesia 2026 (ARISI 2026), an event focused on AI-driven retail transformation and modern consumer commerce. The platform provided event coverage and promotional content.
• SekolahFounder.comcoreStrategic or Co-development PartnerSekolahFounder.com is an educational platform affiliated with Mediastartup.ID offering structured courses on Marketing Management, Research Analysis, Human Capital Management, People and Leadership, Operations Management, Design Thinking and Entrepreneurship, and Corporate & Business Strategy. It serves as the educational arm of the Mediastartup ecosystem.
• ZlliumminorGTM or Marketing PartnerMediastartup.ID partnered with Zllium to co-host the Women Entrepreneur Class 2021, an online workshop series on branding and digital marketing for women entrepreneurs, held via Google Meet on March 29-30, 2021.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• KrASIA: Digital media outlet covering technology, startups, and innovation across Asia, with bilingual Chinese/English content. Comparable editorial format and founder/investor audience as Mediastartup.ID.
• DailySocial.id: Indonesia-focused tech and startup media platform publishing news, reviews, and analysis. Most direct domestic Indonesian-language peer to Mediastartup.ID.
• e27: Southeast Asia-focused startup media and community platform offering editorial content, events (Echelon), and a startup database. Comparable to Mediastartup.ID in editorial coverage model and target audience.
• DealStreetAsia: Asia-focused media platform delivering news, data, and insights on private capital, startups, and PE/VC activity. Overlaps directly with Mediastartup.ID's capital and funding coverage.
• Tech in Asia: Largest English-language media platform covering the Southeast Asian startup ecosystem. Direct competitor to Mediastartup.ID for both audience and advertising revenue among founders, investors, and corporates in the region.

Broad incumbents

• TechCrunch: Global benchmark for startup media. Operates at vastly larger scale but competes indirectly for international investor and corporate attention on the Indonesian startup ecosystem.
• Crunchbase: Leading global platform for startup and investment data, used by the same investor audience Mediastartup.ID targets. Broader scope but overlapping value proposition in startup intelligence.

Others

• MIKTI: Indonesian digital industry community association that Mediastartup.ID has covered and partnered with. Adjacent ecosystem player rather than direct competitor, but provides institutional connectivity.

Regional players

• Sifted: European-focused startup media serving investors and founders. Useful peer for editorial monetization model comparison rather than direct competition due to geography.

Emerging players

• Compas.co: Indonesian startup data and discovery platform serving the same founder/investor audience. Adjacent offering rather than direct editorial competitor, but draws from the same ecosystem sponsorship budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mediastartupid
• YouTubeyoutube.com/channel/mediastartupid
• Facebookfacebook.com/mediastartupid
• Instagraminstagram.com/mediastartupid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Startup