What Nutracheck does

Nutracheck, operated by NutraTech Ltd, is a UK-based consumer health platform founded in 2004 and launched commercially in 2005 from Nottingham. The product is a calorie counter and food diary application available on iOS, Android, and a web-based companion site, tracking calories and seven key nutrients (carbs, sugar, fibre, protein, fat, saturated fat, and sodium). The technical backbone is a proprietary food database covering 500,000+ UK foods and 400,000+ US foods, queried via free-text search and a mobile barcode-scanning interface. Activity data flows in and out of the platform through native integrations with Apple HealthKit, Google Fit, and Fitbit.

The business model is consumer subscription (B2C) with a 7-day free trial, a restricted 'Lite' freemium tier, and paid monthly or annual auto-renewing memberships, supplemented by a verified-student discount. Distribution is product-led growth: app-store organic discovery, SEO for UK-calorie-tracking queries, social media (Facebook, Instagram, Twitter, Pinterest), a customer community forum, and earned media placements in Telegraph, Daily Mail, HuffPost, BBC Radio 4, and Channel 4. Medical credibility is anchored by an advisory bench that includes Dr Ian Campbell MBE, Dr Seher Mughal, and Dr Janet Aylott, and the product holds ORCHA Assured digital-health certification.

Nutracheck is privately held, appears bootstrapped (no funding rounds disclosed, no M&A activity), and operates without a parent company. The team of approximately 22 disclosed members is led by Managing Director Dan Hutson and is structured around product (Jack Yaxley, Sidney Lale), engineering (Ben Pratt, Eoin Duffill, Joel McLean, Luke Kartsolis), data (Eleanor Bennett, Sophie Edgington, Catriona Mclean), nutrition (Emma White, Beth Furness, Emily Balmbra), and customer-care and commercial functions. The platform reports 287,000+ 5-star app ratings and has won multiple UK industry awards, including UK IT Industry Awards 2018 and App Growth Awards 2020.

Name

Nutracheck

Legal name

NutraTech Ltd

Website

https://nutracheck.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Nutracheck, operated by NutraTech Ltd, is a UK-based consumer health platform providing a calorie counter and food diary app and website for individual subscribers pursuing weight management in the UK and US markets, tracking seven key nutrients across a 500,000+ UK and 400,000+ US food database.

Ownership category

akta.pro rank

Product category

Calorie Counter and Food Diary Software

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Calorie counter app
• Food diary tracking
• Weight management software
• Nutrient tracking platform
• Health and fitness app

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Subscription - Premium Membership: Recurring subscription model with 7-day free trial, after which Lite tier restrictions apply. Paid memberships unlock full functionality. Options include monthly and annual auto-renewing subscriptions. Student discounts available for 12-month memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Nutracheck provides a calorie counter and food diary mobile app (iOS and Android) and companion website that allow individual users to log meals via barcode scanning or manual search, track daily calorie and nutrient intake (carbs, sugar, fibre, protein, fat, saturated fat, sodium/salt), and sync with wearables such as Fitbit, Apple Health and Google Fit. Members access a database of over 500,000 UK and over 400,000 US foods, set goals, and receive nutrition guidance from in-house experts and medical advisors. The service is offered on a freemium subscription basis with a 7-day free trial.

Product overview

Nutracheck is a weight management platform consisting of a mobile Calorie Counter App (iOS and Android), a companion website providing an online food diary, and an online Calorie Counter database. The app and website work together or independently, offering barcode scanning for rapid food logging, and track calories plus seven key nutrients (carbs, sugar, fibre, protein, fat, saturated fat, and sodium). The platform integrates with Fitbit, Apple HealthKit, and Google Fit for activity data synchronization. It is operated by NutraTech Ltd and has been helping members manage their weight since 2005.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutracheck Calorie Counter App Mobile food diary and calorie counter app available on iOS and Android, with barcode scanning for rapid food logging, a database of branded and generic foods, and sync with external activity trackers (Fitbit, Apple Health, Google Fit). Tracks calories and key nutrients including carbs, sugar, fibre, protein, fat, saturated fat and sodium. Offered with a 7-day free trial followed by subscription-based access.
• Nutracheck Online Food Diary (Website) Web-based food diary and calorie counter accessible via browser at nutracheck.co.uk, allowing users to log meals and track nutritional intake online. Can be used alongside the mobile app or independently, and provides a searchable calorie counter database covering foods, restaurant menus and branded products.
• Nutracheck Calorie Counter Database Searchable database of over 400,000 US foods and over 500,000 UK foods, covering branded products, restaurant menus and generic foods. Accessible through the website and app to look up calorie and nutritional information.
• Nutracheck BMI Calculator (for women) Online Body Mass Index calculator allowing users to input age, height and weight to determine BMI classification, and to estimate calorie allowance and goal weight dates. Positioned on the Nutracheck website as a free utility to support weight management planning.

Quantifiable outcome

• Advocates safe rate of weight loss of up to 2lbs (0.92kg) per week
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FitbitcoreTechnology or IntegrationNutracheck links with Fitbit - the global leader in connected health and fitness. Users can link their Fitbit to pull activity data into their Nutracheck exercise diary and send daily calorie totals to their Fitbit dashboard.
• Apple HealthcoreTechnology or IntegrationiOS app provides facility to link with Apple Health. Users can choose to write data from Nutracheck diary to Apple Health including total calories, fat and nutrients consumed. Can also read selected activity data from Apple Health showing calories burned and exercise breakdown.
• Google FitcoreTechnology or IntegrationAndroid app provides facility to link with Google Fit. Users can allow Nutracheck to read selected activity data such as steps, active time, calories burned and distance. Data automatically appears in Nutracheck diary.
• Dr Ian Campbell MBEcoreStrategic or Co-development PartnerOne of the UK's most respected experts in obesity and weight loss, serving as Nutracheck's medical advisor. The Nutracheck service was developed in consultation with Dr Campbell ensuring the approach aligns with current research.
• Dr Seher MughalminorStrategic or Co-development PartnerDoctor, trained life coach and content creator with particular interest in lifestyle medicine and women's health. Passionate about translating evidence-based medicine into clear, practical advice.
• Dr Janet AylottminorStrategic or Co-development PartnerDoctor in nutrition science and previously company nutritionist for Nestle UK. Works with Nutracheck nutritionists in defining nutrition policies.
• Channel 4minorGTM or Marketing PartnerNutracheck featured on Channel 4's 'How To Lose Weight Well' programme. Customer Elaine was featured on Series 3 of the show, and the app was recommended as part of the ice-cream diet approach.
• WorldPayminorChannel Partner/ Reseller/ DistributorSecure payment processing company used for subscription purchases via the Nutracheck website. Personal information entered during payment falls under WorldPay's Privacy Policy.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Strava: Subscription fitness-tracking app focused on activity, with adjacent calorie and nutrition features for athletes. Comparable freemium consumer health-tracking model, though Nutracheck is nutrition-led and Strava is activity-led.
• Fitbit: Connected health and fitness platform with its own app, calorie tracking and food logging. Nutracheck is both an integration partner of Fitbit and a comparable consumer health-tracking app, making Fitbit an adjacent incumbent.
• WW (Weight Watchers): Long-established weight-management brand with digital subscription app, points-based program and community. Comparable weight-loss consumer proposition at much larger scale; Nutracheck is a focused digital tracker within the same broader category.

Emerging players

• Fooducate: Nutrition-quality focused app with barcode scanning and community-driven food grading. Comparable consumer calorie/quality-tracking niche with overlapping audience of health-conscious dieters.

Direct peers

• Noom: Subscription weight-management app combining calorie tracking with coaching and psychology-based programs. Comparable consumer weight-loss category, though Nutracheck is more tracker-led while Noom is coaching-led.
• Lose It!: US-based calorie counter and weight-loss app with barcode scanning, food database and goal-based tracking. Closely comparable to Nutracheck in core functionality (food diary, macro tracking, subscription model) and target consumer.
• Cronometer: Nutrition tracking app known for comprehensive micronutrient tracking and verified food database. Comparable to Nutracheck's nutrient-tracking depth (carbs/sugar/fibre/protein/fat/saturated fat/sodium) and evidence-based positioning.
• MyFitnessPal: The global leader in calorie counting and food tracking apps, with a vast food database and freemium subscription model. Nutracheck competes directly with MyFitnessPal in the UK/US consumer calorie-tracking category, differentiating on UK-specific food data depth and medical-advisor positioning.
• MyNetDiary: Calorie counter and food diary app with verified food database, barcode scanning and diabetes/medical-condition tracking. Comparable feature set and consumer weight-management positioning to Nutracheck.
• Yazio: European-based calorie counter and intermittent fasting app with food database and barcode scanning. Comparable freemium calorie-tracking model with similar feature set targeting European consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nutracheck
• Facebookfacebook.com/nutracheck
• Instagraminstagram.com/nutracheck
• Pinterestpinterest.com/nutracheck
• LinkedInlinkedin.com/company/nutracheck

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutracheck