PinRich Inc.

What PinRich Inc. does

PinRich Inc. (ピンリッチ株式会社) is a Tokyo-headquartered B2B SaaS vendor serving the Japanese real estate industry with data and workflow software. Founded in 2018, the company markets a portfolio of 8 live products with 4 more planned within the year, addressing five customer segments: sales brokerage, buyback and resale, rental brokerage, developer, and data solution providers. Reported scale is 1,200+ paying real estate companies.

The platform is built on a proprietary data backbone aggregating approximately 12TB of residential real estate information per year with claimed 95.8% coverage across nine major listing portals, daily refresh cadence, and roughly 20 years of historical sales records. Core products include Lead Connector (lead nurturing with NLP email automation and ML-driven deduplication), a Price Appraisal API (ML price estimation with 1-minute PDF output), Registry Document Retrieval, Property Converter / Listing Management, Inter-Agent Property Search, and the Property MCP Connector, which exposes property data to external AI agents. Underlying technical components include ML price models, NLP for email templates, computer vision for image watermark removal, RPA, autonomous agents for property proposals, and integration with BigQuery, GA4, and Firebase.

The business model combines fixed-fee SaaS subscriptions (Lead Connector listed at ¥200,000 setup plus ¥5,000/month) with quote-based pricing for advanced products such as the MCP Connector (¥300,000 onboarding plus monthly fee). Go-to-market blends direct field sales in Tokyo, Osaka, and Fukuoka with a sales partner program and OEM / white-label distribution. Headcount is reported at 1-10 employees, suggesting heavy process automation; the company states 283,969 new customers were generated via automated follow-up in 2025. Funding history comprises a seed round on 2025-04-10 and an undisclosed Series A on 2026-04-15, with media coverage including Nikkei and TechCrunch Japan.

Name

PinRich Inc.

Legal name

ピンリッチ株式会社 (PinRich Inc.)

Website

https://pinrich.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

PinRich Inc. is a Tokyo-based B2B SaaS company, founded in 2018, that sells data and workflow software to over 1,200 Japanese real estate brokerages and developers, aggregating 12TB of residential property data annually across nine listing portals.

Ownership category

akta.pro rank

Product category

Real Estate SaaS (PropTech Software)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG)

akta.pro secondary industry

Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)

Keywords

• Real estate SaaS
• Property data analytics
• AI property appraisal
• Real estate CRM
• Lead management software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS subscriptions (8 products in market, 4 planned within the year): Recurring cloud subscriptions for 8 real-estate SaaS products (Lead Connector, CRM, Automated Follow-up, Property Data, Image/Floor-plan, Price Estimation, Deed Acquisition, Property Search), with shortest onboarding 2 weeks, billed via credit card per Terms of Use. Includes a Sales/CRM-led 'cross-sell' motion: once a customer adopts the core 4 products, additional products are layered on the same account.
2. Per-product fixed + monthly pricing (e.g., Lead Connector): Some products carry a transparent one-time setup fee plus a small monthly fee (Lead Connector: ¥200,000 setup + ¥5,000/month, tax excl.). Acts as an entry-level lander into the broader suite.
3. MCP Connector data-subscription tier: Flat ¥300,000 (excl. tax) onboarding fee covering connector setup, use-case design, and go-live, plus a monthly fee scoped to the data range required for the customer's use case (e.g., executive market analysis, competitive analysis, appraisal support), keeping token consumption in Claude/ChatGPT bounded.
4. Pass-through registry/deed acquisition fees: PinRich charges no setup, monthly, or per-transaction fee on the Deed product; revenue is effectively zero-margin pass-through (customer pays only the Legal Affairs Bureau's actual cost) but the product is used as a hook to embed PinRich deeper into the brokerage workflow.
5. Data licensing / API / bulk download (Data Solution): Data Solution business unit sells the 95.8%-coverage, 12TB/yr real-estate dataset (listings, transactions, images, hazard/school/geo) to non-brokerage corporates and developers via API, data linkage, and bulk download, on quoted commercial terms. Targets 9-portal coverage with daily updates.
6. OEM / white-label and joint product development: Three OEM/Integration/Co-development patterns: (1) data and feature overlay into the customer's existing system (case studies with Salesforce MA replacement, ¥80K dev / ¥20K MRR; Slack alerting, ¥400K dev / 1 month; Google Sheets aggregation, ¥100K / 3 days), (2) white-label delivery of PinRich's SaaS (e.g., price-estimation, seller pages) under the partner's brand, and (3) co-developed new products (e.g., investment-grade property auto-collection platform). Mix of one-time integration revenue and recurring SaaS revenue.
7. Channel / sales-partner resale revenue: Sales-partner program where consulting, web production, ad-agency, calling-service and back-office firms resell PinRich to their existing real estate clients. Partners control pricing (only a minimum unit price is set) and are supported with NP-kakeibarai billing and a partner dashboard; PinRich earns recurring residuals on the underlying subscriptions.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

PinRich provides an AI-driven real estate SaaS platform for Japanese real estate brokerages and developers, comprising 8 modular products that automate inquiry response, customer management, automated follow-up marketing, multi-portal property data acquisition, image/floor plan retrieval, ML-based price appraisal, registry document retrieval, and inter-agent property search. The platform is built on a deduplicated 9-portal data lake covering 95.8% of Japanese residential listings with 12TB of annual processing, and is also sold as data, API, OEM, and co-development offerings to non-brokerage corporates.

Product overview

PinRich Inc. operates a modular SaaS platform tailored to the Japanese real estate industry, comprising 8 currently available products (with 4 additional products planned for release within the year) organized into 4 functional domains: lead capture and customer management (反響コネクター, 顧客管理, 自動追客), data collection and appraisal (不動産データ取得, 画像／間取り図取得, 価格査定, 物件MCPコネクタ), property management operations (謄本取得), and inter-agent property circulation (不動産業者向け 物件検索). The 自動追客 module further bundles three integrated sub-products (自動配信メール, 売主向けサイト, and 買主／借主向けサイト). All products are linked through a unified customer ID and share a centralized real estate data infrastructure covering 95.8% of Japanese residential properties with 12TB of annual data processing; the platform additionally offers data-linkage, OEM, and co-development integration services to third parties.

Differentiator

Problem solved

Functional benefit

Brands

• 反響コネクター: Lead/inquiry connector SaaS that auto-extracts customer information from inquiry emails and writes to the customer's specified destination (CRM, DB, spreadsheet).
• 顧客管理
• 自動追客
• 不動産データ取得
• 画像／間取り図取得
• 価格査定
• 物件MCPコネクタ
• 謄本取得
• 不動産業者向け 物件検索

Products and services

• Lead Connector (反響コネクター) Automated inquiry capture module that ingests lead emails from 11 sale, 3 purchase, and 5 rental media sources plus in-house websites, deduplicates and normalizes the data via email parsing and portal admin-screen RPA, and writes it directly to a customer-specified destination such as Salesforce, HubSpot, Kintone, an in-house DB, or Google Sheets. Built for Japanese real estate brokerages.
• Customer Management / CRM (顧客管理) Real-estate-specialized CRM (residential sale, purchase, rental) that serves as the central customer data hub tying inquiry to contract through a single customer ID, with built-in Lead Connector and Automated Follow-up functionality and support for bulk distribution via email, LINE, and SMS. Scheduled for renewal to separate personal data from activity logs for AI-era safety.
• Automated Follow-up / MA (自動追客) Marketing-automation module for real estate brokerages composed of three integrated sub-products (Automated Distribution Email, Seller-Facing Site, Buyer/Renter-Facing Site) running on a shared customer ID. In 2025 it served 283,969 new customers and sent 10,066,709 emails with a 35.6% open rate, 24.2% click rate, and 5.46% action rate.
• Real Estate Data Acquisition (不動産データ取得) Cross-portal property data collection module that scrapes 9 major Japanese real estate media platforms (SUUMO, HOME'S, athome, REINS, ITANDI, Riapro, Fukuoka Friends, Uchinā-Life, Fudousan Rengoutai), deduplicates listings, and exposes filters not available in standard portal search such as listing period, price-drop history, and brokerage contract status.
• Image / Floor Plan Retrieval (画像／間取り図取得) Bulk image and floor plan download module providing approximately 300 million property photos and floor plans for most Japanese condominiums as ZIP files, with AI-based automatic removal of competitor watermarks in approximately 20 seconds.
• AI Price Appraisal (価格査定) ML-based residential price appraisal (mansion, kodate, tochi) that automatically identifies comparable properties from nationwide transaction data and generates an appraisal PDF in approximately one minute, with 3-year price trend graphs and an online appraisal report whose view history is captured as seller-intent signal. Available as a SaaS module and as a REST API.
• Property MCP Connector (物件MCPコネクタ) MCP (Model Context Protocol) server that connects PinRich's deduplicated 9-portal real estate data (listings, contracts, station, school, and hazard information) directly to AI assistants such as Claude and ChatGPT, enabling conversational access to market, competitive, and appraisal analysis within the AI's own chat interface.
• Registry Document Retrieval (謄本取得) Automated registry document (land, building, and cadastral map) acquisition module that retrieves PDFs from the Legal Affairs Bureau by address, alerts on duplicate retrieval within 3 months, and centralizes records for company-wide sharing by lot number. Charges only the bureau's actual fee via NP-kakeibarai billing.
• Inter-Agent Property Search (不動産業者向け 物件検索) Cross-portal property search module providing unified access to major media and inter-agent sites, with floor plan retrieval automated via RPA (credentials held centrally, not shared with end users). Includes 2006-to-present long-term contract data, listing period, price-drop history, brokerage contract type, days-to-contract, and price-drop ratio.

Quantifiable outcome

• 1,200+ real estate companies adopted the platform (Series A press release)
• +7 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability14 records

Feature8 records

Partnerships

17 partnerships are on record, tiered core.

• Major real-estate brokerage 'A' company (大手不動産仲介A社)coreStrategic or Co-development Partner · 18 February 2026Business alliance announced 2026-02-18 with a major Japanese real-estate brokerage identified only as 'A company' in the public news list. Treated as a strategic, named-anchor relationship.
• Salesforce (Marketing Cloud)coreTechnology or IntegrationDocumented integration case study: a customer replaced Salesforce's Marketing Cloud with PinRich's MA functions while keeping Salesforce CRM. Setup: ¥80K dev fee + ¥20K/month, delivered in 2 weeks, with ~30K emails/month sent and a 6% return rate. PinRich lists Salesforce as a primary CRM integration target on multiple product pages.
• HubSpotcoreTechnology or IntegrationHubSpot is listed as a primary CRM integration target for the Lead Connector product (auto-write inquiry data into HubSpot alongside Salesforce and in-house DBs).
• Kintone (Cybozu)coreTechnology or IntegrationListed as a primary CRM integration target for the Lead Connector product, alongside Salesforce and HubSpot, enabling PinRich to write inquiry data directly into Kintone.
• Google SheetscoreTechnology or IntegrationDocumented integration case study: customer aggregated store-level data into Google Sheets to power a centralized calling workflow (CTI integration). Setup: ¥10K dev fee, 3 days. Also listed as a primary Lead Connector destination alongside Salesforce/HubSpot/Kintone.
• SlackcoreTechnology or IntegrationDocumented integration case study: customer consolidated portal inquiry data and pushed Slack notifications to enable immediate follow-up. Setup: ¥40K dev fee, 1 month. Slack is also part of the standard messaging-integration list (Slack / Teams / LINE).
• Microsoft TeamscoreTechnology or IntegrationListed alongside Slack and LINE as a supported messaging-integration destination for customer data and follow-up workflows.
• LINEcoreTechnology or IntegrationLine is a supported outbound channel for the CRM (one-shot email / LINE / SMS) and is a listed integration alongside Salesforce and HubSpot in the auto follow-up integrations; the buyer/renter dedicated site also supports LINE-based viewing-request booking.
• Google Calendar (Google API)coreTechnology or IntegrationPinRich's application uses Google API under the Google API Services User Data Policy, with read/write access to Google Calendar events (used for calendar event management within the app). Data is encrypted in transit and at rest, and is not used to train ML models.
• Anthropic (Claude)coreTechnology or IntegrationPinRich exposes its deduplicated 9-portal real-estate data to Claude via an Anthropic-standard MCP connector. Listed as a primary use case on the MCP connector product page; access is limited to contracted users.
• OpenAI (ChatGPT)coreTechnology or IntegrationPinRich exposes its deduplicated 9-portal real-estate data to ChatGPT via the same MCP connector; together with Claude, this covers the two flagship AI services targeted by the MCP product.
• SUUMO (Recruit)coreTechnology or IntegrationSUUMO is one of the 9 major portals aggregated daily into PinRich's data set, and a supported media source for the buyer/renter dedicated site. Listed as a primary data source across the data, search, and follow-up product pages.
• LIFULL HOME'ScoreTechnology or IntegrationLIFULL HOME'S is one of the 9 major portals aggregated daily into PinRich's data set, and a supported media source for the buyer/renter dedicated site.
• athome (AtHome)coreTechnology or Integrationathome is one of the 9 major portals aggregated daily into PinRich's data set, and a supported media source for the buyer/renter dedicated site.
• REINS (指定流通機構 / 不動産流通推進センター)coreTechnology or IntegrationREINS (real-estate distribution system) is one of the 9 portals aggregated, and is the source for the long-history sales dataset (2006-onwards) and the floor-plan / image source for the property-search product. RPA is used to access REINS without exposing IDs/passwords.
• ITANDIcoreTechnology or IntegrationITANDI is one of the 9 portals aggregated daily into PinRich's data set, and a supported media source for the buyer/renter dedicated site.
• Riapro (リアプロ)coreTechnology or IntegrationRiapro is one of the 9 portals aggregated daily into PinRich's data set, and a supported media source for the buyer/renter dedicated site.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Salesforce: Global CRM/MA incumbent and documented integration partner of PinRich (Salesforce MA-replacement case study). Competes at the CRM/MA layer where PinRich's 顧客管理 + 自動追客 stack overlaps; PinRich positions as a vertical, lower-cost alternative that keeps Salesforce as the system of record.
• HubSpot: Global CRM/MA platform listed as a primary Lead Connector integration target. Competes at the MA and CRM layer where PinRich's 自動追客 and 顧客管理 overlap, particularly with SMB brokerages that might otherwise adopt HubSpot directly.
• LIFULL: Listed Japanese proptech (TSE Prime: 2120) operating HOME'S, Japan's #2 residential portal. Overlaps with PinRich on nationwide property data (LIFULL HOME'S is one of the 9 sources PinRich ingests) and on consumer-facing property search; competes at the data/portal layer rather than the B2B SaaS layer.
• Recruit Holdings (SUUMO): Global HR/marketing conglomerate whose SUUMO portal is Japan's largest residential listings source — and one of the 9 portals PinRich aggregates. Competes with PinRich at the property-data and consumer-discovery layer; a ToS or distribution change by SUUMO would directly affect PinRich's data asset.

Others

• Speee: Japanese digital-marketing and proptech operator, and a disclosed principal investor in PinRich (Series A). Speee's real-estate vertical (e.g., housing marketing/data products) overlaps thematically with PinRich's data and AI-automation positioning.

Direct peers

• Ielove Group (いえらぶGROUP): Japanese B2B SaaS vendor (Ielove Cloud, Ielove BB inter-agent listing) serving tens of thousands of real-estate brokerages with CRM, listing distribution and marketing automation. The closest direct competitor to PinRich's suite across sale/rental brokerage and inter-agent property search.
• ITANDI (GA technologies): GA technologies' real-estate SaaS brand (ITANDI BB, ITANDI BBx, rental management) and Japan's leading inter-agent property- circulation platform. Directly comparable to PinRich's 不動産業者向け 物件検索 and rental-management modules, and a data-source partner.
• GA technologies (RENOSY): Listed Japanese proptech operator (TSE Growth: 3491) running the RENOSY platform plus the ITANDI B2B SaaS business. Overlaps with PinRich across real-estate SaaS, data, and developer/buyback-resale segments, and is a closer comparable than the portals on monetization model.
• ietty: Tokyo-based real-estate-tech startup offering AI-driven brokerage matching, CRM and chat-based customer engagement. Comparable to PinRich on the inbound/AI-conversation layer of the broker workflow, especially for buy-side customers.

Regional players

• Zillow Group: US-based residential portal/AI appraisal leader. Comparable on the data-asset-plus-AI-appraisal business model (nationwide normalized listings feeding an ML valuation layer), but serves a different geography and consumer-facing motion than PinRich's Japan-domestic B2B SaaS focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PinRich Inc.