Block Six Analytics
Block Six Analytics is a Chicago-based firm founded in 2010 that builds technology and analytics tools to help both buyers and sellers of sports sponsorship maximize revenue and value from their deals.
- Company typePrivate
- Founded2010
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Block Six Analytics does
Block Six Analytics is a Chicago-based, privately held company founded in 2010 that builds technology and analytics products for the sports sponsorship market. The firm operates a two-sided model serving both buyers (brands seeking sponsorship exposure) and sellers (rights-holders such as teams, leagues, and venues), positioning its platform as a means to maximize revenue across sponsorship transactions. The stated value proposition emphasizes valuation, benchmarking, and data-driven decision support rather than sponsorship brokerage or media representation.
The company's core product surface consists of analytics tools that quantify sponsorship value, compare deals against market benchmarks, and inform pricing or renewal decisions on both sides of the market. The firm operates with a small team (11-50 employees) under the continued leadership of founder and CEO Adam Grossman, with Peter Stein serving as Director, Business Analytics. Disclosure on underlying technology architecture, pricing model, and go-to-market mechanics is limited in the available input.
Capitalization has been modest: a $1.83 million funding round in April 2016 led by Bowery Capital (with Advancit Capital, Fulcrum Investing, Fullstack Sports Ventures, LaunchCapital, M25, and Stadia Ventures participating), followed by a follow-on from Stadia Ventures in September 2016 and a revenue-based financing facility from Novel Capital in October 2020. The 2020 shift to non-dilutive, revenue-linked financing is notable and may indicate a working-capital-oriented capital structure rather than aggressive growth-equity scaling.
Block Six Analytics firmographics
Firmographics- Name
- Block Six Analytics
- Legal name
- Excel Sports Management
- Website
- https://blocksixanalytics.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Block Six Analytics is a Chicago-based firm founded in 2010 that builds technology and analytics tools to help both buyers and sellers of sports sponsorship maximize revenue and value from their deals.
- Ownership category
- akta.pro rank
Block Six Analytics industry classification
Industry- Product category
- Sports Sponsorship Analytics
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
Keywords
Where Block Six Analytics is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Block Six Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Talent Representation Services: Representation and management services for professional athletes, coaches, and media talent including contract negotiation, brand partnerships, and career management.
- Brand Marketing Services: Comprehensive brand services including strategy, experiential marketing, content and campaign development, digital and social media management, talent and creator partnerships, data analytics, and hospitality services for corporate brands seeking sports partnerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Block Six Analytics product offering
Product offeringCore offering
Block Six Analytics provides technology and analytics to maximize revenue for buyers and sellers of sports sponsorship. The company operates a data-driven platform that supports sponsorship transactions between brands seeking partnerships and sports properties seeking sponsors, with a Chicago-based team of 11-50 employees founded in 2010.
Differentiator
Problem solved
Functional benefit
Products and services
- Block Six Analytics Platform Technology and analytics platform that maximizes revenue for buyers and sellers of sports sponsorship by connecting sponsorship inventory (sports properties, teams, leagues) with brand-side sponsorship demand and pricing both sides of the transaction.
Companies that use Block Six Analytics
Customer profileSegments2 records
Ideal customer profiles2 records
Block Six Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Block Six Analytics partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Block Six Analytics competitors and assessment
Company assessmentDirect peers
- Hookit: Hookit is a sports and entertainment sponsorship analytics platform that measures sponsorship value, media exposure, and ROI across social and broadcast channels. It is a direct competitor to Block Six Analytics in the buyer/seller sports sponsorship analytics space.
- Relo Metrics (formerly Blinkfire Analytics): Relo Metrics provides AI-powered sponsorship analytics and measurement for sports properties, brands, and agencies. It directly competes with Block Six Analytics in tracking and valuing sponsorship media exposure across sports.
- Zoomph: Zoomph delivers sponsorship analytics and audience measurement for sports teams, leagues, and brands. As a platform serving similar buyers and sellers of sports sponsorships, it competes with Block Six Analytics in valuation and analytics tooling.
- MVPindex: MVPindex is a sponsorship analytics platform that measures athlete and team social media value for sponsorship pricing. It directly overlaps with Block Six Analytics' mission of maximizing revenue for buyers and sellers of sports sponsorship.
- SponsorPulse: SponsorPulse provides sponsorship research, measurement, and effectiveness analytics to brands, properties, and agencies. It is a direct peer to Block Six Analytics in the sponsorship measurement and valuation category.
Emerging players
- Navigate Research: Navigate Research produces sports sponsorship intelligence and valuation data, including the ESP Properties reports. It overlaps with Block Six Analytics in providing sponsorship valuation and market intelligence to buyers and sellers.
- Two Circles: Two Circles is a sports data and analytics company that helps rights-holders and brands unlock commercial value from fan data. It competes with Block Six in the broader sports sponsorship analytics ecosystem, particularly for buyer-side insights.
Broad incumbents
- Octagon: Octagon is one of the largest global sports marketing agencies with proprietary analytics, consulting, and sponsorship sales capabilities. It is a broad incumbent competitor with overlapping analytics offerings used by the same buyers and sellers Block Six targets.
- WME Sports / Endeavor: WME (under Endeavor) operates one of the largest sports and entertainment talent representation and sponsorship businesses, with significant proprietary analytics and consulting capabilities. It is a broad incumbent that competes with Block Six at the buyer/seller enablement layer.
Others
- Excel Sports Management: Excel Sports Management is a sports talent representation and brand marketing agency that lists 'Data & Analytics' as a core service. It is adjacent rather than directly competitive — likely a channel partner or customer that utilizes analytics platforms like Block Six in delivering sponsorship outcomes.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Block Six Analytics social profiles
Digital presenceBlock Six Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Block Six Analytics leadership team
Management profileNumber of profiles
Profiles2 records
Block Six Analytics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Block Six Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Block Six Analytics
What does Block Six Analytics do?
Block Six Analytics provides technology and analytics to maximize revenue for buyers and sellers of sports sponsorship. The company operates a data-driven platform that supports sponsorship transactions between brands seeking partnerships and sports properties seeking sponsors, with a Chicago-based team of 11-50 employees founded in 2010.
Is Block Six Analytics a public or private company?
Block Six Analytics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Block Six Analytics founded?
Block Six Analytics was founded in 2010. It employs 11 to 50 people.
Where is Block Six Analytics based?
Block Six Analytics is headquartered in Chicago, United States, in the North America region.
How does Block Six Analytics make money?
Two revenue lines are on record. Talent Representation Services are the primary driver. The others are brand Marketing Services.
Who are Block Six Analytics's main competitors?
Direct peers on record are Hookit, Relo Metrics (formerly Blinkfire Analytics), Zoomph, MVPindex and SponsorPulse. Emerging players are Navigate Research and Two Circles. Broad incumbents are Octagon and WME Sports / Endeavor. Excel Sports Management is listed as an others.
Does Block Six Analytics have an API?
No public API is recorded for Block Six Analytics.
What industry is Block Six Analytics in?
Block Six Analytics's product category is Sports Sponsorship Analytics. Its primary akta.pro industry code is MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting). Its NAICS code is 71141 and its SIC code is 7990.