Claude

What Claude does

Claude is a Singapore-headquartered, direct-to-consumer women's fashion apparel brand founded in 2018, operating through its owned online storefront at claude.co.id with a stated operational presence in Jakarta, Indonesia. The company sells contemporary apparel including bottoms, skirts, shorts, dresses, tops, swimwear, knitwear, outerwear, accessories, and bags, organized across a house brand (Claude), an Everyday casual line, and an extensive portfolio of aesthetic sub-brands (Melrose, MIEL, Amê, L'amour, Amalfi, Como, PALMA, SAFA, and many others) plus themed collections such as Lunar, Series 14, Stellar, and Sky. Its core operational technology is a micro-batch production system intended to reduce material waste and adapt quickly to shifting consumer style preferences, paired with a weekly new-product release cadence (new items every Monday). The platform supports multi-currency checkout (IDR, USD, EUR, SGD) and ships internationally.

The revenue model is direct-to-consumer unit pricing on apparel priced roughly $29 to $60+ per item, with an optional gift card add-on; no subscription is evident. Marketing runs through email newsletter subscription and an Instagram presence (@officialclaude), and the company explicitly markets itself as a DTC e-commerce fashion brand rather than through wholesale or third-party marketplaces. Geographic reach is stated as Southeast Asia with expansion into Europe and the United States.

Headcount is 1–10 employees and the company is privately held, having closed a seed funding round in June 2023 with CyberAgent Capital (lead) and Prima Fund I. No revenue, GMV, customer count, or follow-on funding is disclosed. Patents, awards, named enterprise customers, regulatory actions, and management profiles are absent from the available data, leaving the company's economics and operating scale largely unverified.

Name

Claude

Legal name

CLAUDE

Website

https://claude.co.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Claude is a Singapore-based direct-to-consumer women's fashion apparel e-commerce brand selling bottoms, skirts, dresses, tops, and accessories through its claude.co.id storefront. It uses a micro-batch production system, releases new items weekly, and serves customers across Southeast Asia, Europe, and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Apparel Sales: Revenue generated from direct-to-consumer sales of fashion apparel including bottoms, skirts, shorts, and other garments through the company's e-commerce platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Claude is a direct-to-consumer women's fashion apparel e-commerce brand operating its own online storefront at claude.co.id. The company sells bottoms, skirts, shorts, dresses, tops, swimwear, knitwear, accessories, and bags under multiple sub-brand collections, releasing new items every Monday. Production is managed through a micro-batch system designed to reduce waste and respond quickly to changing customer style preferences.

Product overview

Claude is a fashion e-commerce platform operating as a Singapore-based apparel startup that expanded from Southeast Asia to Europe and the United States. The company operates a micro-batch production system to reduce waste and adapt quickly to customer preferences. The platform offers multiple sub-brands across various clothing categories including bottoms, dresses, tops, skirts, shorts, outerwear, swimwear, and knitwear. Key sub-brands include Claude (house brand), Everyday Collection (casual wear), Melrose, MIEL, Amê, L'amour, Amalfi, Como, PALMA, SAFA, and numerous other fashion labels. Products are sold under collections such as Claude, Everyday, and various sub-brands featuring specific styles from tailored pants to beaded skirts. The platform supports multi-currency transactions (IDR, EUR, SGD, USD) and offers order tracking functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Claude Brand Clothing

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Love, Bonito: Singapore-based direct-to-consumer women's fashion brand with multi-regional presence across Southeast Asia, US, and Europe. Closely comparable to Claude in target customer, business model (DTC e-commerce), geographic origin, and price point ($30-$80 range). A clear benchmark for Claude's growth trajectory.
• Cottonink: Indonesia-based women's fashion brand offering contemporary apparel through own DTC channels. Highly comparable in product category (women's apparel), market geography (Indonesia), and target demographic to Claude's core customer base.
• Buttonscarves: Indonesian fashion brand with DTC e-commerce focus, offering women's apparel and accessories. Comparable in market geography, channel strategy (own e-commerce), and customer demographic, with similar positioning in the Southeast Asian fashion market.
• Dian Pelangi: Indonesian fashion brand with DTC e-commerce and international reach, specializing in modest and contemporary women's wear. Comparable to Claude in regional roots, multi-currency online retail, and target customer, though with a stronger modest-fashion positioning.

Broad incumbents

• SHEIN: Global fast-fashion DTC giant with rapid production cycles and a wide product assortment. Competes with Claude for the same fashion-conscious female consumer, though at a much lower price point and significantly larger scale. Represents the competitive ceiling for micro-batch DTC models.
• Zara: Global fast-fashion incumbent with rapid inventory turnover and trend-responsive production. Comparable to Claude's micro-batch philosophy at massive scale, though operating through physical retail plus online rather than pure DTC. Sets the benchmark for responsive fashion production.
• H&M: Global fast-fashion incumbent offering women's apparel across price points and geographies. Overlaps with Claude on product category and customer demographic, though at much larger scale and via a hybrid retail/online model. Relevant for understanding competitive dynamics in the women's apparel space.

Emerging players

• Cider: Social-commerce-driven DTC fashion brand targeting Gen Z women globally with frequent new drops. Comparable to Claude in target demographic, DTC-only model, and drop-based product cadence, though Cider operates at larger scale and is US-based.

Regional players

• Esse Studios: Australian contemporary women's fashion brand with DTC e-commerce presence and multi-currency support. Comparable in elevated price point ($30-$60+), minimal aesthetic, and weekly drop rhythm, though primarily serving the Australian/US market rather than Southeast Asia.
• Style Theory: Singapore-based fashion platform with a focus on sustainable consumption through rental and resale. Operates in the same Singapore-anchored fashion ecosystem as Claude and addresses overlapping customer values around conscious consumption, though via a different business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Instagraminstagram.com/officialclaude
• Facebookfacebook.com/claudeofficialindonesia
• LinkedInlinkedin.com/company/officialclaude

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claude