Immediate Media Co.
Immediate Media Co. is a UK special interest content and platform company operating a portfolio of BBC-licensed and owned consumer brands across food, entertainment, gardening, history, parenting, and motoring, reaching 21 million UK adults monthly through magazines, digital, podcasts, apps, and live events.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Immediate Media Co. does
Immediate Media Co. is a UK-based special interest content and platform company that operates a portfolio of consumer media brands reaching 21 million UK adults monthly - more than a third of the country's adult population. Founded in 2011 and headquartered in London with offices in Bristol, Manchester, and Nottingham, the company employs 501-1,000 staff and is a wholly owned subsidiary of Germany's Hubert Burda Media. Its brand portfolio spans food (Good Food, olive, Easy Cook, Nutracheck), entertainment (Radio Times), gardening (BBC Gardeners' World Magazine), history (HistoryExtra), parenting (MadeForMums), motoring (BBC Top Gear Magazine), and youth/children's titles (CBeebies, Bluey, BBC Match of the Day, LEGO), several of which are licensed from the BBC.
The company operates a multi-channel content and commerce platform built on a proprietary CMS called Fabric that powers websites, apps, podcasts, video, and print titles. Its advertising infrastructure centres on PRISM, a first-party data platform powered by Permutive that processes 4.7 million daily data points across 2,000+ audience segments and is anchored by direct subscriber relationships with 13 million magazine readers. Supporting advertising products include Imagine Studio (in-house creative production), IM Clear (a sustainability measurement framework for advertisers), and the newly launched IX experiential agency.
Immediate monetises through six streams: print and digital subscriptions (13M paid subscribers, 25M magazines sold in 2025), cross-platform advertising, affiliate commerce (notably via Good Food), consumer live events (Good Food Show, BBC Gardeners' World Live, Radio Times Festival), app subscriptions (Nutracheck, Good Food app), and international licensing across 70+ markets. The company sells directly to consumers via owned sites and apps and to advertisers via a sales team, with named advertiser relationships spanning Netflix, Disney+, Apple TV+, Sky, LEGO, eBay, Morrisons, Lidl, and major food brands.
Immediate Media Co. firmographics
Firmographics- Name
- Immediate Media Co.
- Legal name
- Immediate Media Company Limited
- Website
- http://www.immediate.co.uk/
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Immediate Media Co. is a UK special interest content and platform company operating a portfolio of BBC-licensed and owned consumer brands across food, entertainment, gardening, history, parenting, and motoring, reaching 21 million UK adults monthly through magazines, digital, podcasts, apps, and live events.
- Ownership category
- akta.pro rank
Immediate Media Co. industry classification
Industry- Product category
- Consumer Media Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)
- akta.pro secondary industries
- Full-Service Media Planning & Buying (MPAAABAA), Digital Content & Media Subscriptions (CRAFAIAA)
Keywords
Where Immediate Media Co. is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Immediate Media Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Subscription Revenue: Recurring subscription revenue from digital and print magazine subscriptions. Immediate has more paid subscribers than any other UK magazine publisher with 13 million magazines sold on subscription (ABC Jan-Dec 2025).
- Advertising: Cross-platform advertising revenue across digital, print, social, commerce, podcasts, and live events. Advertisers include major brands across food, entertainment, automotive, parenting and lifestyle sectors. 2,000+ unique audience segments available through PRISM data platform.
- Commerce & Affiliate: Expert, trusted recommendations that convert combining editorial authority with smart data to help partners reach high-intent audiences and drive sales. Includes affiliate commerce through Good Food brand.
- Live Events: Revenue from consumer-facing live events including Good Food Show, BBC Gardeners' World Live, Radio Times Festival, Move It, and other experiential events. Over 40 experiential partnerships portfolio.
- Licensing & Syndication: International licensing revenue with more than 70 international licences. Extends trusted brands worldwide through quality, credible content partnerships.
- App Subscriptions: Revenue from mobile applications including Nutracheck calorie tracking app (4.8 star rating), Good Food app with exclusive recipes and meal plans (183k subscribers), and other brand apps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multi-tier subscription packages across brand portfolio |
| Subscription | Monthly | Nutracheck calorie tracking app with premium features |
Go-to-market motion4 records
Distribution channels9 records
Marketing channels11 records
Immediate Media Co. product offering
Product offeringCore offering
Immediate Media Co. is a UK special interest content and platform company that publishes trusted consumer brands including Radio Times, Good Food, BBC Gardeners' World Magazine, HistoryExtra, olive, MadeForMums, BBC Top Gear Magazine, and Nutracheck across magazines, websites, mobile apps, podcasts, video, and live events. It monetises primarily through consumer subscriptions (13 million magazine subscribers), cross-platform advertising (supported by the PRISM first-party data platform), affiliate commerce, and international brand licensing.
Product overview
Immediate Media Co. is a multi-platform consumer media company operating a portfolio of iconic UK brands across food, entertainment, gardening, history, parenting, motoring, and children's content. The company offers content through magazines, innovative digital products (websites and mobile apps), podcasts, video channels, and live events. Key brands include Radio Times, Good Food, BBC Gardeners' World Magazine, HistoryExtra, olive, MadeForMums, Top Gear, and Nutracheck (calorie tracking app). The company also provides advertising solutions including PRISM (first-party data platform), IM Clear (sustainability framework), and Imagine Studio (creative production), plus IX experiential agency. Founded in 2011 and part of BurdaInternational/Hubert Burda Media, Immediate reaches 21 million people monthly with over 25 million magazines sold in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Radio Times: UK's favourite entertainment brand covering TV, film, radio, streaming, gaming and podcasts since 1923.
- Good Food
- Nutracheck
- BBC Gardeners' World Magazine
- HistoryExtra
- olive
- Youth & Children's
- MadeForMums
- Easy Cook
- BBC Top Gear Magazine
Products and services
- Radio Times
- Good Food
- Nutracheck
- BBC Gardeners' World Magazine
- HistoryExtra
- Olive Magazine
- Youth & Children's Magazines
- MadeForMums
- Easy Cook
- BBC Top Gear Magazine
- PRISM Data Platform
- IM Clear
- Imagine Studio
- IX Experiential Agency
- Good Food Show & BBC Gardeners' World Live
Quantifiable outcome
- Audiences spend 50% longer on Immediate sites than on competitors' sites
- +3 more outcomes
Companies that use Immediate Media Co.
Customer profileNamed customers28 records
Segments8 records
Ideal customer profiles3 records
Immediate Media Co. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature4 records
Immediate Media Co. partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- NutracheckcoreHubert Burda Media acquired UK nutrition platform Nutracheck, integrating it into Immediate Media Co. The acquisition aims to expand Burda's growth in the UK's food and digital health market. Nutracheck operates as part of Immediate's Food and Wellness Group.
- BurdaInternationalcoreBurdaInternational operates in 11 countries, primarily across Europe and Asia (employing 2,400 people), with a multi-channel platform offering including media, e-commerce, and innovative services. Immediate is integrated into this international structure as the UK portfolio company.
- University of SussexminorImmediate partnered with psychologists at the University of Sussex to survey nearly 10,000 people on what truly brings joy for The Joy Test research project. Research reveals connection between leisure activities and emotional wellbeing.
- Good Food SME Awards PartnersminorGood Food announced winners of inaugural Good Food SME Awards celebrating small and medium-sized businesses making impact in food, drink and health industry. Category sponsors and partners support the awards program.
- Inclusive EmployersminorED&I partner organization supporting Immediate's commitment to creating an equitable, diverse and inclusive workplace. One of several partner organizations including Black Young Professionals, Intermedia UK, Menopause Friendly Workplace.
- Black Young Professionals (BYP)minorED&I partner organization supporting Immediate's diversity and inclusion initiatives. BYP Network supports Black young professionals in the workplace.
- Menopause Friendly WorkplaceminorED&I partner organization supporting menopause awareness and friendly workplace practices. Immediate has a dedicated Menopause Network Group.
- Creative Mentor NetworkminorED&I partner organization supporting diversity in creative industries. Immediate committed to increasing representation and supporting underrepresented talent.
- Creative EqualsminorED&I partner organization focused on diversity and equality in creative industries. Supports Immediate's commitment to workplace diversity.
- Solidarity SportsminorCharity partner supporting children recovering from complex trauma. Part of Immediate's community outreach and social impact initiatives.
- Barons Court ProjectminorCommunity partner - the only day centre in Hammersmith and Fulham supporting the homeless and vulnerable. Part of Immediate's local community outreach.
- OnHandminorVolunteering platform partner making it easy for Immediate employees to give back and support causes they care about in their local communities.
- OliominorFood waste charity partner. Immediate donates all leftover food from offices to local food waste charity Olio as part of sustainability commitment.
- SkyminorEntertainment brand partner in Radio Crimes campaign that won Commercial Partnership of the Year at PPA Awards 2026. Joint campaign with Netflix delivered strong results.
- NetflixminorEntertainment brand partner in Radio Crimes campaign that won Commercial Partnership of the Year at PPA Awards 2026. Joint campaign with Sky delivered creative audience experience.
Scale indicators25 records
Recent moves7 records
Expansion highlights6 records
Immediate Media Co. competitors and assessment
Company assessmentBroad incumbents
- Hubert Burda Media: Immediate's parent company and Germany's largest family-owned media conglomerate, operating 500+ brands. Directly comparable as a multi-brand European special-interest media owner and Immediate's ultimate shareholder and capital backer.
- DMGT (Daily Mail and General Trust): UK-listed diversified media group spanning consumer (Mail, Metro, i) and B2B (Euromonitor, Trepp). Comparable in running a multi-brand UK consumer media portfolio with adjacent events and licensing.
- Dotdash Meredith: US-based digital-led publisher of enthusiast brands (Verywell, Investopedia, People, Better Homes & Gardens). Comparable as a portfolio operator of trusted vertical-specific content brands monetised through advertising and commerce — relevant benchmark for Immediate's content + commerce + data model.
Direct peers
- Reach plc: UK's largest newspaper and magazine publisher (Daily Mirror, Daily Express, OK!, Closer). Directly comparable as a UK multi-brand consumer publisher monetising across advertising, subscriptions and licensing with a similar London-headquartered operating model.
- Bauer Media Group: European magazine publisher and audio operator with significant UK presence (Heat, Grazia, Closer, Absolute Radio). Closely comparable multi-brand special-interest publisher monetising across print, digital, audio and live events.
- Haymarket Media Group: Private UK-based multi-brand consumer and B2B publisher. Comparable operating model as a privately-held, family-controlled special-interest publisher with diversified brand portfolio and events businesses.
- Future plc: UK-based multi-brand digital publisher (TechRadar, Tom's Guide, Marie Claire, Country Life). Comparable in operating a portfolio of special-interest consumer brands monetised through subscriptions, advertising, events and e-commerce; a key benchmark for UK consumer media M&A multiples.
- Condé Nast Britain: UK arm of Condé Nast (Vogue, GQ, Tatler, Wired). Comparable as a UK luxury and lifestyle magazine publisher with digital extensions, live events (e.g. Vogue Festival) and brand licensing — overlapping with Immediate's vertical-portfolio strategy.
- Hearst UK: UK arm of Hearst (Good Housekeeping, Cosmopolitan, Country Living, ELLE). Closely comparable UK consumer magazine publisher relying on a mix of licensed and owned lifestyle brands monetised through subscriptions and advertising.
Emerging players
- Dennis Publishing: UK-based independent publisher of special-interest titles (The Week, Coach, MoneyWeek). Comparable as a mid-sized UK consumer publisher monetising niche enthusiast verticals through subscriptions — though smaller and digital-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Immediate Media Co. social profiles
Digital presenceImmediate Media Co. compliance and trust
Trust signalCompliance2 records
Immediate Media Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immediate Media Co. leadership team
Management profileNumber of profiles
Profiles15 records
Immediate Media Co. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Immediate Media Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immediate Media Co. M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immediate Media Co.
What does Immediate Media Co. do?
Immediate Media Co. is a UK special interest content and platform company that publishes trusted consumer brands including Radio Times, Good Food, BBC Gardeners' World Magazine, HistoryExtra, olive, MadeForMums, BBC Top Gear Magazine, and Nutracheck across magazines, websites, mobile apps, podcasts, video, and live events. It monetises primarily through consumer subscriptions (13 million magazine subscribers), cross-platform advertising (supported by the PRISM first-party data platform), affiliate commerce, and international brand licensing.
Is Immediate Media Co. a public or private company?
Immediate Media Co. is a private company. It is classified as corporate owned and is currently operating.
When was Immediate Media Co. founded?
Immediate Media Co. was founded in 2011. It employs 501 to 1,000 people.
Where is Immediate Media Co. based?
Immediate Media Co. is headquartered in London, United Kingdom, in the Europe region.
How does Immediate Media Co. make money?
Six revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising, commerce & Affiliate, live Events, licensing & Syndication and app Subscriptions.
Who are Immediate Media Co.'s main competitors?
Broad incumbents on record are Hubert Burda Media, DMGT (Daily Mail and General Trust) and Dotdash Meredith. Direct peers are Reach plc, Bauer Media Group, Haymarket Media Group, Future plc, Condé Nast Britain and Hearst UK. Dennis Publishing is listed as an emerging player.
Does Immediate Media Co. have an API?
No public API is recorded for Immediate Media Co..
What industry is Immediate Media Co. in?
Immediate Media Co.'s product category is Consumer Media Publishing. Its primary akta.pro industry code is MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos), with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 516210 and its SIC code is 7311.