Granmachan
Granmachan (Meally Daily) is a Korean DTC subscription service selling customizable healthy salad deliveries and structured diet management programs to health-conscious individual consumers in Gyeonggi Province via its meally.me e-commerce platform.
- Company typePrivate
- Founded2021
- HeadquartersSihung, South Korea
- Headcount—
- GTM typeB2C
- OfferingServices
What Granmachan does
Granmachan (주식회사 그란마찬 / Grandmachan Corp.) is a privately held Korean meal-subscription company founded in 2021 and headquartered in Bucheon, Gyeonggi-do. Operating under the consumer brand Meally Daily (밀앤데일리), the company sells customizable healthy salad subscriptions and structured diet management programs (식단관리) targeting individual consumers — dieters, fitness enthusiasts, and busy professionals — through its direct-to-consumer e-commerce platform at meally.me. The underlying technology is a subscription-based meal management platform with scheduled delivery (including dawn delivery) and a self-serve ordering interface; no proprietary AI/ML, API, or mobile-app capability is disclosed.
The company monetizes via recurring subscription revenue (2- to 8-week plans at 3-4 salads per week, in Medium and Large sizes with 4.5–7.7% subscription discounts) supplemented by individual salad sales (6,800–8,200 KRW), structured diet programs (49,400–112,600 KRW including a 3-day short-term intensive plan and longer-term muscle-bulk, weight-loss, and maintenance programs with free shipping), and add-on snacks/beverages (protein shakes, nutritional eggs). A membership program offering exclusive discounts and early product access layers a secondary pricing model on top. Go-to-market is product-led growth: customers self-select menus and delivery cadence via the website, supported by organic social channels (Instagram, KakaoTalk, Naver Blog) and customer testimonials. The company serves a horizontal health-conscious consumer segment with no disclosed enterprise customers.
In June 2023, Granmachan received a strategic corporate investment from CNT Tech, an operating company, with the stated use of funds being diversification of sales channels via the convenience food distribution business. Founder-CEO Gu Gyo-il (구교일) remains in operational control, and Granmachan is privately held with no public listing. Geographic operations are limited to Gyeonggi Province, positioning the company within — but not yet across — the broader Korean healthy and convenience food market reported at approximately 5 trillion KRW.
Granmachan firmographics
Firmographics- Name
- Granmachan
- Legal name
- 주식회사 그랜마찬
- Website
- https://grandmachan.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Granmachan (Meally Daily) is a Korean DTC subscription service selling customizable healthy salad deliveries and structured diet management programs to health-conscious individual consumers in Gyeonggi Province via its meally.me e-commerce platform.
- Ownership category
- akta.pro rank
Granmachan industry classification
Industry- Product category
- Meal Subscription Delivery
- NAICS
- Limited-Service Restaurants (722513), Diet and Weight Reducing Centers (812191)
- SIC
- Retail-Eating & Drinking Places (5810), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industries
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
Keywords
Where Granmachan is headquartered
LocationHeadquarters
- HQ city
- Sihung
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Granmachan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Salad and Meal Subscription Delivery: Recurring subscription revenue from weekly/bi-weekly salad and meal kit deliveries. Customers choose from preset menu combinations with multiple delivery frequencies (2-8 weeks). Individual salad and snack items also available for one-time purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Salad subscription - 2 weeks, 4 salads/week, medium size |
| Subscription | Weekly | Salad subscription - 2 weeks, 4 salads/week, large size |
| Subscription | Weekly | Salad subscription - 3 weeks, 4 salads/week, medium size |
| Subscription | Weekly | Salad subscription - 3 weeks, 4 salads/week, large size |
| Subscription | Weekly | Salad subscription - 4 weeks, 4 salads/week, medium size |
| Subscription | Weekly | Salad subscription - 4 weeks, 4 salads/week, large size |
| Subscription | Multi-year contract | Muscle Builder Daily One Meal diet plan |
| Subscription | Multi-year contract | Light Two Meals Daily for dieters |
| Subscription | Multi-year contract | Light One Meal Daily for maintainers |
| Subscription | Multi-year contract | 3-Day Quick Diet Plan |
| Unit Pricing | Pay-as-you-go | Individual salads |
| Unit Pricing | Pay-as-you-go | Snacks and beverages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Granmachan product offering
Product offeringCore offering
Granmachan (operating as Meally Daily / 밀앤데일리) sells customizable healthy salad subscriptions and structured diet management meal programs directly to South Korean consumers through the meally.me e-commerce site. Customers select 3–4 salads per delivery across recurring 2- to 8-week plans (medium or large sizes) or purchase individual salads, snacks, and beverages à la carte. The company also offers multi-week diet programs for muscle gain, weight loss, and weight maintenance, with free shipping on diet-plan orders.
Product overview
Granmachan (주식회사 그랜마찬, trading as 밀앤데일리 / Meally Daily) operates a personalized convenience food and meal subscription platform. The core offering is a customizable healthy salad subscription service (밀앤데일리), where customers select 3–4 salads per delivery on weekly schedules ranging from 2 to 8 weeks, paired with a diet management program (식단관리) offering structured meal plans targeting muscle gain, weight loss, and weight maintenance. The product portfolio also includes individual ready-to-eat salads, a membership program, and a healthy snacks/beverages add-on. The company positions itself in Korea's healthy convenience food market, valued at approximately 5 trillion won, and serves customers primarily through its e-commerce platform at meally.me.
Differentiator
Problem solved
Functional benefit
Brands
- 밀앤데일리 (Meally Daily): Healthy salad subscription service offering regular delivery of customizable salads, meal management programs, and healthy snacks
Products and services
- Salad Subscription Plans (샐러드 정기배송) Flexible recurring salad delivery plans allowing customers to choose 3–4 salads per delivery, with options for 1–2 deliveries per week across 2- to 8-week subscription periods. Plans come in Medium and Large sizes with discounts ranging from 4.5% to 7.7% off one-time purchase prices.
- Individual Salad Products Individual ready-to-eat salads available for one-time purchase, priced between 6,800 KRW and 8,200 KRW per salad, including Roast Beef, Shrimp Greek, Light Caesar Chicken Breast, Smoked Duck, Oriental Chicken Breast, Keto Beto, and Konjac Bulgogi varieties.
- Diet Management Programs (식단관리) Structured meal planning programs targeting specific health goals: 'Muscle Bulk Daily One Meal' (73,400 KRW) for high-protein muscle preservation, 'Light Daily Two Meals for Dieter' (104,000 KRW) for aggressive calorie control, 'Light Daily One Meal for Maintainer' (112,600 KRW) for weight maintenance, and '3-Day Short-Term Intensive Diet' (49,400 KRW). All deliveries include free shipping.
- Snacks & Beverages (간식/음료) Healthy snack and beverage add-ons available for purchase alongside meal plans, including Bearvels Protein Milk Shake 4-type (5,300 KRW) and Sangha Farmgook Nutritional Soft-Boiled Eggs (1,900–3,800 KRW).
- Membership Program (멤버십 안내) A membership program offering exclusive benefits, discounts, and early access to new products for enrolled members of the Meally Daily service.
Companies that use Granmachan
Customer profileSegments2 records
Ideal customer profiles1 record
Granmachan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Granmachan partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights5 records
Granmachan competitors and assessment
Company assessmentBroad incumbents
- Baedal Minjok (Baemin): Leading Korean food delivery marketplace by Woowa Brothers. Overlaps with Granmachan on healthy-meal occasions and competes on convenience/deliness, though it does not offer meal subscriptions directly.
- Yogiyo: Korean on-demand food delivery platform owned by Delivery Hero. Competes with Granmachan for healthy-meal delivery demand in Korea's Gyeonggi/Seoul corridor.
- Coupang Eats: Korea's largest on-demand food delivery platform aggregating thousands of restaurants including salad and healthy meal options. Competes with Granmachan for healthy-meal occasions but operates a much broader marketplace model without Granmachan's subscription depth.
- CJ Freshway: Major Korean broadline foodservice distributor and parent of Cookit. Comparable via its foodservice distribution scale and meal-kit (Cookit) business; relevant as a counterparty for any future offline distribution expansion.
Direct peers
- Sweetgreen: US-based salad-focused restaurant and digital order/subscription operator. Highly comparable to Granmachan in core product (customizable salads with delivery) and target customer (health-conscious professionals), differing mainly in geography and offline store density.
- Daily Harvest: US-based direct-to-consumer subscription service delivering prepared healthy meals and smoothies on a recurring schedule. Directly mirrors Granmachan's subscription cadence, D2C model, and focus on convenience-driven healthy eating.
- Factor (Factor75): Prepared meal subscription service delivering fully cooked, portion-controlled meals weekly. Comparable to Granmachan's diet management and meal subscription business in recurring delivery mechanics and convenience positioning.
- Sakara Life: Subscription-based prepared meal delivery service positioned around wellness and diet outcomes (weight loss, detox). Closely comparable to Granmachan's diet management programs in pricing tiering and outcome-led branding.
- Cookit (CJ Freshway): Korean meal-kit subscription service from CJ Freshway offering weekly recipe-based meal kits. Closest Korean-headquartered direct peer in D2C meal subscription model, though skewed to cooking kits rather than ready-to-eat salads.
Emerging players
- Fresh Easy (CJ Freshway meal kits): Korean meal-kit and prepared meal offerings under CJ Freshway's consumer brand portfolio. Comparable to Granmachan in D2C meal solutions for Korean consumers, with stronger parent backing but broader portfolio focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Granmachan social profiles
Digital presenceGranmachan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granmachan leadership team
Management profileNumber of profiles
Profiles1 record
Granmachan funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granmachan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granmachan
What does Granmachan do?
Granmachan (operating as Meally Daily / 밀앤데일리) sells customizable healthy salad subscriptions and structured diet management meal programs directly to South Korean consumers through the meally.me e-commerce site. Customers select 3–4 salads per delivery across recurring 2- to 8-week plans (medium or large sizes) or purchase individual salads, snacks, and beverages à la carte. The company also offers multi-week diet programs for muscle gain, weight loss, and weight maintenance, with free shipping on diet-plan orders.
Is Granmachan a public or private company?
Granmachan is a private company. It is classified as corporate owned and is currently operating.
When was Granmachan founded?
Granmachan was founded in 2021.
Where is Granmachan based?
Granmachan is headquartered in Sihung, South Korea, in the Asia region.
How does Granmachan make money?
One revenue line is on record: salad and Meal Subscription Delivery.
Who are Granmachan's main competitors?
Broad incumbents on record are Baedal Minjok (Baemin), Yogiyo, Coupang Eats and CJ Freshway. Direct peers are Sweetgreen, Daily Harvest, Factor (Factor75), Sakara Life and Cookit (CJ Freshway). Fresh Easy (CJ Freshway meal kits) is listed as an emerging player.
Does Granmachan have an API?
No public API is recorded for Granmachan.
What industry is Granmachan in?
Granmachan's product category is Meal Subscription Delivery. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls). Its NAICS code is 722513 and its SIC code is 5810.