Health Alliance for Austin Musicians

What Health Alliance for Austin Musicians does

Health Alliance for Austin Musicians (HAAM) is a 501(c)(3) nonprofit founded in 2005 by Robin Shivers that provides access to affordable healthcare for low-income working musicians, DJs, and music teachers in the Austin, Texas area. The organization operates a coordinated program suite spanning Premium Assistance (subsidized health insurance), Primary Care, Dental, Vision, Hearing, Mental Health (Mind + Body), Prescription Help, Healthcare Navigation, and Food Assistance, with a fitness offering delivered through a partnership with the Greater Austin YMCA. Members access these services via direct enrollment at HAAM's 7,134 sq ft headquarters at 3036 S. 1st Street or virtually, and through a regional network of healthcare provider partners including Ascension Seton, St. David's Foundation, and Central Health.

HAAM generates revenue almost entirely through philanthropic channels rather than commercial sales. Income is composed of individual donations and recurring Pearl Society memberships (tiered Gold $100/month, Diamond $200/month, Platinum $400/month), corporate sponsorships (notably Cirrus Logic and PNC Bank multi-year $100K/year commitments, plus H-E-B, Tito's, and SXSW), major foundation and legacy gifts (Shivers family, St. David's Foundation, Tejemos Foundation), and three flagship fundraising events: HAAM Day Music Festival, the Corporate Battle of the Bands, and Ray Benson's Birthday Bash. Cumulative event yields include $2.5M+ from Ray Benson events and $241K-$275K per recent CBOB.

The organization has served nearly 6,000 musicians since inception and currently serves more than 3,100 annually, delivering over $215 million in healthcare services over 20 years at a stated leverage ratio of $7 of services per $1 donated. HAAM is governed by a Board of Directors and led by CEO Paul Scott, with operational scale in the 11-50 employee range.

Name

Health Alliance for Austin Musicians

Legal name

Health Alliance for Austin Musicians

Website

https://myhaam.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Health Alliance for Austin Musicians (HAAM) is a 501(c)(3) nonprofit that provides affordable healthcare access—including insurance premium assistance, primary care, dental, vision, hearing, mental health, and fitness programs—to low-income working musicians in the Austin, Texas area, funded by donations, corporate sponsorships, and signature fundraising events.

Ownership category

akta.pro rank

Product category

Nonprofit Musician Healthcare Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Health Services (8000), Services-Membership Organizations (8600)

akta.pro primary industry

Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)

Keywords

• Musician health services
• Health insurance assistance
• Community health nonprofit
• Wellness program access
• Affordable healthcare programs

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations and Fundraising: HAAM generates revenue primarily through donations from individuals, corporations, and foundations. Major fundraising events include HAAM Day Music Festival, Corporate Battle of the Bands, and Ray Benson's Birthday Bash. The Pearl Society monthly giving program provides recurring donor support at Gold ($100/month), Diamond ($200/month), and Platinum ($400/month) tiers.
2. Pearl Society Membership: Monthly sustaining memberships and annual donations from the Pearl Society donor program, with tiered benefits including VIP concert access, artist-signed collectibles, and event tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Health Alliance for Austin Musicians (HAAM) is a nonprofit 501(c)(3) organization that provides Austin-area musicians with access to affordable health, wellness, and prevention services. The organization delivers a coordinated suite of programs including premium insurance assistance, primary care, dental, vision, hearing, mental health (Mind + Body), prescription help, food assistance, healthcare navigation, and YMCA fitness memberships through a network of community healthcare partners.

Product overview

Health Alliance for Austin Musicians (HAAM) operates as a nonprofit healthcare access organization providing a unified program of health and wellness services for Austin-area musicians. The organization offers multiple integrated service modules including Premium Assistance (insurance support), Primary Care, Dental Care, Hearing Care, Vision Care, Fitness (via YMCA partnership), Mind + Body wellness, Healthcare Navigation, Prescription Help, and Food Assistance. These programs work together as a coordinated care model, enabling low-income working musicians to access comprehensive healthcare services that they could otherwise not afford, with services funded through donations and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Assistance Program Financial assistance program helping qualifying Austin musicians afford health insurance coverage, including support for premium costs through the ACA marketplace.
• Primary Care Program Provides HAAM members access to primary healthcare services through a network of partnered providers in the Austin area.
• Dental Care Program Dental services program providing access to oral healthcare for HAAM members, with a dedicated dental request form for active members.
• Hearing Care Program Hearing health services including hearing screenings, conservation counseling, and custom-fit filtered earplugs delivered through a partnership with Estes Audiology.
• Vision Care Program Vision services coordinated by HAAM Program Coordinators to provide eye care access for members.
• Fitness Program (YMCA Partnership) Preferred YMCA membership pricing for HAAM members offering access to 8 Greater Austin YMCA locations with reduced rates on fitness classes, pools, and family amenities.
• Mind + Body Program Wellness programming connecting HAAM members with mental health counseling and mind-body wellness services.
• Healthcare Navigation Support services helping musicians navigate the healthcare system, understand insurance options, and access appropriate care.
• Food Assistance Program Basic needs program providing food assistance to HAAM members through a dedicated request form and community resources.
• Prescription Help Assistance program helping HAAM members afford medications through guidance on generic vs. brand options, discount programs, and connection to prescription assistance programs.

Quantifiable outcome

• $215 million in healthcare services provided over 20 years
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Austin FCcoreGTM or Marketing Partner · 4 December 2023Austin FC partnered with Q2 Holdings Inc. for the 2023 Q-mmunity Gives grant program, providing $50,000 to three Central Texas nonprofits including HAAM. The grants support organizations focusing on health, education, and community development for underrepresented groups.
• Greater Austin YMCAcoreStrategic or Co-development PartnerHAAM partners with the Greater Austin YMCA to offer preferred membership pricing for HAAM members. This wellness partnership supports preventive care and long-term wellness for Central Texas' low-income working musicians through access to 8 YMCA locations, 40+ group fitness classes weekly, pools, and nationwide membership.
• Ascension SetoncoreTechnology or IntegrationAscension Seton is a Community Partner in Care providing healthcare services to HAAM members. The organization has participated in Corporate Battle of the Bands for multiple years with their band, The Defibrillators.
• Central HealthcoreTechnology or IntegrationCentral Health is a healthcare provider partner supporting HAAM musicians' access to medical care. They are also sponsors of Pearl Society events and HAAM programming.
• Red River RisingcoreStrategic or Co-development PartnerHAAM is a proud partner of Red River Rising, supporting their initiatives to empower local musicians, preserve Austin's downtown music district, and address housing insecurity. HAAM participates in their online auctions and community events.
• C3 PresentscoreGTM or Marketing PartnerC3 Presents is a key community partner hosting HAAM's inaugural Volunteer Appreciation Event. They are major Austin event producers and supporters of HAAM's mission.
• Tito's Handmade VodkacoreGTM or Marketing PartnerTito's Handmade Vodka is a major event sponsor of Ray Benson's Birthday Bash and Corporate Battle of the Bands, providing support for HAAM's signature fundraising events.
• FVF LawcoreGTM or Marketing PartnerFVF Law powers the Music Monday program on CBS Austin's We Are Austin, featuring HAAM musicians weekly. They also sponsor appreciation awards at CBOB.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sweet Relief Musicians Fund: National nonprofit providing financial assistance to musicians for medical, dental, and living expenses. Closely aligned mission and program set (medical/vision/dental aid for working musicians), making it HAAM's most operationally comparable U.S. peer.
• Music Health Alliance: Nashville-based nonprofit providing free healthcare advocacy and access (medical, dental, vision, mental health, prescriptions) to music industry professionals. Almost exact programmatic mirror of HAAM, headquartered in another major music city.
• SIMS Foundation: Austin-based nonprofit providing mental health and addiction recovery services specifically to musicians and music industry professionals. Local partner organization to HAAM, jointly serving the Austin musician population with overlapping but distinct specialty focus.
• Musicians Foundation: New York-based nonprofit providing emergency financial assistance to professional musicians. Overlapping service (financial grants for medical/hardship) and a useful proxy for how HAAM's model might translate to the NYC music market.
• The Actors Fund / Entertainment Community Fund: Nonprofit providing social services, health insurance navigation, and emergency financial assistance to performing arts and entertainment professionals. Very similar delivery model (one-stop social services hub) but for actors and stage performers rather than musicians.

Regional players

• Help Musicians (UK): UK charity providing health, welfare, and financial support to professional musicians, with services including health assessments, hearing protection, and mental health resources. Essentially HAAM's UK counterpart with near-identical service portfolio.
• Unison Fund: Canadian charity providing counselling, emergency funds, and health support for music professionals. Operationally a near-equivalent of HAAM serving a different national market with the same professional-creator healthcare access mission.

Broad incumbents

• MusiCares: The Recording Academy's musician assistance charity, the largest U.S. nonprofit providing health, financial, and human services to music people. Highly comparable model (premium/medical assistance, mental health, emergency funds) but operates nationally rather than locally.

Emerging players

• Backline: Nonprofit building a national database of mental health resources tailored to the music industry. Comparable in mission overlap (music industry wellness) but newer and narrower in scope (mental health only) than HAAM.

Others

• Red River Cultural District / Red River Rising: Austin music ecosystem advocacy organization working to preserve the downtown music district and address musician housing/working conditions. A peer in the Austin-specific musician-support ecosystem rather than a direct service provider, cited here because HAAM is a documented Red River Rising partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/myhaam
• Facebookfacebook.com/myhaam
• Instagraminstagram.com/myhaam

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Alliance for Austin Musicians