Baidu Video
Baidu Video is a Chinese video search aggregation platform operated by Beijing Xiaodu Entertainment Technology Co., Ltd., indexing and ranking video content from across the Chinese internet for Chinese-speaking consumers via web and mobile apps.
- Company typePrivate
- Founded2016
- HeadquartersBeijing, China
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Baidu Video does
Baidu Video (百度视频) is a Chinese video search aggregation platform that indexes and ranks video content from across the Chinese internet, providing consumers with a single discovery surface for fragmented video sources. Operated by Beijing Xiaodu Entertainment Technology Co., Ltd. (北京小度互娱科技有限公司), the platform functions as a meta-search engine: it crawls and aggregates content from multiple upstream video websites and ranks results using an automated popularity signal (search热度). Content is organized into structured categories including TV dramas, movies, variety shows, anime, comedy, celebrity, food, lifestyle, music, technology, travel, and gaming. The product surface consists of a primary web platform at v.xiaodutv.com plus native applications for iPhone, Android, and iPad, and is integrated into Baidu's broader search and news properties (baidu.com, news.baidu.com) for distribution.
The underlying technology stack is built on Baidu's search infrastructure and combines a cross-platform crawler/aggregator, a popularity-based ranking system, and category-level taxonomy organization. The platform exposes an 'Internet Video Open Protocol' (互联网视频开放协议) referenced at v.xiaodutv.com/videoop.html, which appears to function as a content syndication/aggregation interface rather than a developer API. No public pricing, subscription tiers, or enterprise tiers are disclosed; access for end users is free.
The business model is advertising-supported, with the platform serving display and embedded-player advertising against aggregated video search results, supplemented by likely licensing/partnership revenue from upstream video content providers. The customer base is a horizontal segment of Chinese-speaking general consumers seeking video content discovery, with no enterprise customers, named B2B logos, or disclosed customer concentration. Geographic scope is limited to mainland China, with no claimed global footprint. The platform operates under the Xiaodu (小度) brand umbrella, which aligns it with Baidu's broader AI assistant and smart-device product family, though no explicit parent-subsidiary relationship is confirmed in the available source data. Total disclosed funding across two rounds (2016 and 2018) is approximately $177 million, with Baidu as lead investor in the most recent round.
Baidu Video firmographics
Firmographics- Name
- Baidu Video
- Legal name
- 北京小度互娱科技有限公司 (Beijing Xiaodu Entertainment Technology Co., Ltd.)
- Website
- https://v.baidu.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Baidu Video is a Chinese video search aggregation platform operated by Beijing Xiaodu Entertainment Technology Co., Ltd., indexing and ranking video content from across the Chinese internet for Chinese-speaking consumers via web and mobile apps.
- Ownership category
- akta.pro rank
Baidu Video industry classification
Industry- Product category
- Online Video Search
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)
- akta.pro secondary industries
- Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH), Short-Form User-Generated Video Platforms (MPACABAB)
Keywords
Where Baidu Video is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Baidu Video business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Advertising: Likely generates revenue through advertising displayed on the video search platform and embedded video players
- Video Platform Partnerships: May generate revenue through licensing and partnership arrangements with video content providers
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Baidu Video product offering
Product offeringCore offering
Baidu Video (百搜视频, also branded as Xiaodutv / Baishou Video) is a Chinese-language video search engine that aggregates and indexes video content from across the Chinese internet. The platform ranks search results automatically by search popularity (热度) and organizes content across categories such as TV dramas, movies, variety shows, anime, comedy, celebrity, food, lifestyle, music, and technology. It is delivered through a web platform and dedicated iOS and Android mobile applications.
Product overview
百搜视频 (BaiSou Video, also known as Xiaodutv) is a video search engine and aggregation platform operated by Beijing Xiaodu Entertainment Technology Co., Ltd. The platform serves as a meta-search engine that indexes and displays video content from across the Chinese internet, organizing results by popularity and offering content across categories including TV dramas, movies, variety shows, anime, comedy, celebrity, food, lifestyle, music, technology, travel, and gaming. The core web platform (v.xiaodutv.com) is complemented by dedicated mobile applications for iPhone, Android, and iPad devices, providing cross-platform video search functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- BaiSou Video Web Platform (百搜视频) Web-based video search engine that aggregates and indexes video content from multiple Chinese internet video sources, displays results ranked by popularity, and organizes content by categories including TV dramas, movies, variety shows, anime, comedy, celebrity, food, lifestyle, music, and technology. Targeted at Chinese-speaking general consumers.
- BaiSou Video iPhone App (百搜视频 iPhone版)
Companies that use Baidu Video
Customer profileSegments1 record
Ideal customer profiles1 record
Baidu Video technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Baidu Video partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Baidu Video competitors and assessment
Company assessmentDirect peers
- Sohu Video: Sohu's online video streaming service. Operates in the same Chinese long-form video market as Baidu Video, covering TV, movies, and entertainment content with similar category structure.
- iQiyi: Baidu's flagship long-form video streaming platform and the most direct comparable in the Chinese online video market. Both Baidu Video (the aggregator) and iQiyi operate in Chinese online video discovery, with iQiyi serving as the vertically-integrated counterpart to Baidu Video's aggregation model.
- Mango TV: Hunan Broadcasting System's online video platform, one of the licensed streaming services in China. Competes with Baidu Video in long-form Chinese video, especially for variety shows and TV dramas.
- Youku (Alibaba): One of China's largest long-form video streaming platforms owned by Alibaba. Competes with Baidu Video for Chinese-language video discovery and serves overlapping content categories (TV, movies, variety).
- Bilibili: Chinese video platform with strong UGC and anime verticals. Overlaps with Baidu Video's anime and entertainment content categories and competes for the same Chinese-speaking video audience.
- Tencent Video: Tencent's flagship video streaming service covering TV dramas, movies, variety shows, and anime. Competes directly with Baidu Video in Chinese video discovery and offers many of the same content verticals.
- Migu Video: China Mobile's licensed video streaming platform. Comparable to Baidu Video as another domestic Chinese video service covering TV, movies, variety, and sports content.
Broad incumbents
- Douyin (ByteDance): China's dominant short-form video platform. Competes with Baidu Video for user attention in Chinese online video and represents the primary alternative discovery mechanism (algorithmic feed vs. search) in the market.
- Kuaishou: Major Chinese short-form video platform. Competes with Baidu Video for Chinese-speaking video audiences and exemplifies the feed-based discovery model that challenges search-aggregator utility.
Emerging players
- Xigua Video (ByteDance): ByteDance's long-form video offering under the same algorithmic ecosystem as Douyin. Comparable to Baidu Video as a Chinese video discovery surface, but driven by feed-based recommendations rather than search aggregation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Baidu Video social profiles
Digital presenceBaidu Video financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baidu Video leadership team
Management profileNumber of profiles
Profiles1 record
Baidu Video funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baidu Video M&A and investment
M&A and investmentM&A
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baidu Video
What does Baidu Video do?
Baidu Video (百搜视频, also branded as Xiaodutv / Baishou Video) is a Chinese-language video search engine that aggregates and indexes video content from across the Chinese internet. The platform ranks search results automatically by search popularity (热度) and organizes content across categories such as TV dramas, movies, variety shows, anime, comedy, celebrity, food, lifestyle, music, and technology. It is delivered through a web platform and dedicated iOS and Android mobile applications.
Is Baidu Video a public or private company?
Baidu Video is a private company. It is classified as corporate owned and is currently operating.
When was Baidu Video founded?
Baidu Video was founded in 2016. It employs 5,001 to 10,000 people.
Where is Baidu Video based?
Baidu Video is headquartered in Beijing, China, in the Asia region.
How does Baidu Video make money?
Two revenue lines are on record. Advertising is the primary driver. The others are video Platform Partnerships.
Who are Baidu Video's main competitors?
Direct peers on record are Sohu Video, iQiyi, Mango TV, Youku (Alibaba), Bilibili, Tencent Video and Migu Video. Broad incumbents are Douyin (ByteDance) and Kuaishou. Xigua Video (ByteDance) is listed as an emerging player.
Does Baidu Video have an API?
No public API is recorded for Baidu Video.
What industry is Baidu Video in?
Baidu Video's product category is Online Video Search. Its primary akta.pro industry code is BPAMAJAH, User-Generated Content (UGC) & Short-Form Video Platforms, with a secondary code of MPACAHAH, Short-Form Video Advertising & Brand Collaboration Platforms. Its NAICS code is 5162 and its SIC code is 7822.