Insomniac Events

What Insomniac Events does

Insomniac Events is a privately held electronic dance music event production company founded in 1993 by Pasquale Rotella and headquartered in Los Angeles, California (legal entity Insomniac Holdings, LLC). The company operates a portfolio of more than 30 festival brands including the flagship Electric Daisy Carnival (EDC), Nocturnal Wonderland, Beyond Wonderland, Escape Halloween, Dreamstate, HARD Summer, and Electric Forest, alongside year-round club events and concerts spanning more than 20 countries and regions across North America, Europe, Asia, and Latin America. EDC Las Vegas, held at the Las Vegas Motor Speedway since 2011, is the company's anchor property, attracting approximately 200,000 daily attendees and contributing more than $1.5 billion in cumulative economic impact to Clark County.

Name

Insomniac Events

Legal name

Insomniac Holdings, LLC

Website

https://insomniac.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Insomniac Events is a privately held electronic dance music festival and event production company, founded in 1993 and headquartered in Los Angeles. The company operates 30+ festival brands including flagship EDC Las Vegas, serving hundreds of thousands of 'Headliner' attendees annually across 20+ countries with integrated music, venue, and artist development operations.

Ownership category

akta.pro rank

Product category

Live Music Event Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL), DJ & Electronic Music Venues (MPAGAIAE), Nightclubs (Dance Clubs) (MPAGAIAA), Nightclubs & Dance Clubs (THAFAEAC)

Keywords

• Electronic dance music festivals
• Live event production
• Festival brand portfolio
• Concert event management
• Music event ticketing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from festival passes, concert tickets, and club event admissions. Pricing ranges from $399.99 GA for single weekend EDC events to $1,699.99 for premium tiers.
2. Festival Revenue: EDC Las Vegas generates significant ticket revenue with approximately 200,000 daily attendees. The company reinvests all revenue into the company and partners, positioning EDC as a linchpin for sustaining underground dance music culture.
3. Sponsorships & Partnerships: Revenue from brand partnerships and sponsorships supporting festivals and events. Partnerships include Time Warp with other promoters.
4. Merchandise: Insomniac branded merchandise including Insomniac Shop and Insomniac LTD boutique clothing line inspired by early rave culture fashion.
5. Music & Radio Content: Revenue from Insomniac Music Group including Insomniac Records, Night Owl Radio, and artist development. Record label launched in 2014.
6. Venue Operations: Real estate and venue management including ownership of historic Avalon nightclub in Los Angeles, enabling long-term venue planning and creative reinvention.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels8 records

Core offering

Insomniac Events produces, promotes, and operates large-scale electronic dance music festivals, concerts, club events, and related music content platforms globally. The company develops and manages a portfolio of owned festival brands, an integrated digital ecosystem (mobile apps, 24/7 radio streaming, and a record label), and operates select owned venues for live music experiences.

Product overview

Insomniac Events operates a comprehensive portfolio of electronic music festivals, concerts, and club events across North America and internationally. The company offers a multi-brand festival platform including flagship properties like Electric Daisy Carnival (EDC), Beyond Wonderland, Nocturnal Wonderland, Escape Halloween, HARD Summer, Dreamstate, and Electric Forest. Supporting its event ecosystem, Insomniac provides music-related products including Insomniac Radio (24/7 streaming), Night Owl Radio (weekly show), Insomniac Records (record label), and Discovery Project (artist development). The company also offers a mobile application for event discovery and ticketing. The portfolio spans festival brands, concert venues, club events, radio programming, record label services, and community initiatives, creating an integrated electronic dance music experience company.

Differentiator

Problem solved

Functional benefit

Brands

• Insomniac Music Group: Music division encompassing Insomniac Records, artist management, and music releases
• Insomniac Radio
• Night Owl Radio
• Discovery Project
• Bassrush
• Factory 93
• Insomniac Cares
• Insomniac Holdings, LLC

Products and services

• Electric Daisy Carnival (EDC)

Quantifiable outcome

• $1.5 billion+ infused into Clark County economy by EDC Las Vegas since 2011
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Time WarpcoreStrategic or Co-development Partner · 14 May 2026Partnership with Time Warp promoters involving cross-promotional relationships and creative collaboration between major electronic music festival brands. Rotella discussed Insomniac's defense of its role in the dance music community and partnerships with other promoters like Time Warp.
• Avalon Hollywood (John Lyons)coreStrategic or Co-development Partner · 1 January 2025Real estate transaction with Avalon owner John Lyons to secure the long-term future of the historic Avalon nightclub in Los Angeles. The deal grants ownership permanence, enabling long-term planning and creative reinvention of the venue that has been operating since 1927.
• Club GlowcoreStrategic or Co-development Partner · 1 January 2020Acquisition of Washington, DC's legendary promoters Club Glow in 2020 helped establish Insomniac's presence on the East Coast, which has its own rich history in dance music.
• C3 PresentsminorStrategic or Co-development Partner · 1 January 2016Partnership for the first time for a new medieval themed festival, Middlelands, to take place in Texas. The inaugural festival took place in 2017 with 66,000 fans.
• Madison HousecoreStrategic or Co-development Partner · 1 January 2011Partnership to create Electric Forest, a music, camping and art festival in Rothbury, Michigan. This partnership helped expand Insomniac's footprint into the Midwest and diversify festival offerings.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Time Warp: German electronic music festival promoter specializing in techno events, currently in a cross-promotional partnership with Insomniac. Comparable as a promoter of large-scale electronic music events with overlapping artist rosters.
• Goldenvoice: Coachella and Stagecoach producer, operating large-scale destination festivals in California. Comparable as a festival-first operator running marquee annual events with multi-day, multi-stage formats similar to EDC.
• Tomorrowland: Belgian electronic dance music festival operator running flagship Tomorrowland and DreamVille events plus international editions. The most direct global peer to EDC and Insomniac's electronic-music festival portfolio.
• Ultra Worldwide: Operator of Ultra Music Festival in Miami and global Ultra-branded electronic music events. Directly comparable as a premium electronic music festival brand with international expansion and similar target demographic.
• Madison House Presents: Colorado-based festival and concert promoter partnering with Insomniac on Electric Forest. Closely comparable as a boutique festival promoter with similar event formats and an existing strategic partnership with Insomniac.
• C3 Presents: Austin-based festival promoter (Austin City Limits, Lollapalooza) and Insomniac partner on the inaugural Middlelands festival. Comparable large-scale festival operator with shared strategic partnership history with Insomniac.
• LiveStyle (formerly SFX Entertainment): EDM-focused live event and digital media company, formerly known as SFX Entertainment. Directly comparable as an electronic music-focused promoter with festival and event properties targeting the same demographic.

Regional players

• Cream: Iconic UK dance music brand and club/festival promoter based in Liverpool. Comparable as an electronic music promoter with deep heritage in club culture, though primarily serving the UK/European market rather than North America.

Broad incumbents

• AEG Presents: Global live entertainment promoter and venue operator (Staples Center, Coachella Valley). Comparable to Insomniac in the festival/concert promotion model but with a broader genre footprint and deeper venue ownership.
• Live Nation Entertainment: The world's largest live entertainment company, operating festivals, concerts, venues, and ticketing (Ticketmaster). Directly comparable to Insomniac as a promoter and operator of large-scale music events, though at vastly greater scale and breadth across all genres.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/insomniacevents
• YouTubeyoutube.com/@Insomniac
• Facebookfacebook.com/insomniacevents
• Instagraminstagram.com/insomniacevents
• TikToktiktok.com/@insomniacevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insomniac Events